Direct Marketing – Dallas Mailing & Digital Solutions

Reach up to 850,000 Dallas Households Every Month

Valpak stands out from other Dallas direct mail companies as a one-stop shop for quality print products. Our design team creates ads with one image and one best-practice offer per ad. This enables consumers to identify the value of your offer at first look.

All our high-end products are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on to clients, unlike other Dallas ad agencies that outsource their printed products and charge as high as 30 cents per mailing. With Valpak, you pay as little as pennies per household.

Valpak’s direct mail marketing solutions for Dallas businesses include:

• Direct mail coupons – Our signature product since 1968, direct mail coupons feature a lean ad design and give local audiences a reason to try your business.
• Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
• Direct mail cardstock – An alternative to designing a custom app for companies with loyalty programs. Unique barcodes can be printed on each cardstock piece to track responses and verify one-time use.
• Valpak PlusOne – Mailed with but not inside the Valpak envelope, Valpak PlusOne^TM is an affordable turnkey solution with no hidden costs for creative design, artwork, lists, addressing, processing, print or postage.
• Customizable postcards – A postcard product 100% customized for companies looking for specialized marketing efforts, solo direct mail postcards arrive in targeted homes based on chosen demographics, including household size and income.

Digital Marketing Products for the Dallas Area

While Valpak has been an innovator in the direct mail space for more than 50 years, its expertise in digital marketing is just as formidable. Valpak of Dallas is a local digital marketing agency that businesses of all sizes and industries can partner with to improve their digital footprints. Some Dallas marketing agencies focus on outdated techniques like QR codes and personalized URLs, which are ineffective. However, Valpak utilizes up-to-date best practices and is recognized as a Google Premier Partner for developing and maintaining successful online ad campaigns.

• Search engine optimization (SEO) – Organically moves your business website closer to the top of search engine result pages (SERPs). Keeps your site ahead of the search engine rankings curve with optimized content, driving local audiences to find your business, trust your site and pick up the phone.
• Search engine marketing (SEM) – Helps your site move up search results pages through paid, targeted ads. Valpak of Dallas will handle every step of your SEM campaign, from setup to optimization. We’re proud to wear the Google Partner badge – signifying we’ve met an extensive list of Google requirements, including passing Google Ads certification.
• Social media marketing – Elevates brand awareness and encourages customer engagement online. Valpak will assist in building your follower bases on Facebook and Twitter and help monitor consumer insights, so you understand your audiences’ online behaviors and interests.
• Web design – Our team can optimize your current business website so it is user and mobile friendly or build a brand new site for your business. We’ll use the most current practices for website enhancements to make your webpages easy to navigate across all devices (laptops, desktops, tablets and smartphones).
• Display advertising – Guides local audiences to your business website through eye-catching digital ads placed on apps, popular websites and social media platforms.

Businesses in Metro Dallas That We Work With

Local businesses that advertise with Valpak are seeing results. Check out the Dallas businesses that advertise with Valpak by visiting our local coupons page, including these companies you see below:

The marketing experts at Valpak of Dallas are committed to providing top-tier consultation when it comes to your next advertising campaign. Our staff has decades of experiencing helping businesses in the Dallas area achieve maximized marketing return on investment.

“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.” – Jennifer Schuder, Senior Vice President of Marketing, State Fair of Texas

Digital and Direct Marketing Combine for an Increased ROI

Does your current advertising include what you need? Combining print and digital marketing campaigns will give you an edge over your competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.¹

Small businesses in the Dallas area now have a marketing network encompassing a reach of over 58 million mobile consumers, an impressive following of consumers both online and in print and experts with more than 50 years of experience to help walk you through your entire advertising campaign. Now make a smart decision for your local business by advertising with Valpak.

Connect with Valpak of Dallas on Facebook and contact us today to reach up to 850,000 top households in consumers in Dallas, Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding communities.

1. 2018 AudienceSCAN®.
2. Among households that receive Valpak. 2019 Valpak® Readership Study, Dec. 2019.
3. Compared to the average Dallas consumer. Claritas data with current year projections, February 2020.

“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.”

JENNIFER SCHUDER, SENIOR VICE PRESIDENT OF MARKETING, STATE FAIR OF TEXAS