Valpak consumer infographic

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Who’s on the other side of The Blue Envelope?

Each month, Valpak mails to a target audience of millions of homes in the U.S. And while there’s nothing average about our consumers, demographic and purchase power insights tell us who she is. Yes, she. Girl (buying) power.

The Valpak consumer is a homeowner with a home value and household income higher than the U.S. average. She’s the buying decision-maker, college educated, married with at least 1 child and she uses Valpak coupons to save money. Small business owners who advertise with Valpak direct mail marketing and digital marketing solutions optimize their ad spend while boosting brand awareness and turning potential customers into loyal customers.