Dallas boasts one of the most diverse business communities in the country, with dozens of Fortune 500 and 1000 companies headquartered in the metro area and small businesses that keep the heart of Big D beating strong. They all must utilize marketing strategies that will help them grow. Valpak of Dallas is the full-service advertising agency that businesses can count on to deliver excellent ROI with proven direct mail and digital marketing solutions.
Whether you own a small tech startup, run a family-owned retail shop or manage a wellness center, your advertising must reach consumers looking to spend money with your business. A large percentage of Dallas’ population are millennials and Gen Xers – the 2 generations with the most purchasing power. In the past 30 days, 31% of millennials and 33% of Gen Xers responded to ads in their mailboxes1 and 61% of Valpak households use our coupons once a month or more.2 Valpak direct mail is the advertising channel that puts your ad directly into the hands of the targeted consumers most likely to do business with you.
Valpak is recognized as the national direct mail leader with close to 140 office locations and more than 430 million Blue Envelopes mailed last year. We take pride in our long-standing reputation in the advertising space and continually improve our targeting capabilities through precision data analysis and consumer research. Our dedication to providing exceptional ROI and service to clients is clear: Valpak’s design testing and improvements produce a 93% open rate and 81% of Valpak consumers look at every ad inside the envelope.1
Consumers in Dallas who receive Valpak earn 26% more income than the local average and spend:
1. 2018 AudienceSCAN®.
2. Among households that receive Valpak. 2019 Valpak Readership Study, April 2019.
3. Compared to the average Dallas consumer. Claritas data with current year projections, June 2019.
Valpak stands out from other Dallas direct mail companies as a one-stop shop for quality print products. Our design team creates ads with one image and one best-practice offer per ad. This enables consumers to identify the value of your offer at first look.
All our high-end products are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on to clients, unlike other Dallas ad agencies that outsource their printed products and charge as high as 30 cents per mailing. With Valpak, you pay as little as pennies per household.
Valpak’s direct mail marketing solutions for Dallas businesses include:
Does your current advertising include what you need? Combining print and digital marketing campaigns will give you an edge over your competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.1
While Valpak has been an innovator in the direct mail space for more than 50 years, its expertise in digital marketing is just as formidable. Valpak of Dallas is a local digital marketing agency that businesses of all sizes and industries can partner with to improve their digital footprints. Some Dallas marketing agencies focus on outdated techniques like QR codes and personalized URLs, which are ineffective. However, Valpak utilizes up-to-date best practices and is recognized as a Google Premier Partner for developing and maintaining successful online ad campaigns.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Dallas advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 470,000 qualified households in Dallas, Plano, McKinney, Carrollton, Lewisville, Flower Mound, Little Elm and surrounding North Texas communities.
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