Valpak’s Blue Envelope is the most recognized direct mail service there is, driving response and awareness through advanced targeting and 50+ years of best practices. Thousands of small businesses trust us with their marketing campaigns because we tailor every direct mail piece to their goals. Just choose your ideal neighborhoods (target market) and we’ll do the rest!
Direct mail isn’t a one-size-fits-all marketing method. There are multiple formats you should consider before mailing with Valpak depending on the goal and budget of your marketing campaign.
Coupon inserts are mini-billboards that promote your business inside the Blue Envelope. This format is the most cost-effective way to try direct mail marketing with prices starting at 3 to 5 cents per household mailed. Our coupon ads follow lean design best practices with eye-catching imagery, strong offers and a clear call to action to drive response rates.
Larger print formats, like flyers and circulars, are mini catalogs that give your business more real estate to promote menus, new products, multiple or new locations and other important business information. These colorful, thicker direct mail pieces stand out in the envelope. Consider using larger formats between coupon insert mailings to boost visibility during peak seasons.
The most effective marketing strategies include advertising across mediums and channels. In addition to direct mail campaigns inside the Blue Envelope, Valpak offers postcard advertising and digital marketing solutions (social media, landing pages, etc.) at competitive prices.
Customer support sets Valpak apart from email marketing vendors, USPS EDDM and other direct mail competitors. When you advertise in the Blue Envelope, you receive dedicated account support from a local media consultant who understands your market and competition and will follow up when you need them. Customer retention is important to our business and when things pop up, Valpak will be there for you.
Valpak clients chose us for one reason: Because it works. Our targeted marketing solutions consistently reach more consumers, create more customers and increase return on investment.
We’d love to earn your business and introduce you to the benefits of direct mail marketing. Contact us today to start building your marketing campaign.
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