9 out of 10 households open the Valpak® Blue Envelope
Advertise in the most recognized direct mailer to target your best customers at an affordable price
Reach
Up to millions of households in increments of 10,000
Response
80% of our audience looks at every ad in the envelope
Results
3% of U.S. adults have used Valpak in the past 6 months
Overview
The most affordable way to succeed with direct mail
Valpak’s Blue Envelope drives response and awareness for thousands of businesses each month. You can trust us with your advertising campaigns because we tailor every direct mail piece to your goals. Just choose your ideal neighborhoods (target market) and we’ll do the rest!
Features
Advertising in the Blue Envelope includes:
Benefits
How we drive results for our advertisers
Target audience
Reach highly desirable demographics that earn and spend more than the U.S. average
$100 instant win
With the chance to instantly win $100, consumers can’t wait to open their envelopes
High engagement
9 out of 10 households that receive Valpak open it and 8 out of 10 look at every ad inside it
Proven design
Choose from hundreds of templates or our design team can build you a custom piece of mail
Category expertise
Through historical data, we can recommend the best offer, reach and frequency
Performance tracking
Add a unique phone number or QR code to your ad to further track return on investment
Formats
Direct mail isn’t one-size-fits-all
There are multiple formats to consider before mailing with Valpak depending on the goal and budget of your advertising campaign.
Most popular format: Coupon insert
Coupon inserts are mini-billboards that promote your business inside the Blue Envelope. This format is the most cost-effective way to try direct mail advertising with prices starting at 3 to 5 cents per household mailed. Our coupon ads follow lean design best practices with eye-catching imagery, strong offers and a clear call to action to drive response rates.
Larger direct mail formats: Flyers and circulars
Larger direct mail print formats, like flyers and circulars, are mini catalogs that give your business more real estate to promote menus, new products, multiple or new locations and other important business information. These colorful, thicker direct mail pieces stand out in the envelope. Consider using larger formats between coupon insert mailings to boost visibility during peak seasons.
Partners
Major media and entertainment
In addition to great ads from businesses like yours, we partner with media and entertainment companies to surprise and delight your customers with exclusive content and chances to win prizes.
Nonprofit and cause marketing
Just like you, we care about our communities and the well-being of our neighbors so we’re proud to partner with nonprofits such as Toys for Tots and Stamp Out Hunger to raise awareness and funds.
Explore More
Advertise across multiple channels for the best results
Postcards
Mail to our targeted audience, around life events or to your exact customer
Digital
Extend the reach of your print campaign with hyper-targeted digital advertising
Data
Target specific households for address matchback, A/B testing or tailored offers
Contact Us
Ready to grow your business?
Get started today!
Next steps:
1
Connect with a local rep
A partner who cares about your business’s success
2
Choose your product mix
We have solutions for every marketing goal and budget
3
Design your campaign
From audience targeting to postage, it’s all included
4
Measure your results
Tools that prove that your ads are yielding a positive ROI