Reach Up to 450,000 Qualified Households in the Greater Milwaukee Area Each Month

Map & Schedule

Southeast Wisconsin Advertising

The Milwaukee region is a hub of innovation and manufacturing, with several Fortune 500 and 1000 companies and one of the largest private firms in the country (SC Johnson) calling the area “home.” However, while Southeast Wisconsin boasts a robust economy and job market, it’s not all due to major corporations; small and midsize businesses play an integral role in the region’s dynamic.
greater milwaukee marketing
Greater Milwaukee has enormous business growth and sustainability, leading to tremendous marketing opportunities. But companies of all sizes and industries may feel restricted in their options when searching for a full-service marketing agency. Valpak provides effective and affordable direct mail and digital marketing to businesses throughout Southeast Wisconsin, reaching up to 450,000 top households in Milwaukee, Brookfield, Mequon, Oconomowoc, Franklin, Racine, Kenosha and surrounding communities every month. You can also advertise with Valpak to 890,000 homes across Wisconsin in areas such as Eau Claire, Green Bay and Madison.

Milwaukee Small Business Marketing

Whether you own an auto repair shop in New Berlin, manage a dental practice in Waukesha or run a restaurant in Elkhorn, your business can enjoy an increased return from targeted direct mail. Valpak’s advanced targeting capabilities zero in on customers who already spend money on your industry. You’ll reach an audience who looks forward to receiving your ad in Valpak’s Blue Envelope every month: 93% of households that receive Valpak open the envelope and 82% look at every ad inside.

This isn’t your ordinary audience, either. Households in Greater Milwaukee that receive Valpak are 71% owner-occupied, have 18% more income and 14% higher purchasing power than the local average. Don’t you want your ad landing in the hands of these top consumers?

Direct Mail in Greater Milwaukee

For more than 50 years, Valpak has used extensive research and data to become recognized as the national leader in direct mail marketing with more than 140 office locations throughout the U.S. Your local Valpak of Southeast Wisconsin focuses on getting businesses like yours the highest return on ad spend, using best-practice offers and ad design so consumers see the value of the ad immediately. Our high-quality products include:


Since 1968, direct mail coupons have been Valpak’s most affordable and popular product for direct marketing. Featuring an eye-catching design, these mini billboards give consumers an incentive to do business with your company.
direct mail flyer southeast Wisconsin


A larger-print format of Valpak’s signature coupon, direct mail flyers are ideal for businesses that need more advertising real estate. Flyers and circulars are the perfect marketing product for promoting menus, sales and special events.

Specialty Formats

As popular as loyalty/reward programs are, 58% of consumers were less likely to join a customer loyalty program that used a downloaded app to access benefits, according to a Harris Poll. Valpak’s direct mail cardstock is an idyllic alternative. Optional redemption tracking enables you to verify one-time use and track who redeems your offer.

Valpak Neighborhood-Targeted Postcards

Valpak’s neighborhood-targeted postcards are an affordable alternative to traditional postcards that mails to the same high-income households as the Valpak envelope. Limited inventory is available so book quickly to stand out in mailboxes throughout Southeast Wisconsin.

Customizable Postcards

For companies that require elevated 1-to-1 marketing efforts, customizable postcards are a 100% tailor-made option. Because Valpak’s solo postcards are customized to your preferences, you can choose when your ad arrives in targeted households and to whom based on:

  • Age
  • Carrier route
  • Family size
  • Income
  • Home ownership
  • Other businesses

Valpak’s size, scale and flexibility also qualify you to receive volume-pricing savings.

Digital Marketing for Southeast Wisconsin

southeast Wisconsin seoWhile Valpak is the leader in direct mail marketing, we also provide digital marketing solutions. Partnering with your Valpak of Southeast Wisconsin marketing team gives you many advantages over other Milwaukee area marketing agencies.

In today’s digital climate, your business website must be near the top of search engine results pages (SERPs) to compete. Valpak’s search engine marketing (SEM) – aka pay-per-click advertising (PPC) – can move your site to the top of SERPs quickly. Valpak’s expert web development team utilizes best practices for design optimization, like making sure your company’s website is mobile friendly.

Whether you’re a small insurance firm or a medium-sized retail company, Valpak can handle your display advertising so your digital ads are seen by local audiences already spending money on your industry. Lastly, a business profile page on will extend your reach to our network of sites and directories 24/7.

Don’t settle for a marketing agency in Southeast Wisconsin that can’t deliver on its promises. For full-service direct marketing in Greater Milwaukee, choose Valpak for your business marketing needs.

Greater Milwaukee Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Southeast Wisconsin. Check out our local coupons page to see the Milwaukee businesses that advertise with us.

Valpak of Southeast Wisconsin’s marketing consultants have the knowledge and experience it takes to help businesses like yours grow their brand power and customer base. Our reps are dedicated to helping your business achieve its sales goals. Follow us on Facebook and Twitter to learn more about us!

“Valpak offers our business a cost-effective way to communicate with hundreds of thousands of consumers each month, all with very little effort on our part. Thanks to the strength and trust of the Valpak brand, our Valpak ROI is several times better than other direct mail channels we use. I know the number of calls generated per month due to the tracking features Valpak offers. I strongly agree that Valpak has outperformed all other marketing methods I have used and I will continue to advertise with Valpak.” – Matthew Flynn, General Manager, Everdry

“Valpak has helped us in so many ways. They have brought in new patients, great ROI and increased our online presence.” – Christy Mills, Office Manager, Timothy Ross DDS & Susan Chmiel DDS

SuperShine Car Wash and Champion Express Lube has advertised with Valpak for over 25 years. Owner Nick Hanson says he partners with Valpak because “they’re a leader in the industry.” Valpak enables Nick to promote new services and include discounts, which drives new customers to his business. He says, “Our Valpak coupon gives us the ability to track our performance and see the response that we’re getting, and at the same time, lets us know that the money that we’re spending is worthwhile.” To date, the business has spent more than a million dollars advertising with Valpak because it works so well.
Sources: Valpak® Readership Study, April 2021. Claritas data with current year projections, June 2020 (compared to the average Southeast Wisconsin consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“Valpak offers our business a cost-effective way to communicate with hundreds of thousands of consumers each month, all with very little effort on our part. Thanks to the strength and trust of the Valpak brand, our Valpak ROI is several times better than other direct mail channels we use. I know the number of calls generated per month due to the tracking features Valpak offers. I strongly agree that Valpak has outperformed all other marketing methods I have used and I will continue to advertise with Valpak.”


Mailing Areas

Contact your Valpak of Southeast Wisconsin advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 450,000 qualified households in Greater Milwaukee and surrounding communities (890,000 statewide) for as little as pennies per household.

Mailing Schedule

Sep. Schedule2022 Mail DatesSep. 29 2022Estimated In-Home DateOct. 3 2022Copy DeadlineSep. 13 2022Households Reached450,000
Oct. Schedule2022 Mail DatesOct. 27 2022Estimated In-Home DateOct. 31 2022Copy DeadlineOct. 11 2022Households Reached450,000
Nov. Schedule2022 Mail DatesNov. 23 2022Estimated In-Home DateNov. 28 2022Copy DeadlineNov. 7 2022Households Reached450,000
Dec. Schedule2022 Mail DatesDec. 29 2022Estimated In-Home DateJan. 3 2023Copy DeadlineDec. 9 2022Households Reached450,000
Jan. Schedule2022 Mail DatesJan. 26 2023Estimated In-Home DateJan. 30 2023Copy DeadlineJan. 10 2023Households Reached450,000
Feb. Schedule2022 Mail DatesFeb. 23 2023Estimated In-Home DateFeb. 27 2023Copy DeadlineFeb. 7 2023Households Reached450,000
Mar. Schedule2022 Mail DatesMar. 27 2023Estimated In-Home DateMar. 30 2023Copy DeadlineMar. 9 2023Households Reached450,000
Apr. Schedule2022 Mail DatesApr. 15 2023Estimated In-Home DateApr. 18 2023Copy DeadlineMar. 30 2023Households Reached450,000
May. Schedule2022 Mail DatesMay. 6 2023Estimated In-Home DateMay. 9 2023Copy DeadlineApr. 20 2023Households Reached450,000
May. Schedule2022 Mail DatesMay. 27 2023Estimated In-Home DateMay. 30 2023Copy DeadlineMay. 11 2023Households Reached450,000
Jun. Schedule2022 Mail DatesJun. 29 2023Estimated In-Home DateJul. 3 2023Copy DeadlineJun. 13 2023Households Reached450,000
Jul. Schedule2022 Mail DatesJul. 27 2023Estimated In-Home DateJul. 31 2023Copy DeadlineJul. 11 2023Households Reached450,000
Aug. Schedule2022 Mail DatesAug. 24 2023Estimated In-Home DateAug. 28 2023Copy DeadlineAug. 8 2023Households Reached450,000
Sep. Schedule2022 Mail DatesSep. 28 2023Estimated In-Home DateOct. 2 2023Copy DeadlineSep. 12 2023Households Reached450,000
Oct. Schedule2022 Mail DatesOct. 26 2023Estimated In-Home DateOct. 30 2023Copy DeadlineOct. 10 2023Households Reached450,000
Nov. Schedule2022 Mail DatesNov. 22 2023Estimated In-Home DateNov. 27 2023Copy DeadlineNov. 6 2023Households Reached450,000
Dec. Schedule2022 Mail DatesDec. 28 2023Estimated In-Home DateJan. 2 2024Copy DeadlineDec. 8 2023Households Reached450,000

Valpak of Southeast Wisconsin is an independently owned Valpak franchise

Valpak Advertising Success

Nick d'Alleva, Edible Arrangements franchisee, has advertised with Valpak since 2004 after it was highly recommended by another franchise owner. Nick's store uses Valpak for different marketing channels and he codes his coupons as much as possible so he can prove his ROI. During the holidays, Nick uses direct mail to send out aggressive offers and says he knows he's getting a successful return. If you want "great exposure" and an increased ROI, choose Valpak of Southeast Wisconsin for your direct mail and digital marketing needs.

Valpak in Milwaukee FAQ

How Much Does It Cost to Advertise with Valpak in Milwaukee?

Valpak typically costs 3 to 5 cents per household in Milwaukee. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Milwaukee area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Milwaukee and How Often?

Valpak mails to 450,000 top households in Milwaukee, Brookfield, Mequon, Oconomowoc, Franklin, Racine and Kenosha every month. View the Milwaukee area map and schedule. You can also mail statewide to 890,000 homes in Eau Claire, Green Bay, Madison and more metro areas.

What Are Some of the Best Advertising Options Available in Milwaukee?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Milwaukee. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Milwaukee area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Milwaukee?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Milwaukee with 60% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Milwaukee area, check out our customizable postcards.

Does Valpak Work in Milwaukee?

You bet it does! Your Valpak rep in Milwaukee will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.