ST. PETERSBURG, FL. (Jan. 10, 2017) — Valpak, a leader in local print and digital coupons, announced today that Valpak of Greater Columbia has been acquired by Daniel Bedenbaugh and Trey Bruner. The large South Carolina territory, which includes Lexington, Newberry and Richland counties, has served local businesses and residents since 1994. The entrepreneurs plan to mail their first Valpak Blue Envelope later this month to approximately 100,000 households in the Palmetto State with the potential to expand to 250,000 households per month.
First-time franchisee Daniel Bedenbaugh is a ninth-generation Newberry County native. Prior to franchising with Valpak, Bedenbaugh graduated from The Citadel, The Military College of South Carolina, in Charleston with a degree in business administration. He has worked in the manufacturing industry, both in process improvement and sales management.
"Leading up to this opportunity with Valpak, I discovered my passion for marketing and sales and had the ultimate goal to build my own business," said Bedenbaugh. "I was very attracted to Valpak's proven business model and reputation for being one of the leading direct marketing companies in the country. Valpak gives me the necessary tools to successfully own and build my own business, while allowing me to do something I am passionate about."
Trey Bruner joins Bedenbaugh as his business partner. Bruner, who is also a first-time franchisee, owns the weekly community newspaper The Twin-City News and has strong ties in the local business advertising community. As a 14-year service member in the U.S. Army, Bruner continues to serve as a Captain in the South Carolina Army National Guard, in addition to being a financial advisor with Edward Jones. "We are thrilled to have Daniel and Trey joining us at Valpak," said Shak Turner, director of franchise sales for Valpak. "They found us through their utilization of VetFRAN, the Veterans Transition Franchise Initiative that Valpak is a proud supporter of. With Daniel's experience in sales and marketing and Trey's strong financial background, we have no doubt they will continue the success Valpak has achieved in the Greater Columbia region."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.
Samantha B. Rego