How to Use Subliminal Messages in Ads [Infographic]

Last updated: June 4, 2019 | By Jessica Leone

As David Ogilvy, the “Father of Advertising,” once said, “A good advertisement is one which sells the product without drawing attention to itself.”

Consider the ads you’ve seen that, without realizing it, shifted your perception of a brand. Ads that reached you on a subliminal (or subconscious) level. From words with double meanings to hidden Easter eggs, clever and impactful subliminal messages are plentiful across advertising mediums.

Everything from email campaigns and SEM landing pages to direct mail and social media is fair game. This infographic explores how subliminal messaging works with examples and tips for your small business to reach your customers in unexpected ways.

how to create subliminal messages infographic

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Customer perception affects not only who purchases your products or services, but also anyone who sees your brand without engaging. That’s why it’s important for small businesses to stay on top of clever or unique ways to keep customers surprised and delighted. Subliminal messaging is just one way to do so. Who knows, you may even encourage non-customers to share their perceptions with others who may be searching for a product or service just like yours.

Sources: Saybrook University | Science Daily | Scientific American | Inc | WSJ