So, how are Valpak coupons made?
You’d be surprised how much work goes into making your Valpak ad. There’s no stuffing the blue envelopes in the back room at Valpak! (Trust us, people ask). So how does your ad go from a super awesome idea to a super successful direct mail promotion?
From concept to creation to the journey through our manufacturing center in St. Petersburg, Florida, take a trip with us as we put decades of ad-building experience to work to service our over 60,000 national and local clients, allowing us to send out over 490 million Blue Envelopes yearly!
Step one
Once your Valpak marketing consultant processes your order, it heads to sunny St. Pete, Florida.
Step two
Here, our in-house design agency designs your ad based on decades of art and offer intelligence.
Step three
After you approve your ad, we send the file to our manufacturing center for printing / shipping.
Step four
Upon arrival, your ad is digitally etched onto an aluminum plate and sent along to the press hall.
Step five
This is where we print, cut and fold your ad, then wind it onto a print reel to transport to collation.
Step six
In collation, we trim your ad and combine it with ads from national brands and local businesses.
Step seven
Ads are placed into envelopes, which are then sealed, cut, addressed and stacked into mail trays.
Step eight
Robots put the trays onto pallets and glide them over to storage until they’re ready to ship out.
Step nine
When it’s time to ship, envelopes with your ad are transported to local post offices for delivery.
Step ten
Postal carriers deliver Valpak Blue Envelopes with your ad to mailboxes in your neighborhood.
