Deals drive dining decisions! That’s right, from burgers to burritos, today’s diners are looking for deals, particularly from QSR (quick-serve restaurant) brands. The Valpak Dining Survey asked over 1,700 U.S. adults to determine what influences their dining choices and motivates them to try or switch restaurants based on incentives. Our respondents dished out some tasty details about where people want QSR coupons from; we put it into this blog and shared it. Then, we took it a step further with our results and combined them with MRI-Simmons (a leader in insights on the American consumer), foot traffic data for the past six months—and it’s something to see:
- Top 5 requested burger chain coupons
- Top 5 requested chicken chain coupons
- Top 5 requested sandwich chain coupons
- Top 5 requested Mexican chain coupons
- Top 5 requested pizza chain coupons
- And more details!
Click here to jump straight to the infographic.
Cheese or no cheese, well-done or medium, pickles or onions, mustard or ketchup, bun or protein style, the list goes on and on to get an individual the burger that is served hot and just right for them. So, grill masters and burger lovers, get ready because here are the top 5 hamburger restaurants people want to receive Valpak coupons from.
Unlike the hamburger, chicken is about being savory, crunchy good, or if it’s grilled with the right toppings. And what are the right questions to ask: bone-in or bone-out, between bread, wrapped in a tortilla, or fried to goodness? From our customer satisfaction survey, here are the top 5 places where the chicken maestros want their Valpak deals and meals from.
It was 1762, and the Earl of Sandwich wanted to play cards and eat with his hands—and voila, the sandwich was invented, and a whole new genre of food came to life! From well-known spots to local mom-and-pop favorites, online ordering to in-house dining, just about every city in the United States has multiple incredible sandwich shops.
Mexican cuisine has so many delicious varieties to choose from, and there are always great local favorites in almost every town that offer an amazing guest experience. However, when it came to our questionnaire, it isn’t too much of a shock that some of the most well-known franchises, Taco Bell and Chipotle, took the top Mexican restaurant spots where consumers would like Valpak coupons from.
You can eat pizza for breakfast, lunch or dinner. There is also something magical about something that, across the U.S., at its core, is sauce, dough and cheese. However, with today’s popular pizza shops, from deep pan to thin crust and from pineapple to sausage, pizza lovers know what they want from their overall experience, and they’re not afraid to have it again and again because it’s just THAT good (and Valpak coupons would be nice, too!)
Something to chew on
In the restaurant industry, being aware of the dining preferences of your customers and potential customers can give you an edge over the competition. Keen insights into how consumers like to receive ads / coupons, which offers they are most likely to redeem, and what motivates them to travel or try a new restaurant helps you stay competitive year-round.
From the Blue Envelope to neighborhood-targeted postcards to mobile advertising, your local Valpak rep can help you decide which channels work best for your business.
