Reach Up To 230,000 Qualified Households In Greater Buffalo Each Month

Map & Schedule

Is Your Buffalo Advertising Working?

buffalo advertisingMore than 55,000 small businesses call Western New York “home,” which makes the success of your marketing efforts crucial for keeping your company top of mind with consumers and improving your bottom line. How do you do that effectively? By partnering with a Buffalo advertising agency proficient in digital marketing and direct mail advertising.

A simple online search for Buffalo advertising tends to yield “X best buffalo advertising agencies” responses and doesn’t provide clear answers. Many of the top results are lists of the largest Buffalo advertising/marketing agencies, not necessarily the best advertising agencies in Buffalo, NY. While sifting through a directory of the top X advertising agencies in Buffalo may seem helpful, using it as your primary research tool leads to confusion and ambiguity:

  • How do you efficiently search through results without much substance to go on?
  • How do you know which marketing agencies live up to their claims of being full service?
  • How can you ensure your brand’s identity stays at the forefront of your marketing strategy?

Your business is unique and your marketing approach shouldn’t be one-size-fits-all. Choose Valpak of Western New York for print and digital solutions to increase your marketing ROI.

Buffalo Digital Marketing

For more than half a century, Valpak has been recognized as a national leader in direct mail. Today, Valpak of Western New York has also earned the Google Premier Partner badge by developing and maintaining successful online advertising campaigns for businesses. Valpak’s digital marketing products provide a platform for all Buffalo businesses – whether you own a small mom-and-pop furniture store or you’re a national fitness center franchisee.
social media advertising buffalo

Social Media Marketing

Social media marketing is an inexpensive and simple way to promote your business and engage customers online. Valpak can help your company increase its visibility by building your Facebook and Twitter follower bases. Our team can also help monitor consumer insights, so you understand your audience’s online behaviors and interests.

Search Engine Marketing

Consumers are more likely to spend money with businesses at the top of search engine results pages (SERPs) and Valpak’s search engine marketing (SEM) can quickly move you there. Also known as pay-per-click advertising (PPC), our Buffalo SEM advertising catches customers’ attention with targeted digital ads. Partner with Valpak and let our expert SEM team manage your Google Ads campaign so you can focus on managing your business.

Digital Display Advertising

Valpak’s digital display advertising will elevate your brand’s image while targeting local audiences already looking to spend money with your business. Display ads work as digital billboards, capturing targeted consumers at the bottom of the sales funnel and driving brand awareness.

Search Engine Optimization

Another way to move your business site closer to the coveted top spot in SERPs is through search engine optimization (SEO). SEO can organically improve your site’s performance, making it easier for audiences to find your website and the products and services they’re searching for.
web design digital marketing buffalo

Website Development

After your SEM/SEO efforts help consumers locate your business site, it should be user-friendly – with a short load time and easy-to-use navigation. The Valpak web development team will optimize your site so it is fast, functional and scales across all devices to be mobile-friendly for your customers.

Business Listings

A business listing, known as a business profile page (BPP) on, will extend your company’s reach to our network of websites and directories. Your BPP will provide information about your company, like your website, physical addresses, hours of operation and a brief description of your business.

Targeting Western New York Households

For more than 50 years, Valpak has used research and data analysis to deliver the highest ROI to its clients through its ability to hyper-target households. Advertising with Valpak gives you the advantage of reaching an audience who looks forward to receiving your ad every month. Last year, more than 430 million famous Blue Envelopes were mailed to over 38 million targeted households. Of the consumers who receive Valpak, 92% open the envelope and 81% look at every ad inside.1
direct mail buffalo targeting
Western New York households that receive Valpak earn 57% more income with 74% of the homes owner-occupied and valued 18% higher than the local average. Consumers in Western New York who receive Valpak spend:

sem advertising buffalo

Buffalo Advertising’s Full-Service Agency: Valpak

Valpak’s reputation as a leading direct mail advertising agency goes beyond its extensive targeting capabilities. Our designers can create an eye-catching Buffalo ad that grabs consumers’ immediate attention and clearly communicates offer value. Best of all, our high-quality direct mail products cost as little as pennies per household, making the addition of direct mail to your digital ad campaign cost-effective and straightforward.

When businesses complement their digital advertising with direct mail, they see an increase in sales and profits: 34% of consumers say they have purchased from a website during the past 6 months as a result of a direct mail piece.1 Think about what your business could do with more sales!

Direct Mail Products

Since 1968, Valpak’s most popular and affordable direct marketing product has been our signature direct mail coupons. These eye-catching ads are mailed to 230,000 households across Western New York, ensuring your advertisement ends up in the hands of local customers. If your business needs more advertising space, direct mail flyers are an excellent solution for promoting menus, seasonal sales and special events.

Millions of Americans belong to a customer/loyalty reward program, but 58% are less likely to join a program that forces them to download an app to access benefits, according to a recent Harris Poll survey. Valpak direct mail cardstock is the ideal alternative and can include redemption tracking to ensure one-time use and address matchback to identify which households redeemed your offer. For businesses that require a completely customizable product, solo direct mail offers unique, 1-to-1 marketing. You choose when offers arrive in hyper-targeted homes based on: household income, home ownership, family size, age and carrier routes.

1. 2019 Valpak® Readership Study, Dec. 2019.
2. Compared to the average Western New York consumer. Claritas data with current year projections, May 2019.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Franco’s Pizza began advertising with Valpak in 1998 and has been in every mailing since then. The full Valpak solution with print and digital is heads and sholders above any other local mailers we have worked with. With having a presence online, we have increased our online orders by 20%.”



“We at Window World have been a Valpak client for 10 years. When people are looking to do home improvements, they look into Valpak. It’s a great lead source for us. We have seen an increase in repeat business of about 30% and 18% new.”



“Customer retention is very expensive and getting a new customer is even more expensive. Valpak, for what we spend and what we get, is a great investment. It should be the first thing someone does. It’s an easy, seamless solution. It’s affordable and the bottom line is, it works.”


Mailing Areas

Contact your Valpak of Western New York advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Buffalo, Niagara, Niagara Falls, Tonawanda, North Tonawanda, Hamburg, Lancaster and surrounding Western New York communities.

Mailing Schedule

Jun. Schedule2020 Mail DatesJun. 5 2020Estimated In-Home DateJun. 8 2020Copy DeadlineMay. 21 2020Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 8 2020Estimated In-Home DateJul. 11 2020Copy DeadlineJun. 22 2020Households Reached230,000
Aug. Schedule2020 Mail DatesAug. 5 2020Estimated In-Home DateAug. 8 2020Copy DeadlineJul. 21 2020Households Reached230,000
Sep. Schedule2020 Mail DatesSep. 2 2020Estimated In-Home DateSep. 5 2020Copy DeadlineAug. 18 2020Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 7 2020Estimated In-Home DateOct. 10 2020Copy DeadlineSep. 22 2020Households Reached230,000
Nov. Schedule2020 Mail DatesNov. 4 2020Estimated In-Home DateNov. 7 2020Copy DeadlineOct. 20 2020Households Reached230,000
Dec. Schedule2020 Mail DatesDec. 1 2020Estimated In-Home DateDec. 4 2020Copy DeadlineNov. 12 2020Households Reached230,000
Jan. Schedule2020 Mail DatesJan. 6 2021Estimated In-Home DateJan. 9 2021Copy DeadlineDec. 21 2020Households Reached230,000
Feb. Schedule2020 Mail DatesFeb. 3 2021Estimated In-Home DateFeb. 6 2021Copy DeadlineJan. 19 2021Households Reached230,000
Mar. Schedule2020 Mail DatesMar. 3 2021Estimated In-Home DateMar. 6 2021Copy DeadlineFeb. 16 2021Households Reached230,000
Apr. Schedule2020 Mail DatesApr. 7 2021Estimated In-Home DateApr. 10 2021Copy DeadlineMar. 23 2021Households Reached230,000
May. Schedule2020 Mail DatesMay. 5 2021Estimated In-Home DateMay. 8 2021Copy DeadlineApr. 20 2021Households Reached230,000
Jun. Schedule2020 Mail DatesJun. 2 2021Estimated In-Home DateJun. 5 2021Copy DeadlineMay. 17 2021Households Reached230,000
Jul. Schedule2020 Mail DatesJul. 7 2021Estimated In-Home DateJul. 10 2021Copy DeadlineJun. 21 2021Households Reached230,000
Aug. Schedule2020 Mail DatesAug. 4 2021Estimated In-Home DateAug. 7 2021Copy DeadlineJul. 20 2021Households Reached230,000
Sep. Schedule2020 Mail DatesSep. 1 2021Estimated In-Home DateSep. 4 2021Copy DeadlineAug. 17 2021Households Reached230,000
Oct. Schedule2020 Mail DatesOct. 6 2021Estimated In-Home DateOct. 9 2021Copy DeadlineSep. 21 2021Households Reached230,000
Nov. Schedule2020 Mail DatesNov. 3 2021Estimated In-Home DateNov. 6 2021Copy DeadlineOct. 19 2021Households Reached230,000
Nov. Schedule2020 Mail DatesNov. 30 2021Estimated In-Home DateDec. 3 2021Copy DeadlineNov. 11 2021Households Reached230,000

Valpak of Western New York is an independently owned Valpak franchise.

Achieve Buffalo Advertising Success with Valpak

Peter Monzi, owner of Shamrock Paints, has been advertising with Valpak for 3 decades and cites Valpak's hyper-targeting capabilities and cost-effectiveness as reasons for the long-standing partnership. Valpak streamlines his business by handling Shamrock Paint's digital marketing and direct mail. Peter says Valpak does a "tremendous job" with his marketing efforts, saving him time so he can focus on operations. If you want to achieve results by getting the most out of your Buffalo advertising, choose Valpak of Western New York for your digital and direct mail marketing needs.

Valpak in Buffalo FAQ

How Much Does It Cost to Advertise with Valpak in Buffalo?

The cost to advertise with Valpak in Buffalo starts at 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Buffalo area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Buffalo and How Often?

Up to 230,000 top households in Buffalo and surrounding communities receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Buffalo?

If you’re looking to advertise your business in Buffalo on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Buffalo, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Buffalo?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Buffalo with 57% more income and 18% higher home values than the local average. To explore additional targeting options and direct mail formats for Buffalo area businesses, visit our customizable postcards page.

Does Valpak in Buffalo Work?

Yes! Buffalo businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.