Dallas Direct Mail Solutions

dallas direct mail Dallas boasts one of the most diverse business communities in the country, with dozens of Fortune 500 and 1000 companies headquartered in the metro area and small businesses that keep the heart of Big D beating strong. They all must utilize marketing strategies that will help them grow. Valpak of Dallas is the full-service advertising agency that businesses can count on to deliver excellent ROI with proven direct mail and digital marketing solutions.

Dallas Direct Mail

Whether you own a small tech startup, run a family-owned retail shop or manage a wellness center, your advertising must reach consumers looking to spend money with your business. A large percentage of Dallas’ population are millennials and Gen Xers – the 2 generations with the most purchasing power. In the past 30 days, 31% of millennials and 33% of Gen Xers responded to ads in their mailboxes¹ and 61% of Valpak households use our coupons once a month or more.²Valpak direct mail is the advertising channel that puts your ad directly into the hands of the targeted consumers most likely to do business with you.
Dallas targeted direct marketing

Targeted Direct Mailing to Dallas Households

Valpak is recognized as the national direct mail leader with close to 140 office locations and more than 430 million Blue Envelopes mailed last year. We take pride in our long-standing reputation in the advertising space and continually improve our targeting capabilities through precision data analysis and consumer research. Our dedication to providing exceptional ROI and service to clients is clear: Valpak’s design testing and improvements produce a 93% open rate and 81% of Valpak consumers look at every ad inside the envelope.¹
Consumers in Dallas who receive Valpak earn 26% more income than the local average and spend:
direct mail list

28% more at full-service restaurants
27% more on auto maintenance & repairs
44% more on entertainment admissions
62% more on sporting event admissions
78% more on recreational lessons
34% more at doctor offices
36% more at the dentist
42% more on home improvement
45% more on building & remodeling contractors
47% more on heating & AC repair
35% more at beauty salons
24% more at retail stores
49% more on accounting services³

1. 2018 AudienceSCAN®.
2. Among households that receive Valpak. 2019 Valpak Readership Study, April 2019.
3. Compared to the average Dallas consumer. Claritas data with current year projections, June 2019.

Direct Mail Products

print advertising valpak manufacturing center Valpak stands out from other Dallas direct mail companies as a one-stop shop for quality print products. Our design team creates ads with one image and one best-practice offer per ad. This enables consumers to identify the value of your offer at first look.

All our high-end products are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on to clients, unlike other Dallas ad agencies that outsource their printed products and charge as high as 30 cents per mailing. With Valpak, you pay as little as pennies per household.

Valpak’s direct mail marketing solutions for Dallas businesses include:

Direct mail coupons – Our signature product since 1968, direct mail coupons feature a lean ad design and give local audiences a reason to try your business.
Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
Direct mail cardstock – An alternative to designing a custom app for companies with loyalty programs. Unique barcodes can be printed on each cardstock piece to track responses and verify one-time use.
Solo direct mail – A completely customizable product for companies looking for specialized marketing efforts, solo direct mail postcards arrive in targeted homes based on chosen demographics, including household size and income.

dallas’s direct mailing

Digital and Direct Marketing Combine for an Increased ROI

Does your current advertising include what you need? Combining print and digital marketing campaigns will give you an edge over your competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.¹

Digital Marketing Products

While Valpak has been an innovator in the direct mail space for more than 50 years, its expertise in digital marketing is just as formidable. Valpak of Dallas is a local digital marketing agency that businesses of all sizes and industries can partner with to improve their digital footprints. Some Dallas marketing agencies focus on outdated techniques like QR codes and personalized URLs, which are ineffective. However, Valpak utilizes up-to-date best practices and is recognized as a Google Premier Partner for developing and maintaining successful online ad campaigns.
dallas advertising digital web design

Search engine optimization (SEO) – Organically moves your business website closer to the top of search engine result pages (SERPs). Keeps your site ahead of the search engine rankings curve with optimized content, driving local audiences to find your business, trust your site and pick up the phone.
Search engine marketing (SEM) – Helps your site move up search results pages through paid, targeted ads. Valpak of Dallas will handle every step of your SEM campaign, from setup to optimization. We’re proud to wear the Google Partner badge – signifying we’ve met an extensive list of Google requirements, including passing Google Ads certification.
Social media marketing – Elevates brand awareness and encourages customer engagement online. Valpak will assist in building your follower bases on Facebook and Twitter and help monitor consumer insights, so you understand your audiences’ online behaviors and interests.
Web design – Our team can optimize your current business website so it is user and mobile friendly or build a brand new site for your business. We’ll use the most current practices for website enhancements to make your webpages easy to navigate across all devices (laptops, desktops, tablets and smartphones).
Display advertising – Guides local audiences to your business website through eye-catching digital ads placed on apps, popular websites and social media platforms.

Connect with Valpak of Dallas on Facebook and check out the Dallas businesses that advertise with Valpak by visiting our local coupons page.