Full-Service Advertising in Fort Worth

If your search for advertising services started with a search engine, you’re not alone. With the plethora of “top marketing agencies in Fort Worth” and other “best of” lists, how do you choose a marketing firm that lives up to the hype? Especially when some ad agencies pay to be certified partners for enhanced visibility or when a new customer contacts or hires their business.

Compare Fort Worth agencies and you’ll quickly notice a pattern: a focus on big brands with even bigger budgets. Other creative agencies concentrate their efforts on branding or digital marketing, overlooking or underestimating the benefits of direct mail in a full-service advertising strategy.

With Valpak, you’ll partner with a marketing agency, proficient in both direct mail and digital marketing, that will get you results.

What to Look for in an Advertising Agency

• Knowledge of your industry and market
• Targeting capabilities for no wasted spend
• Flexible to your needs and budget
• Honest (doesn’t try to sell you a service you don’t need)
• Professional and reasonably priced
• Quick to respond with great attention to detail
• Proof of results and customer testimonials

Small Business Marketing in Fort Worth

Valpak of Greater Fort Worth expertly blends direct mail and digital marketing into personalized, cost-effective, trackable media solutions for each business we serve. It’s the unique combination of a household name and a local team of marketing consultants that sets Valpak apart from its agency counterparts.

Not to mention the robust targeting capabilities that ensure your message of value reaches an audience estimated to spend more than average on your products or services. Whether you own an auto repair shop in Burleson or a beauty salon in Richland Hills, your ad will reach up to 380,000 homes in Greater Fort Worth, including Arlington, Mansfield, Weathford, Burleson, Hurst, Grapevine, Colleyville, Keller and more. Across the entire Lone Star State, Valpak mails to more than 2.4 million households in Austin, Dallas, Houston and San Antonio every month.

Direct Mail Advertising in North-Central Texas

Once, print advertising lacked the targeting/retargeting capabilities of digital, but that’s no longer true. Direct mail is the preferred medium for the many consumers who are tired of overflowing email inboxes and pop-up ads. It elicits a strong emotional response, strengthens brand awareness and establishes trust with local consumers. If you’re not doing direct mail, chances are your competition is.

Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Last year alone, over 430 million Blue Envelopes were mailed to more than 38 million households throughout the country. Valpak provides a variety of direct mail formats to fit every business need, large or small. Not sure which format is right for your business? Ask yourself what you need your advertising to achieve and the answer should become clear.

• To try direct mail for the first time. Give consumers a reason to try your business with coupons. These affordable mini billboards incorporate lean design, which is easy to scan with one offer, one image and one headline.
• When you need more ad space. Showcase your menu or product line with the additional space of direct mail flyers and circulars. These larger-print formats are also ideal for multi-location businesses, seasonal offerings and special events.
• To encourage and reward loyalty. Use one of the specialty formats, available in multiple finishes and paper thicknesses, to create a loyalty rewards card for current customers. Redemption tracking to ensure one-time use is also available.
• When you need a custom solution. From the mailing list to the direct mail format to the mail date, everything is customizable with 1-to-1 custom postcards. Because of our size and scale, we can save you money too by passing along volume-pricing savings. Or, try Valpak neighborhood-targeted postcards – limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing. Event postcards are an automated postcard service that reaches a new audience each month (audiences focuses include birthday, new mover/homeowner and Medicare aging-in).

Still not sure? Contact your Valpak of Fort Worth advertising agency for a free consultation.

Contact your Valpak of Greater Fort Worth advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 380,000 top households in Fort Worth and surrounding North-Central Texas communities for as little as pennies per household.