Valpak National Advertising

valpak direct marketing for national brands

The Leader in American Household Data, Direct Marketing & Omnichannel Media Solutions

At a time when every dollar needs to perform, accountability is key. Valpak is the marketing agency for national brands that’s actively investing in products, promotions and people to ensure a best-in-class advertiser and consumer experience.

Partner with us to receive unmatched household data insights and targeting capabilities at scale. We create opportunities for segmenting your brand message to increase its impact with a wide range of direct mail advertising, digital marketing solutions and measurement tools that provide even more value. Last year, Valpak mailed 24 billion targeted direct mail advertisements.

targeted direct mail

Precision Customer Activation

Valpak navigates shifts in demographics, spending habits and media consumption to help national brands precisely target and activate key shopper segments at the household level all while eliminating wasteful spend. By combining targeted direct mail (like PlusOne mailers), customized social media integration and programmatic and mobile display with consumer insights, Valpak delivers measurable results for our valued partners:

“Valpak has been an instrumental partner in supporting our television and streaming programming objectives. Leveraging various Valpak products, we’ve run both very targeted programs all the way up to presenting our coverage of the French Open on the cover of all 41 million Valpak envelopes. Valpak continues to be a trusted partner that delivers results.” – Neil Roberts, Executive Director of Marketing, The Tennis Channel

“This partnership continues to yield great benefits, and we hope all our friends at Valpak are as enthused as we continue to be! This partnership is a perfect opportunity in the campaign mix.” – Cory Chapman, VP of Marketing, HGTV Farmhouse Fixer

Valpak Blue Envelopes - Promotions

Promotional Partnerships

From the big screen to the small screen to the airwaves to the grandstands, Valpak teams with consumer-favorite brands on messaging and sweepstakes that surprise and delight local coupon consumers, driving an average open rate of 91% (and brand awareness and return on investment for our advertisers).

valpak blue envelope legoland

The Valpak Blue Envelope & LEGOLAND: Building Fun

Valpak and premier entertainment attraction LEGOLAND are sailing into summer with an exciting partnership. June is all about family fun with a complimentary kid’s ticket to LEGOLAND tucked inside every Blue Envelope, plus a chance to win tickets or a VIP experience at a LEGOLAND adventure park!

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Premier Plus Valpak Envelope Advertising

Premier Plus converts the back of The Blue Envelope into an eye-catching billboard that receives 100 million impressions across high-value U.S. households with 100% viewability. Brands such as HGTV, Legoland, Shutterfly and Panera have already seen huge success – HGTV’s show “Farmhouse Fixer” saw a 29% increase in viewers and a 20% lift in female viewers in just 6 weeks following its Premier Plus promotion.

valpak audience data sources

Audience Data & Mailing Lists

Valpak advertising solutions use a data stack that combines thousands of data points across billions of records (aggregated public, survey, behavioral, transactional and proprietary data updated weekly to monthly) to help identify the audience segments that create target audiences. Includes household, business and new mover databases.

Self-Service Mailing Lists

MyBlueInsights is a self-service direct mail mailing list dashboard brands can use to build clean lists with transparent postage in as little as 5 minutes. Filter to define market opportunity and target audience then prioritize by individual ranking, deliverability, print format or postage costs. Or we’ll do it for you!

Valpak National Advertising Clients Include:

Get Started

Visit our locations page if you own a local business or small business and would like to reach your local Valpak advertising agency / marketing consultant.