Grow your brand with Valpak® direct marketing

Advertise in the mailbox to connect with your audience on a deeper level

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There’s no turning the channel in the mailbox

Brands call Valpak when digital and TV become too cost-prohibitive, crowded or even unstable. Shared mail is just as targeted and trackable as other media channels at a lower rate. Choose us to optimize your lead funnel with an audience that spends and converts.

At a time when every dollar needs to perform, accountability is key. We’re actively investing in products, promotions and people to ensure a 
best-in-class advertiser and consumer experience. Since Valpak’s audience is already targeted, you can cast a wide net at a lower price and still reach highly desirable consumers.

ads mailed last year

Activate key shopper segments

Valpak navigates shifts in demographics, spending habits and media consumption to help national brands precisely target at the household level, all while eliminating wasteful spend.

By combining targeted direct mail (like PlusOne mailers), customized social media integration and programmatic and mobile display with consumer insights, Valpak delivers measurable results for our valued partners.

How we drive results for our advertisers

“Valpak has been an instrumental partner in supporting our television and streaming programming objectives. Leveraging various Valpak products, we’ve run both very targeted programs all the way up to presenting our coverage of the French Open on the cover of all 41 million Valpak envelopes. Valpak continues to be a trusted partner that delivers results.”

– Neil Roberts, Executive Director of Marketing, The Tennis Channel

“Working with the team at Valpak has been an absolute joy. Together, we created a successful promotional campaign that delivered fantastic results.”

– Brent Quam, Partnership & Promotions Manager Merlin Entertainment (LEGOLAND New York)

“This partnership continues to yield great benefits, and we hope all our friends at Valpak are as enthused as we continue to be! This partnership is a perfect opportunity in the campaign mix.”

– Cory Chapman, VP of Marketing, HGTV Farmhouse Fixer

In a mailbox near you

Valpak Blue Envelope iHeart Radio Summer 2024

Valpak & iHeart – Songs of the Summer

Valpak & iHeart Radio are so excited to bring households some of summer’s hottest songs (in honor of fun in the sun)!

This May, consumers can start streaming the soundtrack of summer as soon as they get their Blue Envelope in the mail. Not only will it be jam-packed with great local savings on outdoor venues, festivals and other seasonal entertainment, but a lucky few might just find $100 inside to kick off the fun!

Major media and entertainment

In addition to great ads from businesses like yours, we partner with media and entertainment companies to surprise and delight your customers with exclusive content and chances 
to win prizes.

Everything you need to succeed 
at advertising your brand

Get up to 100 million impressions with an ad on the outside of 
the envelope

Create a mailbox 
moment with targeted and affordable postcard ads

Turn impressions into customers with SEM, mobile and social ads 
and more

Accelerate growth 
with self-service mailing lists and audience survey solutions

100% viewability for your advertising

lower cost per lead for a home services brand with Premier Plus and inserts

lift in sales for home security brand in areas mailing both versus only inserts

more orders generated for 
e‑commerce brand in areas mailing both solutions

Ready to grow your business?
Get started today!


Connect with a marketing expert
A partner who cares about your business’s success


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We have solutions for every marketing goal and budget


Design your campaign
From audience targeting to postage, it’s all included


Measure your results
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