Reach up to 900,000 Dallas Households Every Month

Map & Schedule

Dallas Direct Mail Solutions

dallas direct mailDallas boasts one of the most diverse business communities in the country, with dozens of Fortune 500 and 1000 companies headquartered in the metro area and small businesses that keep the heart of Big D beating strong. They all must utilize marketing strategies that will help them grow.

Whether you own an oil & lube shop in Flower Mound, a beauty salon in Coppell or a restaurant in Wylie, Valpak of Dallas is the full-service advertising agency that businesses from all industries and sizes can count on to deliver excellent ROI with proven direct mail and digital marketing solutions.

Targeted Direct Mailing to Dallas Households

Valpak is recognized as the national direct mail leader with 140 office locations and more than 430 million Blue Envelopes mailed last year. Whether you own a small tech startup in Dallas, run a family-owned retail shop in Duncanville or manage a wellness center in Grand Prairie, your advertising must reach consumers looking to spend money with your business. We take pride in our long-standing reputation in the advertising space and work hard to ensure your ads reach the right audience.

A large percentage of Dallas’ population are millennials and Gen Xers – the 2 generations with the most purchasing power. In the past 30 days, 31% of millennials and 33% of Gen Xers responded to ads in their mailboxes and 84% of Valpak households use our coupons once a month or more. Valpak direct mail is the advertising channel that puts your ad directly into the hands of the targeted consumers most likely to do business with you.

Our dedication to providing exceptional ROI and service to clients is clear: Valpak’s design testing and improvements produce a 93% open rate and 82% of Valpak consumers look at every ad inside the envelope. Every month, we reach 900,000 consumers in Dallas who earn 31% more income and hold 34% more purchasing power than the local average. Across Texas, we mail to 2.45 million households monthly, including cities like Austin, Fort Worth, Houston and San Antonio.

Direct Mail Products

direct mail in metro dallasValpak stands out from other Dallas direct mail companies as a one-stop shop for quality print products. Our design team creates ads with one image and one best-practice offer per ad. This enables consumers to identify the value of your offer at first look.

All our high-end products are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on to clients, unlike other Dallas ad agencies that outsource their printed products and charge as high as 30 cents per mailing. With Valpak, you pay as little as pennies per household.

Valpak’s direct mail marketing solutions for Dallas businesses include:

  • Direct mail coupons – Our signature product since 1968, direct mail coupons feature a lean ad design and give local audiences a reason to try your business.
  • Flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
  • Specialty formats – An alternative to designing a custom app for companies with loyalty programs. Unique barcodes can be printed on each cardstock piece to track responses and verify one-time use.
  • Valpak neighborhood-targeted postcards – Dominate the areas where your best sales are coming from (and where your competition is most likely having success too) with PlusOne. These limited inventory postcards include everything you need – from audience targeting to postage – at one low rate!
  • Customizable postcards – A postcard product 100% customized for companies looking for specialized marketing efforts, solo direct mail postcards arrive in targeted homes based on chosen demographics, including household size and income.

Digital Marketing Products for the Dallas Area

dallas advertising digital web designWhile Valpak has been an innovator in the direct mail space for more than 50 years, its expertise in digital marketing is just as formidable. Valpak of Dallas is a local digital marketing agency that businesses of all sizes and industries can partner with to improve their digital footprints. Some Dallas marketing agencies focus on outdated techniques like QR codes and personalized URLs, which are ineffective. However, Valpak utilizes up-to-date best practices and is recognized as a Google Premier Partner for developing and maintaining successful online ad campaigns.

  • Search engine marketing (SEM) – Helps your site move up search results pages through paid, targeted ads. Valpak of Dallas will handle every step of your SEM campaign, from setup to optimization. We’re proud to wear the Google Partner badge – signifying we’ve met an extensive list of Google requirements, including passing Google Ads certification.
  • Social media advertising – Elevates brand awareness and encourages customer engagement online. Valpak will assist in building your follower bases by providing ad programs that come in two forms: Reach & Offers and Reach & Leads.
  • Web design – Our team can optimize your current business website so it is user and mobile friendly or build a brand new site for your business. We’ll use the most current practices for website enhancements to make your webpages easy to navigate across all devices (laptops, desktops, tablets and smartphones).
  • Display advertising – Guides local audiences to your business website through eye-catching digital ads that target mobile devices based on intent, interest and location.

Businesses in Metro Dallas That We Work With

Local businesses that advertise with Valpak are seeing results. Check out the Dallas businesses that advertise with Valpak by visiting our local coupons page, including these companies you see below:

The marketing experts at Valpak of Dallas are committed to providing top-tier consultation when it comes to your next advertising campaign. Our staff has decades of experiencing helping businesses in the Dallas area achieve maximized marketing return on investment.

“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.” – Jennifer Schuder, Senior Vice President of Marketing, State Fair of Texas

Digital and Direct Marketing Combine for an Increased ROI

Valpak of dallas and metro dallas team
Does your current advertising include what you need? Combining print and digital marketing campaigns will give you an edge over your competition: 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad.1

Small businesses in the Dallas area now have a marketing network encompassing a reach of over 58 million mobile consumers, an impressive following of consumers both online and in print and experts with more than 50 years of experience to help walk you through your entire advertising campaign. Now make a smart decision for your local business by advertising with Valpak.

Connect with Valpak of Dallas on Facebook and contact us today to reach up to 900,000 top households in consumers in Dallas, Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding communities.


Source: 2018 AudienceSCAN®. Valpak® Readership Study, April 2021. Claritas data with current year projections, February 2020 (compared to the average Dallas consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.

valpak testimonial

“Valpak is one of our top performing media partners. It definitely had measurable and trackable revenue, and it was in the top, right behind some of our own channels.”


Mailing Areas

Contact your Valpak of Dallas advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 900,000 qualified households in Dallas, Plano, McKinney, Carrollton, Lewisville, Flower Mound, Little Elm and surrounding North Texas communities.

Mailing Schedule

Jul. Schedule2022 Mail DatesJul. 13 2022Estimated In-Home DateJul. 16 2022Copy DeadlineJun. 28 2022Households Reached890,000
Aug. Schedule2022 Mail DatesAug. 10 2022Estimated In-Home DateAug. 13 2022Copy DeadlineJul. 26 2022Households Reached890,000
Sep. Schedule2022 Mail DatesSep. 12 2022Estimated In-Home DateSep. 15 2022Copy DeadlineAug. 25 2022Households Reached890,000
Oct. Schedule2022 Mail DatesOct. 12 2022Estimated In-Home DateOct. 15 2022Copy DeadlineSep. 27 2022Households Reached890,000
Nov. Schedule2022 Mail DatesNov. 9 2022Estimated In-Home DateNov. 12 2022Copy DeadlineOct. 25 2022Households Reached890,000
Dec. Schedule2022 Mail DatesDec. 3 2022Estimated In-Home DateDec. 6 2022Copy DeadlineNov. 16 2022Households Reached890,000
Jan. Schedule2022 Mail DatesJan. 11 2023Estimated In-Home DateJan. 14 2023Copy DeadlineDec. 27 2022Households Reached890,000
Feb. Schedule2022 Mail DatesFeb. 8 2023Estimated In-Home DateFeb. 11 2023Copy DeadlineJan. 24 2023Households Reached890,000
Mar. Schedule2022 Mail DatesMar. 8 2023Estimated In-Home DateMar. 11 2023Copy DeadlineFeb. 21 2023Households Reached890,000
Mar. Schedule2022 Mail DatesMar. 29 2023Estimated In-Home DateApr. 1 2023Copy DeadlineMar. 14 2023Households Reached890,000
Apr. Schedule2022 Mail DatesApr. 19 2023Estimated In-Home DateApr. 22 2023Copy DeadlineApr. 4 2023Households Reached890,000
May. Schedule2022 Mail DatesMay. 10 2023Estimated In-Home DateMay. 13 2023Copy DeadlineApr. 25 2023Households Reached890,000
Jun. Schedule2022 Mail DatesJun. 7 2023Estimated In-Home DateJun. 10 2023Copy DeadlineMay. 23 2023Households Reached890,000
Jul. Schedule2022 Mail DatesJul. 12 2023Estimated In-Home DateJul. 15 2023Copy DeadlineJun. 26 2023Households Reached890,000
Aug. Schedule2022 Mail DatesAug. 9 2023Estimated In-Home DateAug. 12 2023Copy DeadlineJul. 25 2023Households Reached890,000
Sep. Schedule2022 Mail DatesSep. 11 2023Estimated In-Home DateSep. 14 2023Copy DeadlineAug. 24 2023Households Reached890,000
Oct. Schedule2022 Mail DatesOct. 11 2023Estimated In-Home DateOct. 14 2023Copy DeadlineSep. 26 2023Households Reached890,000
Nov. Schedule2022 Mail DatesNov. 8 2023Estimated In-Home DateNov. 13 2023Copy DeadlineOct. 24 2023Households Reached890,000
Dec. Schedule2022 Mail DatesDec. 2 2023Estimated In-Home DateDec. 5 2023Copy DeadlineNov. 15 2023Households Reached890,000

Valpak’s Direct Mail Marketing Can Work for You

Guy New, franchisee of Dickey’s Barbecue Pit in Rowlett and in Mabank, has advertised with Valpak since 2011. Guy cites Valpak’s flexibility as one of the biggest advantages of advertising in The Blue Envelope®. He also says his locations benefit from targeting local households and the ability to choose which zones he mails to. Guy continues to advertise with Valpak because he knows consumers look forward to receiving it every month. Using unique codes to track his coupons, Guy says the number of Valpak ads returned to his restaurants is "always at the top." For successful Dallas direct mail marketing, Choose Valpak of Dallas to help your business grow and increase your bottom line.

Valpak in Dallas FAQ

How Much Does It Cost to Advertise with Valpak in Dallas?

The cost to advertise with Valpak in Dallas starts at 3 to 5 cents per household (2-3 cents for food-related businesses). This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Dallas area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Dallas and How Often?

Up to 900,000 top households in Dallas, Plano, Addison, Richardson, Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound and surrounding communities receive Valpak each month. You can also reach up to 2.45 million households across Texas, in cities like Austin, Fort Worth, Houston, San Antonio and more. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Dallas?

If you’re looking to advertise your business in Dallas on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Dallas, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Dallas?

With an open rate of 93% among households that receive it, Valpak’s return on investment is one of the most attractive for small and medium size businesses. Our Blue Envelope and neighborhood-targeted postcards reach consumers in Dallas with 26% more income than the national average. To explore additional targeting options and direct mail formats for Dallas area businesses, visit our customizable postcards page.

Does Valpak in Dallas Work?

Yes! Dallas businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.