ST. PETERSBURG, FL. (May 12, 2017) — Valpak, a leader in local print and digital coupons, announced today that Steve Hebert has acquired Valpak of Plymouth. Last month, Hebert mailed his first Blue Envelope of savings to nearly 120,000 households across Plymouth County, from Hingham to Plymouth.
With over 30 years of direct marketing experience, Hebert is no stranger to the industry, which includes a two-year stint with Valpak in the late 80s prior to becoming an independent mailer. Hebert decided to rejoin the Valpak family because of the brand's ongoing commitment to be at the forefront of mobile technology and direct marketing solutions. The franchisee aims to reach more households in the region and plans to expand partnerships with local businesses.
"After taking some time away from franchising, I'm excited to return to my roots and leverage Valpak's longstanding reputation and all-encompassing marketing services to benefit my clients," said Hebert. "Valpak has always offered its customers innovative print marketing solutions and now we're one of the leaders in digital and mobile direct marketing solutions, too. I see this as a great opportunity for small businesses in Plymouth County to grow and attract new customers."
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 47 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
"We're thrilled to welcome back Steve to the Valpak family," said Shak Turner, director of franchise sales for Valpak. "The Valpak franchise model has proven to be a turnkey business opportunity and Steve's entrepreneurial background and passion for his local community make him an ideal candidate for our franchise system."
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.