Reach Up To 230,000 Qualified Households In Greater Buffalo Each Month

Map & Schedule

Direct Mail & Digital Ads from Valpak

If you want better value for your small business advertising dollar, call Valpak of Western New York. We offer small business marketing solutions backed by a household name. Valpak direct marketing products specifically target the Buffalo neighborhoods most likely to create your business’ potential customer base. With this precision, you can rest assured your advertising will lead to results. Select from standard or cardstock inserts, multipanel flyers, circulars, coupon booklets, solo direct mail and more.

The Blue Envelope® isn’t the only way to partner with the Valpak name. We can build your business website and link it to the couponing site. Valpak of Western New York is a Google AdWords-certified franchise, and Valpak is one of the select national companies to earn Google Premier Partner status. That means you get expert-level keyword choice as well as SEO, social media advertising and pay-per-click options.

Performance Tracking Driven By ROI

All the promises in the world don’t mean much if you can’t demonstrate proof of performance, and Valpak of Western New York is ready to deliver. Ask us how our call tracking and performance tracking tools can help you measure ROI, consumer engagement and customer service. Valpak works for all types of businesses, such as:

  • Restaurants
  • Entertainment and travel
  • Automotive
  • Home and office
  • Personal services
  • General and professional services
  • Shops

Take your small business advertising in Western New York to a new level. We can connect you with as many as 230,000 qualified households in Buffalo, Niagara Falls, Tonawanda and North Tonawanda, Hamburg, Lancaster and other cities in the region.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Franco’s Pizza began advertising with Valpak in 1998 and has been in every mailing since then. The full Valpak solution with print and digital is heads and sholders above any other local mailers we have worked with. With having a presence online, we have increased our online orders by 20%.”



“We at Window World have been a Valpak client for 10 years. When people are looking to do home improvements, they look into Valpak. It’s a great lead source for us. We have seen an increase in repeat business of about 30% and 18% new.”



“Customer retention is very expensive and getting a new customer is even more expensive. Valpak, for what we spend and what we get, is a great investment. It should be the first thing someone does. It’s an easy, seamless solution. It’s affordable and the bottom line is, it works.”


Mailing Areas

For specific dates and coverage, contact your Valpak of Western New York representative.

Mailing Schedule

Dec. Schedule2018 Mail DatesDec. 3 2018Estimated In-Home DateDec. 6 2018Copy DeadlineNov. 14 2018Households Reached230,000
Jan. Schedule2018 Mail DatesJan. 9 2019Estimated In-Home DateJan. 12 2019Copy DeadlineDec. 24 2018Households Reached230,000
Feb. Schedule2018 Mail DatesFeb. 6 2019Estimated In-Home DateFeb. 9 2019Copy DeadlineJan. 22 2019Households Reached230,000
Mar. Schedule2018 Mail DatesMar. 6 2019Estimated In-Home DateMar. 9 2019Copy DeadlineFeb. 19 2019Households Reached230,000
Apr. Schedule2018 Mail DatesApr. 10 2019Estimated In-Home DateApr. 13 2019Copy DeadlineMar. 26 2019Households Reached230,000
May. Schedule2018 Mail DatesMay. 8 2019Estimated In-Home DateMay. 11 2019Copy DeadlineApr. 23 2019Households Reached230,000
Jun. Schedule2018 Mail DatesJun. 5 2019Estimated In-Home DateJun. 8 2019Copy DeadlineMay. 21 2019Households Reached230,000
Jul. Schedule2018 Mail DatesJul. 10 2019Estimated In-Home DateJul. 13 2019Copy DeadlineJun. 24 2019Households Reached230,000
Aug. Schedule2018 Mail DatesAug. 7 2019Estimated In-Home DateAug. 10 2019Copy DeadlineJul. 23 2019Households Reached230,000
Sep. Schedule2018 Mail DatesSep. 4 2019Estimated In-Home DateSep. 7 2019Copy DeadlineAug. 19 2019Households Reached230,000
Oct. Schedule2018 Mail DatesOct. 9 2019Estimated In-Home DateOct. 12 2019Copy DeadlineSep. 24 2019Households Reached230,000
Nov. Schedule2018 Mail DatesNov. 6 2019Estimated In-Home DateNov. 9 2019Copy DeadlineOct. 22 2019Households Reached230,000
Dec. Schedule2018 Mail DatesDec. 2 2019Estimated In-Home DateDec. 5 2019Copy DeadlineNov. 13 2019Households Reached230,000

Valpak of Western New York is an independently owned Valpak franchise.

Video Testimonial: Shamrock Paints