Valpak direct mail opens up new opportunities to grow your business from New Rochelle to Carmel. The affordable, flexible print formats in The Blue Envelope® take your brand message further in Westchester County and the surrounding areas. Valpak of Southern New York can also create a budget-friendly digital marketing solution to drive results across all platforms. No matter what industry your business fits into or where in the Westchester area it’s located, Valpak will handle your direct mail and digital marketing like it’s our business.
Valpak of Southern New York can measurably increase your visibility and help you reach your target demographic. Whether you run a roofing business in White Plains or own a delicatessen in Tarrytown, Valpak enables you to reach local consumers who earn higher incomes and have more purchasing power than the local average.
With over 41 million homes mailed every month, Valpak’s iconic Blue Envelope is a recognized and celebrated brand in the direct mail space. Of the consumers that received Valpak, 8 out of 10 look at every ad inside and almost three-quarters of recipients set aside 1-4 Valpak coupons for future use. Consumers continue to use coupons to improve their quality of life and become aware of new businesses to patronize. Now is a great time to reach local households throughout Westchester County when you advertise with Valpak.
Valpak direct mail coupons have been known and trusted by consumers since 1968. Once you’ve determined the right offer, frequency and reach, you can choose from hundreds of proven designs or our skilled team can create a custom coupon specifically for your business.
Do you have more to convey than what will fit within the space of a single panel coupon? Larger print formats allow for maximum exposure by capturing consumers’ attention. Frequently used for restaurant menus and car dealerships’ major sales events, flyers and circulars provide more space to promote services or product lines.
Gain double exposure with your Westchester advertising when you add a stand-alone postcard to your Valpak insert. Neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
If you’re looking to dial up your marketing efforts, a Valpak 1-to-1 custom postcard is the answer. These postcards are 100% customizable from household income and size to location and mail date.
Valpak’s event postcards help you create memorable connections with targeted, event-specific messaging that resonates. From new homes to birthdays to new stages of life, we have customizable event postcards to fit any budget and marketing plan: new mover postcards, birthday mailers and Medicare postcards.
While direct mail marketing is effective on its own, adding digital products to your campaign can generate even more responses. Reliable digital marketing in Westchester is a must in a world where search engines can dictate where to get a haircut in Mount Vernon or the best auto repair shop in Scarsdale. A matching offer on valpak.com can help consumers find your business over your competition. Our digital suite of products includes:
Valpak of Southern New York helps local businesses like yours succeed. With a myriad of print and digital solutions, our consultants will work with you to achieve your sales goals. Enhance your brand, target new customers and keep existing customers coming back. Helping small businesses is our specialty, will yours be next?
Local businesses are happy they chose Valpak for their Westchester advertising. Check out our local coupons page to see the White Plains businesses that advertise with us.
With more than 50 years of experience in the direct mail space and nearly 140 office locations, Valpak’s reach is felt throughout the country. See what some of our clients across the U.S. say about advertising with Valpak for their direct mail and digital marketing needs:
Sean Kammerer, assistant general manager for the Hudson Valley Renegades in Wappingers Falls, NY has advertised with Valpak for well over a decade. As a minor league baseball team, it’s important to get new fans and with Valpak, Sean is able to grow the organization’s brand and gets its name into the hands of local families. Sean started his partnership with Valpak advertising in The Blue Envelope but now uses our digital marketing services as well. Sean says he’s “definitely seen an increase with the views and the clicks over the past couple of months and looks forward to continuing that.” He “absolutely” recommends Valpak for local businesses.“The continued exposure works better for my business over direct individual mailings. [Valpak] has kept my brand name in front of loyal customers as well as new people moving into the area.” – Stephen Simon, JB Bakery
“We chose Valpak because we can tailor the coupons and the offers to local areas and we can pinpoint the areas as to where we want to send the mailings and what offers we want to make…I would recommend Valpak to other businesses because the results for the dollar that you spend are just tremendous compared to other forms of advertising.” – Mike Conte, Hannah’s Branchport Laundromat
More than just expanding your company’s visibility in the crowded world, Valpak of Southern New York will help you convert views to clicks, as well as increase calls and coupon redemptions. Our performance tracking identifies key performance indicators (KPIs) so you can focus proportionally on what works best. Our call tracking service provides answers about where your phone call leads originate, when they arrive, how they’re handled and what becomes of them. And our performance dashboard gives you easy access to all the information needed for positive ROI decision-making.
Sources: Claritas data with current year projections (compared to the average U.S. consumer). Valpak® Readership Study.
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design, SEM and social media advertising.
“We chose Valpak because we can tailor the coupons and the offers to local areas and we can pinpoint the areas as to where we want to send the mailings and what offers we want to make. As far as closer or further from the business, we do different offers and we can pinpoint where the returns are coming from. I would recommend Valpak to other businesses because the results for the dollar that you spend are just tremendous compared to other forms of advertising. It’s right there, it’s boom, customer has it in their hand that day and they go through the envelope, and they’re using it literally that day. We know the day it drops because they start coming in the door the day it drops.”
MIKE CONTE, OWNER, HANNAH’S BRANCHPORT LAUNDROMAT
Contact your Valpak of Southern New York advertising agency today for a free small business marketing consultation. We’ll walk you through how you can reach as many as 230,000 qualified households in Westchester County and surrounding communities for as little as pennies per household. You can also advertise with Valpak to millions of homes across New York in areas such as Buffalo, NYC and the Hudson Valley.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Dec. Schedule | 2023 Mail Dates | Dec. 4 2023 | Estimated In-Home Date | Dec. 7 2023 | Copy Deadline | Nov. 14 2023 | Households Reached | 230,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 3 2024 | Estimated In-Home Date | Jan. 6 2024 | Copy Deadline | Dec. 13 2023 | Households Reached | 230,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 31 2024 | Estimated In-Home Date | Feb. 3 2024 | Copy Deadline | Jan. 15 2024 | Households Reached | 230,000 |
| Feb. Schedule | 2023 Mail Dates | Feb. 28 2024 | Estimated In-Home Date | Mar. 2 2024 | Copy Deadline | Feb. 12 2024 | Households Reached | 230,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 3 2024 | Estimated In-Home Date | Apr. 6 2024 | Copy Deadline | Mar. 18 2024 | Households Reached | 230,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 24 2024 | Estimated In-Home Date | Apr. 27 2024 | Copy Deadline | Apr. 8 2024 | Households Reached | 230,000 |
| May. Schedule | 2023 Mail Dates | May. 15 2024 | Estimated In-Home Date | May. 18 2024 | Copy Deadline | Apr. 29 2024 | Households Reached | 230,000 |
| Jun. Schedule | 2023 Mail Dates | Jun. 5 2024 | Estimated In-Home Date | Jun. 8 2024 | Copy Deadline | May. 17 2024 | Households Reached | 230,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 2 2024 | Estimated In-Home Date | Jul. 5 2024 | Copy Deadline | Jun. 14 2024 | Households Reached | 230,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 31 2024 | Estimated In-Home Date | Aug. 3 2024 | Copy Deadline | Jul. 15 2024 | Households Reached | 230,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 22 2024 | Estimated In-Home Date | Aug. 26 2024 | Copy Deadline | Aug. 6 2024 | Households Reached | 230,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 16 2024 | Estimated In-Home Date | Sep. 19 2024 | Copy Deadline | Aug. 29 2024 | Households Reached | 230,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 14 2024 | Estimated In-Home Date | Oct. 17 2024 | Copy Deadline | Sep. 26 2024 | Households Reached | 230,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 4 2024 | Estimated In-Home Date | Nov. 7 2024 | Copy Deadline | Oct. 17 2024 | Households Reached | 230,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 2 2024 | Estimated In-Home Date | Dec. 5 2024 | Copy Deadline | Nov. 12 2024 | Households Reached | 230,000 |
Valpak of Southern New York helps local businesses like yours succeed. With a myriad of print and digital solutions, our consultants will work with you to achieve your sales goals. Enhance your brand, target new customers and keep existing customers coming back. Helping small businesses is our specialty, will yours be next?
Local businesses are happy they chose Valpak for their Yonkers advertising. Check out our local coupons page to see the area businesses that advertise with us, including the ones you see below:
With more than 50 years of experience in the direct mail space and close to 140 office locations, Valpak’s reach is felt throughout the country. See what some of our clients across the U.S. say about advertising with Valpak for their direct mail and digital marketing needs:
Kyle O’Gorman, Vice President of Bath Fitter, says, “The reason we chose Valpak at Bath Fitter is because, being a home improvement company, we measure our marketing based on direct response advertising, and Valpak has always been a top performer in that regard from a direct response perspective.” As a client for over 20 years, O’Gorman continues advertising with Valpak not only for the return on investment, but because, “it’s so easily recognizable now amongst our customers because we’ve done it for such a consistent basis.” Bath Fitter is one of many small businesses that benefit from targeting their customers via direct mail.
“The continued exposure works better for my business over direct individual mailings. [Valpak] has kept my brand name in front of loyal customers as well as new people moving into the area.” – Stephen Simon, JB Bakery
“We chose Valpak because we can tailor the coupons and the offers to local areas and we can pinpoint the areas as to where we want to send the mailings and what offers we want to make…I would recommend Valpak to other businesses because the results for the dollar that you spend are just tremendous compared to other forms of advertising.” – Mike Conte, Hannah’s Branchport Laundromat
The cost to advertise with Valpak in Westchester County starts as low as 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in Southern New York will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 230,000 top households in Westchester County receive Valpak each month. View the map and schedule for the area. You can also mail statewide to millions of homes in Buffalo, NYC, the Hudson Valley and more metro areas.
If you’re looking to advertise your business in Westchester County, NY on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Southern New York, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers with 32% more income and 25% more purchasing power than the U.S. average. To explore additional targeting options and direct mail formats for Westchester area businesses, visit our postcards page.
Yes! Westchester County businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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