Reach Up To 250,000 Qualified San Diego Households Each Month

Map & Schedule

San Diego Direct Mail Advertising

direct mail services san diego advertisingFrom miles of beautiful beaches and stunning mountain vistas to pleasant year-round weather and endless outdoor activities, it’s no surprise nearly 36 million visitors come to San Diego each year. While some of them see America’s Finest City as dolphins, koalas and cruising the harbor with a frothy beverage, there’s more to San Diego than meets the eye.

Billions of tourism dollars pour into the community each year but it’s not the only industry that keeps San Diego thriving. For decades, military and defense dominated the local economy and the region still houses the country’s largest concentration of military personnel. Today, San Diego’s No. 1 industry is manufacturing, with technology and agriculture rounding out the top 5.

More than 1.4 million people live within the city limits but the San Diego-Tijuana international metro area is home to almost 5 million residents, making direct mail services in San Diego the perfect way to advertise your business. Whether you run a surf shop, repair industrial machinery or own a local brewery, there’s no shortage of audiences to reach through direct mail advertising – but are you reaching the right audiences?

Small Business Marketing in San Diego

An online search for “direct mail services in san diego” produces dozens of results. But quantity doesn’t always equal quality – and it certainly doesn’t mean you’re getting services tailored to your specific business needs. Some San Diego print advertisers focus their efforts on big-name brands, leaving small, family-owned businesses completely out of the picture. Other firms cater to small businesses but don’t have the capabilities to hyper-target households. Thus, they use client-provided data and only reach a limited audience. Vehicle wraps and banners are a popular choice for inexpensive brand awareness, however, advertising with Valpak costs as little as pennies per household and has a much larger reach.
san diego direct mail targeting
Using years of data analysis to understand consumer purchase intent, Valpak can zero in on specific households. For instance, research shows San Diegans who receive Valpak earn 40% more than the local average.

Of the households in San Diego that receive Valpak:

  • 70% are homeowners
  • 53% are married
  • 45% own at least two vehicles

Targeting households that spend more money on your industry means they’re more likely to spend money with your business. Data processing also shows they look forward to seeing your ad in The Blue Envelope® every month: 93% of households that receive Valpak open it and 82% look at every ad inside.

Direct Mail in San Diego

Direct mail, sometimes referred to as bulk mail, is an effective marketing channel with a high ROI and brand recall that gets a huge response from adults of all ages. 34% of baby boomers, 33% of Gen X and 31% of millennials have acted on a direct mail ad in the past 30 days.

Direct mail is:

  • Memorable
  • Gets a response
  • Relevant
  • Cost-effective

Full-Service Direct Mailing Services in San Diego

direct mail ads in san diegoWith more than 140 franchise offices, Valpak is recognized as the national leader in direct mail. We take pride in being a one-stop shop for small businesses looking to advertise cost-effectively while producing results. From concept and design to production and mailing, your advertising dollars are in good hands with Valpak. With six decades of direct mail expertise, Valpak has perfected the art of creating ads that produce results

Your Valpak of San Diego rep will partner with you to make sure your message comes through clearly in your ad. Our designers use Valpak’s lean design model with best-practice offers to ensure your audience can identify the value in your ad immediately.

Direct Mail Coupons

Direct mail coupons have been Valpak’s signature product since 1968 but we’re always in pursuit of ways to increase our customers’ ROI. Years of extensive research into marketing and advertising best practices led Valpak to its current insert model – eye-catching, cost-effective lean design. These ads enable consumers to see your company’s offers at first look.

Direct Mail Flyers

Larger than classic direct mail coupons, direct mail flyers are perfect for advertising a special event, business expansion, seasonal sale or promotion. Due to Valpak’s size and scalability, direct mail flyers can be printed in bulk and act as takeout menus, flyers or handouts at your store.

Specialty Formats

80% of American adults are members of a loyalty program. From all rewards offered, 44% of consumers responded discounts are their favorite perk. Does your business offer a loyalty discount or rewards program? With direct mail cardstock, unique codes printed on your ad can track responses to ensure one-time use. You can also identify which households redeem your offers by geography and other metrics.

Customizable Postcards

When you partner with Valpak of San Diego, you put yourself in the position to have a completely customizable option with customizable postcards. This product takes your 1-to-1 marketing to another level by giving you the ability to choose who receives your ad based on:

  • Carrier route
  • Age
  • Income
  • Family size
  • Home ownership
  • Other businesses

You can choose when your ad arrives in targeted households.

Valpak Neighborhood-Targeted Postcards

Did you know consumers are more likely to respond to postcards than any other type of marketing mail? Including a coupon with your mailer also bumps up the predicted response by 12.1%.

That’s why we created neighborhood-targeted postcards as an affordable alternative to traditional postcards. Everything you need – from audience targeting to postage – is included at one low rate. Limited inventory available per mailing zone.

San Diego Digital Marketing

san diego digital marketing and print advertising
Last year, Valpak mailed more than 430 million famous Blue Envelopes to more than 39 million homes, but our proficiency in digital marketing is equally impressive. We host approximately 8.5 million unique visitors online daily – 61% from mobile platforms. Simply put, Valpak is a true full-service advertising agency that offers a variety of omnichannel solutions other San Diego marketing firms don’t.

Digital Advertising Products

  • Display advertising – Your digital ads reach the right audience at the right time with Valpak’s precise hyper-targeting process. You’ll drive brand awareness with our expertly designed banner ads and digital billboards.
  • Social media advertising – We’ll help build your follower base on Facebook and Twitter and assist you in monitoring consumer insights to better understand your customers’ online behaviors.
  • Website development – With a mobile-friendly website, consumers can find your business whether they’re at home or on the go. Our team of designers will create your business site to be professional, functional and easy to use while telling your company’s story with unique content.
  • Search engine marketing (SEM) – An SEM (or pay-per-click/PPC) campaign will also move your site to the top of search engine results pages (SERPs), acting as a flashing billboard and prompting consumers to visit your site.
  • Business profile page – A business listing on ensures the most eyes on your offers. Your business will attract local consumers looking to spend money on your product or service 24/7.

Small Businesses in San Diego That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail and digital marketing. Check out our local coupons page to see the San Diego businesses that advertise with us.

With a breadth of experience as marketing consultants, our team can help your business thrive through our high-quality products. Our reps are passionate about helping your business grow.


Brian Hobson, the owner of Brian Hobson Karate Studio, chose to advertise his fitness business with Valpak because of its brand recognition and clout with local consumers. With Valpak, he can pick and choose the area codes he wants to mail to, knowing where most of his clients come from. Brian is happy with the control he has over where his brand’s message of value goes and appreciates his local Valpak media consultant’s honesty on which solutions work best for his business category. Contact Valpak of San Diego for effective advertising for your health and fitness business.

“I’m the third-generation hardware guy, and I’ve been a Valpak member for five years. Valpak has been a very well received type of advertising here in town. I mean, our customers have used it and they tear apart that envelope. They look for deals. They look for new customers. They look for new clients that they can hire. It’s just very well-received and it’s just a very positive piece of advertising.” – Steven Kendall, Owner, Kendall Hardware

Cost-Effective and True Full-Service Marketing

From small businesses to regional and national chains, Valpak is the best choice for full-service print and digital marketing in San Diego. Whether you need pay-per-click services or our signature direct mail coupons, Valpak’s goal is to get you the highest ROI for your ad spend while keeping your business at the top of consumers’ minds.


Sources: Claritas data with current year projections, February 2020 (compared to the average San Diego consumer). Valpak® Readership Study, April 2021. 2019 AudienceSCAN®




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“I’m the third-generation hardware guy, and I’ve been a Valpak member for five years. Valpak has been a very well received type of advertising here in town. I mean, our customers have used it and they tear apart that envelope. They look for deals. They look for new customers. They look for new clients that they can hire. It’s just very well-received and it’s just a very positive piece of advertising.”


Mailing Areas

Contact your Valpak of San Diego advertising team today for a free marketing consultation. We’ll walk you through how you can reach as many as 250,000 qualified households in San Diego, Chula Vista, Oceanside, El Cajon, Carlsbad, La Jolla, Coronado, Encinitas and many other cities in Southern California. You can also advertise with Valpak to 4.42 million homes across California in areas such as Los Angeles and the Silicon Valley.

Mailing Schedule

Oct. Schedule2021 Mail DatesOct. 19 2021Estimated In-Home DateOct. 25 2021Copy DeadlineOct. 4 2021Households Reached250,000
Nov. Schedule2021 Mail DatesNov. 16 2021Estimated In-Home DateNov. 22 2021Copy DeadlineNov. 1 2021Households Reached250,000
Dec. Schedule2021 Mail DatesDec. 21 2021Estimated In-Home DateDec. 27 2021Copy DeadlineDec. 6 2021Households Reached250,000
Jan. Schedule2021 Mail DatesJan. 18 2022Estimated In-Home DateJan. 24 2022Copy DeadlineDec. 31 2021Households Reached250,000
Feb. Schedule2021 Mail DatesFeb. 15 2022Estimated In-Home DateFeb. 22 2022Copy DeadlineJan. 31 2022Households Reached250,000
Mar. Schedule2021 Mail DatesMar. 22 2022Estimated In-Home DateMar. 28 2022Copy DeadlineMar. 7 2022Households Reached250,000
Apr. Schedule2021 Mail DatesApr. 19 2022Estimated In-Home DateApr. 25 2022Copy DeadlineApr. 4 2022Households Reached250,000
May. Schedule2021 Mail DatesMay. 17 2022Estimated In-Home DateMay. 23 2022Copy DeadlineMay. 2 2022Households Reached250,000
Jun. Schedule2021 Mail DatesJun. 21 2022Estimated In-Home DateJun. 27 2022Copy DeadlineJun. 6 2022Households Reached250,000
Jul. Schedule2021 Mail DatesJul. 19 2022Estimated In-Home DateJul. 25 2022Copy DeadlineJul. 4 2022Households Reached250,000
Aug. Schedule2021 Mail DatesAug. 16 2022Estimated In-Home DateAug. 22 2022Copy DeadlineAug. 1 2022Households Reached250,000
Sep. Schedule2021 Mail DatesSep. 6 2022Estimated In-Home DateSep. 12 2022Copy DeadlineAug. 19 2022Households Reached250,000
Sep. Schedule2021 Mail DatesSep. 27 2022Estimated In-Home DateOct. 3 2022Copy DeadlineSep. 12 2022Households Reached250,000
Oct. Schedule2021 Mail DatesOct. 18 2022Estimated In-Home DateOct. 24 2022Copy DeadlineOct. 3 2022Households Reached250,000
Nov. Schedule2021 Mail DatesNov. 15 2022Estimated In-Home DateNov. 21 2022Copy DeadlineOct. 31 2022Households Reached250,000
Dec. Schedule2021 Mail DatesDec. 20 2022Estimated In-Home DateDec. 27 2022Copy DeadlineDec. 5 2022Households Reached250,000

Successful Direct Mail Marketing

Hillmuth Certified Automotive has advertised with Valpak for close to a decade. Owner Doug Hillmuth says his partnership with Valpak has helped stabilize and grow his business by expanding his customer base. Direct mail advertising works for Hillmuth Certified Automotive because The Blue Envelope reaches targeted consumers actively looking for discounted services. When they receive Valpak, they know great deals are inside. Doug tracks the coupons every month and recommends Valpak to other businesses for its high ROI. If you're looking for successful direct mail advertising in San Diego, choose Valpak for your marketing needs.

Valpak in San Diego FAQ

How Much Does It Cost to Advertise with Valpak in San Diego?

The cost to advertise with Valpak in San Diego starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the San Diego area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in San Diego and How Often?

Up to 250,000 top households in San Diego and surrounding communities receive Valpak each month. View the map and schedule for the area. You can also mail statewide (4.4 million homes) to advertise in Los Angeles, the Silicon Valley and more metro areas.

What Are Some of the Best Advertising Options Available in San Diego?

If you’re looking to advertise your business in San Diego on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in San Diego, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in San Diego?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in San Diego with higher incomes and home values. To explore additional targeting options and direct mail formats for San Diego area businesses, visit our customizable postcards page.

Does Valpak in San Diego Work?

Yes! San Diego businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.