Direct Mail Marketing with Custom Postcards – Valpak Neighborhood-Targeted Postcards

Valpak plusone and envelope

Valpak has partnered with the U.S. Postal Service* to bring an affordable stand-alone postcard to mailboxes. Neighborhood-targeted postcards mail to the same households as the Blue Envelope. Unlike DMLs, our affordable postcard is not a ride-along that must mail on the same day and with the host piece. One standard size (8 ½” x 5”) is available and inventory is extremely limited.

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Plusone postcard

Valpak Neighborhood-Targeted Postcards – The Benefits of Postcards at an Affordable Cost 

Our affordable postcards reach the same targeted households as Valpak’s iconic Blue Envelope, so you can:

  • SAVE MONEY on list costs and postage while your message gets delivered to high-quality demographics.
  • REDUCE WASTE because we target households that meet our demographic criteria and are relevant to your offer, vs. most others that mail every carrier route in a ZIP code
  • DOUBLE YOUR EXPOSURE when part of a campaign that also includes an ad inside The Blue Envelope, enabling promotion of multiple products and services to the same household

Best Management Group, a Village Inn franchisee, has been advertising with Valpak for more than 10 years. The group started advertising its restaurants with Valpak for its flexible formats and kept advertising because of the results.

Dean LaFollette, director of operations, chose to mail neighborhood-targeted postcards – in addition to advertising in the Valpak Blue Envelope – because it had a great look and was a much better value than regular postcards. The Village Inn franchisee realized double the effectiveness by mailing both advertisements, with an incredible 5% ROI for the affordable postcard alone.

“We ran 20,000 of these and got back more than 5%… which is a wonderful response relative to the number we mailed.”

Postcards deliver results, but inventory is limited! Valpak neighborhood-targeted postcard inventory is first come, first served, so contact us today to reserve your spot.

If you are looking for stand-alone postcards that can be targeted 1-1 in different print formats, see our solo mail solutions.

How Does Valpak Neighborhood-Targeted Postcards Compare to Detached Mail Labels?

100% of the Valpak neighborhood-targeted postcard is yours!

  • No Valpak logos
  • No Valpak return address
  • No Valpak URL
  • No intrusive marketing message
  • No postal disclaimers
  • Minimized address and postage space (only 3 ⅝” x 1 ¾”)
  • More creative space

Valpak’s affordable postcard is about promoting you and your business.

Valpak plusone product

*Valpak is a non-exclusive partner of the USPS.
1. Inkit, “3 Surprising Companies Grow with Direct Mail,” July 2018.; DMA Response Rate Report 2018.