Reach Up to 370,000 Households in Greater Fort Worth Each Month

Map & Schedule

Advertising Agencies in Fort Worth, Texas

Fort Worth advertisingIf your search for advertising services started with a search engine, you’re not alone. With the plethora of “top marketing agencies in Fort Worth” and other “best of” lists, how do you choose a marketing firm that lives up to the hype? Especially when any advertising agency in Fort Worth can set up a business profile on UpCity or Thumbtack. Some even pay to be certified partners for enhanced visibility or when a new customer contacts or hires their business.

Compare Fort Worth agencies and you’ll quickly notice a pattern: a focus on big brands with even bigger budgets (Warren Douglas Advertising: Jamba Juice). Other creative agencies concentrate their efforts on branding or digital marketing, overlooking or underestimating the benefits of direct mail in a full-service advertising strategy (PMG, Balcom Agency). Interestingly, clients often jump from agency to agency, which may demonstrate a lack of customer service, poorly managed campaigns or underwhelming advertising results.

What to Look for in an Advertising Agency

  • Knowledge of your industry and market
  • Targeting capabilities for no wasted spend
  • Flexible to your needs and budget
  • Honest (don’t try to sell you on a service you don’t need)
  • Professional and reasonably priced
  • Quick to respond with great attention to detail
  • Proof of results and customer testimonials

Targeted Fort Worth Marketing that Fits Your Budget

Since 1968, Valpak has been the leader in cooperative direct mail. Today, we’re a full-service advertising agency that expertly blends direct mail and digital marketing into personalized, cost-effective, trackable media solutions for each business we serve. It’s the unique combination of a household name and a local team of marketing consultants that sets Valpak apart from its agency counterparts. Not to mention the robust targeting capabilities that ensure your message of value reaches an audience estimated to spend more than average on your products or services. Compared to the average Greater Fort Worth consumer, the local Valpak household averages an 18% higher household income and spends:

With Valpak, you can leverage the targeting capabilities of solo mail within a shared mail environment… for one-tenth the cost! While traditional print advertising in newspapers has seen a decline in readership and engagement, it’s quite the opposite at Valpak. Of the households that recall receiving Valpak, 92% open the envelope and 85% look at every local business ad inside it.2 You’d be hard-pressed to identify another marketing medium with as impressive of results. Partner with Valpak of Greater Fort Worth advertising to:

  • Target by mile radius, drive time, carrier route, ZIP code or custom geography
  • Reach key demographic segments (income, education, age, etc.) by mailing area
  • Find consumers with a higher likelihood of purchasing your products or services
  • Identify households estimated to spend more than average at your business

From audience targeting to creative design to offer recommendations to post-campaign analytics, everything is included in a Valpak marketing campaign. You only want the best for your business, and we do too. Contact your Fort Worth advertising team at Valpak to reach up to 370,000 prequalified households across north-central Texas each month.

1. Claritas data with current year projections, December 2018.
2. 2018 Valpak® Readership Study, Research Now®, May 2018.

Direct Mail Advertising Services

Break through the noise and reach relevant consumers across Greater Fort Worth advertising with direct mail. Once, print advertising lacked the targeting/retargeting capabilities of digital, but that’s no longer true. Direct mail is the preferred medium for the many consumers who are tired of overflowing email inboxes and pop-up ads. It elicits a strong emotional response, strengthens brand awareness and establishes trust with local consumers. If you’re not doing direct mail, chances are your competition is.

Creating an effective direct mail ad is much more than being in the right place at the right time. In a society of sensory overload, consumers are exposed to hundreds of advertising messages each day. Research shows that most consumers will only give a coupon three seconds worth of attention to determine whether it fits their needs or wants, so it’s important to utilize simple and clear ad design to make the right first impression.

Direct Mail Best Practices

  • Ads that read more like billboards and less like books
  • Clean, modern ad design with engaging photography
  • Only essential information to make a purchase decision
  • A clear marketing headline with a strong call to action

Direct Mail Formats

Direct mail is most certainly not one-size-fits-all. Valpak provides a variety of direct mail formats to fit every business need, large or small. Not sure which format is right for your business? Ask yourself what you need your advertising to achieve and the answer should become clear. Still not sure? You can always contact your Valpak of Fort Worth advertising agency for a free consultation.

  • To try direct mail for the first time. Give consumers a reason to try your business with coupons. These affordable mini-billboards incorporate lean design, which is easy to scan with one offer, one image and one headline.
  • When you need more ad space. Showcase your menu or product line with the additional space of direct mail flyers and circulars. These larger-print formats are also ideal for multilocation businesses, seasonal offerings and special events.
  • To encourage and reward loyalty. Use the cardstock format, available in multiple finishes and paper thicknesses, to create a loyalty rewards card for current customers. Redemption tracking to ensure one-time use is also available.
  • When you need a custom solution. From the mailing list to the direct mail format to the mail date, everything is customizable with solo direct mail. Because of our size and scale, we can save you money too by passing along volume-pricing savings.

Fort Worth advertising ROIOnce you choose your direct mail format and start advertising with Valpak, it’s time to track the performance of your marketing. Log in to your marketing ROI dashboard to track any and every response to your print ad, including phone calls and website visits. Our call tracking software can also help you monitor the quantity and quality of phone calls from your direct mail ad. Use it as a performance management tool and to increase staffing efficiency.

Creative Agency Services & Digital Marketing

How consumers shop has changed drastically in the last decade. From price-checking while in the store to scouring online reviews to asking for recommendations on Facebook, the shopper journey has morphed to create more intelligent and aware consumers. While Valpak is most often recognized for its direct mail capabilities, our portfolio of marketing solutions encompasses digital marketing too. In fact, your Valpak Fort Worth digital marketing agency is recognized as a Google Premier Partner, which means we’ve met an extensive list of requirements from Google, including Google AdWords certification. This partnership status is not given lightly, and we work hard to ensure every digital marketing campaign we produce exceeds the expectations of our clients.

You don’t have to be a professional designer to benefit from digital advertising with Valpak. Our in-house team of design gurus has extensive training in print and digital design best practices and, of course, you have the final say in any design decisions. After all, it’s your business and your brand. Simply choose the creative services you need, and we’ll do the rest!

Digital Marketing for Fort Worth

direct mail marketing Texas

  • If you’re a new business. Use Valpak to brand your company. We can help you with your logo design, value proposition, marketing budget and to identify your most profitable marketing channels.
  • To retarget website visitors. Hyper-target your digital advertising with Valpak display ads. These ads build brand interest on popular websites and mobile apps to keep your business top of mind with consumers.
  • If you don’t have a website. Let Valpak create one for you! Choose from several templates or a custom design. Your new website design will scale across devices to meet Google’s mobile-first indexing requirements.
  • To increase your search rankings. Increase unique visitors to your website with Valpak’s SEO services, which include keyword research, technical SEO analysis and optimization of the current content on your site.
  • If you need more website traffic. Move your business to the top of search engine results with SEM services from Valpak. Each campaign includes setup, optimization, keyword bidding and ongoing management.
  • To build your fan base. Look to Valpak for social media marketing page development, posting and fan-building on Facebook and Twitter. Use the consumer insights to understand your customers’ needs better.
  • If you don’t know what you want. Start with a business listing on valpak.com and the Valpak mobile app. It’s the easy way to get your business in front of consumers looking to save on your product offerings.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak came into the San Antonio Stock Show & Rodeo and presented an idea that was really extraordinary, completely out of the box. To be able to have the integrity, so for us to be able to tell our clients this is what we’re going to deliver on, and then to have a partner such as Valpak that assists us with keeping our word with our clients, is just a phenomenal environment to be in.”

Susan Hennelly Nicholas, Partner, Holdsworth & Nicholas, Inc.

MAILING AREAS

Introduce your business to 370,000 prequalified households with Valpak of Greater Fort Worth advertising. Contact us today to reach consumers in Fort Worth and surrounding markets such as Arlington, Keller, Weatherford, Euless, North Richland Hills and Burleson.

MAILING SCHEDULE

Feb. Schedule2019 Mail DatesFeb. 13 2019Estimated In-Home DateFeb. 16 2019Copy DeadlineJan. 29 2019Households Reached370,000
Mar. Schedule2019 Mail DatesMar. 13 2019Estimated In-Home DateMar. 16 2019Copy DeadlineFeb. 26 2019Households Reached370,000
Apr. Schedule2019 Mail DatesApr. 17 2019Estimated In-Home DateApr. 20 2019Copy DeadlineApr. 2 2019Households Reached370,000
May. Schedule2019 Mail DatesMay. 15 2019Estimated In-Home DateMay. 18 2019Copy DeadlineApr. 30 2019Households Reached370,000
Jun. Schedule2019 Mail DatesJun. 12 2019Estimated In-Home DateJun. 15 2019Copy DeadlineMay. 28 2019Households Reached370,000
Jul. Schedule2019 Mail DatesJul. 17 2019Estimated In-Home DateJul. 20 2019Copy DeadlineJul. 2 2019Households Reached370,000
Aug. Schedule2019 Mail DatesAug. 14 2019Estimated In-Home DateAug. 17 2019Copy DeadlineJul. 30 2019Households Reached370,000
Sep. Schedule2019 Mail DatesSep. 11 2019Estimated In-Home DateSep. 14 2019Copy DeadlineAug. 27 2019Households Reached370,000
Oct. Schedule2019 Mail DatesOct. 16 2019Estimated In-Home DateOct. 19 2019Copy DeadlineOct. 1 2019Households Reached370,000
Nov. Schedule2019 Mail DatesNov. 13 2019Estimated In-Home DateNov. 16 2019Copy DeadlineOct. 29 2019Households Reached370,000
Dec. Schedule2019 Mail DatesDec. 6 2019Estimated In-Home DateDec. 9 2019Copy DeadlineNov. 19 2019Households Reached370,000

Valpak of Greater Fort Worth is an independently owned Valpak franchise.

Video Testimonial: TEXAS PINBALL FESTIVAL

Ed VanderVeen, event organizer for the Texas Pinball Festival, advertises with Valpak to reach an audience of pinball vendors, collectors and hobbyists within the Frisco, TX area. He has a great relationship with his Valpak marketing consultant, crediting him with explaining the different mailing zones, how many people he could reach and when to mail for the best results. Ed is easily able to track the success of his Valpak mailing by the number of coupons redeemed at the end of the show. The Texas Pinball Festival saw a 300% return on its investment in Valpak marketing and Ed would highly recommend Valpak to any comic cons, festivals or entertainment venues. Fill out the form below to get started on your Fort Worth advertising with Valpak.