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Valpak® mailing lists

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Identify and maintain your audience advantage

Valpak’s data stack combines thousands of data points across billions of records (aggregated public, survey, behavioral, transactional and proprietary data updated weekly to monthly) to help you identify the audience segments that create target audiences. Use our data management platform (DMP) to optimize marketing campaigns and maintain audience advantage.

Our team is committed to a confidential partnership with a continued investment in data and systems. Valpak’s first-party data and third-party data is privacy-compliant and can be used for retargeting ad campaigns, cross-selling, custom audiences or to create lookalikes that match customer data, target groups or custom segments.

Why our mailing list platform is better than others

Uses filters to define your opportunity and target audience / market

Provides customers with detailed ranking and demographics reports

Downloads data fast for list owners and list brokers, plus archives lists

Creates sample queries for what-if scenarios, geographic area maps, etc.

Prioritizes mailing lists by rankings, deliverability and pricing optimizations

Household, business and new mover
targeting criteria

Valpak household database


  • Auto Shopper
  • Auto Service and Parts Shopper
  • Auto Aftermarket Retail Shopper
  • Auto Aftermarket Service Shopper
  • Credit Card Ownership/Type (i.e., Standard, Premium, Gold/Platinum; Bank, Retail, Travel)
  • Credit Ranges
  • Furniture Shopper
  • Mail Responder
  • New Credit Card
  • Donor type (General, Animal, Children, Environment, Health, Mail, Political, Veterans) or Propensity
  • Type of Purchases Made (i.e., Home Improvement, Mail Order)
  • Type of Purchases Made via Mail
  • Investment Ownership/Type (i.e., General, Mutual Funds, Stocks & Bonds)
  • Owns Warehouse Membership

Demographics (Household)

  • # People in Household (Adults, Children)
  • Children (Gender/Age Breakouts)
  • Grandchildren (<12 Years Old)
  • Type of People in House (Rank, Working Woman, Young Adult, Veteran, Elderly Parent)
  • Age Range
  • Household Income
  • Median Household Income
  • Net Worth
  • Wealth Rating
  • New Credit Range
  • # of Credit Lines
  • Home Ownership
  • Dwelling Type
  • Structure Year
  • Home Value (Median or Current)
  • Home Price
  • Length of Residence (or Date Purchased)
  • Residential Properties Owned
  • Mortgage (Type, Date, Amount)
  • Refinancing (Deed Date, Amount, Rate Type, Loan Type)
  • Loan to Value %
  • 2nd Mortgage (Type/Date/Interest Rate)
  • Air Conditioning Type
  • Heating Source
  • Phone Exists

Demographics (Individual)

  • Age / Birth Date
  • Education
  • Family Position (i.e., Husband, Child)
  • Gender
  • Hispanic Country of Origin
  • Language Spoken
  • Marital Status
  • Occupation
  • Online Membership
  • Race/Ethnicity
  • Religion


  • Property Type
  • Ownership Type (Owner, Renter, New, Corp.)
  • Year Built
  • Mobile Home
  • Time Share
  • Land Use
  • Ownership Rights


  • Disabled
  • Homestead
  • Religious
  • School/College
  • Veteran
  • Widow


  • Cars
  • Children Interests
  • Collector
  • Consumer Electronics
  • Current Affairs / Political
  • Entertainment (i.e., Music, Casino, Gambling, Cultural, Movies)
  • Family
  • Food & Wine
  • Hobbies (i.e., Gardening, Cooking, Arts & Crafts)
  • Opportunity Seekers
  • Owns Satellite TV Dish
  • Pets
  • Reading (By Type)
  • Sports (By Type) (i.e., Aerobics, Camping/Hiking, Fitness, Fishing, Football)
  • Travel (Business, Personal, Vacation, Cruise, International)
  • Science / Space
  • Sports Betting
  • Sweepstakes

Life Events

  • Child Near High School Graduation
  • College Graduate
  • New Parent
  • New Teen Driver (Available by Gender)
  • Newlywed
  • Recent Divorce

Lifestyle (Household)

  • Truck/Pickup Owner
  • Motorcycle Owner
  • RV Owner
  • Owns a Pool
  • Owns a Cat or Dog

Lifestyle (Individual)

  • Career Minded
  • Do It Yourselfer
  • Diet Weight loss
  • Great Outdoors
  • Health Living
  • High Tech Leader
  • Home Business
  • Luxury Life
  • Online Education
  • Political Affiliation
  • Sporting Life Voter


  • Loan to Value
  • Equity Amount or %
  • Free & Clear
  • Cash Purchase

Property Exterior

  • Construction Type
  • Driveway
  • Exterior Walls
  • Garage (Type/Sq. Foot)
  • Lot (Type/Size; Sq.Foot or Acre)
  • Patio
  • Pool
  • Porch
  • Roof (Type/Cover)
  • Site Influence
  • Style

Property Interior

  • Air Conditioning
  • Basement (Type/Sq. Foot)
  • Bathrooms
  • Bedrooms
  • Building Area (Type/Indicator)
  • Fireplace
  • Floor Cover
  • Heat (Type/Fuel Type)
  • Interior Walls
  • Number of Stories
  • Sewer
  • Water

Property Value

  • Home Value
  • Last Sale Price
  • Assessed Value (Total, Land, Improvement)
  • Market Value (Total, Land, Improvement)
  • Tax (Amount, Year, Delinquent Year)
Valpak business database


  • NAIC Code (Primary/Secondary)
  • SIC Code (Primary/Secondary)

Company Details

  • # of Employees
  • Business Ownership Type (i.e., Female, Franchise, Home-based, Minority, New, Nonprofit, Small Business)
  • Business Type or Status (HQ, Branch, Subsidiary)
  • Credit Rating or Capacity
  • Franchise Type
  • Location Sales
  • # of PCs
  • Size: Square Footage
  • Year Established
  • Years in Business (Range)


  • Accounting
  • Advertising
  • Business Insurance
  • Legal
  • Office Equipment
  • Rent
  • Technology
  • Telecomm
  • Utilities


  • Contact Name (Where Available)
  • Executive Status
  • Gender
  • Phone (Where Available)
  • Title
Valpak new mover database
  • Address Type (Firm/Company, General, High Rise/Business Complex, PO Box, Rural Route, Street/Residential)
  • Dwelling Type (SFDU, MFDU)
  • Homeowner
  • Move Distance (Local, Semi Local, Regional, Distant)
  • Move Type (Change in State, Change in ZIP)
  • Previous Address Available
  • Source Type (Self-Reported or Transactional)
  • Transaction Date (Move Recording Date)

Advertise across multiple channels 
for the best results

Reach consumers with 14% higher purchasing power than the U.S. average

Mail to our targeted audience, around life events or to your exact customer

Extend the reach of your print campaign with hyper-targeted digital advertising

Ready to grow your business?
Get started today!


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Build a clean mailing list
With transparent postage in as little as 5 minutes


Measure and refine
Use performance data to optimize future campaigns