LARGO, Fla. (July 9, 2012) — Valpak, a leader in local print and digital coupons, announced today the signing of seven new franchise agreements for territories including North Brooklyn, N.Y.; Salem, Ore.; Grand Rapids, Mich.; Memphis, Tenn.; Parsippany, N.J.; Jacksonville, Fla. and East Toronto, Ontario. Both North Brooklyn and East Ontario are new territories for Valpak and residents in these markets will receive the Blue Envelope® for the very first time. These developments are part of an aggressive growth plan for the brand to increase its presence throughout the country.
“We are excited to continue to expand our footprint and bring Valpak’s print and digital offerings to more businesses and customers throughout the country,” said Todd Leiser, Valpak’s director of franchise sales. “With demand in digital and traditional couponing continuing to grow, this provides Valpak the perfect opportunity to bring savings to more communities and provide local businesses with advertising vehicles designed to increase their sales.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 170 cities in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Valpak Deals®, Smartphone apps, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
While the exclusive rights to these seven territories have been sold, Valpak continues to grow and seek qualified franchisees for additional territories, including Chattanooga, Tenn., New Orleans, La., Syracuse, N.Y., Macon, Ga., Little Rock, Ark., and portions of Ontario, Canada. Ideal candidates should possess a desire to join a trusted industry-leading brand, work within a prove franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak also supports returning military veterans by offering a reduced price for veterans, waiving start-up fees, and making it easier for them to go into business for themselves. Valpak’s offering is part of “Operation Enduring Opportunity,” a program developed by the International Franchise Association (IFA) with the goal to hire and recruit 75,000 veterans as franchise business owners 75,000 veterans by 2014.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to advertising customers within their exclusive territory.
Since its launch by Terry Loebel, in 1968, the Blue Envelope has been broadly recognized and trusted, which has contributed significantly to Valpak’s current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, FL makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
About Valpak® and Cox Target Media
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, Inc., a subsidiary of Atlanta-based Cox Media Group, Inc. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons and coupon codes which has nearly 70 million offer views each month, as well as apps for smartphone platforms. For more information, please contact 1-800-676-6878. For information on owning a Valpak franchise visit www.ValpakFranchising.com.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North AmericaÍs leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at http://www.coxmediagroup.com.