Reach up to 150,000 Qualified Households in Lehigh Valley

Map & Schedule

Reach the Right Neighborhoods with Local Targeting

marketing and advertising in lehigh valleyConnect your business with qualified households in Allentown, Bethlehem, Whitehall, Macungie, Nazareth and nearby communities with Valpak of Lehigh Valley. Our iconic Blue Envelope of coupons works for all types of businesses, from beauty salons and shops in East Stroudsburg to auto repair shops and medical practices in Easton.

Valpak of Lehigh Valley can also help you boost your online presence. We are equipped to launch, optimize and manage a business listing linked to valpak.com. Our staff is Google Ads certified to help you leverage powerful keyword research tools more effectively.

Valpak’s print and digital advertising solutions offer you an unbeatable deal: a prestigious partnership, precise ROI tracking and a great value for your advertising spend.

Direct Mail Service in Allentown

direct mail marketing in allentown PA
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Last year alone, over 438 million Blue Envelopes were mailed to more than 38 million households throughout the country. Your Valpak marketing consultant is always on-call to answer any questions or if you need help. Just select the format that works best for you and we’ll do the rest:

  • Direct mail coupons: Our most popular and most affordable solution. Valpak direct mail coupons are mini billboards that give consumers the incentive to give your business a try. Each ad uses lean design with one offer, one image and one headline, which makes them easy for consumers to scan.
  • Circulars/flyers: A larger-print format with 2, 3 or 6 panels or 8, 12 or 16 pages for businesses that need more space for their ads. These are ideal for promoting multiple locations, a menu, product line, seasonal event or even a holiday sale. You can order extras to hand out to customers in your store.
  • Direct mail cardstock: Advertising with cardstock is the cost-effective way to reward loyalty and encourage repeat visits. Using your choice of finish and format, loyalty cards can be created with redemption tracking to ensure one-time use (when necessary).
  • Valpak neighborhood-targeted postcards: A stand-alone postcard that mails to the same high-income households as the Valpak envelope. Limited inventory available per mailing area.
  • Solo direct mail: From the mailing list to the direct mail format to the mail date, everything is customizable when you choose solo mail. Dial up your 1-to-1 marketing easily and benefit from volume-pricing savings due to Valpak’s size and scale.

Digital Advertising in the Lehigh Valley

digital marketing services in lehigh valley
Complement your direct mail campaign with digital marketing to generate even greater results, including one or more of these digital marketing solutions:

  • Web design: If you need a website, Valpak can create a beautiful, mobile-responsive one for you! If you already have a website, but it needs some updating, Valpak’s web development team will optimize your content and design. We’ll work with you to make changes as needed.
  • Business listing: An online profile on valpak.com will get you in front of more consumers, which will bring in more calls and sales. Your business will also be listed on our network of partner websites, search engines and directories.
  • Social media advertising: Valpak can help you engage with your audience on social media with ad programs that come in two forms: Reach & Offers and Reach & Leads.
  • Search engine marketing (SEM): Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of search engine results pages (SERPs). Valpak ensures each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Mobile display advertising: You want to stay on consumers’ minds. When you hyper-target your digital advertising in the Lehigh Valley using display ads, you do just that. These ads will increase brand awareness on popular websites and mobile apps and are available in both static and dynamic formats in multiple sizes.

Small Businesses in the Lehigh Valley That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Allentown, PA Check out our local coupons page to see the Lehigh Valley businesses that advertise with us.

Valpak of Lehigh Valley’s marketing consultants have helped businesses like yours grow their brand power and customer base through direct mail and digital marketing since 1998. Our reps are dedicated to helping your business achieve its sales goals.

Valpak Boosts Small Business Advertising

If you need superior proof of performance, Valpak of Lehigh Valley is ready to help with high-tech tracking tools that are right for your budget. Choose performance tracking or call tracking to accurately monitor consumer response. You’ll never be in the dark about how your advertising spend is performing.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak over the years seems to grow with the changing times of advertising in different medias, and they always offer packages and results that work. They test them. They have the fire power to research these things, and then they come to us with something that’s a good solution for it. People look forward to seeing The Blue Envelope®. They advertise so that people will open it, and look at it, and it’s consistent and something that our customers like. I’ve recommended Valpak to a lot of friends and business that I know and it’s been successful for them, and it’s always been successful for us, so I’d continue to recommend them.”

JOE MUSA, OWNER, CAMPUS WEST LIQUOR DEPOT

Mailing Areas

Contact your Valpak of Lehigh Valley advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 150,000 qualified households in Allentown and surrounding communities for as little as pennies per household.

Mailing Schedule

Oct. Schedule2021 Mail DatesOct. 7 2021Estimated In-Home DateOct. 12 2021Copy DeadlineSep. 21 2021Households Reached150,000
Nov. Schedule2021 Mail DatesNov. 4 2021Estimated In-Home DateNov. 8 2021Copy DeadlineOct. 19 2021Households Reached150,000
Dec. Schedule2021 Mail DatesDec. 1 2021Estimated In-Home DateDec. 4 2021Copy DeadlineNov. 11 2021Households Reached150,000
Jan. Schedule2021 Mail DatesJan. 6 2022Estimated In-Home DateJan. 10 2022Copy DeadlineDec. 16 2021Households Reached150,000
Feb. Schedule2021 Mail DatesFeb. 3 2022Estimated In-Home DateFeb. 7 2022Copy DeadlineJan. 18 2022Households Reached150,000
Mar. Schedule2021 Mail DatesMar. 3 2022Estimated In-Home DateMar. 7 2022Copy DeadlineFeb. 15 2022Households Reached150,000
Apr. Schedule2021 Mail DatesApr. 7 2022Estimated In-Home DateApr. 11 2022Copy DeadlineMar. 22 2022Households Reached150,000
Apr. Schedule2021 Mail DatesApr. 28 2022Estimated In-Home DateMay. 2 2022Copy DeadlineApr. 12 2022Households Reached150,000
May. Schedule2021 Mail DatesMay. 19 2022Estimated In-Home DateMay. 23 2022Copy DeadlineMay. 3 2022Households Reached150,000
Jun. Schedule2021 Mail DatesJun. 9 2022Estimated In-Home DateJun. 13 2022Copy DeadlineMay. 24 2022Households Reached150,000
Jul. Schedule2021 Mail DatesJul. 6 2022Estimated In-Home DateJul. 9 2022Copy DeadlineJun. 17 2022Households Reached150,000
Aug. Schedule2021 Mail DatesAug. 4 2022Estimated In-Home DateAug. 8 2022Copy DeadlineJul. 19 2022Households Reached150,000
Sep. Schedule2021 Mail DatesSep. 1 2022Estimated In-Home DateSep. 6 2022Copy DeadlineAug. 16 2022Households Reached150,000
Oct. Schedule2021 Mail DatesOct. 6 2022Estimated In-Home DateOct. 11 2022Copy DeadlineSep. 20 2022Households Reached150,000
Nov. Schedule2021 Mail DatesNov. 2 2022Estimated In-Home DateNov. 5 2022Copy DeadlineOct. 17 2022Households Reached150,000
Nov. Schedule2021 Mail DatesNov. 30 2022Estimated In-Home DateDec. 3 2022Copy DeadlineNov. 10 2022Households Reached150,000

Advertising With Valpak Gets Results

 

Keith Morgan, Krispy Kreme franchisee, opened his first store in 2010. He tried all types of restaurant advertising - TV, radio, internet, bus shelters - before landing on Valpak. Keith wanted an advertising vehicle that brought in enough customers to justify its costs. When he began mailing with Valpak, he saw an immediate increase in customers and continues to see a consistent return on his ad spend. Keith enjoys how easy it is to work with his local media consultant to modify his offers or rotate his mailing areas to reach new customers. He recommends you seriously consider Valpak as an advertising partner.

“Valpak provides an incentive for consumers to come and try our restaurant then keeps them coming back. I really like that Valpak is turnkey advertising...it’s easy! Valpak is great!” – Chris Richards, Owner, Greenmount Station

“Working with Valpak has helped increase business. Valpak performed better than our other marketing efforts. I continue to use Valpak not only due to results it delivers, but also the targeted distribution of the Valpak product.” - Stan Kay, Owner, Central Bark Doggy Day Care

Valpak in the Lehigh Valley FAQ

How Much Does It Cost to Advertise with Valpak in the Lehigh Valley?

The cost to advertise with Valpak in Lehigh Valley starts as low as 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Lehigh Valley area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in the Lehigh Valley and How Often?

Up to 150,000 top households in the Lehigh Valley receive Valpak each month. View the map and schedule for the area. Statewide, you can advertise to 1.48 consumers across PA in the Erie, Harrisburg, Philadelphia, Pittsburgh and Punxsutawney areas.

What Are Some of the Best Advertising Options Available in the Lehigh Valley?

If you’re looking to advertise your business in the Lehigh Valley on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in the Lehigh Valley, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in the Lehigh Valley?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in the Lehigh Valley with higher incomes and home values. To explore additional targeting options and direct mail formats for Lehigh Valley area businesses, visit our customizable postcards page.

Does Valpak in the Lehigh Valley Work?

Yes! Lehigh Valley businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.