Dallas boasts one of the most diverse business communities in the country, with dozens of Fortune 500 and 1000 companies headquartered in the metro area and small businesses that keep the heart of Big D beating strong. They all must utilize marketing strategies that will help them grow.
Whether you own an oil & lube shop in Flower Mound, a beauty salon in Coppell or a restaurant in Wylie, Valpak of Dallas is the full-service advertising agency that businesses from all industries and sizes can count on to deliver excellent ROI with proven direct mail and digital marketing solutions.
Valpak is recognized as the national direct mail leader with more than 140 office locations and more than 430 million Blue Envelopes mailed last year. Whether you own a small tech startup in Dallas, run a family-owned retail shop in Duncanville or manage a wellness center in Grand Prairie, your advertising must reach consumers looking to spend money with your business. We take pride in our long-standing reputation in the advertising space and work hard to ensure your ads reach the right audience.
A large percentage of Dallas’ population are millennials and Gen Xers – the 2 generations with the most purchasing power. In the past 30 days, 31% of millennials and 33% of Gen Xers responded to ads in their mailboxes1 and 84% of Valpak households use our coupons once a month or more.2 Valpak direct mail is the advertising channel that puts your ad directly into the hands of the targeted consumers most likely to do business with you.
Our dedication to providing exceptional ROI and service to clients is clear: Valpak’s design testing and improvements produce a 93% open rate and 82% of Valpak consumers look at every ad inside the envelope.2 Every month, we reach 900,000 consumers in Dallas who earn 31% more income and hold 34% more purchasing power than the local average.³ Across Texas, we mail to 2.45 million households monthly, including cities like Austin, Fort Worth, Houston and San Antonio.
Valpak stands out from other Dallas direct mail companies as a one-stop shop for quality print products. Our design team creates ads with one image and one best-practice offer per ad. This enables consumers to identify the value of your offer at first look.
All our high-end products are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on to clients, unlike other Dallas ad agencies that outsource their printed products and charge as high as 30 cents per mailing. With Valpak, you pay as little as pennies per household.
Valpak’s direct mail marketing solutions for Dallas businesses include:
While Valpak has been an innovator in the direct mail space for more than 50 years, its expertise in digital marketing is just as formidable. Valpak of Dallas is a local digital marketing agency that businesses of all sizes and industries can partner with to improve their digital footprints. Some Dallas marketing agencies focus on outdated techniques like QR codes and personalized URLs, which are ineffective. However, Valpak utilizes up-to-date best practices and is recognized as a Google Premier Partner for developing and maintaining successful online ad campaigns.
Local businesses that advertise with Valpak are seeing results. Check out the Dallas businesses that advertise with Valpak by visiting our local coupons page, including these companies you see below:
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The marketing experts at Valpak of Dallas are committed to providing top-tier consultation when it comes to your next advertising campaign. Our staff has decades of experiencing helping businesses in the Dallas area achieve maximized marketing return on investment.
“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.” – Jennifer Schuder, Senior Vice President of Marketing, State Fair of Texas
Does your current advertising include what you need? Combining print and digital marketing campaigns will give you an edge over your competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.1
Small businesses in the Dallas area now have a marketing network encompassing a reach of over 58 million mobile consumers, an impressive following of consumers both online and in print and experts with more than 50 years of experience to help walk you through your entire advertising campaign. Now make a smart decision for your local business by advertising with Valpak.
Connect with Valpak of Dallas on Facebook and contact us today to reach up to 900,000 top households in consumers in Dallas, Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding communities.
1. 2018 AudienceSCAN®.
2. Among households that receive Valpak. 2021 Valpak® Readership Study, April 2021.
3. Compared to the average Dallas consumer. Claritas data with current year projections, February 2020.
DIRECT MAIL
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
DIGITAL MARKETING
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
ROI Marketing
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Dallas advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 900,000 qualified households in Dallas, Plano, McKinney, Carrollton, Lewisville, Flower Mound, Little Elm and surrounding North Texas communities.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Jul. Schedule | 2021 Mail Dates | Jul. 14 2021 | Estimated In-Home Date | Jul. 17 2021 | Copy Deadline | Jun. 29 2021 | Households Reached | 900,000 |
| Aug. Schedule | 2021 Mail Dates | Aug. 11 2021 | Estimated In-Home Date | Aug. 14 2021 | Copy Deadline | Jul. 27 2021 | Households Reached | 900,000 |
| Sep. Schedule | 2021 Mail Dates | Sep. 8 2021 | Estimated In-Home Date | Sep. 11 2021 | Copy Deadline | Aug. 23 2021 | Households Reached | 900,000 |
| Oct. Schedule | 2021 Mail Dates | Oct. 13 2021 | Estimated In-Home Date | Oct. 16 2021 | Copy Deadline | Sep. 28 2021 | Households Reached | 900,000 |
| Nov. Schedule | 2021 Mail Dates | Nov. 10 2021 | Estimated In-Home Date | Nov. 13 2021 | Copy Deadline | Oct. 26 2021 | Households Reached | 900,000 |
| Dec. Schedule | 2021 Mail Dates | Dec. 4 2021 | Estimated In-Home Date | Dec. 7 2021 | Copy Deadline | Nov. 17 2021 | Households Reached | 900,000 |
| Jan. Schedule | 2021 Mail Dates | Jan. 12 2022 | Estimated In-Home Date | Jan. 15 2022 | Copy Deadline | Dec. 28 2021 | Households Reached | 900,000 |
| Feb. Schedule | 2021 Mail Dates | Feb. 9 2022 | Estimated In-Home Date | Feb. 12 2022 | Copy Deadline | Jan. 25 2022 | Households Reached | 900,000 |
| Mar. Schedule | 2021 Mail Dates | Mar. 9 2022 | Estimated In-Home Date | Mar. 12 2022 | Copy Deadline | Feb. 22 2022 | Households Reached | 900,000 |
| Apr. Schedule | 2021 Mail Dates | Apr. 13 2022 | Estimated In-Home Date | Apr. 16 2022 | Copy Deadline | Mar. 29 2022 | Households Reached | 900,000 |
| May. Schedule | 2021 Mail Dates | May. 11 2022 | Estimated In-Home Date | May. 14 2022 | Copy Deadline | Apr. 26 2022 | Households Reached | 900,000 |
| Jun. Schedule | 2021 Mail Dates | Jun. 8 2022 | Estimated In-Home Date | Jun. 11 2022 | Copy Deadline | May. 24 2022 | Households Reached | 900,000 |
| Jul. Schedule | 2021 Mail Dates | Jul. 13 2022 | Estimated In-Home Date | Jul. 16 2022 | Copy Deadline | Jun. 28 2022 | Households Reached | 900,000 |
| Aug. Schedule | 2021 Mail Dates | Aug. 10 2022 | Estimated In-Home Date | Aug. 13 2022 | Copy Deadline | Jul. 26 2022 | Households Reached | 900,000 |
| Sep. Schedule | 2021 Mail Dates | Sep. 7 2022 | Estimated In-Home Date | Sep. 10 2022 | Copy Deadline | Aug. 22 2022 | Households Reached | 900,000 |
| Oct. Schedule | 2021 Mail Dates | Oct. 12 2022 | Estimated In-Home Date | Oct. 15 2022 | Copy Deadline | Sep. 27 2022 | Households Reached | 900,000 |
| Nov. Schedule | 2021 Mail Dates | Nov. 9 2022 | Estimated In-Home Date | Nov. 12 2022 | Copy Deadline | Oct. 25 2022 | Households Reached | 900,000 |
| Dec. Schedule | 2021 Mail Dates | Dec. 3 2022 | Estimated In-Home Date | Dec. 6 2022 | Copy Deadline | Nov. 16 2022 | Households Reached | 900,000 |
The cost to advertise with Valpak in Dallas starts at 3 to 5 cents per household (2-3 cents for food-related businesses). This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Dallas area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 900,000 top households in Dallas, Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding communities receive Valpak each month. You can also reach up to 2.45 million households across Texas, in cities like Austin, Fort Worth, Houston, San Antonio and more. View the map and schedule for the area.
If you’re looking to advertise your business in Dallas on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Dallas, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 93% among households that receive it, Valpak’s return on investment is one of the most attractive for small and medium size businesses. Our Blue Envelope and neighborhood-targeted postcards target consumers in Dallas with 26% more income than the national average. To explore additional targeting options and direct mail formats for Dallas area businesses, visit our customizable postcards page.
Yes! Dallas businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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