Why Your Business Needs Targeted Direct Mail

Consumers are exposed to 4,000-10,000 online ads and 121 emails every day – talk about digital fatigue.

So many people are flipping the channel during commercials that networks are cutting the number of ads being shown during prime-time TV. More Americans are moving away from AM/FM radio and opting for ad-free streaming instead.

Through it all, targeted direct mail is the advertising that continues to perform for local businesses. See for yourself with this free e-book, which compares the cost per lead (CPL) of advertising with targeted direct mail versus the top traditional and digital marketing channels:

  • Newspaper
  • TV
  • Radio
  • Billboards
  • Email
  • Social Media
  • SEO/SEM