Direct Mail Marketing

Your local Valpak marketing coach knows your neighborhood AND direct marketing. We recommend the best offers and the perfect mix of frequency and reach for every industry based on what has worked for other businesses like yours.

Valpak is the most recognized direct mail program there is. Eight in 10 (82%) households* receiving the Blue Envelope open and look through the coupon offers. Our team continuously researches new and innovative direct mail formats to create unique products that draw the eyes of consumers and the envy of your competitors. Choose from a variety of direct mail solutions: eye-catching couponsloyalty cardsflyers and other memorable print pieces. Make an unmistakable impression with an on-envelope ad or a solo direct mail campaign targeted to the households you value most.

Let us introduce you to the neighborhood.

*2014 Valpak® Readership Study, Research Now®, October 2014


Print Coupons are the foundation of your Valpak program, featuring optimal design and messaging to quickly grow your customer base.

What’s Included

  • Your very own mini billboard delivered directly to consumers inside the Blue Envelope
  • Custom ad layout and design by our in-house design team
  • Tools that target the best prospects for your business
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Flyers & Booklets

Need more space to showcase your products and services? Our multi-panel flyers, circulars and booklets give you tons of options to show off your menu, photos, locations and other business information.

What’s Included

  • Larger advertising space than standard coupon
  • Choice of 2-, 3- or 6-Panel Flyers
  • Choice of 8-, 12- or 16-Page Circular and Booklets
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Cardstock & Unique Imprinting

Drive repeat purchases and extend the life of your coupon with Cardstock and Loyalty Cards.

What’s Included

  • Your choice of satin, matte, gloss or
 uncoated finishes
  • Mini, standard or oversized formats
  • Unique imprinting to increase tracking and security
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Envelope Cover

Be the first to be seen with the kind of exposure only available from occupying the prime position on the outside of our signature Blue Envelope.

What’s Included

  • Premium exposure on the outside of the
    Blue Envelope
  • Call to action driving customers to your inner envelope offer
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Solo Direct Mail

Dial up your 1-to-1 marketing with timely promotions targeted to specific consumers. Just supply a list of households you want to target or let us help you find your ideal customer with Solo Direct Mail.

What’s Included

  • Access to the most up-to-date consumer databases
  • Advanced targeting to mail your business’s best customers
  • A multitude of formats available, from postcards to custom pieces
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