From miles of beautiful beaches and stunning mountain vistas to pleasant year-round weather and endless outdoor activities, it’s no surprise nearly 36 million visitors come to San Diego each year. While some of them see America’s Finest City as dolphins, koalas and cruising the harbor with a frothy beverage, there’s more to San Diego than meets the eye.
Billions of tourism dollars pour into the community each year but it’s not the only industry that keeps San Diego thriving. For decades, military and defense dominated the local economy and the region still houses the country’s largest concentration of military personnel. Today, San Diego’s No. 1 industry is manufacturing, with technology and agriculture rounding out the top 5.
More than 1.4 million people live within the city limits but the San Diego-Tijuana international metro area is home to almost 5 million residents, making direct mail services in San Diego the perfect way to advertise your business. Whether you run a surf shop, repair industrial machinery or own a local brewery, there’s no shortage of audiences to reach through direct mail advertising – but are you reaching the right audiences?
An online search for “direct mail services in san diego” produces dozens of results. But quantity doesn’t always equal quality – and it certainly doesn’t mean you’re getting services tailored to your specific business needs. Some San Diego print advertisers focus their efforts on big-name brands, leaving small, family-owned businesses completely out of the picture. Other firms cater to small businesses but don’t have the capabilities to hyper-target households. Thus, they use client-provided data and only reach a limited audience. Vehicle wraps and banners are a popular choice for inexpensive brand awareness, however, advertising with Valpak costs as little as pennies per household and has a much larger reach.
Using years of data analysis to understand consumer purchase intent, Valpak can zero in on specific households. For instance, research shows San Diegans who receive Valpak earn 40% more than the local average.
Of the households in San Diego that receive Valpak:
Targeting households that spend more money on your industry means they’re more likely to spend money with your business. Data processing also shows they look forward to seeing your ad in The Blue Envelope® every month: 92% of households that receive Valpak open it and 81% look at every ad inside.2
Direct mail, sometimes referred to as bulk mail, is an effective marketing channel with a high ROI and brand recall that gets a huge response from adults of all ages. 34% of baby boomers, 33% of Gen X and 31% of millennials have acted on a direct mail ad in the past 30 days.3
Direct mail is:
With close to 140 franchise offices, Valpak is recognized as the national leader in direct mail. We take pride in being a one-stop shop for small businesses looking to advertise cost-effectively while producing results. From concept and design to production and mailing, your advertising dollars are in good hands with Valpak. With six decades of direct mail expertise, Valpak has perfected the art of creating ads that produce results
Your Valpak of San Diego rep will partner with you to make sure your message comes through clearly in your ad. Our designers use Valpak’s lean design model with best-practice offers to ensure your audience can identify the value in your ad immediately.
Direct mail coupons have been Valpak’s signature product since 1968 but we’re always in pursuit of ways to increase our customers’ ROI. Years of extensive research into marketing and advertising best practices led Valpak to its current insert model – eye-catching, cost-effective lean design. These ads enable consumers to see your company’s offers at first look.
Larger than classic direct mail coupons, direct mail flyers are perfect for advertising a special event, business expansion, seasonal sale or promotion. Due to Valpak’s size and scalability, direct mail flyers can be printed in bulk and act as takeout menus, flyers or handouts at your store.
80% of American adults are members of a loyalty program. From all rewards offered, 44% of consumers responded discounts are their favorite perk. Does your business offer a loyalty discount or rewards program? With direct mail cardstock, unique codes printed on your ad can track responses to ensure one-time use. You can also identify which households redeem your offers by geography and other metrics.
When you partner with Valpak of San Diego, you put yourself in the position to have a completely customizable option with customizable postcards. This product takes your 1-to-1 marketing to another level by giving you the ability to choose who receives your ad based on:
You can choose when your ad arrives in targeted households.
Last year, Valpak mailed more than 430 million famous Blue Envelopes to more than 38 million homes, but our proficiency in digital marketing is equally impressive. We host approximately 8.5 million unique visitors online daily – 61% from mobile platforms. Simply put, Valpak is a true full-service advertising agency that offers a variety of omnichannel solutions other San Diego marketing firms don’t.
Local businesses are happy they chose to partner with Valpak for direct mail and digital marketing. Check out our local coupons page to see the San Diego businesses that advertise with us, including these companies you see below:
With a breadth of experience as marketing consultants, our team can help your business thrive through our high-quality products. Our reps are passionate about helping your business grow.
“I’m the third-generation hardware guy, and I’ve been a Valpak member for five years. Valpak has been a very well received type of advertising here in town. I mean, our customers have used it and they tear apart that envelope. They look for deals. They look for new customers. They look for new clients that they can hire. It’s just very well-received and it’s just a very positive piece of advertising.” – Steven Kendall, Owner, Kendall Hardware
From small businesses to regional and national chains, Valpak is the best choice for full-service print and digital marketing in San Diego. Whether you need pay-per-click services or our signature direct mail coupons, Valpak’s goal is to get you the highest ROI for your ad spend while keeping your business at the top of consumers’ minds.
1. Compared to the average San Diego consumer. Claritas data with current year projections, February 2020.
2. 2019 Valpak® Readership Study, Dec. 2019.
3. 2019 AudienceSCAN®
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“I’m the third-generation hardware guy, and I’ve been a Valpak member for five years. Valpak has been a very well received type of advertising here in town. I mean, our customers have used it and they tear apart that envelope. They look for deals. They look for new customers. They look for new clients that they can hire. It’s just very well-received and it’s just a very positive piece of advertising.”
STEVEN KENDALL, OWNER, KENDALL HARDWARE
Contact your Valpak of San Diego advertising team today for a free marketing consultation. We’ll walk you through how you can reach as many as 250,000 qualified households in San Diego, Chula Vista, Oceanside, El Cajon, Carlsbad, La Jolla, Coronado, Encinitas and many other cities in Southern California.
|Copy Deadline||Households Reached|
|Jun. Schedule||2020 Mail Dates||Jun. 23 2020||Estimated In-Home Date||Jun. 29 2020||Copy Deadline||Jun. 8 2020||Households Reached||220,000|
|Jul. Schedule||2020 Mail Dates||Jul. 21 2020||Estimated In-Home Date||Jul. 27 2020||Copy Deadline||Jul. 6 2020||Households Reached||250,000|
|Aug. Schedule||2020 Mail Dates||Aug. 18 2020||Estimated In-Home Date||Aug. 24 2020||Copy Deadline||Aug. 3 2020||Households Reached||250,000|
|Sep. Schedule||2020 Mail Dates||Sep. 22 2020||Estimated In-Home Date||Sep. 28 2020||Copy Deadline||Sep. 7 2020||Households Reached||250,000|
|Oct. Schedule||2020 Mail Dates||Oct. 20 2020||Estimated In-Home Date||Oct. 26 2020||Copy Deadline||Oct. 5 2020||Households Reached||250,000|
|Nov. Schedule||2020 Mail Dates||Nov. 17 2020||Estimated In-Home Date||Nov. 23 2020||Copy Deadline||Nov. 2 2020||Households Reached||250,000|
|Dec. Schedule||2020 Mail Dates||Dec. 22 2020||Estimated In-Home Date||Dec. 28 2020||Copy Deadline||Dec. 7 2020||Households Reached||250,000|
|Jan. Schedule||2020 Mail Dates||Jan. 19 2021||Estimated In-Home Date||Jan. 25 2021||Copy Deadline||Jan. 1 2021||Households Reached||250,000|
|Feb. Schedule||2020 Mail Dates||Feb. 16 2021||Estimated In-Home Date||Feb. 22 2021||Copy Deadline||Feb. 1 2021||Households Reached||250,000|
|Mar. Schedule||2020 Mail Dates||Mar. 23 2021||Estimated In-Home Date||Mar. 29 2021||Copy Deadline||Mar. 8 2021||Households Reached||250,000|
|Apr. Schedule||2020 Mail Dates||Apr. 20 2021||Estimated In-Home Date||Apr. 26 2021||Copy Deadline||Apr. 5 2021||Households Reached||250,000|
|May. Schedule||2020 Mail Dates||May. 18 2021||Estimated In-Home Date||May. 24 2021||Copy Deadline||May. 3 2021||Households Reached||250,000|
|Jun. Schedule||2020 Mail Dates||Jun. 22 2021||Estimated In-Home Date||Jun. 28 2021||Copy Deadline||Jun. 7 2021||Households Reached||250,000|
|Jul. Schedule||2020 Mail Dates||Jul. 20 2021||Estimated In-Home Date||Jul. 26 2021||Copy Deadline||Jul. 5 2021||Households Reached||250,000|
|Aug. Schedule||2020 Mail Dates||Aug. 17 2021||Estimated In-Home Date||Aug. 23 2021||Copy Deadline||Aug. 2 2021||Households Reached||250,000|
|Sep. Schedule||2020 Mail Dates||Sep. 21 2021||Estimated In-Home Date||Sep. 27 2021||Copy Deadline||Sep. 6 2021||Households Reached||250,000|
|Oct. Schedule||2020 Mail Dates||Oct. 19 2021||Estimated In-Home Date||Oct. 25 2021||Copy Deadline||Oct. 4 2021||Households Reached||250,000|
|Nov. Schedule||2020 Mail Dates||Nov. 16 2021||Estimated In-Home Date||Nov. 22 2021||Copy Deadline||Nov. 1 2021||Households Reached||250,000|
|Dec. Schedule||2020 Mail Dates||Dec. 21 2021||Estimated In-Home Date||Dec. 27 2021||Copy Deadline||Dec. 6 2021||Households Reached||250,000|
The cost to advertise with Valpak in San Diego starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the San Diego area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 250,000 top households in San Diego and surrounding communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in San Diego on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in San Diego, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in San Diego with higher incomes and home values. To explore additional targeting options and direct mail formats for San Diego area businesses, visit our customizable postcards page.
Yes! San Diego businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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