With approximately 75 million travelers vacationing in Orlando every year, the City Beautiful is America’s most-visited destination. As a business owner and resident of the Orlando area, you know there’s more to our beautiful city than Mickey Mouse and world-class resorts. From the progressive Milk District to the historic Thornton Park, Orlando is a melting pot of cultures and lifestyles. So in a metro area of 2.6 million residents and even more tourists, how do you make sure your business stands out?
Knowing when and how to spend your marketing budget is complicated. How much should you spend to maximize your ROI? How can you reach your best customers? What types of advertising will work for your business? A little uncertainty can lead to a big marketing mistake. That’s why many Orlando businesses enlist the help of advertising agencies. But which ad agency in Orlando will provide you with the best results? The answer is clear: Valpak of Greater Orlando.
Valpak can help you reach up to 210,000 top households each month in Orlando, Winter Park, Apopka, Sanford, Altamonte Springs, Oviedo, Longwood and Winter Garden. Statewide, we mail to 2.57 million households, in areas like Cocoa Beach, Daytona Beach, Fort Lauderdale, Jacksonville, Miami, Naples, Ocala, Palm Beach, Pensacola, Port St. Lucie, Sarasota, Tallahassee, Tampa Bay and Vero Beach.
We offer full-service advertising at a price that fits your budget. From the first marketing consultation to creative design and offer recommendations to post-campaign analytics, everything is included in a Valpak marketing campaign.
National brands like McDonald’s, Goodyear and Terminix understand the benefits of print coupon advertising and use it as a core component of their marketing strategies. Local businesses can see just-as-impressive results when their print campaigns are executed thoughtfully.
For over 40+ years, Valpak of Greater Orlando has been the expert in direct mail advertising in Florida. As consumers and technology have changed, we’ve continued to change with them. Today, Valpak of Greater Orlando is the one-stop shop for all your marketing needs. Our team of experts will work with you to target households in Orlando, FL that are a good fit for your business based on income and purchasing behavior. With industry-leading advertising design principles, we’ll create a strategic marketing campaign that captures your unique brand identity and drives consumers to act.
Valpak of Greater Orlando has the solutions you need to grow your brand power and customer base to reach the right customers in the places they search and shop. When you trust Valpak with your marketing, you trust dedicated, on-trend experts who know how to create and manage your advertising for the best ROI. Valpak is the Orlando advertising agency with a variety of direct mail solutions to meet every business need and budget:
Grow your customer base with the tried-and-true Valpak insert. As the foundation of your marketing campaign, these mini-billboards initiate online and foot traffic. Choose from hundreds of proven designs or custom design an insert specifically for your business. We know which design techniques will get your insert noticed. Among the households that recall receiving Valpak, 9 in 10 (93%) opened and looked through the envelope.
Valpak continuously researches new and innovative direct mail formats to create attention-grabbing products that capture consumer attention and incite action. Multipanel formats are becoming increasingly popular. While 2-, 3- or 6-panel flyers elevate your message and provide optimal exposure, our 8-, 12- or 16-page circulars and booklets rival freestanding newspaper inserts. Tailor your flyers to your business goals and budget.
Did you know 74% of consumers said they’re more likely to shop where loyalty/reward cards are offered?3 Track redemptions by imprinting each insert with a unique identifier code, keep consumers coming back with loyalty cards or get them to take action with Business Reply Mail. Loyalty cards not only reward your existing customers for repeat purchases, but also attract new consumers.
57% of postcards are read by someone in the household – the highest rate of all direct mail formats. Postcards command attention and drive response but have traditionally been too expensive for small businesses. Until now. Neighborhood-targeted postcards are a stand-alone postcard that mails with, but not inside the Valpak envelope, enabling you to utilize a turnkey postcard solution for an affordable price. Inventory is extremely limited.
Dial up your 1-to-1 marketing with timely promotions targeted to specific consumers. With a variety of custom direct mail options, you choose the best format for your advertising budget. Whether you want to provide your own list of targeted households or need assistance in finding the right demographic mix, let us help you find the most impactful areas. We’ll ensure your message comes through at the best time and place for your business.
Your direct mail campaign doesn’t stop when your ad hits homes. Valpak of Greater Orlando offers performance tracking and analytics for insight into how consumers are responding to your marketing efforts. Track calls, website traffic, clicks, prints and more in one easy-to-read dashboard. With your marketing dashboard, you see what we see: the successes and the opportunities. There are no secrets or mysteries when it comes to your Valpak campaign because we want your marketing to work as much as you do. We’ll provide and interpret your results and adopt strategies to optimize your campaign for success.
For the most effective Orlando advertising campaign, we recommend combining our traditional print products with our cutting-edge digital solutions to increase your exposure and maximize your ROI. Choose from our full line of digital marketing solutions:
From small startups to large franchises, we’ve helped thousands of businesses with their Orlando advertising needs. We have experience in working with a variety of industries, including:
Contact your local Orlando advertising team to find out which media strategies are right for your business.
Local businesses that partner with Valpak for direct mail in Greater Orlando area get results. Check out our local coupons page to see the Orlando businesses that advertise with us, including these companies you see below:
Our team of marketing experts are always on hand to help your business succeed. We understand how direct mail and digital marketing can take your business to new heights. Valpak of Greater Orlando has superb marketing professionals who are focused on helping you achieve your goals.
Getting the best return on investment can be a challenge for small businesses, but with Valpak, you always know where you stand. Our call tracking and performance tracking tools register user engagement and offer unique insight into how a consumer becomes a lead.
Call the Valpak of Greater Orlando team today.
Sources: Valpak® Readership Study, April 2021. Epsilon, “2015 Holiday Shopping Survey Results,” July 2015.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Reach 210,000 targeted households monthly in Orlando, Winter Park, Apopka, Sanford, Altamonte Springs, Oviedo, Longwood and Winter Garden with Valpak of Greater Orlando. For specific dates and coverage, contact your Orlando advertising specialist.
|Copy Deadline||Households Reached|
|Aug. Schedule||2021 Mail Dates||Aug. 16 2021||Estimated In-Home Date||Aug. 18 2021||Copy Deadline||Jul. 29 2021||Households Reached||210,000|
|Sep. Schedule||2021 Mail Dates||Sep. 13 2021||Estimated In-Home Date||Sep. 15 2021||Copy Deadline||Aug. 25 2021||Households Reached||210,000|
|Oct. Schedule||2021 Mail Dates||Oct. 18 2021||Estimated In-Home Date||Oct. 20 2021||Copy Deadline||Sep. 30 2021||Households Reached||210,000|
|Nov. Schedule||2021 Mail Dates||Nov. 15 2021||Estimated In-Home Date||Nov. 17 2021||Copy Deadline||Oct. 28 2021||Households Reached||210,000|
|Dec. Schedule||2021 Mail Dates||Dec. 8 2021||Estimated In-Home Date||Dec. 10 2021||Copy Deadline||Nov. 22 2021||Households Reached||210,000|
|Jan. Schedule||2021 Mail Dates||Jan. 18 2022||Estimated In-Home Date||Jan. 20 2022||Copy Deadline||Dec. 30 2021||Households Reached||210,000|
|Feb. Schedule||2021 Mail Dates||Feb. 14 2022||Estimated In-Home Date||Feb. 16 2022||Copy Deadline||Jan. 27 2022||Households Reached||210,000|
|Mar. Schedule||2021 Mail Dates||Mar. 14 2022||Estimated In-Home Date||Mar. 16 2022||Copy Deadline||Feb. 24 2022||Households Reached||210,000|
|Apr. Schedule||2021 Mail Dates||Apr. 18 2022||Estimated In-Home Date||Apr. 20 2022||Copy Deadline||Mar. 31 2022||Households Reached||210,000|
|May. Schedule||2021 Mail Dates||May. 16 2022||Estimated In-Home Date||May. 18 2022||Copy Deadline||Apr. 28 2022||Households Reached||210,000|
|Jun. Schedule||2021 Mail Dates||Jun. 13 2022||Estimated In-Home Date||Jun. 15 2022||Copy Deadline||May. 26 2022||Households Reached||210,000|
|Jul. Schedule||2021 Mail Dates||Jul. 18 2022||Estimated In-Home Date||Jul. 20 2022||Copy Deadline||Jun. 30 2022||Households Reached||210,000|
|Aug. Schedule||2021 Mail Dates||Aug. 15 2022||Estimated In-Home Date||Aug. 17 2022||Copy Deadline||Jul. 28 2022||Households Reached||210,000|
|Sep. Schedule||2021 Mail Dates||Sep. 12 2022||Estimated In-Home Date||Sep. 14 2022||Copy Deadline||Aug. 24 2022||Households Reached||210,000|
|Oct. Schedule||2021 Mail Dates||Oct. 17 2022||Estimated In-Home Date||Oct. 19 2022||Copy Deadline||Sep. 29 2022||Households Reached||210,000|
|Nov. Schedule||2021 Mail Dates||Nov. 14 2022||Estimated In-Home Date||Nov. 16 2022||Copy Deadline||Oct. 27 2022||Households Reached||210,000|
|Dec. Schedule||2021 Mail Dates||Dec. 7 2022||Estimated In-Home Date||Dec. 9 2022||Copy Deadline||Nov. 21 2022||Households Reached||210,000|
“We track our customers. Seventy percent of our business we get would be a repeat. When we get a new customer, we go online to see where we got that customer from. And in many cases, the customer has a Valpak coupon. That’s where they noticed us.” - Ted Arslanian, President, Arslanian Brothers
“We receive 20-30 coupons redemptions per month. Every month we get more and more new customers. We advertised with a local competitor; Valpak outperformed them by a long shot. We Love Valpak!” – Eric Brambila, Owner, Tequila’s Mexican Grill & Cantina
Valpak costs as little as 3 to 5 cents per household in Orlando. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Orlando area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 210,000 top households each month in Orlando, Winter Park, Apopka, Sanford, Altamonte Springs, Oviedo, Longwood and Winter Garden. Statewide, we reach 2.57 million households, in areas like Cocoa Beach, Daytona Beach, Fort Lauderdale, Jacksonville, Miami, Naples, Ocala, Palm Beach, Pensacola, Port St. Lucie, Sarasota, Tallahassee, Tampa Bay and Vero Beach. View the Orlando area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Orlando. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Orlando area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Orlando with 51% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Orlando area, check out our customizable postcards.
You bet it does! Your Valpak rep in Orlando will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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