The Milwaukee region is a hub of innovation and manufacturing, with 7 Fortune 500 companies, 6 Fortune 1000 companies and one of the largest private firms in the country (SC Johnson) calling the area “home.” However, while Southeast Wisconsin boasts a robust economy and job market, it’s not all due to major corporations; small and midsize businesses play an integral role in the region’s dynamic.
Greater Milwaukee has enormous business growth and sustainability, leading to tremendous marketing opportunities. But companies of all sizes and industries may feel restricted in their options when searching for a full-service marketing agency in Milwaukee. Milwaukee Direct Marketing offers direct mail but caters to Christian nonprofits. Heritage is another popular choice but is limited in its customization capabilities. Valpak, however, provides full-service direct response marketing in Milwaukee, WI.
Whether you own an auto repair shop or a financial firm, your business can enjoy an increased return from targeted direct mail. Valpak’s advanced targeting capabilities zero in on customers who already spend money on your industry. You’ll reach an audience who looks forward to receiving your ad in Valpak’s Blue Envelope every month: 92% of households that receive Valpak open the envelope and 81% look at every ad inside.1
Greater Milwaukee households that receive Valpak are 71% owner-occupied and earn 60% more income than the local average. Consumers in Southeast Wisconsin who receive The Blue Envelope® spend:
1. 2019 Valpak® Readership Study, Dec. 2019.
2. Compared to the average Southeast Wisconsin consumer. Claritas data with current year projections, April 2019.
For more than 50 years, Valpak has used extensive research and data to become recognized as the national leader in direct mail marketing – mailing more than 430 million famous Blue Envelopes last year. Valpak focuses on getting businesses the highest return on ad spend, using lean ad design and best-practice offers so consumers see the value of the ad immediately.
Valpak takes pride in its reputation of being an industry authority in the direct mail space. Valpak employs highly skilled graphic designers to execute every ad with the utmost precision and professionalism. The lean ad design, which features 1 image and 1 best-practice offer, demonstrates Valpak’s commitment to delivering a high ROI to its clients.
The Valpak Manufacturing Center (VMC) is considered the “largest, most efficient short-run printing facility in the world” among innovation professionals. The 470,000-square-foot facility showcases the latest advancements in automated systems for printing, packaging and distribution. Best of all, Valpak’s high-end direct mail products cost as little as pennies per household.
Since 1968, direct mail coupons have been Valpak’s most affordable and popular product for direct marketing. Featuring an eye-catching design, these mini-billboards give consumers an incentive to do business with your company.
A larger-print format of Valpak’s signature coupon, direct mail flyers are ideal for businesses that need more advertising real estate. Flyers and circulars are the perfect marketing product for promoting menus, sales and special events.
As popular as loyalty/reward programs are, 58% of consumers were less likely to join a customer loyalty program that used a downloaded app to access benefits, according to a Harris Poll. Valpak’s direct mail cardstock is an idyllic alternative. Optional redemption tracking enables you to verify one-time use and track who redeems your offer.
For companies that require elevated 1-to-1 marketing efforts, solo direct mail is a completely customizable option for maximizing your marketing efforts. Because Valpak’s solo direct mail is customized to your preferences, you can choose when your ad arrives in targeted households based on:
Valpak’s size, scale and flexibility also qualify you to receive volume-pricing savings.
While Valpak is the leader in direct mail marketing, we also provide digital marketing solutions. Partnering with your Valpak of Southeastern Wisconsin marketing team gives you many advantages over other Milwaukee area marketing agencies. One of which is working with a Google Premier Partner. This distinction means Valpak meets an extensive list of Google requirements, including passing certification in Google Ads and high ad spend. Valpak holds itself to an even higher standard than Google requires. This ensures your digital marketing is always in good hands.
In today’s digital climate, your business website must be near the top of search engine results pages (SERPs) to compete. Valpak has two solutions that can help make this happen. Our search engine optimization (SEO) can improve your website’s organic performance, while our search engine marketing (SEM) – aka pay-per-click advertising (PPC) – can move your site to the top of SERPs quickly. Valpak’s expert web development team utilizes best practices for design optimization, like making sure your company’s website is mobile friendly.
Whether you’re a small insurance firm or a large food & beverage manufacturing company, Valpak can handle your display advertising and social media marketing so your digital ads are seen by local audiences already spending money on your industry. Lastly, a business profile page on valpak.com will extend your reach to our network of sites and directories 24/7.
Don’t settle for a marketing agency in Southeast Wisconsin that can’t deliver on its promises. For full-service direct marketing in Greater Milwaukee, choose Valpak for your business marketing needs.
“Valpak offers our business a cost-effective way to communicate with hundreds of thousands of consumers each month, all with very little effort on our part. Thanks to the strength and trust of the Valpak brand, our Valpak ROI is several times better than other direct mail channels we use. I know the number of calls generated per month due to the tracking features Valpak offers. I strongly agree that Valpak has outperformed all other marketing methods I have used and I will continue to advertise with Valpak.” – Matthew Flynn, General Manager, Everdry
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak offers our business a cost-effective way to communicate with hundreds of thousands of consumers each month, all with very little effort on our part. Thanks to the strength and trust of the Valpak brand, our Valpak ROI is several times better than other direct mail channels we use. I know the number of calls generated per month due to the tracking features Valpak offers. I strongly agree that Valpak has outperformed all other marketing methods I have used and I will continue to advertise with Valpak.”
MATTHEW FLYNN, GENERAL MANAGER, EVERDRY
Contact your Valpak of Southeast Wisconsin advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 440,000 qualified households in Milwaukee, Brookfield, Kenosha, New Berlin, Racine, Waukesha, West Bend, West Allis and surrounding Southeast Wisconsin communities.
|Copy Deadline||Households Reached|
|Jul. Schedule||2020 Mail Dates||Jul. 2 2020||Estimated In-Home Date||Jul. 7 2020||Copy Deadline||Jun. 16 2020||Households Reached||450,000|
|Jul. Schedule||2020 Mail Dates||Jul. 30 2020||Estimated In-Home Date||Aug. 3 2020||Copy Deadline||Jul. 14 2020||Households Reached||450,000|
|Aug. Schedule||2020 Mail Dates||Aug. 27 2020||Estimated In-Home Date||Aug. 31 2020||Copy Deadline||Aug. 11 2020||Households Reached||450,000|
|Oct. Schedule||2020 Mail Dates||Oct. 1 2020||Estimated In-Home Date||Oct. 5 2020||Copy Deadline||Sep. 15 2020||Households Reached||450,000|
|Oct. Schedule||2020 Mail Dates||Oct. 29 2020||Estimated In-Home Date||Nov. 2 2020||Copy Deadline||Oct. 13 2020||Households Reached||450,000|
|Nov. Schedule||2020 Mail Dates||Nov. 25 2020||Estimated In-Home Date||Nov. 30 2020||Copy Deadline||Nov. 9 2020||Households Reached||450,000|
|Dec. Schedule||2020 Mail Dates||Dec. 31 2020||Estimated In-Home Date||Jan. 4 2021||Copy Deadline||Dec. 11 2020||Households Reached||450,000|
|Jan. Schedule||2020 Mail Dates||Jan. 28 2021||Estimated In-Home Date||Feb. 1 2021||Copy Deadline||Jan. 12 2021||Households Reached||450,000|
|Feb. Schedule||2020 Mail Dates||Feb. 25 2021||Estimated In-Home Date||Mar. 1 2021||Copy Deadline||Feb. 9 2021||Households Reached||450,000|
|Apr. Schedule||2020 Mail Dates||Apr. 1 2021||Estimated In-Home Date||Apr. 5 2021||Copy Deadline||Mar. 16 2021||Households Reached||450,000|
|Apr. Schedule||2020 Mail Dates||Apr. 29 2021||Estimated In-Home Date||May. 3 2021||Copy Deadline||Apr. 13 2021||Households Reached||450,000|
|May. Schedule||2020 Mail Dates||May. 27 2021||Estimated In-Home Date||Jun. 1 2021||Copy Deadline||May. 11 2021||Households Reached||450,000|
|Jul. Schedule||2020 Mail Dates||Jul. 1 2021||Estimated In-Home Date||Jul. 6 2021||Copy Deadline||Jun. 15 2021||Households Reached||450,000|
|Jul. Schedule||2020 Mail Dates||Jul. 29 2021||Estimated In-Home Date||Aug. 2 2021||Copy Deadline||Jul. 13 2021||Households Reached||450,000|
|Aug. Schedule||2020 Mail Dates||Aug. 26 2021||Estimated In-Home Date||Aug. 30 2021||Copy Deadline||Aug. 10 2021||Households Reached||450,000|
|Sep. Schedule||2020 Mail Dates||Sep. 30 2021||Estimated In-Home Date||Oct. 4 2021||Copy Deadline||Sep. 14 2021||Households Reached||450,000|
|Oct. Schedule||2020 Mail Dates||Oct. 28 2021||Estimated In-Home Date||Nov. 1 2021||Copy Deadline||Oct. 12 2021||Households Reached||450,000|
|Nov. Schedule||2020 Mail Dates||Nov. 24 2021||Estimated In-Home Date||Nov. 29 2021||Copy Deadline||Nov. 8 2021||Households Reached||450,000|
Valpak of Southeast Wisconsin is an independently owned Valpak franchise
Valpak typically costs 3 to 5 cents per household in Milwaukee. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Milwaukee area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 440,000 top households in Milwaukee, Brookfield, Mequon, Oconomowoc, Franklin, Racine and Kenosha every month. View the Milwaukee area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Milwaukee. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Milwaukee area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Milwaukee with 60% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Milwaukee area, check out our customizable postcards.
You bet it does! Your Valpak rep in Milwaukee will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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