What Is Digital Media?

Digital media is the use of technology and content to engage consumers and grow your business. From your favorite smartphone app to social channels and websites, digital media encompasses a wide variety of products.

While your business may not need to invest in smartphone technology, there are some digital media solutions that small business owners can benefit from:

  1. Social Media. Social media is a great customer service tool and can be used to increase consumer awareness and engagement. Use it to connect with your current customers and reach new prospects.
  2. Responsive Website. No matter what size your business, you can benefit from making a website a part of your digital marketing strategy. While having a website is good, it’s equally important that your site looks great across all devices, including mobile and desktop browsers.
  3. Digital Coupon Campaign. Digital coupons can help your business meet increasing customer expectations for cross-device digital engagement and are a great complement to your other digital marketing efforts.

Digital Marketing Definition

Digital marketing refers to any method of marketing that enables you to reach customers through digital channels, like the internet or mobile phones. A digital marketing solution can be a great addition to your direct mail campaign, increasing the reach of your offer and driving more consumers to your website or social channels.

What Are Digital Marketing Solutions?

While there are many marketing solutions available, it’s important to remember, like traditional marketing, what works for one industry may not work the same for another. Take a look at some of the top internet marketing solutions for small to mid-sized businesses:

  1. Website
  2. Search Engine Marketing
  3. Display Advertising
  4. Search Engine Optimization
  5. Social Media Advertising

Why Digital Marketing Matters

Today’s customer experience starts before walking into a store. Consumers are well-informed and they spend more time researching products and services online. They’re also impatient and expect an immediate response to their needs. If your business isn’t online, you won’t be found where your customers are searching and shopping. Here are the top five reasons digital marketing matters:

  1. It’s Cost-Effective. Even a small budget can yield big results with digital marketing. Most social media platforms are free to use, and with digital solutions like pay-per-click, you’re only charged when someone engages with your ad.
  2. Your Competition Is Online. 79% of consumers research online before making an in-store purchase.1 If your customers can’t find you online, chances are they’ll find your competitors.
  3. Insights & Analytics. Digital marketing platforms offer robust analytics and insights into your campaign performance and ROI. You can easily tell if your ads are performing and adjust when they aren’t.
  4. Reach More Customers. Digital advertising enables you to reach more consumers than ever before. With the right digital marketing solutions in place, you can reach customers who live outside of your immediate advertising radius.
  5. Multichannel Approach. 82% of smartphone users say they consult their phones on purchases they’re about to make in a store.2 A digital marketing solution lets you reach consumers throughout every stage of their purchase journey.

1. ”2017 Connected Shoppers Report,” Salesforce, 2017.

2. “Consumers in the Micro-Moment,” Google/Ipsos, March 2015.

Business Profile Pages

Give your business a highly visible presence on both desktop and mobile devices. With a business listing on valpak.com, consumers can access your offers 24/7.



Make a memorable first-impression with an attractive website. Our responsive designs are mobile-friendly and we offer customized layouts, colors, photos and other artwork.




Pay-per-click advertising from a Google Premier Partner to drive traffic to your website. Your SEM campaign will reach millions of potential customers across multiple networks like Google.




Digital advertising that builds awareness for your business on popular websites and mobile apps. From banner ads to billboards, our team will work with you to create eye-catching ads.




Internet marketing of content that maximizes organic search results for increased web traffic through search engines. Through the integration of keywords and phrases, we can help improve the visibility of your website.




Easily connect with customers on various social media channels with Valpak. We offer management of your social media platforms to drive consumer engagement with your brand online.


Digital Marketing Results

Valpak clients don’t just rely on us for direct mail. Our digital marketing solutions help grow their brand power.

Speaker One: The full Valpak solution with print and digital is head and shoulders above any other local mailers that we were working with.

Speaker Two: Just as Valpak is the leader in direct mail, they’re also the leader in digital marketing. They were the first ones to get us on Facebook. They really helped me to understand the digital marketing world.

Speaker Three: Not only have I used them for the mailers, but we’ve also tried the Google ads. One thing that I found was great about the Google ads was that they really took a lot of the guesswork out of it.

Speaker Four: I definitely recommend Valpak to other companies that are looking to do a digital program because they not only help with websites but they can help with reputation management.

Speaker Five: We have experienced that Valpak has been number one in the digital age. It’s helped us reach a completely different client base.

Speaker Six: You don’t just advertise for the print, you’re advertising for valpak.com, the app, the website, being able to print special offers. What I learned is that it is a very broad-based company, and it’s really a very true 360° approach to everything.