ST. PETERSBURG, FL (June 26, 2017) — Valpak, a leader in local print and digital coupons, announced today that Aaron Beatty has acquired Valpak of Tri County PA, a territory that has been serving local businesses and residents since 2013. Beatty plans to mail his first Valpak Blue Envelope in August to approximately 30,000 households in Clearfield, Jefferson and Elk counties, which includes the areas of DuBois, Clearfield, Brookville, Punxsutawney, St. Mary's and Ridgway.
Having previously served as the director of marketing for Beatty Restaurant Enterprises Inc. and LiJo Inc., franchise groups of McDonald's in the DuBois area, Beatty will bring over 17 years of strategic media and marketing experience. In fact, during his time in this role, Beatty was one the first customers to mail with Valpak of Tri County PA when it opened in 2013, and quickly became friends with its previous owners, Ted and Yvonne Rosselli. Currently, Beatty serves as president and owner of Galaxias Properties LLC, a property management company within the Tri-County Area.
"Having previously been a customer of Valpak of Tri County for the last four years, along with my marketing background, I naturally gravitated toward the Valpak business model," said Beatty. "Now as a Valpak franchise owner, I look forward to working side-by-side with other businesses throughout the Tri County area to leverage the brand's full suite of effective media and advertising services."
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 47 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
"Aaron brings with him a unique perspective as both a former Valpak customer, and now business owner, making him the perfect candidate to assume ownership of the Tri County territory," said Shak Turner, director of franchise sales for Valpak. "From a franchising standpoint, Aaron has come full circle and we're excited for him to apply his many years in the marketing industry to his new business venture."
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.