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Target neighborhoods with Valpak PlusOne™ postcards

Reach the same high-value audience as the Blue Envelope at an affordable price

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Home » Solutions » Postcards » PlusOne Postcards

Reach

Up to millions of households in increments of 10,000

Response

57% of postcards are read by someone in the household (USPS)

Results

People who receive direct mail spend 28% more than those who don’t (USPS)

Plusone postcard

Overview

Affordable stand-alone business postcards

Valpak PlusOne postcards are neighborhood-targeted and mail to the same households as the Blue Envelope. This built-in targeting saves you money and makes postcard advertising accessible to businesses of all sizes. Unlike other mail services, our full-color postcard includes enhanced USPS Informed Delivery email marketing with trackable reporting.

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Features

Command attention and drive response

Format

PlusOne is an 8 ½” x 5” full-color direct mail postcard 100% branded to your business – no shared advertising space or intrusive Valpak logo

Limited inventory

Unlike other types of ads, there’s a limited quantity of PlusOne postcards per market and inventory is first come, first served.

Trackable results

Each PlusOne postcard is imprinted with a postal barcode for tracking and you can add a unique URL, QR code and phone number.

Benefits

3 reasons to choose Valpak PlusOne

  1. Save money on mailing list costs and postage while your message gets delivered to high-quality consumers
  2. Reduce waste by only targeting households that meet rigorous demographic criteria and want your offers
  3. Double your exposure by promoting your business to the same households with an ad in the Blue Envelope

Informed Delivery

Added value for direct mail products

Valpak PlusOne postcards include an upgraded full-color ad, custom image and URL in USPS Informed Delivery emails, which give consumers a digital preview of their mail and packages. This additional touch point adds digital impressions to your postcard advertising (at no extra charge).

57 million

Informed Delivery users

65%

Average email open rate

5.5 billion

Impressions generated

The USPS estimates businesses receive 37% more response and 20% more conversions from advertising via a second channel.

Testimonials

Clients share their successes with 
PlusOne postcards

”Our organization does a very large volume of direct mail each year and Valpak has proven superior. We know when postcards are hitting consumer’s home, because the phone starts to ring.”

– Kevin M., real estate client

”After the mailing we definitely received more foot traffic; a higher customer spend and improved brand awareness.”

– Crystan B., retail client

Explore More

Advertise across multiple channels 
for the best results

Blue Envelope®

Mail to the same neighborhoods as your PlusOne postcard for additional impressions

Learn More
Digital

Extend the reach of your print campaign with hyper-targeted digital advertising

Learn More
Data

Target specific households for address matchback, A/B testing or tailored offers

Learn More

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Ready to grow your business?
Get started today!

Next steps:

1

Connect with a local rep
A partner who cares about your business’s success

2

Choose your product mix
We have solutions for every marketing goal and budget

3

Design your campaign
From audience targeting to postage, it’s all included

4

Measure your results
Tools that prove that your ads are yielding a positive ROI