ST. PETERSBURG, FL. (Nov. 9, 2017) — Valpak, a leader in direct mail and digital marketing, announced today that Gary Stanley has reacquired Valpak of Southern Utah, a territory he owned until 2012. From Cedar City to St. George, Valpak of Southern Utah has served local businesses and residents continuously since 1990. Stanley currently mails the Valpak Blue Envelope to approximately 50,000 households in Washington and Iron counties, and other communities throughout Southern Utah.
Stanley has had an expansive career with Valpak. He owned Valpak of Southern Utah from 1990 to 2012, before owning and operating Valpak of Greater Columbia until late last year. Stanley returned to Southern Utah earlier this year to reassume ownership of his previous franchise. Prior to Valpak, Stanley sold advertising and created the coupon insert for the now defunct Utah County Journal. He has a bachelor's degree in media sales from Brigham Young University. "I'm happy to be back in Utah and continue my partnership with Valpak," said Stanley. "For nearly 30 years, Valpak has allowed me to pursue my dream of owning my own business while providing me with a proven business model and unparalleled support. I look forward to serving the businesses and residents of Southern Utah again."
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 47 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital marketing products including Valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
"We value franchisees like Gary who have been loyal to Valpak for many years and have achieved great success utilizing our business model and the tools we provide," said Greg Courchane, director of franchise sales for Valpak. "His commitment to our company and those he serves is admirable. We're glad to have him back in Southern Utah and are excited to see his business continue to grow in the coming years."
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.