Reach Up To 540,000 Households In Western Washington Each Month

Map & Schedule

Advertising in South King, Pierce & Thurston Counties

Whether it’s a family-owned maritime business in Bonney Lake or a recently transplanted tech startup in Olympia, every company’s success begins with effective marketing. Businesses in South King, Pierce & Thurston counties need a full-service marketing agency that provides solutions for every facet of their advertising needs – digital marketing and direct mail. Valpak of Western Washington is that agency. Valpak ensures businesses of all industries and sizes reach their ROI objectives and sustain success.

Small Business Marketing in Western Washington

Tacoma digital advertisements across channels
South King, Pierce & Thurston counties are home to a myriad of business opportunities. Entrepreneurs choose the area for its prime location, startup-friendly incentives and its thriving intellectual workforce. Whether you own a pest control company in Auburn, a quick-service restaurant in Renton or an auto repair shop in Kent, Valpak of Western Washington delivers results with marketing campaigns that fit each unique business.

Small to midsize business owners and decision-makers have a lot on their plates and while searching online may seem like the quickest and simplest way to find a full-service ad agency, these search results aren’t always straightforward. The “top x advertising agencies in Tacoma” aren’t all proficient in digital and print marketing, despite claiming to offer a full range of services. Furthermore, some of the websites that appear on search engine result pages (SERPs) are paid directories and lists, which don’t always tell an agency’s full story.

Many advertising firms specialize in certain areas like media planning, branding, billboards, graphic design and PR, but few are actually considered “full service” like Valpak.

Digital Marketing in Western Washington

Tacoma logo design advertisement
Valpak is synonymous with direct mail marketing, but our digital suite of products also generates excellent ROI for our clients. Valpak of Western Washington is the digital advertising agency that local businesses can count on to improve their digital footprints by boosting brand awareness and increasing online traffic. Listing your company online with a business profile page on valpak.com will instantly connect you to millions of consumers 24/7. More so, Valpak has the expertise to create digital marketing campaigns that work alongside direct mail to achieve multichannel success:

  • Web design: If you need a website, Valpak can create a beautiful, mobile-responsive one for you! If you already have a website, but it needs some updating, Valpak’s web development team will optimize your content and design. We’ll work with you to make changes as needed.
  • Business listing: An online profile on valpak.com will get you in front of more consumers, which will bring in more calls and sales. Your business will also be listed on our network of partner websites, search engines and directories.
  • Search engine optimization (SEO): If you want better rankings on search engine results pages (SERPs), you must increase unique visitors to your website. Valpak’s SEO services include technical SEO analysis, keyword research and content optimization.
  • Social media advertising: Valpak can help you create a company profile, post engaging content and build your fan base on Facebook and Twitter. You can then use the consumer insights from your social channels to understand your customers’ needs and cater to them.
  • Search engine marketing (SEM): Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of search engine results. Valpak ensures each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Display advertising: You want to stay on consumers’ minds. When you hyper-target your digital advertising in Western Washington using display ads, you do just that. These ads will increase brand awareness on popular websites and mobile apps and they’re available in both static and dynamic formats in multiple sizes.

Direct Mail Advertising in South King, Pierce & Thurston Counties

direct mail in south king pierce and thurston countiesFor more than 50 years, Valpak has used extensive research and data analysis to become the national leader in direct mail marketing with close to 140 office locations. Valpak prides itself on its precise targeting capabilities, ensuring consumers who receive The Blue Envelope® spend money with the types of businesses featured inside. Households that receive Valpak have 33% higher income and 29% higher purchasing power.*

From fitness centers to health care providers, Valpak has direct mail marketing solutions for every business in western Washington:

  • Coupons – Since 1968, Valpak’s signature product has been direct mail coupons. These mini billboards arrive in targeted homes inside The Blue Envelope every month, featuring the lean ad design that gives local audiences an immediate incentive to do business with you.
  • Flyers – Businesses that need more advertising real estate can look to Valpak’s direct mail flyers. These circulars are a larger-print format of the Valpak coupon and ideal for special promotions and menus.
  • Specialty formats – Premium direct mail cardstock provides an excellent alternative for businesses that want to reward loyal customers, but aren’t interested in designing a custom app. Valpak can print unique barcodes on each cardstock piece to track responses and confirm one-time use.
  • Valpak PlusOne™ – Mailed to the same high-income households as The Blue Envelope®, these limited-inventory postcards make it affordable for small businesses to stand out in the mailbox.
  • Customizable postcards  – Businesses that require a completely customizable product to elevate 1-to-1 marketing efforts can choose solo direct mail. These postcards arrive in hyper-targeted mailboxes based on selected demographics, including household size, ownership and income.

Small Businesses in Western Washington That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Western Washington Check out our local coupons page to see the Tacoma businesses that advertise with us, including these companies you see below:

Valpak of Western Washington’s marketing consultants have the knowledge and experience to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.

“The ease of use with Valpak is that I can just say, ‘I’m thinking of this sort of ad,’ and within a couple of days I’ve got a ready, proofed ad…” – Michael Fritsch, Owner, Eastside Big Tom Drive Inn

“The coupon we ran in Valpak was the second to highest performer for our Home Show. It was second to the coupons printed from our website.” – Angela White, Olympia Master Builders Home Show

Blending Digital and Print Advertisements

Consumers are exposed to 4,000-10,000 online ads and 121 emails every day – leading to digital fatigue. But targeted direct mail is the advertising that continues to perform for local businesses. Don’t abandon your digital marketing campaign. Instead, combine it with print marketing for a 1-2 punch that’s no match for the competition. 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad1 and 25% more when companies blend email and direct mail marketing.

 

*Compared to the average U.S. consumer. Claritas data with current year projections, Feb. 2020

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“The ease of use with Valpak is that I can just say, ‘I’m thinking of this sort of ad,’ and within a couple of days I’ve got a ready, proofed ad…”

Michael Fritsch, Owner, Eastside Big Tom Drive Inn

Mailing Areas

Contact your Valpak of Western Washington advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 530,000 qualified households in South King, Pierce & Thurston counties and surrounding communities for as little as pennies per household.

Mailing Schedule

Jul. Schedule2020 Mail DatesJul. 22 2020Estimated In-Home DateJul. 28 2020Copy DeadlineJul. 7 2020Households Reached530,000
Aug. Schedule2020 Mail DatesAug. 19 2020Estimated In-Home DateAug. 25 2020Copy DeadlineAug. 4 2020Households Reached530,000
Sep. Schedule2020 Mail DatesSep. 23 2020Estimated In-Home DateSep. 29 2020Copy DeadlineSep. 8 2020Households Reached530,000
Oct. Schedule2020 Mail DatesOct. 21 2020Estimated In-Home DateOct. 27 2020Copy DeadlineOct. 6 2020Households Reached530,000
Nov. Schedule2020 Mail DatesNov. 18 2020Estimated In-Home DateNov. 24 2020Copy DeadlineNov. 3 2020Households Reached530,000
Dec. Schedule2020 Mail DatesDec. 23 2020Estimated In-Home DateDec. 30 2020Copy DeadlineDec. 8 2020Households Reached530,000
Jan. Schedule2020 Mail DatesJan. 20 2021Estimated In-Home DateJan. 26 2021Copy DeadlineJan. 4 2021Households Reached530,000
Feb. Schedule2020 Mail DatesFeb. 17 2021Estimated In-Home DateFeb. 23 2021Copy DeadlineFeb. 2 2021Households Reached530,000
Mar. Schedule2020 Mail DatesMar. 24 2021Estimated In-Home DateMar. 30 2021Copy DeadlineMar. 9 2021Households Reached530,000
Apr. Schedule2020 Mail DatesApr. 21 2021Estimated In-Home DateApr. 27 2021Copy DeadlineApr. 6 2021Households Reached530,000
May. Schedule2020 Mail DatesMay. 19 2021Estimated In-Home DateMay. 25 2021Copy DeadlineMay. 4 2021Households Reached530,000
Jun. Schedule2020 Mail DatesJun. 23 2021Estimated In-Home DateJun. 29 2021Copy DeadlineJun. 8 2021Households Reached530,000
Jul. Schedule2020 Mail DatesJul. 21 2021Estimated In-Home DateJul. 27 2021Copy DeadlineJul. 6 2021Households Reached530,000
Aug. Schedule2020 Mail DatesAug. 18 2021Estimated In-Home DateAug. 24 2021Copy DeadlineAug. 3 2021Households Reached530,000
Sep. Schedule2020 Mail DatesSep. 22 2021Estimated In-Home DateSep. 28 2021Copy DeadlineSep. 7 2021Households Reached530,000
Oct. Schedule2020 Mail DatesOct. 20 2021Estimated In-Home DateOct. 26 2021Copy DeadlineOct. 5 2021Households Reached530,000
Nov. Schedule2020 Mail DatesNov. 17 2021Estimated In-Home DateNov. 23 2021Copy DeadlineNov. 2 2021Households Reached530,000
Dec. Schedule2020 Mail DatesDec. 22 2021Estimated In-Home DateDec. 29 2021Copy DeadlineDec. 7 2021Households Reached530,000

Choose Valpak for Successful Advertising in Western Washington

 
The Washington State Fair has been advertising with Valpak since 2009. With almost a million-dollar advertising budget, they use both traditional and digital advertising channels. Karen LaFlamme with the Washington State Fair says they have found Valpak to be one of the most effective advertising methods they use when it comes to reaching the exact audience and demographics they market to. She would recommend Valpak's advertising solutions for any event or business who is looking to try direct mail.

Valpak in Tacoma FAQ

How Much Does It Cost to Advertise with Valpak in Tacoma?

The cost to advertise with Valpak in Tacoma starts at 2 to 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Tacoma area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Tacoma and How Often?

Up to 530,000 top households in Renton, Maple Valley, Bonney Lake, Puyallup, Tacoma, Gig Harbor, Olympia and surrounding communities across South King, Pierce and Thurston counties receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Tacoma?

If you’re looking to advertise your business in Tacoma on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Tacoma, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Who Uses Valpak Direct Mail in Tacoma?

92% of households that receive it! Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Tacoma with higher incomes and home values. To explore additional targeting options and direct mail formats for Tacoma area businesses, visit our customizable postcards page.

Does Valpak in Tacoma Work?

Yes! Tacoma businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.