Direct Marketing – Dallas Mailing & Digital Solutions

Reach up to 900,000 Dallas Households Every Month

Valpak stands out from other Dallas direct mail companies as a one-stop shop for quality print products. Our design team creates ads with one image and one best-practice offer per ad. This enables consumers to identify the value of your offer at first look.

All our high-end products are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on to clients, unlike other Dallas ad agencies that outsource their printed products and charge as high as 30 cents per mailing. With Valpak, you pay as little as pennies per household.

Valpak’s direct mail marketing solutions for Dallas businesses include:

• Direct mail coupons – Our signature product since 1968, direct mail coupons feature a lean ad design and give local audiences a reason to try your business.
• Flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
• Specialty formats – An alternative to designing a custom app for companies with loyalty programs. Unique barcodes can be printed on each cardstock piece to track responses and verify one-time use.
• Valpak neighborhood-targeted postcards – Dominate the areas where your best sales are coming from (and where your competition is most likely having success too) with PlusOne. These limited inventory postcards include everything you need – from audience targeting to postage – at one low rate!
• Customizable postcards – A postcard product 100% customized for companies looking for specialized marketing efforts, solo direct mail postcards arrive in targeted homes based on chosen demographics, including household size and income.

Digital Marketing Products for the Dallas Area

While Valpak has been an innovator in the direct mail space for more than 50 years, its expertise in digital marketing is just as formidable. Valpak of Dallas is a local digital marketing agency that businesses of all sizes and industries can partner with to improve their digital footprints. Some Dallas marketing agencies focus on outdated techniques like QR codes and personalized URLs, which are ineffective. However, Valpak utilizes up-to-date best practices and is recognized as a Google Premier Partner for developing and maintaining successful online ad campaigns.

• Search engine marketing (SEM) – Helps your site move up search results pages through paid, targeted ads. Valpak of Dallas will handle every step of your SEM campaign, from setup to optimization. We’re proud to wear the Google Partner badge – signifying we’ve met an extensive list of Google requirements, including passing Google Ads certification.
• Social media advertising – Elevates brand awareness and encourages customer engagement online. Valpak will assist in building your follower bases by providing ad programs that come in two forms: Reach & Offers and Reach & Leads.
• Web design – Our team can optimize your current business website so it is user and mobile friendly or build a brand new site for your business. We’ll use the most current practices for website enhancements to make your webpages easy to navigate across all devices (laptops, desktops, tablets and smartphones).
• Display advertising – Guides local audiences to your business website through eye-catching digital ads that target mobile devices based on intent, interest and location.

Businesses in Metro Dallas That We Work With

Local businesses that advertise with Valpak are seeing results. Check out the Dallas businesses that advertise with Valpak by visiting our local coupons page, including these companies you see below:

The marketing experts at Valpak of Dallas are committed to providing top-tier consultation when it comes to your next advertising campaign. Our staff has decades of experiencing helping businesses in the Dallas area achieve maximized marketing return on investment.

“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.” – Jennifer Schuder, Senior Vice President of Marketing, State Fair of Texas

Digital and Direct Marketing Combine for an Increased ROI

Does your current advertising include what you need? Combining print and digital marketing campaigns will give you an edge over your competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.¹

Small businesses in the Dallas area now have a marketing network encompassing a reach of over 58 million mobile consumers, an impressive following of consumers both online and in print and experts with more than 50 years of experience to help walk you through your entire advertising campaign. Now make a smart decision for your local business by advertising with Valpak.

Connect with Valpak of Dallas on Facebook and contact us today to reach up to 900,000 top households in consumers in Dallas, Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding communities.

Source: 2018 AudienceSCAN®. Valpak® Readership Study, April 2021. Claritas data with current year projections, February 2020 (compared to the average Dallas consumer).

“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.”

JENNIFER SCHUDER, SENIOR VICE PRESIDENT OF MARKETING, STATE FAIR OF TEXAS