Dallas boasts one of the most diverse business communities in the country, ranking 5th in the nation for Fortune 500 companies. Businesses of all sizes, but especially small businesses, must utilize high-quality marketing strategies and direct mail solutions to compete and grow in our metro area.
Whether you own an oil & lube shop in Flower Mound, a beauty salon in Coppell or a restaurant in Wylie, Valpak of Dallas is the full-service advertising agency that understands the mailing needs of local businesses across industries. You can count on our marketing experts to deliver excellent ROI with proven direct mail campaigns and digital marketing solutions.
Valpak is recognized as the national direct mail leader with nearly 140 office locations and 475 million Blue Envelopes mailed last year. Whether you own a small web development company in Dallas, run a family-owned retail shop in Duncanville or manage a wellness center in Grand Prairie, your direct mail advertising must reach consumers looking to spend money with your business. We take pride in our long-standing reputation as a full-service advertising agency and work hard so that our direct mail services reach the right audience for your Dallas business.
A large percentage of Dallas’ population are millennials and Gen Zers – the 2 generations with the most purchasing power. In the past 30 days, 31% of millennials and 22% of Gen Zers responded to direct mailer ads and 8 in 10 Valpak households use our coupons once a month or more. Valpak direct mail is the advertising channel that in conjunction with the postal service puts your ad directly into the hands of the targeted consumers most likely to do business with you.
Our dedication to providing exceptional ROI and service to clients is clear: Valpak’s design testing and improvements produce over a 90% open rate and more than 80% of Valpak consumers look at every full-color ad inside the envelope. Every month, we reach almost 1 million consumers in Dallas who earn 31% more income and hold 34% more purchasing power than the local average. Across Texas, we send direct mail to around 2.5 million households monthly, including cities like Austin, Fort Worth, Houston and San Antonio.
Valpak stands out from other Dallas direct mail marketing companies as a one-stop shop for quality print products and mail pieces. Our design team creates ads with one image and one best-practice offer per ad. This enables consumers to identify the value of your offer to your target market at first look.
All our high-end products/marketing materials are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on pricing to clients, unlike other Dallas ad agencies that outsource their printed products and charge as high as 30 cents per mailing. With Valpak as your direct mail service provider, you pay as little as pennies per household.
Valpak’s direct mail marketing solutions for Dallas businesses include:
Yep, we do digital marketing too! While Valpak has been an innovator in the direct mail marketing space for more than 50 years, its expertise in digital marketing is just as formidable. Valpak of Dallas partners with local businesses of all sizes and industries to help build a marketing strategy to boost their online presence. While personalized URLs have become outdated at most Dallas marketing agencies, techniques like QR codes that saw a dip prior to Covid have since regained popularity. Valpak utilizes up-to-date best practices (SEO, SEM, design, social) and is recognized for developing and maintaining successful online ad campaigns.
Valpak creative services use content creation / asset best practices to bring enhanced display advertising to guide local audiences to your business website through eye-catching digital ads that target mobile devices based on intent, interest and location.
Local businesses that partner with Valpak’s digital and direct marketing services in the Dallas, TX area are seeing results. Check out the Dallas businesses that advertise with Valpak by visiting our local coupons page.
The direct mail and digital marketing experts at Valpak of Dallas are committed to providing top-tier consultation and marketing strategies when it comes to your next advertising campaign. Our staff has decades of experience helping businesses in the Dallas area achieve maximized marketing return on investment.
“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.” – Jennifer Schuder, Senior Vice President of Marketing, State Fair of Texas.
Guy New, franchisee of Dickey’s Barbecue Pit in Rowlett and Mabank, has advertised with Valpak since 2011. Guy cites Valpak’s flexibility as one of the biggest advantages of advertising in The Blue Envelope®. He also says his locations benefit from targeting local households and the ability to choose which zones he mails to. Guy continues to advertise with Valpak because he knows consumers look forward to receiving it every month. Using unique codes to track his coupons, Guy says the number of Valpak ads returned to his restaurants is “always at the top.” For successful Dallas direct mail marketing, Choose Valpak of Dallas to help your business grow and increase your bottom line.
Is your current advertising bringing the response rates that you need? Combining direct and digital marketing campaigns and our variable data printing will give you an edge over your competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.
Valpak, with more than 50 years of experience, is there to help walk you through your entire advertising campaign. Now make a smart decision for your local business by choosing Valpak as your marketing and branding agency. Contact Valpak of Dallas today to reach up to almost 1 million top household consumers in Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding Dallas-Fort Worth communities.
Source: 2018 AudienceSCAN®. Valpak® Readership Study, April 2021. Claritas data with current year projections, February 2020 (compared to the average Dallas consumer).
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.”
JENNIFER SCHUDER, SENIOR VICE PRESIDENT OF MARKETING, STATE FAIR OF TEXAS
Contact your Valpak of Dallas advertising agency today for a free marketing consultation. We’ll walk you through how you can reach up to almost 1 million qualified households in Dallas, Plano, McKinney, Carrollton, Lewisville, Flower Mound, Little Elm and surrounding North Texas communities.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Oct. Schedule | 2023 Mail Dates | Oct. 11 2023 | Estimated In-Home Date | Oct. 14 2023 | Copy Deadline | Sep. 26 2023 | Households Reached | 890,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 8 2023 | Estimated In-Home Date | Nov. 13 2023 | Copy Deadline | Oct. 24 2023 | Households Reached | 890,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 2 2023 | Estimated In-Home Date | Dec. 5 2023 | Copy Deadline | Nov. 15 2023 | Households Reached | 890,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 10 2024 | Estimated In-Home Date | Jan. 13 2024 | Copy Deadline | Dec. 26 2023 | Households Reached | 890,000 |
| Feb. Schedule | 2023 Mail Dates | Feb. 7 2024 | Estimated In-Home Date | Feb. 10 2024 | Copy Deadline | Jan. 23 2024 | Households Reached | 890,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 6 2024 | Estimated In-Home Date | Mar. 9 2024 | Copy Deadline | Feb. 20 2024 | Households Reached | 890,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 27 2024 | Estimated In-Home Date | Mar. 30 2024 | Copy Deadline | Mar. 12 2024 | Households Reached | 890,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 17 2024 | Estimated In-Home Date | Apr. 20 2024 | Copy Deadline | Apr. 2 2024 | Households Reached | 890,000 |
| May. Schedule | 2023 Mail Dates | May. 8 2024 | Estimated In-Home Date | May. 11 2024 | Copy Deadline | Apr. 23 2024 | Households Reached | 890,000 |
| Jun. Schedule | 2023 Mail Dates | Jun. 5 2024 | Estimated In-Home Date | Jun. 8 2024 | Copy Deadline | May. 21 2024 | Households Reached | 890,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 10 2024 | Estimated In-Home Date | Jul. 13 2024 | Copy Deadline | Jun. 24 2024 | Households Reached | 890,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 7 2024 | Estimated In-Home Date | Aug. 10 2024 | Copy Deadline | Jul. 23 2024 | Households Reached | 890,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 7 2024 | Estimated In-Home Date | Sep. 10 2024 | Copy Deadline | Aug. 22 2024 | Households Reached | 890,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 9 2024 | Estimated In-Home Date | Oct. 12 2024 | Copy Deadline | Sep. 24 2024 | Households Reached | 890,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 6 2024 | Estimated In-Home Date | Nov. 9 2024 | Copy Deadline | Oct. 22 2024 | Households Reached | 890,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 30 2024 | Estimated In-Home Date | Dec. 3 2024 | Copy Deadline | Nov. 13 2024 | Households Reached | 890,000 |
The cost to advertise for direct mail marketing with Valpak in Dallas starts at 3 to 5 cents per household (2-3 cents for food-related businesses). This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Dallas area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Valpak mails up to almost 1 million top households in Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding Dallas-Fort Worth communities each month. You can also reach close to 2.5 million households across Texas, in cities like Austin, Fort Worth, Houston, San Antonio and more. View the map and schedule for the area.
If you’re looking to advertise your business in Dallas on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any of the best advertising agencies in Dallas, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate above 90% among households that receive it, Valpak’s ROI is one of the most attractive for small- and medium-sized businesses. Our Blue Envelope and PlusOne postcards reach consumers in Dallas with 30%+ more income than the national average. To explore additional targeting options and direct mail formats for Dallas area businesses, visit our postcards page.
You betcha! Dallas businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. With performance tracking, we can measure the success of each effort, showing you exactly how well your advertising did at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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