Full-Service Advertising in Fort Worth

Reach Up to 370,000 Households in Greater Fort Worth Each Month

Break through the noise and reach relevant consumers across Greater Fort Worth advertising with direct mail. Once, print advertising lacked the targeting/retargeting capabilities of digital, but that’s no longer true. Direct mail is the preferred medium for the many consumers who are tired of overflowing email inboxes and pop-up ads. It elicits a strong emotional response, strengthens brand awareness and establishes trust with local consumers. If you’re not doing direct mail, chances are your competition is.

Creating an effective direct mail ad is much more than being in the right place at the right time. In a society of sensory overload, consumers are exposed to hundreds of advertising messages each day. Research shows that most consumers will only give a coupon three seconds worth of attention to determine whether it fits their needs or wants, so it’s important to utilize simple and clear ad design to make the right first impression.

Direct Mail Best Practices

• Ads that read more like billboards and less like books
• Clean, modern ad design with engaging photography
• Only essential information to make a purchase decision
• A clear marketing headline with a strong call to action

Direct Mail Formats

Direct mail is most certainly not one-size-fits-all. Valpak provides a variety of direct mail formats to fit every business need, large or small. Not sure which format is right for your business? Ask yourself what you need your advertising to achieve and the answer should become clear. Still not sure? You can always contact your Valpak of Fort Worth advertising agency for a free consultation.

• To try direct mail for the first time. Give consumers a reason to try your business with coupons. These affordable mini-billboards incorporate lean design, which is easy to scan with one offer, one image and one headline.
• When you need more ad space. Showcase your menu or product line with the additional space of direct mail flyers and circulars. These larger-print formats are also ideal for multilocation businesses, seasonal offerings and special events.
• To encourage and reward loyalty. Use the cardstock format, available in multiple finishes and paper thicknesses, to create a loyalty rewards card for current customers. Redemption tracking to ensure one-time use is also available.
• When you need a custom solution. From the mailing list to the direct mail format to the mail date, everything is customizable with solo direct mail. Because of our size and scale, we can save you money too by passing along volume-pricing savings.

Once you choose your direct mail format and start advertising with Valpak, it’s time to track the performance of your marketing. Log in to your marketing ROI dashboard to track any and every response to your print ad, including phone calls and website visits. Our call tracking software can also help you monitor the quantity and quality of phone calls from your direct mail ad. Use it as a performance management tool and to increase staffing efficiency.

Creative Agency Services & Digital Marketing

How consumers shop has changed drastically in the last decade. From price-checking while in the store to scouring online reviews to asking for recommendations on Facebook, the shopper journey has morphed to create more intelligent and aware consumers. While Valpak is most often recognized for its direct mail capabilities, our portfolio of marketing solutions encompasses digital marketing too. In fact, your Valpak Fort Worth digital marketing agency is recognized as a Google Premier Partner, which means we’ve met an extensive list of requirements from Google, including Google AdWords certification. This partnership status is not given lightly, and we work hard to ensure every digital marketing campaign we produce exceeds the expectations of our clients.

You don’t have to be a professional designer to benefit from digital advertising with Valpak. Our in-house team of design gurus has extensive training in print and digital design best practices and, of course, you have the final say in any design decisions. After all, it’s your business and your brand. Simply choose the creative services you need, and we’ll do the rest!

Digital Marketing for Fort Worth

• If you’re a new business. Use Valpak to brand your company. We can help you with your logo design, value proposition, marketing budget and to identify your most profitable marketing channels.
• To retarget website visitors. Hyper-target your digital advertising with Valpak display ads. These ads build brand interest on popular websites and mobile apps to keep your business top of mind with consumers.
• If you don’t have a website. Let Valpak create one for you! Choose from several templates or a custom design. Your new website design will scale across devices to meet Google’s mobile-first indexing requirements.
• To increase your search rankings. Increase unique visitors to your website with Valpak’s SEO services, which include keyword research, technical SEO analysis and optimization of the current content on your site.
• If you need more website traffic. Move your business to the top of search engine results with SEM services from Valpak. Each campaign includes setup, optimization, keyword bidding and ongoing management.
• To build your fan base. Look to Valpak for social media marketing page development, posting and fan-building on Facebook and Twitter. Use the consumer insights to understand your customers’ needs better.
• If you don’t know what you want. Start with a business listing on valpak.com and the Valpak mobile app. It’s the easy way to get your business in front of consumers looking to save on your product offerings.

“Valpak came into the San Antonio Stock Show & Rodeo and presented an idea that was really extraordinary, completely out of the box. To be able to have the integrity, so for us to be able to tell our clients this is what we’re going to deliver on, and then to have a partner such as Valpak that assists us with keeping our word with our clients, is just a phenomenal environment to be in.”

Susan Hennelly Nicholas, Partner, Holdsworth & Nicholas, Inc.