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Best practices for creating ads that get results

With so many advertising messages and distractions bombarding homes each day, how do you determine which ad design techniques engage consumers and promote the most-favorable response? This lookbook examines what consumers want in ad design and the best practices that ensure optimal results, including:

  • Consumer ad preference research
  • Why lean ad design works so well
  • Headline, offer and image recommendations
  • Coupon ad checklist
  • Before-and-after coupon ads