ST. PETERSBURG, FL. (Oct. 9, 2017) — Valpak, a leader in local print and digital coupons, announced today plans to refranchise its corporate-owned territory in Memphis, Tenn. The company is seeking a sales-driven entrepreneur to invest in this turnkey franchise opportunity and further strengthen its market presence. For over 17 years, Valpak of Memphis has been mailing its signature Blue Envelope® to as many as 120,000 homes in the Memphis area and surrounding communities, but is looking to expand its reach to 400,000 homes over the next several years.
As the second largest metropolitan area in the state, the Memphis market offers a stable climate for economic growth. In addition to the city's vibrant history and diverse economic activity, Forbes recently recognized Memphis as one of the Top 100 Best Places for Business and Careers.
"Valpak's territory in Memphis is the perfect opportunity for entrepreneurs who are looking to capitalize on an established and flourishing market," said Greg Courchane, Valpak's director of franchise sales. "Many households across Memphis already recognize our Blue Envelope of savings. We look forward to partnering with a hands-on entrepreneur to take this territory to the next level and provide the very best print and digital marketing solutions to even more small and medium-sized businesses in the area."
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 47 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.