8 Marketing Blogs Every Home Improvement Company Needs to Follow
Keeping up with the latest developments in your industry is an important part of managing your own small business today. One of the best ways to accomplish this task is to regularly read all of the top industry marketing blogs or related publications. While reviewing a number of blogs might take 45 minutes to an hour two or three times a week, it is definitely a worthwhile investment of your time.
Given the tens of thousands of blogs out there today, how do you find out about all of the top blogs in your industry? It’s not always easy, but we’ve gone ahead and created a list of eight marketing and business blogs for home improvement businesses. Check them out!
1. Construction Informer Blog
One of the top blogs in the construction industry, Construction Informer offers readers a wide variety of articles and interviews on all facets of construction and home improvement. The topics of this blog range from descriptions of impressive or unique construction projects to reviews of construction related products, and tips in construction management and staffing. It’s a must read for anyone in contracting, residential or commercial construction.
2. Construction Marketing Blog
This blog is published by the Construction Marketing Association. This group has been around since 2009, and makes its mission to promote improved marketing techniques that lead to measurable results. The Construction Marketing blog provides readers with the low down on all the latest industry conferences, as well as eye opening surveys, educational webcasts, tips to grow your construction business, and much, much more.
3. Moz Blog
If you want to stay abreast with all of the latest happenings in the world of digital marketing and SEO, then you will certainly want to take the time to read the Moz blog on a regular basis. One of the most popular marketing sites on the web today, Moz offers at least three or four insightful articles on techniques for effective digital marketing and/or SEO tips to drive traffic to your website. You can even become a contributor at YouMoz, the SEO and online marketing blog written by the readers. Anyone can create content, and the most popular submissions will be moved to the main Moz blog where they will be viewed by tens of thousands of people.
4. Construction Global Magazine
An online magazine with a truly international focus on the construction industry, Construction Global is chock full of news and trends impacting various segments of the home improvement industry. Recent article titles include “How Big Data Is Transforming the Construction Industry,” “Tasmania Takes Action to Help Local Construction Industry,” and “Future Construction Technologies & Techniques.” You can also have a hardcopy version of Construction Global magazine delivered directly to your door.
5. Marketing Land Blog
A daily read of Marketing Land is one of the best ways to keep your thumb on the pulse of development in all corners of the marketing industry. This commonly read industry publication will keep you up on everything from Google’s latest algorithm changes to the latest developments among social media firms.
6. Build Blog
Build Blog is a relatively new blog focusing on architecture and design in the Pacific Northwest. The publication features high quality photos and dozens of stories about design projects and the latest architectural trends across the West Coast. Recent posts on Build Blog include “Original vs. Copy: A Case for Knockoffs”, “The Function and Aesthetics of Cantilevers”, and “The Myth of the Gourmet Kitchen”.
7. Duct Tape Marketing Blog
Small business marketing guru, John Jantsch is the owner and chief editor at the Duct Tape Marketing His site offers small business owners tips and advice on SEO, blog writing, and other areas of marketing. Jantsch and the Duct Tape marketing team also offer a marketing consultants network with access to useful resources and tools.
8. Improveit 360 Blog
This website and blog is all about the marketing needs of home improvement businesses. Improveit 360 is a sophisticated customer relationship management tool designed specifically for the home improvement sector. The website also features the Improveit 360 blog page with plenty of useful content.
Get Up-to-Date on Home Improvement Marketing Today!
Make it a point to set aside at least 30 minutes a day to read one or two of these industry blogs. After you’ve had the chance to take a look at all eight of them and figured out which ones offer you the most, you can start to narrow down your focus to maybe two or three blogs that you read at least several times a week. Doing this will allow you to stay on top of emerging industry trends and get you ready to deploy the latest marketing techniques for your home improvement company.