Small Business Guide to Building an Effective Marketing Strategy

Last updated: October 26, 2021 | By Ivy Sieff

Reading time: 1 minute

The best marketing doesn’t have to be clever, creative or funny. It just has to be effective. So, how do you build an effective marketing strategy?

Our guide will help you develop a plan that accomplishes your goals (within budget) and delivers a solid return on investment. We take a look at the 5 steps to building a strong, effective and affordable marketing strategy, including:

  1. Identifying your target
  2. Understanding “WIIFM”
  3. Prioritizing pain points
  4. Delivering a clear message
  5. Developing a marketing plan

Creating a solid marketing plan will help you consider the big picture. Use it as a reference for deciding the direction of your sales efforts, advertising and other marketing-related matters.

Our Small Business Marketing Plan Template is a complementary piece to the Guide to Building an Effective Marketing Strategy. Use it to ensure you’re prioritizing your goals and identifying the steps needed to achieve them. You can also download the guide in PDF format here.

If you run into questions and roadblocks that make the process a little more complicated, reach out to a marketing professional at Valpak today.