From miles of beautiful beaches and stunning mountain vistas to pleasant year-round weather and endless outdoor activities, it’s no surprise nearly 36 million visitors come to San Diego each year. While some of them see America’s Finest City as dolphins, koalas and cruising the harbor with a frothy beverage, there’s more to San Diego than meets the eye.
Billions of tourism dollars pour into the community each year but it’s not the only industry that keeps San Diego thriving. For decades, military and defense dominated the local economy and the region still houses the country’s largest concentration of military personnel. Today, San Diego’s No. 1 industry is manufacturing, with technology and agriculture rounding out the top 5.
More than 1.4 million people live within the city limits but the San Diego-Tijuana international metro area is home to almost 5 million residents, making direct mail services in San Diego the perfect way to advertise your business. Whether you run a surf shop, repair industrial machinery or own a local brewery, there’s no shortage of audiences to reach through direct mail advertising – but are you reaching the right audiences?
An online search for “direct mail services in san diego” produces dozens of results. But quantity doesn’t always equal quality – and it certainly doesn’t mean you’re getting services tailored to your specific business needs. Some San Diego print advertisers focus their efforts on big-name brands, leaving small, family-owned businesses completely out of the picture. Other firms cater to small businesses but don’t have the capabilities to hyper-target households. Thus, they use client-provided data and only reach a limited audience. Vehicle wraps and banners are a popular choice for inexpensive brand awareness, however, advertising with Valpak costs as little as 2-3 cents per household and has a much larger reach.
Using years of data analysis to understand consumer purchase intent, Valpak can zero in on specific households. For instance, research shows San Diegans who receive Valpak earn 125% more than the local average.
Of the households in San Diego that receive Valpak:
Data processing also shows they look forward to seeing your ad in The Blue Envelope® every month: 92% of households that receive Valpak open it and 82% look at every ad inside.2
In San Diego, consumers who receive Valpak spend:
Targeting households that spend more money on your industry means they’re more likely to spend money with your business.
Direct mail, sometimes referred to as bulk mail, is an effective marketing channel with a high ROI and brand recall that gets a huge response from adults of all ages. 34% of baby boomers, 33% of Gen X and 31% of millennials have acted on a direct mail ad in the past 30 days.3
Direct mail is:
1. Compared to the average San Diego consumer. Claritas data with current year projections, April 2019.
2. 2018 Valpak® Readership Study, Research Now®, December 2018.
3. 2019 AudienceSCAN®
From concept and design to production and mailing, your advertising dollars are in good hands with Valpak. With six decades of direct mail expertise, Valpak has perfected the art of creating ads that produce results.
Your Valpak of San Diego rep will partner with you to make sure your message comes through clearly in your ad. Our designers use Valpak’s lean design model with best-practice offers to ensure your audience can identify the value in your ad immediately.
Valpak started as a small, family-run operation in Terry Loebel’s garage in the late ‘60s and is now a 470,000-square-foot manufacturing facility. Among innovation professionals, the Valpak Manufacturing Center (VMC) is considered the “largest, most efficient short-run printing facility in the world.” The VMC showcases the latest advancements in automated systems for printing, packaging and distribution. What once took 4 days to print now takes 4 hours or less. Despite high levels of output, Valpak is 100% committed to being environmentally friendly. The VMC uses materials produced by noncontroversial suppliers and all envelopes and inserts are recyclable. All waste created at the manufacturing facility is vacuumed to a centralized location and recycled.
Direct mail coupons have been Valpak’s signature product since 1968 but we’re always in pursuit of ways to increase our customers’ ROI. Years of extensive research into marketing and advertising best practices led Valpak to its current insert model – eye-catching, cost-effective lean design. These ads enable consumers to see your company’s offers at first look.
Larger than classic direct mail coupons, direct mail flyers are perfect for advertising a special event, business expansion, seasonal sale or promotion. Due to Valpak’s size and scalability, direct mail flyers can be printed in bulk and act as takeout menus, flyers or handouts at your store.
80% of American adults are members of a loyalty program. From all rewards offered, 44% of consumers responded discounts are their favorite perk. Does your business offer a loyalty discount or rewards program? With direct mail cardstock, unique codes printed on your ad can track responses to ensure one-time use. You can also identify which households redeem your offers by geography and other metrics.
When you partner with Valpak of San Diego, you put yourself in the position to have a completely customizable option with solo direct mail. This product takes your 1-to-1 marketing to another level by giving you the ability to choose who receives your ad based on:
Because solo direct mail is customized to your preferences, you can choose when your ad arrives in targeted households.
Valpak mailed more than 430 million famous Blue Envelopes to nearly 40 million homes in 2018, but our proficiency in digital marketing is equally impressive. We host approximately 11 million unique visitors online daily – 51% from mobile platforms. Simply put, Valpak is a true full-service advertising agency that offers a variety of omnichannel solutions other San Diego marketing firms don’t.
From small businesses to regional and national chains, Valpak is the best choice for full-service print and digital marketing in San Diego. Whether you need pay-per-click services or our signature direct mail coupons, Valpak’s goal is to get you the highest ROI for your ad spend while keeping your business at the top of consumers’ minds.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“I’m the third-generation hardware guy, and I’ve been a Valpak member for five years. Valpak has been a very well received type of advertising here in town. I mean, our customers have used it and they tear apart that envelope. They look for deals. They look for new customers. They look for new clients that they can hire. It’s just very well-received and it’s just a very positive piece of advertising.”
STEVEN KENDALL, OWNER, KENDALL HARDWARE
Contact your Valpak of San Diego advertising team today for a free marketing consultation. We’ll walk you through how you can reach as many as 220,000 qualified households in San Diego, Chula Vista, Oceanside, El Cajon, Carlsbad, La Jolla, Coronado and many other cities in Southern California.
|Copy Deadline||Households Reached|
|Apr. Schedule||2019 Mail Dates||Apr. 23 2019||Estimated In-Home Date||Apr. 29 2019||Copy Deadline||Apr. 8 2019||Households Reached||220,000|
|May. Schedule||2019 Mail Dates||May. 21 2019||Estimated In-Home Date||May. 28 2019||Copy Deadline||May. 6 2019||Households Reached||220,000|
|Jun. Schedule||2019 Mail Dates||Jun. 25 2019||Estimated In-Home Date||Jul. 1 2019||Copy Deadline||Jun. 10 2019||Households Reached||220,000|
|Jul. Schedule||2019 Mail Dates||Jul. 23 2019||Estimated In-Home Date||Jul. 29 2019||Copy Deadline||Jul. 8 2019||Households Reached||220,000|
|Aug. Schedule||2019 Mail Dates||Aug. 20 2019||Estimated In-Home Date||Aug. 26 2019||Copy Deadline||Aug. 5 2019||Households Reached||220,000|
|Sep. Schedule||2019 Mail Dates||Sep. 24 2019||Estimated In-Home Date||Sep. 30 2019||Copy Deadline||Sep. 9 2019||Households Reached||220,000|
|Oct. Schedule||2019 Mail Dates||Oct. 22 2019||Estimated In-Home Date||Oct. 28 2019||Copy Deadline||Oct. 7 2019||Households Reached||220,000|
|Nov. Schedule||2019 Mail Dates||Nov. 19 2019||Estimated In-Home Date||Nov. 25 2019||Copy Deadline||Nov. 4 2019||Households Reached||220,000|
|Dec. Schedule||2019 Mail Dates||Dec. 23 2019||Estimated In-Home Date||Dec. 30 2019||Copy Deadline||Dec. 6 2019||Households Reached||220,000|
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