Press Releases

Valpak Launches Premier Plus, Powerful Omnichannel Advertising Solution that Transforms Iconic Blue Envelope into Billboard for National Brands

St. Petersburg, Fla. (October 25, 2022) — Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today announced Premier Plus, a powerful new national brand advertising solution that converts the back of Valpak’s iconic Blue Envelope into an eye-catching billboard that receives 100 million impressions across high-value U.S. households with 100% viewability. Advertisers can utilize Premier Plus to deliver the right message to the right households while integrating a range of digital and omnichannel marketing extensions.

Valpak’s outside-the-envelope ads are proven to drive exceptional recognition and measurable results for national brands, such as Tennis Channel, HGTV, Legoland, Shutterfly and Panera. With the introduction of Premier Plus, Valpak has now dramatically expanded the size and graphic appeal of these ads to take over the entire back of its Blue Envelope, creating opportunities for striking visual advertising. The Valpak Blue Envelope delivers a rich and valued array of targeted national and local advertising content and offers to homes across America. It is widely recognized and anticipated by consumers nationwide, with tests showing it has an open rate of 92% of all targeted households.

"Valpak has been an instrumental partner in supporting our television and streaming programming objectives,” said Neil Roberts, Executive Director of Marketing at Tennis Channel, a subsidiary of the Sinclair Broadcasting Group.“Leveraging various Valpak products, we’ve run both very targeted programs all the way up to presenting our coverage of the French Open on the cover of all 41 million Valpak envelopes.”

In addition to its breakthrough envelope billboard advertising, Premier Plus reaches millions of households through a variety of digital channels, including the U.S. Postal Service’s Informed Delivery Service. Informed Delivery is a free USPS service subscribed to by some 47 million households. Subscribers receive preview images of their mail directly to their mobile devices via email and a user-friendly dashboard. Through its partnership with the Postal Service, Valpak can create fully enhanced graphics of its envelope displaying Premier Plus advertising, giving consumers another channel for brand engagement.

“We hope national brands and their advertising agencies take a close look at Premier Plus as they assess the best media buys to reach and engage consumers,” said Jay Loeffler, Chief Revenue Officer of Valpak. “Valpak reaches over 41 million homeowners and families with an average income of $130,000, offering advertisers a powerful alternative to television or out-of-the-home advertising. Advertisers achieve some 100 million media impressions and 100% viewability among targeted households.”

“Valpak’s unmatched household data insights and targeting capabilities at scale across demographics, location, income, home value, purchasing history and much more create opportunities for segmenting a brand message to increase its impact. Valpak’s wide range of digital media and measurement tools and solutions provide even more value and accountability to advertisers,” Loeffler added.

About Valpak
Valpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American households allow Valpak to segment and target consumers and neighborhoods to maximize ROI for advertisers and deliver the highest levels of transparency and accountability. For decades, Valpak has helped consumers save, businesses grow and neighborhoods thrive. Its network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across the U.S. Each month, its Blue Envelope of savings mails to 41 million demographically targeted households in 43 states. Visit valpak.com/advertise to see what Valpak Direct Marketing can do for your business, and connect with Valpak on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Media Contact:
Kevin Sugarman
ksugarman@globalfluency.com
408-677-5300 x 118  

30th NALC Stamp Out Hunger Food Drive Set for May 14

ST. PETERSBURG, Fla., May 13, 2022 – On May 14, postal carriers with the National Association of Letter Carriers (NALC) will collect non-perishable food from customers along their routes, and deliver the food to local food banks, hoping to replenish food pantries throughout the United States with the Stamp Out Hunger campaign – the country's largest one-day food drive. As of 2019, the total collected since the first food drive (in 1993) was approximately 1.75 billion pounds.

Valpak Direct Marketing Systems is proud to continue its longstanding tradition of supporting the NALC's initiative, most recently producing and distributing 115 million postcards promoting the food drive to households nationwide. Other sponsors include the USPS, Kellogg's, CVS Health, the United Way and many others.

"Since 2003, Valpak has helped the NAIC in tackling the widespread problem of hunger across America, raising awareness for the food drive with direct mail, volunteering in our communities and collecting donations at our manufacturing center," shares Valpak CEO Chris Cate. "Since 2011, Valpak employees have collected nearly 45,000 lbs. of food to help re-stock local food banks in Tampa Bay. That equates to approximately 37,500 average-size meals."

Valpak encourages the public to participate as well by filling up a bag (or more) with items such as soup, cereal, peanut butter, tuna and other non-perishable items. Letter carriers will pick up donations left at the mailbox this Saturday.

The NALC food drive began 30 years ago, noting the severe shortage of food that families encounter in the summer months. With many children receiving food from school programs, families are hit extra hard when children are out of school for the summer. In addition, late spring is often the time when food banks are struggling, as the donations received during the Thanksgiving and Christmas holidays have long been depleted.

Record-high inflation, unemployment and rippling effects of the pandemic have increased food insecurity, with more Americans now turning to food banks and community programs to help put food on the table. Today, more than 38 million people, including 12 million children, in the U.S. are food insecure (USDA). This year donations are at a greater need than ever.

For more information about the local food drive in your area, ask your letter carrier, contact the local post office, or visit: www.nalc.org/food; facebook.com/StampOutHunger; or twitter.com/StampOutHunger.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Chris Bilotta
Director, Promotions & Partnerships
Valpak
727-319-5496
chris_bilotta@valpak.com

Valpak Partners With Crayola to Celebrate Black History Month

ST. PETERSBURG, Fla., January 27, 2022 – Direct mail advertising leader Valpak is amplifying a message of awareness and education to its audience of over 41 million homes this February. With the support of Crayola, the brand that sparks imagination through color, the company is launching its "Celebrate Our CommUNITY: A Tribute to Black History Month" campaign.

Inclusion and expression take center stage in this campaign, with part of the iconic Valpak Blue Envelope transformed into a custom Crayola coloring page. Consumers are invited to "Color their communities" on the inside of the envelope, then share their masterpieces on Valpak's Facebook page with tags #ColorYourCommunity #Entry. Randomly selected winners of four (4) drawings will each receive $500, plus $500 in Crayola product will be donated to their school of choice.

To help consumers express themselves, each CommUNITY envelope contains an offer for $.50 off any one (1) pack of 24-count Crayola Colors of the World crayons – the lead product from an inclusive coloring tools line designed to represent over 40 global skin tones. Plus, consumers have a chance to win a free Crayola Colors of the World product (crayons, markers, colored pencils, coloring books) instantly, just by looking through their envelope.

Advertisers inside the envelope will have the opportunity to display special graphics on their ads to self-identify as Black-owned or show support for the campaign. Valpak will also celebrate important Black history milestones and feature Black-owned businesses on their social media channels, and in other initiatives throughout the year. By seeking out Black-owned businesses in Valpak advertising areas and offering support, they hope to highlight the importance of diversity – in their envelope and in the neighborhoods they serve. Finally, Valpak will engage and celebrate their employees by encouraging discussions about cultural appreciation within their workforce.

Chris Bilotta, Director of Promotions and Partnerships at Valpak, shared, "At Valpak, we believe in energizing the savings game for all and in connecting all the wonderfully diverse businesses in a community to their ideal audiences. We're grateful for the chance to partner with Crayola to amplify a message of inclusion and expression as we celebrate Black History Month, this February and year-round."

Mimi Dixon, Director, Brand Activation and Content at Crayola, added, "The Valpak and Crayola Colors of the World partnership not only continues the goal of inspiring kids to creatively and accurately color themselves into the world they see around them, but also celebrates inclusion with the common goal of increasing representation and fostering a greater sense of belonging and acceptance. This is a first-of-its-kind partnership for Crayola, and we look forward to the colorful consumer engagement and expression."

Valpak brings its local-first focus together with the creative potential embodied by Crayola to honor Black History Month in neighborhoods between January 29 and February 28. Consumers can head to valpak.com to learn more.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Crayola Media Contact
Erika Merklinger
PR & Communications Manager
Valpak
(610) 253-6272 ext. 4625
eamerklinger@crayola.com

Valpak's PlusOne Product Solidifies Reputation as Direct Mail Innovator

ST. PETERSBURG, Fla., January 13, 2022 – After a successful and collaborative two-year market test with the United States Postal Service (USPS), PlusOne – Valpak's stand-alone postcard mailer – was recently approved by the Postal Regulatory Commission (PRC) as an official USPS product.

Valpak was on the ground floor of the PlusOne market test, partnering with the USPS and driving results for participating clients. The PlusOne postcard offers advertisers a streamlined, trackable marketing solution supported by Valpak's local sales network and best-in-class, data-driven targeting for a personalized program.

Per the USPS Filing: "Plus One has demonstrated efficient and simple operational implementation, indicating its ability to financially enhance the Postal Service's business model, solidifying mail presence in existing markets while facilitating expansion into new markets, and displaying the Postal Service's willingness to innovate around its core mail products. With an enhanced mail channel offering, Plus One increases impressions for advertisers and offers a gateway for small businesses..."

Thanks to the efforts of and a continued partnership with the USPS, Valpak has leveraged PlusOne as a cost-effective way to grow circulation and frequency across their product suite. Their iconic Blue Envelope has increased more than 15% in volume since the inception of the PlusOne market test in October 2019, with solo postcards and digital advertising solutions expanding as well.

Valpak has continued to invest in innovation and launched the USPS's Informed Delivery with fully enhanced graphics, URLs and tracking for all PlusOne postcards. Informed Delivery is a free USPS service allowing consumers to preview their scannable mail and manage package delivery before items reach the mailbox, sending preview images directly to their mobile devices via email and a user-friendly dashboard.

Benjy Uhl, Executive Vice President of Audience & Product Development at Valpak, said, "By extending Valpak's PlusOne postcards into the digital and email space, small businesses are building multi-channel campaigns with ease. These turnkey solutions eliminate the friction of marketing and help advertisers get their message out effortlessly."

As businesses explore more ways to connect with their desired households, Valpak is expected to have a record-setting year. For Valpak, success goes beyond volume and circulation growth; it's also reflected in the number of clients who thrive due to additional consumer traffic and the end-consumers who benefit from better offers in their mailboxes.

To learn more about Valpak and PlusOne, visit https://www.valpak.com/advertise/postcards-targeted. Consumers interested in Informed Delivery are encouraged to verify that they reside in an eligible ZIP Code and sign up for the service (at no cost to them) by visiting informeddelivery.USPS.com.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Consumers Can Win $1,000 With Valpak's January Envelope

ST. PETERSBURG, Fla., January 5, 2022 – New year, new opportunity to kick it off right with the Valpak Blue Envelope! To help with holiday shopping hangovers and New Year's resolutions, Valpak's January envelope is designed to delight consumers with the chance to instantly win $100 PLUS an extra $1,000 cash when they register on valpak.com.

Since 1998, Valpak consumers have won millions of dollars in cash and prizes by opening their Blue Envelopes. Every month they can look forward to potentially finding these no-strings-attached surprises inside, and Valpak is taking it to a whole other level this January.

In addition to upping the Instant Win pot, Valpak is also spreading the word on the inside of the envelope, with images and testimonials from a few of their raving fans.

Fans like Lania S. from Englewood, OH, who gushed, "I couldn't believe I had $100 in my hand! Wow! All day I went around telling everyone about Valpak. I enjoyed telling others about the check and also having extra spending money in my pocket. Thank you!"

Dee O., a fellow winner from Seattle, WA, added, "It is wonderful to win $100 just for looking through the money-saving coupons that I look forward to receiving anyway. Thanks Valpak!"

The excitement of an unexpected windfall as we head into a new year will leave lucky winners feeling like Patricia R. from Garland, TX: "Wow-weeeee! I always open Valpak to look for my favorite coupons, so I almost overlooked the blue $100 Instant Winner envelope. I'm just thrilled to actually win. It feels great. Thanks!"

Consumers can read news coverage about Instant Win and view videos from more past winners at https://www.valpak.com/promotions/instantwin. All Instant Winners are encouraged to join in the fun and share their stories with Valpak.

Chris Bilotta, Director, Promotions and Partnerships at Valpak, shared, "We love delivering local savings to mailboxes across America, and we definitely love treating our neighbors to moments of joy whenever possible. By making our first envelope of 2022 all about Instant Win, we hope to give consumers 1,000 reasons to 'Open Up the Neighborhood' and explore... and maybe win some money to help them do it!"

According to a recent readership study, 93% of households receiving Valpak open and look through the envelope for exclusive deals – and surprises – inside. With a reach that's continually expanding to new communities, that's more businesses growing, neighborhoods thriving and consumers saving in 2022. Consumers can find this special Instant Win Valpak envelope in their mailboxes now through January 31.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Valpak Celebrates Consumers With Targeted Event Postcards

ST. PETERSBURG, Fla., December 10, 2021 – Valpak, the company that delivers the Blue Envelope of Savings to millions of mailboxes each month, continues to innovate in the direct mail space. Building on the success of their neighborhood-targeted postcards, Valpak recently unveiled a new automated monthly mailer that transforms life events into opportunities for connection: Event Postcards.

Valpak's newest product is designed to create memorable moments between consumers and local businesses around specific life events: moving, buying a home, celebrating a birthday or aging into Medicare. It leverages data and demographics to narrow the audience by location, age, income level and more. Advertisers simply choose their audience focus, ZIP code(s), quantity, life event and ad template and Valpak returns a 6"x9" postcard with customized messaging to a new audience each month. Because Event Postcards are automated and turnkey, mailing lists, design, postage and personalization (where available) are all included at one low rate.

Drives Consumer Engagement

Beyond convenience, the effectiveness of life event-specific postcard advertising is supported by consumer behavior. In a March 2021 survey, 64% of respondents indicated they change all or some service providers after relocating or purchasing a home. Valpak's "New Mover" Event Postcards enable businesses to cost-effectively mail "Welcome, new neighbor" offers targeted to new homeowners or new movers.

Similarly, Valpak's "Birthday Mailer" Event Postcards utilize household-level age and income demographics to profile a business's best prospects. Consumers want to receive birthday offers in the mail, with 83% agreeing that mail addressed to them for their birthday is appealing and 87% indicating they would likely redeem a personalized birthday postcard offer.

With roughly 10,000 Americans aging into Medicare each day, Valpak also saw a need to develop an audience focus to reach eligible seniors in search of benefits and plan comparisions. Health care agents and insurance providers can now leverage "Medicare" Event Postcards to establish themselves as trusted advisors available to help consumers navigate everything from aging in and open enrollment to supplemental and life insurance.

Valpak CEO Chris Cate shares, "If your business is looking to connect with consumers in a meaningful way, these mailings are an exceptional choice. They let your audience know you're thinking of them during important life events, and we can design a program to fit any budget or marketing plan. Plus, they're automated, which takes the guesswork out of it. With a personalized approach and high rate of engagement, Event Postcards are a win-win for consumers and businesses alike."

Whether consumers in your neighborhood are making moves, ready to celebrate or entering a new stage of life, bringing direct mail outreach to them during specific life events is a proven and personalized way for your business to get its name out there. For more information on advertising with Valpak Event Postcards, visit valpak.com/advertise/postcards-event.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Valpak Reveals Special Envelopes Ahead of "The Addams Family 2" October Premiere

ST. PETERSBURG, Fla., September 13, 2021 – This October, Valpak is delivering something kooky, spooky and delightful to consumers! The Addams Family is back with a brand-new feature-length film in theaters and on demand October 1. To help celebrate, Valpak has curated an unprecedented special collection of envelopes with exclusive creative celebrating the first family of Halloween.

Valpak has been scaring up local and national savings for consumers nationwide for over 50 years, but this October – for the first time ever – it's presenting a collection of five special edition Valpak Blue Envelopes, each showcasing one Addams Family character. Morticia, Gomez, Wednesday, Pugsley or Fester will each deliver "Greetings From" a beloved vacation destination, right into consumers' homes.

Each envelope will encourage consumers to share in the frightening fun on social media, using #SnapSnapValpak to reveal which envelope they received and spread the word about the new major motion picture. Plus, consumers who dare to look inside these envelopes also have the chance to find a real treat: a $100 Instant Win check. That's 100 reasons to head to the mailbox and potentially fund some fall festivities!

Jay Loeffler, Chief Revenue Officer at Valpak, shared: "We're beyond excited to collaborate with MGM once more to get consumers excited about "The Addams Family 2." Working with this iconic franchise to help consumers kick off the fall season with a brand new adventure, interactive campaign and unbeatable savings is an amazing opportunity. Also, we can't wait to showcase our collection of five special edition envelopes – for the first time in Valpak history!"

A sequel to the 2019 smash hit, "The Addams Family 2" finds Morticia and Gomez distraught that their children are growing up, skipping family dinners and totally consumed with "scream time." To reclaim their bond, they decide to cram Wednesday, Pugsley, Uncle Fester and the crew into their haunted camper and hit the road for one last miserable family vacation. Their adventure across America takes them out of their element and into hilarious run-ins with their iconic cousin IT, as well as many new kooky characters. What could possibly go wrong? The film features the voices of Oscar Isaac, Charlize Theron, Chloë Grace Moretz, Javon "Wanna" Walton, Nick Kroll, Snoop Dogg, Bette Midler, Bill Hader and more.

Combined with the scary-good savings delivered by Valpak, this partnership is the kind of family-friendly fun that consumers will love. Envelopes hit homes during the month of October, just in time to catch "The Addams Family 2" in theaters or on demand October 1. Consumers can view the official trailer here as they prepare to wish the family "Boo-voyage!"

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Valpak Triples Instant Win Prize to $300 in July

ST. PETERSBURG, Fla., June 30, 2021 – As restrictions begin to lift and businesses bounce back, one company is giving consumers more spending power – delivered right to their mailboxes! Valpak, creators of the Blue Envelope of Savings that arrives in 39 million homes each month, is making a significant change to its fan-favorite Instant Win program for July.

Since 1988, Valpak consumers have won millions of dollars in cash and prizes by opening their Blue Envelopes. Every month, they can look forward to potentially finding these $100 surprises in randomly selected envelopes. For some added summer fun, Valpak is TRIPLING that amount to $300 in July – the largest single value prize ever included inside their envelopes. For these lucky winners, that's 300 reasons to "Open up the Neighborhood."

While $300 with no strings attached may seem too good to be true, as Valpak likes to say, "It's real!" Consumers can read news coverage about Instant Win and view videos from past winners at https://www.valpak.com/promotions/instantwin, and all Instant Winners are encouraged to join in the fun and share their stories there.

Chris Bilotta, Director, Promotions and Partnerships at Valpak, shared, "One of Valpak's core objectives is to engage our recipients with 'surprise and delight' promotions, which they love, both inside and outside of our iconic envelope. Increasing Instant Win prizes to $300 in July is our way to help our neighbors celebrate summer and thank them for opening their envelopes. With 93% of Valpak households doing just that, we're helping people across America save with a smile."

Valpak recently expanded its household reach by more than half a million homes and shows no signs of slowing down - that's more savings to more homes and more chances for consumers to win big. Their $300 Instant Win envelopes hit homes between 7/3-8/3, so be sure to keep an eye on your mailbox...you might just find a little bit of sunshine in there!

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Valpak Expands with New Markets, More Households, Additional Mailings

ST. PETERSBURG, Fla., June 7, 2021 – Valpak, the company behind the iconic Blue Envelope of Savings that arrives in 39 million mailboxes each month, is expanding. The company has added 57 new neighborhoods, increased its household reach by more than half a million, and introduced a bi-monthly mailing in six markets.

New Neighborhoods & More Households

This June, 57 new neighborhoods will receive their first Blue Envelope of Savings. The expansion is happening in cities throughout the U.S., including Albuquerque, Chicago, Cleveland, Detroit, Houston, Omaha and Tampa Bay. Altogether, Valpak will be reaching 610,000 more homes.

In addition in August, Valpak is adding a brand new market – Chattanooga, TN – and plans to expand to Knoxville in 2022.

Twice-a-Month Mailings & More $100 Checks

In 2020, Valpak piloted bi-monthly mailings in Denver and Phoenix. Based on the success of those markets, in March 2021, the company added twice-monthly mailings in Albuquerque, Cleveland, Detroit, and St. Louis. In Minneapolis, Valpak is conducting a mailing every three weeks, which means household receive a total of 16 blue envelopes a year.

Households in the six areas have been receiving two Valpak-branded envelopes, running approximately two weeks apart. That's double the savings for consumers and double the opportunities for businesses to get their ads into the homes of potential customers who want their products.

The second mailings in the six markets are sent in a light blue Valpak envelope and include the randomly inserted, no-strings-attached $100 checks. That means consumers in the six markets have two opportunities each month to get a surprise $100 check. Since 1988, Valpak consumers have won millions of dollars in cash and prizes – just by opening their Blue Envelopes.

Valpak Growth

During the past year, Valpak has been dedicated to adapting, innovating and extending its reach to help local businesses weather the pandemic. Through its suite of powerful direct mail products – including targeted, customizable postcards that utilize QR code technology – Valpak has supported businesses' new hours, offers, social distancing protocols and service options and delivered those messages to customers at a crucial time.

Valpak CEO & President Mike Davis commented, "Having a growth mindset has been crucial during the past year. Now more than ever, Valpak is dedicated to helping people save, businesses grow and neighborhoods thrive, and expanding is one way we're helping to keep beloved local businesses top-of-mind in ever-changing circumstances."

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Valpak Partners with LEGOLAND® to Offer Free Child's Admission to Top Attractions This Summer

ST. PETERSBURG, Fla., May 24, 2021 – Awesome awaits this summer, with a special surprise for some lucky LEGO® fans! Valpak – the company that delivers savings to neighborhoods across America each month – is joining LEGOLAND® Resorts to bring family fun back in a big way, starting with a grand prize trip to LEGOLAND® New York Resort!

To celebrate the opening of its latest theme park, LEGOLAND is taking over Valpak's June envelope. Consumers can register at valpak.com/LEGOLAND for the chance to win a VIP experience at the ultimate LEGO theme park destination in Goshen, New York. The prize package includes four (4) 2-day tickets to LEGOLAND New York, flights, hotel, car rental and even spending cash – just in time for fun in the sun!

With seven themed lands and a 250-room LEGO-themed hotel that's built for kids, LEGOLAND New York is ready to welcome visitors from far and wide to experience rides and attractions like its signature roller coaster, The Dragon, LEGO NINJAGO® the Ride, and much more! To launch consumers on their summer fun adventure, all LEGOLAND-themed Valpak envelopes can be redeemed for one (1) FREE child's ticket to LEGOLAND New York Resort or any other Merlin Entertainments attraction nationwide. Plus, there will be a special surprise in a few random envelopes: a family 4-pack of tickets!

Jay Loeffler, SVP at Valpak, shared, "Valpak is so excited to partner with entertainment legend Merlin Entertainments, not only to bring attention to the exceptional local deals in our Blue Envelope of Savings, but also to help families get back to having fun safely! By making each envelope good for one child's admission ticket, we hope to help our neighbors build some amazing memories this summer!"

"We're so excited to partner with Valpak to help families make unforgettable memories at LEGOLAND New York this summer," said LEGOLAND New York Resort Divisional Director Stephanie Johnson. "This bricktastic opportunity is the perfect summer surprise to delight families that are eager to get out and spend time riding, climbing, building, playing and learning together."

Get ready for sunshine, savings and a Summer of Awesome! LEGOLAND-branded Valpak envelopes arrive in homes 5/25 – 7/6. Consumers can visit valpak.com/LEGOLAND for promotional details and sweepstakes rules.

About Merlin Entertainments
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin operates 129 attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin's purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.

See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Valpak Teams up with Tennis Channel and Uber Eats to Ace Savings Game

ST. PETERSBURG, Fla., April 27, 2021 – Valpak, the company behind the fan-favorite Blue Envelope of Savings, is teaming up with Tennis Channel and Uber Eats to celebrate The French Open and bring exceptional deals to consumers across America.

Tennis Channel is a perfect match for Valpak, delivering a highly affluent and active audience as it presents the centerpiece event (also known as Roland-Garros), one of the most prestigious and highly anticipated in the world of sports. To help promote it, Valpak's May envelope cover will feature tennis legend Serena Williams in action, encouraging consumers to watch the tournament, save $22 on a Tennis Channel PLUS subscription and register on valpak.com for the chance to win a trip to Paris for the 2022 French Open.

The promotion also pairs with food delivery pro Uber Eats to serve up an offer to new customers, ensuring they never miss a second of the action. They'll have the home court advantage, with $5 off any first order when they use code "Valpak2021." While they enjoy their meal, consumers can look inside their Valpak envelope for the chance to find a randomly inserted $100 Instant Win check, making this promotion a true game changer.

"Valpak is dedicated to bringing our consumers winning deals and connecting them to local businesses they'll love. We're proud to partner with organizations like Tennis Channel to put premium offers and prizing in our envelopes, and we can't wait to help spread excitement for the French Open to neighborhoods all over America!" offered Jay Loeffler, SVP of Valpak. He continues, "In addition to a great entertainment experience and the chance to win a once-in-a-lifetime trip, we are thrilled to tie in Uber Eats to support local restaurants and give fans the food they crave while they enjoy this prestigious tournament."

"Valpak's extensive reach greatly aids Tennis Channel's promotion of our coverage of the French Open, one of the signature events in our annual schedule," said Neil Roberts, Executive Director of Marketing, Tennis Channel. "We're excited to partner with them to remind Valpak recipients around America that the tournament is underway again in May."

Look for these specially marked Valpak envelopes hitting homes April 27-June 1. Then, tune into Tennis Channel for a special 60-second segment that highlights the campaign and Valpak savings leading up to the French Open, which airs May 30-June 13 on Tennis Channel.

About Tennis Channel
Tennis Channel, which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights at the US Open, Wimbledon, Roland Garros (French Open), Australian Open, ATP World Tour events, WTA competitions, Davis Cup and Fed Cup. Tennis Channel is carried by all of the top 10 video providers.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Albertsons Companies, Inc. Teams up With Valpak for Iconic Monopoly Instant Win

ST. PETERSBURG, Fla., Feb. 24, 2021 – Grocery giant Albertsons Companies, Inc. is gearing up for one of its most anticipated, fan-favorite events: The Monopoly Shop, Play, Win!® game! The Monopoly program is Albertsons Companies' largest national event and is now in its thirteenth year. Consumers can play online or at participating stores from March 3 to May 4, 2021.

To maximize excitement around the program, Valpak – the company behind the Blue Envelope of Savings that mails to 39 million households nationwide - is getting in on the game! Albertsons Companies is taking over the March mailing, meaning Valpak recipients have the exclusive chance to win even more. In addition to the $230 million in prizes and money-saving offers awarded during the Monopoly event, $100 Instant Win gift cards will be inserted in select Valpak envelopes during the game (valid at participating stores). Plus, when they play, consumers can really win big with the chance to score free groceries for life!

Angela Moore, Director, CPG Media and Marketing at Albertsons Companies shared, "The Shop, Play, Win!® game is one of our most fun, creative and engaging consumer events of the year, and we're thrilled to bring it back! The chance to save money and win prizes resonates with consumers big time, and we're reaching more of our audience this year than ever before through our partnership with Valpak. With $100 gift cards and free groceries for life up for grabs, be sure to open your envelope in March!"

"Our passion is to bring great content, value and an immersive experience to the Valpak consumer, and our partnership with Albertsons Companies for Shop, Play Win!® is the embodiment of all three," added Jay Loeffler, Vice President of National Sales at Valpak. "We are thrilled to bring this program to market with Albertsons Companies and can't wait for our consumers to engage, both in the envelope and online."

Albertsons Companies-branded Valpak envelopes will hit homes during the month of March. No purchase is necessary to participate or win in the Monopoly event, and consumers can visit ShopPlayWin.com to learn how to play, download the app and see full rules.

About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the United States. The company operates stores across 34 states and the District of Columbia under 20 well-known banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the company gave $225 million in food and financial support. In 2020, Albertsons Companies made a $53 million commitment to community hunger relief efforts and a $5 million commitment to organizations supporting social justice. These efforts have helped millions of people in the areas of hunger relief, education, cancer research and treatment, social justice and programs for people with disabilities and veterans' outreach.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Valpak Doubles Instant Win to $200 in January

ST. PETERSBURG, Fla., Jan. 6, 2021 – Valpak is giving consumers the chance to kick off 2021 with some extra cash while they enjoy their favorite Disney sounds from the Disney Hits playlist year 'round.

To get the year off to a great start, for the month of January, Disney Music Group is doubling (yes doubling!) the usual Valpak Instant Win prize to $200. Since 1988, Valpak consumers have won millions of dollars in cash and prizes – just by opening their Blue Envelopes. Every month, consumers can look forward to potentially finding these $100 surprises in randomly selected envelopes, no strings attached. Who couldn't use a bit of extra cash this time of year?

Leveraging the magic that only Disney music can bring, the envelope will drive consumers inside for deals on the products and services they want and need. After all the holiday spending, families across America will be looking for savings in categories like health, home services, beauty, fitness, grocery and local dining – an industry in need of support now more than ever – and Valpak is their go-to resource.

The iconic Blue Envelope of Savings will also promote “The Happiest Playlist on Earth,” where fans can listen to a collection of their all-time favorite Disney songs from films and television, plus new classics including “Soul” and “Frozen,” “The Lion King,” “Aladdin,” “Frozen 2,” “Coco” and many more. These can be accessed by scanning a QR code on the envelope, so staying connected to entertainment is fast, easy and fun.

Valpak CEO and President Mike Davis shared, "There's nothing like the wonder and joy that Disney music brings to kids and adults of all ages. We can't wait to bring that into homes in all the neighborhoods we serve and help connect Disney music fans across America to tunes from their legendary and beloved catalog. An envelope full of local and national savings, plus the chance to win $200, will definitely put a smile on consumers' faces!";

Valpak envelopes featuring the Disney Hits playlist will be arriving in homes January 4 to February 2, 2021, bringing the happy to a neighborhood near you.

About Disney Music Group
Disney Music Group is home to Walt Disney Records, Hollywood Records, Disney Music Publishing, Buena Vista Records, and Disney Concerts. In addition to the labels' genre-spanning rosters and its rich catalog of classic and enduring music, DMG also releases film and television soundtracks such as the chart-topping “Frozen 2” and “Bohemian Rhapsody,” the Emmy® winning “The Mandalorian,” Oscar-winning “Coco” and “Moana” soundtracks, and the Oscar and Grammy-winning “Frozen” soundtrack. Recently released titles include “The Mandalorian” Season 2 and “Soul.” To stream classic Disney hits, please visit: disneymusic.co/DisneyHits.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Check out these fun ways to energize your daily routine – and savings game – in 2021.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com