If your search for advertising services started with a search engine, you’re not alone. With the plethora of “top marketing agencies in Fort Worth” and other “best of” lists, how do you choose a marketing firm that lives up to the hype? Especially when any advertising agency in Fort Worth can set up a business profile on UpCity or Thumbtack. Some even pay to be certified partners for enhanced visibility or when a new customer contacts or hires their business.
Compare Fort Worth agencies and you’ll quickly notice a pattern: a focus on big brands with even bigger budgets (Warren Douglas Advertising: Jamba Juice). Other creative agencies concentrate their efforts on branding or digital marketing, overlooking or underestimating the benefits of direct mail in a full-service advertising strategy (PMG, Balcom Agency). Interestingly, clients often jump from agency to agency, which may demonstrate a lack of customer service, poorly managed campaigns or underwhelming advertising results.
Since 1968, Valpak has been the leader in cooperative direct mail. Today, we’re a full-service advertising agency that expertly blends direct mail and digital marketing into personalized, cost-effective, trackable media solutions for each business we serve. It’s the unique combination of a household name and a local team of marketing consultants that sets Valpak apart from its agency counterparts. Not to mention the robust targeting capabilities that ensure your message of value reaches an audience estimated to spend more than average on your products or services. Compared to the average Greater Fort Worth consumer, the local Valpak household averages an 18% higher household income and spends:
With Valpak, you can leverage the targeting capabilities of solo mail within a shared mail environment… for one-tenth the cost! While traditional print advertising in newspapers has seen a decline in readership and engagement, it’s quite the opposite at Valpak. Of the households that recall receiving Valpak, 92% open the envelope and 85% look at every local business ad inside it.2 You’d be hard-pressed to identify another marketing medium with as impressive of results. Partner with Valpak of Greater Fort Worth advertising to:
From audience targeting to creative design to offer recommendations to post-campaign analytics, everything is included in a Valpak marketing campaign. You only want the best for your business, and we do too. Contact your Fort Worth advertising team at Valpak to reach up to 370,000 prequalified households across north-central Texas each month.
1. Claritas data with current year projections, December 2018.
2. 2018 Valpak® Readership Study, Research Now®, May 2018.
Break through the noise and reach relevant consumers across Greater Fort Worth advertising with direct mail. Once, print advertising lacked the targeting/retargeting capabilities of digital, but that’s no longer true. Direct mail is the preferred medium for the many consumers who are tired of overflowing email inboxes and pop-up ads. It elicits a strong emotional response, strengthens brand awareness and establishes trust with local consumers. If you’re not doing direct mail, chances are your competition is.
Creating an effective direct mail ad is much more than being in the right place at the right time. In a society of sensory overload, consumers are exposed to hundreds of advertising messages each day. Research shows that most consumers will only give a coupon three seconds worth of attention to determine whether it fits their needs or wants, so it’s important to utilize simple and clear ad design to make the right first impression.
Direct mail is most certainly not one-size-fits-all. Valpak provides a variety of direct mail formats to fit every business need, large or small. Not sure which format is right for your business? Ask yourself what you need your advertising to achieve and the answer should become clear. Still not sure? You can always contact your Valpak of Fort Worth advertising agency for a free consultation.
Once you choose your direct mail format and start advertising with Valpak, it’s time to track the performance of your marketing. Log in to your marketing ROI dashboard to track any and every response to your print ad, including phone calls and website visits. Our call tracking software can also help you monitor the quantity and quality of phone calls from your direct mail ad. Use it as a performance management tool and to increase staffing efficiency.
How consumers shop has changed drastically in the last decade. From price-checking while in the store to scouring online reviews to asking for recommendations on Facebook, the shopper journey has morphed to create more intelligent and aware consumers. While Valpak is most often recognized for its direct mail capabilities, our portfolio of marketing solutions encompasses digital marketing too. In fact, your Valpak Fort Worth digital marketing agency is recognized as a Google Premier Partner, which means we’ve met an extensive list of requirements from Google, including Google AdWords certification. This partnership status is not given lightly, and we work hard to ensure every digital marketing campaign we produce exceeds the expectations of our clients.
You don’t have to be a professional designer to benefit from digital advertising with Valpak. Our in-house team of design gurus has extensive training in print and digital design best practices and, of course, you have the final say in any design decisions. After all, it’s your business and your brand. Simply choose the creative services you need, and we’ll do the rest!
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak came into the San Antonio Stock Show & Rodeo and presented an idea that was really extraordinary, completely out of the box. To be able to have the integrity, so for us to be able to tell our clients this is what we’re going to deliver on, and then to have a partner such as Valpak that assists us with keeping our word with our clients, is just a phenomenal environment to be in.”
Susan Hennelly Nicholas, Partner, Holdsworth & Nicholas, Inc.
Introduce your business to 370,000 prequalified households with Valpak of Greater Fort Worth advertising. Contact us today to reach consumers in Fort Worth and surrounding markets such as Arlington, Keller, Weatherford, Euless, North Richland Hills and Burleson.
|Copy Deadline||Households Reached|
|Feb. Schedule||2019 Mail Dates||Feb. 13 2019||Estimated In-Home Date||Feb. 16 2019||Copy Deadline||Jan. 29 2019||Households Reached||370,000|
|Mar. Schedule||2019 Mail Dates||Mar. 13 2019||Estimated In-Home Date||Mar. 16 2019||Copy Deadline||Feb. 26 2019||Households Reached||370,000|
|Apr. Schedule||2019 Mail Dates||Apr. 17 2019||Estimated In-Home Date||Apr. 20 2019||Copy Deadline||Apr. 2 2019||Households Reached||370,000|
|May. Schedule||2019 Mail Dates||May. 15 2019||Estimated In-Home Date||May. 18 2019||Copy Deadline||Apr. 30 2019||Households Reached||370,000|
|Jun. Schedule||2019 Mail Dates||Jun. 12 2019||Estimated In-Home Date||Jun. 15 2019||Copy Deadline||May. 28 2019||Households Reached||370,000|
|Jul. Schedule||2019 Mail Dates||Jul. 17 2019||Estimated In-Home Date||Jul. 20 2019||Copy Deadline||Jul. 2 2019||Households Reached||370,000|
|Aug. Schedule||2019 Mail Dates||Aug. 14 2019||Estimated In-Home Date||Aug. 17 2019||Copy Deadline||Jul. 30 2019||Households Reached||370,000|
|Sep. Schedule||2019 Mail Dates||Sep. 11 2019||Estimated In-Home Date||Sep. 14 2019||Copy Deadline||Aug. 27 2019||Households Reached||370,000|
|Oct. Schedule||2019 Mail Dates||Oct. 16 2019||Estimated In-Home Date||Oct. 19 2019||Copy Deadline||Oct. 1 2019||Households Reached||370,000|
|Nov. Schedule||2019 Mail Dates||Nov. 13 2019||Estimated In-Home Date||Nov. 16 2019||Copy Deadline||Oct. 29 2019||Households Reached||370,000|
|Dec. Schedule||2019 Mail Dates||Dec. 6 2019||Estimated In-Home Date||Dec. 9 2019||Copy Deadline||Nov. 19 2019||Households Reached||370,000|
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