(LARGO, FL - September 19, 2013) — Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, will now integrate its comprehensive offerings of local and national coupons into Google Wallet via the Wallet Objects API.
The Valpak.com “Save to Google” feature will be available for desktop and mobile web users, providing the ability for almost anyone with a smart phone to access the capability and convenience of the Google Wallet. Valpak is one of the first local coupon companies to be incorporated into the Google Wallet.
Google Wallet is a free digital wallet that securely stores your credit cards, debit cards, offers, loyalty cards, and more. With Google Wallet, you can buy in-stores, buy online, and send money.
“Being a Google Wallet Objects integration partner demonstrates Valpak’s undertaking to be at the forefront of technology,“ said Michael Vivio, President of Cox Target Media, provider of Valpak. “And at the same time it shows our promise to consumers to provide them savings at their fingertips wherever they go.”
Valpak is the first direct marketing company to distribute local coupons across multiple mobile wallets. Its coupons were incorporated onto Windows Phone Wallet in February and onto iOS Passbook last October.
To use Valpak coupons with Google Wallet, consumers merely need to visit Valpak.com on their desktop computer or via their smart phone or tablet browser. They then access “local coupons,” click on the coupon they want, scroll down to the button that says, “Save offer to Google.” The offer will be saved directly to their Google Account and they can easily redeem in store using the Google Wallet app at checkout.
In addition to helping consumers save money, the new Google Wallet integration also helps Valpak advertisers, providing yet another distribution platform and additional way to get their local business and promotional marketing message in front of consumers, thus increasing their audience and reach.
The Google Wallet app is currently available in the United States.
Valpak is the largest North American provider of local print and digital coupons with over 30,000 local merchants at any given time helping consumers save with over 70,000 local offers.
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope®, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps and online coupons to reach consumers at home and on-the-go.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through valpak.com and valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at coxmediagroup.com.
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