More than 55,000 small businesses call Western New York “home,” which makes the success of your marketing efforts crucial for keeping your company top of mind with consumers and improving your bottom line. How do you do that effectively? By partnering with a Buffalo advertising agency proficient in digital marketing and direct mail advertising.
A simple online search for Buffalo advertising tends to yield “X best buffalo advertising agencies” responses and doesn’t provide clear answers. Many of the top results are lists of the largest Buffalo advertising/marketing agencies, not necessarily the best advertising agencies in Buffalo, NY. While sifting through a directory of the top X advertising agencies in Buffalo may seem helpful, using it as your primary research tool leads to confusion and ambiguity:
Your business is unique and your marketing approach shouldn’t be one-size-fits-all. Choose Valpak of Western New York for print and digital solutions to increase your marketing ROI.
For more than half a century, Valpak has been recognized as a national leader in direct mail. Today, Valpak of Western New York has also earned the Google Premier Partner badge by developing and maintaining successful online advertising campaigns for businesses. Valpak’s digital marketing products provide a platform for all Buffalo businesses – whether you own a small mom-and-pop furniture store or you’re a national fitness center franchisee.
Social media marketing is an inexpensive and simple way to promote your business and engage customers online. Valpak can help your company increase its visibility by building your Facebook and Twitter follower bases. Our team can also help monitor consumer insights, so you understand your audience’s online behaviors and interests.
Consumers are more likely to spend money with businesses at the top of search engine results pages (SERPs) and Valpak’s search engine marketing (SEM) can quickly move you there. Also known as pay-per-click advertising (PPC), our Buffalo SEM advertising catches customers’ attention with targeted digital ads. Partner with Valpak and let our expert SEM team manage your Google Ads campaign so you can focus on managing your business.
Valpak’s digital display advertising will elevate your brand’s image while targeting local audiences already looking to spend money with your business. Display ads work as digital billboards, capturing targeted consumers at the bottom of the sales funnel and driving brand awareness.
Another way to move your business site closer to the coveted top spot in SERPs is through search engine optimization (SEO). SEO can organically improve your site’s performance, making it easier for audiences to find your website and the products and services they’re searching for.
After your SEM/SEO efforts help consumers locate your business site, it should be user-friendly – with a short load time and easy-to-use navigation. The Valpak web development team will optimize your site so it is fast, functional and scales across all devices to be mobile-friendly for your customers.
A business listing, known as a business profile page (BPP) on valpak.com, will extend your company’s reach to our network of websites and directories. Your BPP will provide information about your company, like your website, physical addresses, hours of operation and a brief description of your business.
For more than 50 years, Valpak has used research and data analysis to deliver the highest ROI to its clients through its ability to hyper-target households. Advertising with Valpak gives you the advantage of reaching an audience who looks forward to receiving your ad every month. Last year, more than 430 million famous Blue Envelopes were mailed to over 38 million targeted households. Of the consumers who receive Valpak, 92% open the envelope and 81% look at every ad inside.1
Western New York households that receive Valpak earn 57% more income with 74% of the homes owner-occupied and valued 18% higher than the local average. Consumers in Western New York who receive Valpak spend:
Valpak’s reputation as a leading direct mail advertising agency goes beyond its extensive targeting capabilities. Our designers can create an eye-catching Buffalo ad that grabs consumers’ immediate attention and clearly communicates offer value. Best of all, our high-quality direct mail products cost as little as pennies per household, making the addition of direct mail to your digital ad campaign cost-effective and straightforward.
When businesses complement their digital advertising with direct mail, they see an increase in sales and profits: 34% of consumers say they have purchased from a website during the past 6 months as a result of a direct mail piece.1 Think about what your business could do with more sales!
Since 1968, Valpak’s most popular and affordable direct marketing product has been our signature direct mail coupons. These eye-catching ads are mailed to 230,000 households across Western New York, ensuring your advertisement ends up in the hands of local customers. If your business needs more advertising space, direct mail flyers are an excellent solution for promoting menus, seasonal sales and special events.
Millions of Americans belong to a customer/loyalty reward program, but 58% are less likely to join a program that forces them to download an app to access benefits, according to a recent Harris Poll survey. Valpak direct mail cardstock is the ideal alternative and can include redemption tracking to ensure one-time use and address matchback to identify which households redeemed your offer. For businesses that require a completely customizable product, solo direct mail offers unique, 1-to-1 marketing. You choose when offers arrive in hyper-targeted homes based on: household income, home ownership, family size, age and carrier routes.
1. 2019 Valpak® Readership Study, Dec. 2019.
2. Compared to the average Western New York consumer. Claritas data with current year projections, May 2019.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Franco’s Pizza began advertising with Valpak in 1998 and has been in every mailing since then. The full Valpak solution with print and digital is heads and sholders above any other local mailers we have worked with. With having a presence online, we have increased our online orders by 20%.”
FRANCO KROESE, PRESIDENT, FRANCO’S PIZZA
“We at Window World have been a Valpak client for 10 years. When people are looking to do home improvements, they look into Valpak. It’s a great lead source for us. We have seen an increase in repeat business of about 30% and 18% new.”
SCOTT FRAZIER, CO-OWNER, WINDOW WORLD OF BUFFALO
“Customer retention is very expensive and getting a new customer is even more expensive. Valpak, for what we spend and what we get, is a great investment. It should be the first thing someone does. It’s an easy, seamless solution. It’s affordable and the bottom line is, it works.”
TODD SCANLON, OWNER, SCANLON JEWELERS
Contact your Valpak of Western New York advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Buffalo, Niagara, Niagara Falls, Tonawanda, North Tonawanda, Hamburg, Lancaster and surrounding Western New York communities.
|Copy Deadline||Households Reached|
|Jun. Schedule||2020 Mail Dates||Jun. 5 2020||Estimated In-Home Date||Jun. 8 2020||Copy Deadline||May. 21 2020||Households Reached||230,000|
|Jul. Schedule||2020 Mail Dates||Jul. 8 2020||Estimated In-Home Date||Jul. 11 2020||Copy Deadline||Jun. 22 2020||Households Reached||230,000|
|Aug. Schedule||2020 Mail Dates||Aug. 5 2020||Estimated In-Home Date||Aug. 8 2020||Copy Deadline||Jul. 21 2020||Households Reached||230,000|
|Sep. Schedule||2020 Mail Dates||Sep. 2 2020||Estimated In-Home Date||Sep. 5 2020||Copy Deadline||Aug. 18 2020||Households Reached||230,000|
|Oct. Schedule||2020 Mail Dates||Oct. 7 2020||Estimated In-Home Date||Oct. 10 2020||Copy Deadline||Sep. 22 2020||Households Reached||230,000|
|Nov. Schedule||2020 Mail Dates||Nov. 4 2020||Estimated In-Home Date||Nov. 7 2020||Copy Deadline||Oct. 20 2020||Households Reached||230,000|
|Dec. Schedule||2020 Mail Dates||Dec. 1 2020||Estimated In-Home Date||Dec. 4 2020||Copy Deadline||Nov. 12 2020||Households Reached||230,000|
|Jan. Schedule||2020 Mail Dates||Jan. 6 2021||Estimated In-Home Date||Jan. 9 2021||Copy Deadline||Dec. 21 2020||Households Reached||230,000|
|Feb. Schedule||2020 Mail Dates||Feb. 3 2021||Estimated In-Home Date||Feb. 6 2021||Copy Deadline||Jan. 19 2021||Households Reached||230,000|
|Mar. Schedule||2020 Mail Dates||Mar. 3 2021||Estimated In-Home Date||Mar. 6 2021||Copy Deadline||Feb. 16 2021||Households Reached||230,000|
|Apr. Schedule||2020 Mail Dates||Apr. 7 2021||Estimated In-Home Date||Apr. 10 2021||Copy Deadline||Mar. 23 2021||Households Reached||230,000|
|May. Schedule||2020 Mail Dates||May. 5 2021||Estimated In-Home Date||May. 8 2021||Copy Deadline||Apr. 20 2021||Households Reached||230,000|
|Jun. Schedule||2020 Mail Dates||Jun. 2 2021||Estimated In-Home Date||Jun. 5 2021||Copy Deadline||May. 17 2021||Households Reached||230,000|
|Jul. Schedule||2020 Mail Dates||Jul. 7 2021||Estimated In-Home Date||Jul. 10 2021||Copy Deadline||Jun. 21 2021||Households Reached||230,000|
|Aug. Schedule||2020 Mail Dates||Aug. 4 2021||Estimated In-Home Date||Aug. 7 2021||Copy Deadline||Jul. 20 2021||Households Reached||230,000|
|Sep. Schedule||2020 Mail Dates||Sep. 1 2021||Estimated In-Home Date||Sep. 4 2021||Copy Deadline||Aug. 17 2021||Households Reached||230,000|
|Oct. Schedule||2020 Mail Dates||Oct. 6 2021||Estimated In-Home Date||Oct. 9 2021||Copy Deadline||Sep. 21 2021||Households Reached||230,000|
|Nov. Schedule||2020 Mail Dates||Nov. 3 2021||Estimated In-Home Date||Nov. 6 2021||Copy Deadline||Oct. 19 2021||Households Reached||230,000|
|Nov. Schedule||2020 Mail Dates||Nov. 30 2021||Estimated In-Home Date||Dec. 3 2021||Copy Deadline||Nov. 11 2021||Households Reached||230,000|
Valpak of Western New York is an independently owned Valpak franchise.
The cost to advertise with Valpak in Buffalo starts at 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Buffalo area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 230,000 top households in Buffalo and surrounding communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Buffalo on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Buffalo, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Buffalo with 57% more income and 18% higher home values than the local average. To explore additional targeting options and direct mail formats for Buffalo area businesses, visit our customizable postcards page.
Yes! Buffalo businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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