How AI is reshaping online advertising and search results
AI is changing how consumers receive information and how ads are created and perceived.
As much as 50% of today’s Google search queries return AI-generated summaries, and according to reports, half of consumers polled use AI to research before making a purchase. Valpak surveyed business owners and consumers to understand better how AI is reshaping advertising and search, and what that shift means for the future of the ad landscape. Download the new research to explore how to activate demand earlier, where performance marketers are getting misled by surface-level metrics and how direct mail plus data-driven offers can rebalance the funnel.
