Grow your brand with Valpak® direct marketing

Advertise in the mailbox to connect with your audience on a deeper level

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Overview

There’s no turning the channel in the mailbox

Brands call Valpak when digital and TV become too cost-prohibitive, crowded or even unstable. Shared mail is just as targeted and trackable as other media channels at a lower rate. Choose us to optimize your lead funnel with an audience that spends and converts.

At a time when every dollar needs to perform, accountability is key. We’re actively investing in products, promotions and people to ensure a  best-in-class advertiser and consumer experience. Since Valpak’s audience is already targeted, you can cast a wide net at a lower price and still reach highly desirable consumers.

24 billion

ads mailed last year

Targeting

Activate key shopper segments

Valpak navigates shifts in demographics, spending habits and media consumption to help national brands precisely target at the household level, all while eliminating wasteful spend.

By combining targeted direct mail (like PlusOne mailers), customized social media integration and programmatic and mobile display with consumer insights, Valpak delivers measurable results for our valued partners.

Benefits

How we drive results for our advertisers

“Valpak has been an instrumental partner in supporting our television and streaming programming objectives. Leveraging various Valpak products, we’ve run both very targeted programs all the way up to presenting our coverage of the French Open on the cover of all 41 million Valpak envelopes. Valpak continues to be a trusted partner that delivers results.”

– Neil Roberts, Executive Director of Marketing, The Tennis Channel

“Working with the team at Valpak has been an absolute joy. Together, we created a successful promotional campaign that delivered fantastic results.”

– Brent Quam, Partnership & Promotions Manager Merlin Entertainment (LEGOLAND New York)

“This partnership continues to yield great benefits, and we hope all our friends at Valpak are as enthused as we continue to be! This partnership is a perfect opportunity in the campaign mix.”

– Cory Chapman, VP of Marketing, HGTV Farmhouse Fixer

Promotions

In a mailbox near you

Holiday Haul: $5,000 Is Coming to Town

Our $5,000 Holiday Haul sweepstakes is built to keep consumers engaged all season long. We’re promoting it on the Valpak envelope in select markets, and shoppers nationwide can enter daily at valpak.com/holiday. Daily entries give households a reason to keep coming back during the busiest shopping season of the year. It’s one more way Valpak keeps consumers opening the envelope and looking for deals. Interested in putting your brand in front of those shoppers? Let’s talk about how Valpak can help you reach them.

Partners

Major media and entertainment

In addition to great ads from businesses like yours, we partner with media and entertainment companies to surprise and delight your customers with exclusive content and chances  to win prizes.