2024 local advertising survey

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Blueprint of the path forward

It doesn’t take a crystal ball to glean that people don’t like paying too much for groceries, everyday products, services, and more.

Business owners must deal with the issue of rising costs on the back end and when they greet customers at the door and online. Valpak partnered with PureSpectrum® to collect survey data from business owners to forecast 2024 local marketing and advertising spend and emerging trends.