Direct Mail & Digital Advertising in Milwaukee

With a healthy economy and favorable climate for small businesses, Southeast Wisconsin offers fertile ground for expansion through targeted direct mail and digital advertising. Valpak offers you multiple marketing solutions to reach your most valuable customer base affordably in areas such as Racine, Kenosha, and Waukesha. Your local Valpak of Southeast Wisconsin can show you exactly how to achieve your marketing and advertising goals as a single point of contact to save you time.

In a fast-changing world, folks still count on receiving the Blue Envelope® of coupons in their mailbox every month. It’s a direct, personal way to engage consumers in your neighborhood. 7 out of 10 households that receive the Blue Envelope open and browse through each coupon ad inside. Nearly 60% of U.S. shoppers enjoy receiving postal mail from brands they love.

Milwaukee Direct Mail at Your Disposal

Valpak uses NTAs (Neighborhood Trade Areas) to define groups of 10,000 households in a specific mailing area, following the postal carrier route identification. Join other local businesses and share in their success from the Blue Envelope. Target your Blue Envelope ad to hit the neighborhoods you want using Valpak’s targeted mailings. We’ll help you create an offer and eye-catching insert of your choice with options like: single-panel and multi-panel coupons, circulars, cardstock and unique imprinting. You can even advertise on the outside of the Blue Envelope with an Envelope Cover for powerful brand exposure.

The Valpak Blue Envelope has generated success for businesses of all types. From auto repair shops and health and medical services, to beauty shops and financial practices, we’ve worked with almost every small business sector. Find the right fit for your business with the opportunity to mail monthly, seasonally or annually.

Direct Mail Campaign Enhancement Options

Using Valpak’s Enhanced Capabilities, you can refine your direct mail campaign and increase your response and ROI. Use A/B Testing in a mailing to evaluate which offer provokes the most action. Or define your mailing list with consumer demographics that include income, marital status, home ownership, hobbies, and many other demographic selections. Finally, you can take advantage of Address Matchback to identify consumers who responded to your offer so you can create new offers specifically for them.

Get Online Exposure for Your Business

Valpak of Southeast Wisconsin can also give you the online presence your business needs to succeed in today’s consumer market. Our Google AdWords-certification helps small businesses get found more quickly online through digital advertising. That’s not all we offer. Choose from our suite of digital products including:

Marketing Performance at Your Fingertips

Valpak’s tracking tools measure your return on investment by phone and through website engagement. Our Performance Dashboard and Call Tracking solutions give you more reliable proof of performance, so you’ll always know what’s working and what needs adjustments, ensuring a greater ROI.


Reach as many as 440,000 qualified households in such cities as Milwaukee, Racine, Kenosha, Waukesha, West Bend, Brookfield and New Berlin. Call your local Valpak of Southeast Wisconsin today to find out how we can increase the ROI of your ad spend.


Valpak of Southeast Wisconsin is an independently owned Valpak franchise

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