Consumer packaged goods (CPG) coupons drive action
From favorite snacks to personal care to pet food and more, today’s consumers are motivated by coupon offers and are most likely to try a new brand after receiving one.
Valpak surveyed over 1,700 U.S. adults to determine what influences their shopping choices and prompts them to try new or switch household brands in response to incentives. Download the infographic to see the top Valpak categories consumers want coupons for, top coupon categories for shopper favorites, and, from beverage brands to candy to childcare and health & wellness, see the top 5 in each category that consumers want coupons for.
