More than 55,000 small businesses call Western New York “home,” which makes the success of your marketing efforts crucial for keeping your company top of mind with consumers and improving your bottom line. How do you do that effectively? By partnering with a Buffalo advertising agency proficient in digital marketing and direct mail advertising.
A simple online search for Buffalo advertising tends to yield “X best buffalo advertising agencies” responses and doesn’t provide clear answers. Many of the top results are lists of the largest Buffalo advertising/marketing agencies, not necessarily the best advertising agencies in Buffalo, NY. While sifting through a directory of the top X advertising agencies in Buffalo may seem helpful, using it as your primary research tool leads to confusion and ambiguity:
Your business is unique and your marketing approach shouldn’t be one-size-fits-all. Choose Valpak of Western New York for print and digital solutions to increase your marketing ROI.
For more than half a century, Valpak has been recognized as a national leader in direct mail. Today, Valpak of Western New York has also earned the Google Premier Partner badge by developing and maintaining successful online advertising campaigns for businesses. Valpak’s digital marketing products provide a platform for all Buffalo businesses – whether you own a small mom-and-pop furniture store or you’re a national fitness center franchisee.
Social media advertising helps to promote your business and increase your brand awareness online. Gain new customers and build engagement one of our social media ad programs that come in two forms: Reach & Offers and Reach & Leads.
Consumers are more likely to spend money with businesses at the top of search engine results pages (SERPs) and Valpak’s search engine marketing (SEM) can quickly move you there. Also known as pay-per-click advertising (PPC), our Buffalo SEM advertising catches customers’ attention with targeted digital ads. Partner with Valpak and let our expert SEM team manage your Google Ads campaign so you can focus on managing your business.
Valpak’s mobile display advertising will elevate your brand’s image while targeting local audiences already looking to spend money with your business. Display ads work as digital billboards, capturing targeted consumers at the bottom of the sales funnel and driving brand awareness.
After your SEM/SEO efforts help consumers locate your business site, it should be user-friendly – with a short load time and easy-to-use navigation. The Valpak web development team will optimize your site so it is fast, functional and scales across all devices to be mobile-friendly for your customers.
A business listing, known as a business profile page (BPP) on valpak.com, will extend your company’s reach to our network of websites and directories. Your BPP will provide information about your company, like your website, physical addresses, hours of operation and a brief description of your business.
For more than 50 years, Valpak has used research and data analysis to deliver the highest ROI to its clients through its ability to hyper-target households. Advertising with Valpak gives you the advantage of reaching an audience who looks forward to receiving your ad every month. Last year, more than 438 million famous Blue Envelopes were mailed to over 38 million targeted households. Of the consumers who receive Valpak, 93% open the envelope and 82% look at every ad inside.
Your business can reach up to 250,000 top households each month in Buffalo, Niagara, Niagara Falls, Tonawanda, North Tonawanda, Hamburg, Lancaster and surrounding Western New York communities. Across the Empire State, we mail to over 1.9 million consumers monthly, including in the areas of Brooklyn, Long Island, Hudson Valley, Rochester, Rockland County, Staten Island and Yonkers.
Consumers in Western New York who receive Valpak earn 22% higher income and have 16% higher purchasing power than the local average.
Valpak’s reputation as a leading direct mail advertising agency goes beyond its extensive targeting capabilities. Our designers can create an eye-catching Buffalo ad that grabs consumers’ immediate attention and clearly communicates offer value. Best of all, our high-quality direct mail products cost as little as pennies per household, making the addition of direct mail to your digital ad campaign cost-effective and straightforward.
When businesses complement their digital advertising with direct mail, they see an increase in sales and profits: 34% of consumers say they have purchased from a website during the past 6 months as a result of a direct mail piece. Think about what your business could do with more sales!
Your Valpak of Western New York marketing consultant is available to answer any questions or if you need help. Just select the format that works best for you and we’ll do the rest.
Since 1968, Valpak’s most popular and affordable direct marketing product has been our signature direct mail coupons. These eye-catching ads are mailed to 230,000 households across Western New York, ensuring your advertisement ends up in the hands of local customers. If your business needs more advertising space, circulars/flyers are an excellent solution for promoting menus, seasonal sales and special events.
Millions of Americans belong to a customer/loyalty reward program, but 58% are less likely to join a program that forces them to download an app to access benefits, according to a recent Harris Poll survey. Valpak direct mail cardstock is the ideal alternative and can include redemption tracking to ensure one-time use and address matchback to identify which households redeemed your offer.
57% of postcards are read by someone in the household – the highest rate of all direct mail formats. Postcards command attention, drive response and are now more affordable. Valpak neighborhood-targeted postcards are an all-inclusive postcard that mails with, but not inside the Valpak envelope, enabling you to utilize a turnkey postcard solution for an affordable price. For businesses that require a completely customizable product, solo postcards offers unique, 1-to-1 marketing. You choose when offers arrive in hyper-targeted homes based on: household income, home ownership, family size, age and carrier routes.
Local businesses that chose to partner with Valpak for digital marketing and direct mail in Western New York are happy they did. Check out our local coupons page to see the Buffalo businesses that advertise with us, including these companies you see below:
Getting the best return on investment can be a challenge for small businesses, but with Valpak, you always know where you stand. Our call tracking and performance tracking tools register user engagement and offer unique insight into how a consumer becomes a lead.
Let the knowledgeable and dedicated Valpak of Western New York team help your business reach its potential. We can get you into hundreds of thousands of homes throughout Western New York (including Buffalo, Niagara, Niagara Falls, Tonawanda, North Tonawanda, Hamburg and Lancaster) each month. Connect with us to learn more!
Sources: Valpak® Readership Study, April 2021. Claritas data with current year projections, February 2021 (compared to the average Western New York consumer).
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Franco’s Pizza began advertising with Valpak in 1998 and has been in every mailing since then. The full Valpak solution with print and digital is heads and sholders above any other local mailers we have worked with. With having a presence online, we have increased our online orders by 20%.”
FRANCO KROESE, PRESIDENT, FRANCO’S PIZZA
“We at Window World have been a Valpak client for 10 years. When people are looking to do home improvements, they look into Valpak. It’s a great lead source for us. We have seen an increase in repeat business of about 30% and 18% new.”
SCOTT FRAZIER, CO-OWNER, WINDOW WORLD OF BUFFALO
“Customer retention is very expensive and getting a new customer is even more expensive. Valpak, for what we spend and what we get, is a great investment. It should be the first thing someone does. It’s an easy, seamless solution. It’s affordable and the bottom line is, it works.”
TODD SCANLON, OWNER, SCANLON JEWELERS
Contact your Valpak of Western New York advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 250,000 qualified households in Buffalo, Niagara, Niagara Falls, Tonawanda, North Tonawanda, Hamburg, Lancaster and surrounding Western New York communities (over 1.9 million statewide).
|Copy Deadline||Households Reached|
|Aug. Schedule||2021 Mail Dates||Aug. 4 2021||Estimated In-Home Date||Aug. 7 2021||Copy Deadline||Jul. 20 2021||Households Reached||240,000|
|Sep. Schedule||2021 Mail Dates||Sep. 1 2021||Estimated In-Home Date||Sep. 4 2021||Copy Deadline||Aug. 17 2021||Households Reached||250,000|
|Oct. Schedule||2021 Mail Dates||Oct. 6 2021||Estimated In-Home Date||Oct. 9 2021||Copy Deadline||Sep. 21 2021||Households Reached||250,000|
|Nov. Schedule||2021 Mail Dates||Nov. 3 2021||Estimated In-Home Date||Nov. 6 2021||Copy Deadline||Oct. 19 2021||Households Reached||250,000|
|Nov. Schedule||2021 Mail Dates||Nov. 30 2021||Estimated In-Home Date||Dec. 3 2021||Copy Deadline||Nov. 11 2021||Households Reached||250,000|
|Jan. Schedule||2021 Mail Dates||Jan. 5 2022||Estimated In-Home Date||Jan. 8 2022||Copy Deadline||Dec. 16 2021||Households Reached||250,000|
|Feb. Schedule||2021 Mail Dates||Feb. 2 2022||Estimated In-Home Date||Feb. 5 2022||Copy Deadline||Jan. 18 2022||Households Reached||250,000|
|Mar. Schedule||2021 Mail Dates||Mar. 2 2022||Estimated In-Home Date||Mar. 5 2022||Copy Deadline||Feb. 15 2022||Households Reached||250,000|
|Apr. Schedule||2021 Mail Dates||Apr. 6 2022||Estimated In-Home Date||Apr. 9 2022||Copy Deadline||Mar. 22 2022||Households Reached||250,000|
|May. Schedule||2021 Mail Dates||May. 4 2022||Estimated In-Home Date||May. 7 2022||Copy Deadline||Apr. 19 2022||Households Reached||250,000|
|Jun. Schedule||2021 Mail Dates||Jun. 1 2022||Estimated In-Home Date||Jun. 4 2022||Copy Deadline||May. 16 2022||Households Reached||250,000|
|Jul. Schedule||2021 Mail Dates||Jul. 6 2022||Estimated In-Home Date||Jul. 9 2022||Copy Deadline||Jun. 20 2022||Households Reached||250,000|
|Aug. Schedule||2021 Mail Dates||Aug. 3 2022||Estimated In-Home Date||Aug. 6 2022||Copy Deadline||Jul. 19 2022||Households Reached||250,000|
|Aug. Schedule||2021 Mail Dates||Aug. 31 2022||Estimated In-Home Date||Sep. 3 2022||Copy Deadline||Aug. 16 2022||Households Reached||250,000|
|Oct. Schedule||2021 Mail Dates||Oct. 5 2022||Estimated In-Home Date||Oct. 8 2022||Copy Deadline||Sep. 20 2022||Households Reached||250,000|
|Nov. Schedule||2021 Mail Dates||Nov. 2 2022||Estimated In-Home Date||Nov. 5 2022||Copy Deadline||Oct. 18 2022||Households Reached||250,000|
|Nov. Schedule||2021 Mail Dates||Nov. 29 2022||Estimated In-Home Date||Dec. 2 2022||Copy Deadline||Nov. 10 2022||Households Reached||250,000|
Valpak of Western New York is an independently owned Valpak franchise.
Hondros Education Group has advertised with Valpak for a few years. Vice President of Marketing Kerry Hurff says the analytics aspect is one of the biggest reasons he decided to partner with Valpak. He says, “We are seeing incremental students coming to us. We’re seeing more inquiries and we can tell when the Valpak has dropped because contact center calls increase.” Kerry “absolutely” recommends Valpak to other businesses. He notes the affordability, coupled with the capability to hone in on specific neighborhoods is exciting and significantly drives his business’s success. Your business can see similar success. But don't take our word for it - see what Buffalo area clients have to say about advertising with Valpak:
“Franco’s Pizza began advertising with Valpak in 1998 and has been in every mailing since then. The full Valpak solution with print and digital is heads and shoulders above any other local mailers we have worked with. With having a presence online, we have increased our online orders by 20%.” - Franco Kroese, President, Franco's Pizza
“We at Window World have been a Valpak client for 10 years. When people are looking to do home improvements, they look into Valpak. It’s a great lead source for us. We have seen an increase in repeat business of about 30% and 18% new.” - Scott Frazier, Co-Owner, Window World of Buffalo
“Customer retention is very expensive and getting a new customer is even more expensive. Valpak, for what we spend and what we get, is a great investment. It should be the first thing someone does. It’s an easy, seamless solution. It’s affordable and the bottom line is, it works.” - Todd Scanlon, Owner, Scanlon Jewelers
The cost to advertise with Valpak in Buffalo starts at 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Buffalo area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 250,000 top households in Buffalo and surrounding communities receive Valpak each month (more than 1.9 million statewide, including Brooklyn, Long Island, Hudson Valley, Rochester, Rockland County, Staten Island and Yonkers). View the map and schedule for the Buffalo area.
If you’re looking to advertise your business in Buffalo on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Buffalo, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in Buffalo with 22% more income and 19% higher home values than the local average. To explore additional targeting options and direct mail formats for Buffalo area businesses, visit our customizable postcards page.
Yes! Buffalo businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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