With 72 million travelers vacationing in Orlando in 2017 alone, this city is America’s most-visited destination. As a business owner and resident of the Orlando area, you know there’s more to our beautiful city than Mickey Mouse and world-class resorts. From the progressive Milk District to the historic Thornton Park, Orlando is a melting pot of cultures and lifestyles. So in a city of 2.4 million residents and even more tourists, how do you make sure your business stands out?
Knowing when and how to spend your marketing budget is complicated. How much should you spend to maximize your ROI? How can you reach your best customers? What types of advertising will work for your business? A little uncertainty can lead to a big marketing mistake. That’s why many Orlando businesses enlist the help of advertising agencies. But which ad agency in Orlando will provide you with the best results?
Once you’ve made the decision to hire an Orlando advertising agency, your research will likely start with Google. A quick online search will yield thousands of “top advertising agencies in Orlando” results, but these lists offer little more than contact information. Don’t waste precious time comparing Orlando advertising agency lists as this mundane exercise won’t help you get the best marketing for the best price.
You live, work and play in Orlando, FL. That’s why when it comes to advertising for your business, you want to work with a local advertising agency that understands the ins and outs of the city like you do. Advertising agencies in Orlando, such as DreamFactory and Liquid Reach, only provide digital marketing services, while other agencies like Push and &Barr focus on name brands with seemingly unlimited marketing budgets. Even agencies that provide traditional print marketing, like Appleton Creative, only provide solo direct mail options, which cost more than cooperative mail. So, where does this leave your local business?
Make the smart choice – Valpak of Greater Orlando – a refreshing change from the expensive, impersonal ad agencies in Orlando. With the cornerstone of the Valpak brand, our signature Blue Envelope, your business can reach up to 210,000 households in Central Florida each month. Valpak of Greater Orlando offers full-service advertising at a price that fits your budget. From the first marketing consultation to creative design and offer recommendations to post-campaign analytics, everything is included in a Valpak marketing campaign. Even better, brand recognition for Valpak and its monthly $100 Instant Win mean open rates are at an all-time high. Compared to the average Orlando-area household, local homes that receive the Valpak envelope boast 51% higher household incomes and spend:
Contact Valpak of Greater Orlando to introduce your business to this highly targeted, highly profitable audience.
1. Claritas data with current year projections, November 2018.
National brands like McDonald’s, Goodyear and Terminix understand the benefits of print coupon advertising and use it as a core component of their marketing strategies. Local businesses can see just-as-impressive results when their print campaigns are executed thoughtfully.
For over 40+ years, Valpak of Greater Orlando has been the expert in direct mail advertising in Florida. As consumers and technology have changed, we’ve continued to change with them. Today, Valpak of Greater Orlando is the one-stop shop for all your marketing needs. Our team of experts will work with you to target households in Orlando, FL that are a good fit for your business based on income and purchasing behavior. With industry-leading advertising design principles, we’ll create a strategic marketing campaign that captures your unique brand identity and drives consumers to act.
Valpak of Greater Orlando has the solutions you need to grow your brand power and customer base to reach the right customers in the places they search and shop. When you trust Valpak with your marketing, you trust dedicated, on-trend experts who know how to create and manage your advertising for the best ROI. Valpak is the Orlando advertising agency with a variety of direct mail solutions to meet every business need and budget:
Grow your customer base with the tried-and-true Valpak insert. As the foundation of your marketing campaign, these mini-billboards initiate online and foot traffic. Choose from hundreds of proven designs or custom design an insert specifically for your business. We know which design techniques will get your insert noticed. Among the households that recall receiving Valpak, 9 in 10 (92%) opened and looked through the envelope.2
Valpak continuously researches new and innovative direct mail formats to create attention-grabbing products that capture consumer attention and incite action. Multipanel formats are becoming increasingly popular. While 2-, 3- or 6-panel flyers elevate your message and provide optimal exposure, our 8-, 12- or 16-page circulars and booklets rival freestanding newspaper inserts. Tailor your flyers to your business goals and budget.
Did you know 74% of consumers said they’re more likely to shop where loyalty/reward cards are offered?3 Track redemptions by imprinting each insert with a unique identifier code, keep consumers coming back with loyalty cards or get them to take action with Business Reply Mail. Loyalty cards not only reward your existing customers for repeat purchases, but also attract new consumers.
Dial up your 1-to-1 marketing with timely promotions targeted to specific consumers. With a variety of custom direct mail options, you choose the best format for your advertising budget. Whether you want to provide your own list of targeted households or need assistance in finding the right demographic mix, let us help you find the most impactful areas. We’ll ensure your message comes through at the best time and place for your business.
Your direct mail campaign doesn’t stop when your ad hits homes. Valpak of Greater Orlando offers performance tracking and analytics for insight into how consumers are responding to your marketing efforts. Track calls, website traffic, clicks, prints and more in one easy-to-read dashboard. With your marketing dashboard, you see what we see: the successes and the opportunities. There are no secrets or mysteries when it comes to your Valpak campaign because we want your marketing to work as much as you do. We’ll provide and interpret your results and adopt strategies to optimize your campaign for success.
2. 2018 Valpak® Readership Study, Research Now®, May 2018.
3. Epsilon, “2015 Holiday Shopping Survey Results,” July 2015.
For the most effective Orlando advertising campaign, we recommend combining our traditional print products with our cutting-edge digital solutions to increase your exposure and maximize your ROI. Choose from our full line of digital marketing solutions:
From small startups to large franchises, we’ve helped thousands of businesses with their Orlando advertising needs. We have experience in working with a variety of industries, including:
Contact your local Orlando advertising team to find out which media strategies are right for your business.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Reach 210,000 targeted households monthly in Orlando, Winter Park, Apopka, Sanford, Altamonte Springs, Oviedo, Longwood and Winter Garden with Valpak of Greater Orlando. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Orlando advertising specialist.
|Copy Deadline||Households Reached|
|Jan. Schedule||2019 Mail Dates||Jan. 19 2019||Estimated In-Home Date||Jan. 22 2019||Copy Deadline||Jan. 3 2019||Households Reached||210,000|
|Feb. Schedule||2019 Mail Dates||Feb. 18 2019||Estimated In-Home Date||Feb. 20 2019||Copy Deadline||Jan. 31 2019||Households Reached||210,000|
|Mar. Schedule||2019 Mail Dates||Mar. 18 2019||Estimated In-Home Date||Mar. 20 2019||Copy Deadline||Feb. 28 2019||Households Reached||210,000|
|Apr. Schedule||2019 Mail Dates||Apr. 22 2019||Estimated In-Home Date||Apr. 24 2019||Copy Deadline||Apr. 4 2019||Households Reached||210,000|
|May. Schedule||2019 Mail Dates||May. 20 2019||Estimated In-Home Date||May. 22 2019||Copy Deadline||May. 2 2019||Households Reached||210,000|
|Jun. Schedule||2019 Mail Dates||Jun. 17 2019||Estimated In-Home Date||Jun. 19 2019||Copy Deadline||May. 30 2019||Households Reached||210,000|
|Jul. Schedule||2019 Mail Dates||Jul. 22 2019||Estimated In-Home Date||Jul. 24 2019||Copy Deadline||Jul. 4 2019||Households Reached||210,000|
|Aug. Schedule||2019 Mail Dates||Aug. 19 2019||Estimated In-Home Date||Aug. 21 2019||Copy Deadline||Aug. 1 2019||Households Reached||210,000|
|Sep. Schedule||2019 Mail Dates||Sep. 16 2019||Estimated In-Home Date||Sep. 18 2019||Copy Deadline||Aug. 29 2019||Households Reached||210,000|
|Oct. Schedule||2019 Mail Dates||Oct. 21 2019||Estimated In-Home Date||Oct. 23 2019||Copy Deadline||Oct. 3 2019||Households Reached||210,000|
|Nov. Schedule||2019 Mail Dates||Nov. 18 2019||Estimated In-Home Date||Nov. 20 2019||Copy Deadline||Oct. 31 2019||Households Reached||210,000|
|Dec. Schedule||2019 Mail Dates||Dec. 11 2019||Estimated In-Home Date||Dec. 13 2019||Copy Deadline||Nov. 25 2019||Households Reached||210,000|
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