Local Advertising Ideas in Columbus
Valpak of Central Ohio mails to 500,000 upscale homes in Central Ohio including Columbus. We target interested consumers based on customer demographics, average household income, and carrier route. We are your local Valpak franchise and we provide strategic digital marketing services for an ever-growing digital network of over 200 businesses.
Digital Marketing Matters
In an increasingly digital age, Valpak of Central Ohio provides digital marketing solutions that are affordable for small businesses. Because so many consumers turn to the internet before they decide where they will make a purchase or secure services, an online presence is vital to a small business. Valpak can increase your online presence through the development of a search engine optimized and mobile-friendly website. For a less intense online strategy, we can also create a Business Profile Page featuring your offers on Valpak.com. We can also assist your small business with pay-per-click advertising, and social media marketing.
We also help many other local businesses you know and trust to maintain a strong direct mail presence. Some of our business clients have remained with Valpak for over 20 years and secure an average of 70% of their sales through the Valpak Blue Envelope®.
When you choose to advertise through the Blue Envelope, you benefit from several options regarding your offers, your insert design, and the format for your insert. You can choose from:
Gauge Your Campaign Performance
We’re here to help grow your consumer following as well as provide complete access to advertising analytics that convey your progress and prove ROI. Valpak provides a proprietary Performance Dashboard and Call Tracking tools to help you gauge your campaign performance and make necessary changes to improve ROI.
With Enhanced Capabilities, you can also use a variety of solutions to track your campaigns and make changes to improve ROI. Our A/B Testing shows which offers are getting the most engagement, while Selective Targeting allows you to find the best customers to increase your business based on the right demographics. And last but certainly not least, Address Matchback brings in re-marketing by understanding which customers are redeeming your coupons.
Valpak has been working with online advertising mediums for over 10 years. We have built a great direct mail following as well as online, so business owners can focus on service while Valpak helps their business grow. Consumers can easily and quickly find the best local businesses with the best deals.
Businesses that have been faithfully working with Valpak since the 90s, or new local businesses that have just started their relationship with Valpak, have experienced near immediate results from their marketing solutions. If you want to see results, contact Valpak of Central Ohio and see what we can do for your business.
Valpak of Central Ohio is an independently owned Valpak franchise