Reach up to 150,000 Qualified Households in Lehigh Valley

Map & Schedule

Reach the Right Neighborhoods with Local Targeting

marketing and advertising in lehigh valleyConnect your business with qualified households in Allentown, Bethlehem, Whitehall, Macungie, Nazareth and nearby communities with Valpak of Lehigh Valley. Our iconic Blue Envelope of coupons works for all types of businesses, from beauty salons and shops in East Stroudsburg to auto repair shops and medical practices in Easton.

Valpak of Lehigh Valley can also help you boost your online presence. We are equipped to launch, optimize and manage a business listing linked to valpak.com. Our staff is here to help you leverage powerful keyword research tools more effectively.

Valpak’s print and digital advertising solutions offer you an unbeatable deal: a prestigious partnership, precise ROI tracking and a great value for your advertising spend.

Direct Mail Service in Allentown

direct mail marketing in allentown PA
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Last year alone, over 438 million Blue Envelopes were mailed to more than 38 million households throughout the country. Your Valpak marketing consultant is always on-call to answer any questions or if you need help. Just select the format that works best for you and we’ll do the rest:

  • Direct mail coupons: Our most popular and most affordable solution. Valpak direct mail coupons are mini billboards that give consumers the incentive to give your business a try. Each ad uses lean design with one offer, one image and one headline, which makes them easy for consumers to scan.
  • Circulars/flyers: A larger-print format with 2, 3 or 6 panels or 8, 12 or 16 pages for businesses that need more space for their ads. These are ideal for promoting multiple locations, a menu, product line, seasonal event or even a holiday sale. You can order extras to hand out to customers in your store.
  • Valpak neighborhood-targeted postcards: Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
  • 1-to-1 custom postcards: From the mailing list to the direct mail format to the mail date, everything is customizable when you choose solo mail. Dial up your 1-to-1 marketing easily and benefit from volume-pricing savings due to Valpak’s size and scale.
  • Event postcards are an automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.

Digital Advertising in the Lehigh Valley

digital marketing services in lehigh valley
Complement your direct mail campaign with digital marketing to generate even greater results, including one or more of these digital marketing solutions:

  • Web design: If you need a website, Valpak can create a beautiful, mobile-responsive one for you! If you already have a website, but it needs some updating, Valpak’s web development team will optimize your content and design. We’ll work with you to make changes as needed.
  • Business listing: An online profile on valpak.com will get you in front of more consumers, which will bring in more calls and sales. Your business will also be listed on our network of partner websites, search engines and directories.
  • Social media advertising: Valpak can help you engage with your audience on social media with targeted ads.
  • Search engine marketing (SEM): Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of search engine results pages (SERPs).
  • Mobile display advertising: You want to stay on consumers’ minds. When you hyper-target your digital advertising in the Lehigh Valley using display ads, you do just that. These ads will increase brand awareness on popular websites and mobile apps and are available in both static and dynamic formats in multiple sizes.

Small Businesses in the Lehigh Valley That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Allentown, PA Check out our local coupons page to see the Lehigh Valley businesses that advertise with us.

Valpak of Lehigh Valley’s marketing consultants have helped businesses like yours grow their brand power and customer base through direct mail and digital marketing since 1998. Our reps are dedicated to helping your business achieve its sales goals.

Valpak Boosts Small Business Advertising

If you need superior proof of performance, Valpak of Lehigh Valley is ready to help with high-tech tracking tools that are right for your budget. Choose performance tracking or call tracking to accurately monitor consumer response. You’ll never be in the dark about how your advertising spend is performing.

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design, SEM and social media advertising.

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valpak testimonial

“Valpak over the years seems to grow with the changing times of advertising in different medias, and they always offer packages and results that work. They test them. They have the fire power to research these things, and then they come to us with something that’s a good solution for it. People look forward to seeing The Blue Envelope®. They advertise so that people will open it, and look at it, and it’s consistent and something that our customers like. I’ve recommended Valpak to a lot of friends and business that I know and it’s been successful for them, and it’s always been successful for us, so I’d continue to recommend them.”

JOE MUSA, OWNER, CAMPUS WEST LIQUOR DEPOT

Mailing Areas

Contact your Valpak of Lehigh Valley advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 150,000 qualified households in Allentown and surrounding communities for as little as pennies per household.

Mailing Schedule

Nov. Schedule2022 Mail DatesNov. 30 2022Estimated In-Home DateDec. 3 2022Copy DeadlineNov. 10 2022Households Reached150,000
Jan. Schedule2022 Mail DatesJan. 5 2023Estimated In-Home DateJan. 9 2023Copy DeadlineDec. 15 2022Households Reached150,000
Feb. Schedule2022 Mail DatesFeb. 2 2023Estimated In-Home DateFeb. 6 2023Copy DeadlineJan. 17 2023Households Reached150,000
Mar. Schedule2022 Mail DatesMar. 2 2023Estimated In-Home DateMar. 6 2023Copy DeadlineFeb. 14 2023Households Reached150,000
Apr. Schedule2022 Mail DatesApr. 6 2023Estimated In-Home DateApr. 10 2023Copy DeadlineMar. 21 2023Households Reached150,000
Apr. Schedule2022 Mail DatesApr. 27 2023Estimated In-Home DateMay. 1 2023Copy DeadlineApr. 11 2023Households Reached150,000
May. Schedule2022 Mail DatesMay. 18 2023Estimated In-Home DateMay. 22 2023Copy DeadlineMay. 2 2023Households Reached150,000
Jun. Schedule2022 Mail DatesJun. 8 2023Estimated In-Home DateJun. 12 2023Copy DeadlineMay. 23 2023Households Reached150,000
Jul. Schedule2022 Mail DatesJul. 5 2023Estimated In-Home DateJul. 8 2023Copy DeadlineJun. 16 2023Households Reached150,000
Aug. Schedule2022 Mail DatesAug. 3 2023Estimated In-Home DateAug. 7 2023Copy DeadlineJul. 18 2023Households Reached150,000
Aug. Schedule2022 Mail DatesAug. 31 2023Estimated In-Home DateSep. 5 2023Copy DeadlineAug. 15 2023Households Reached150,000
Oct. Schedule2022 Mail DatesOct. 5 2023Estimated In-Home DateOct. 10 2023Copy DeadlineSep. 19 2023Households Reached150,000
Nov. Schedule2022 Mail DatesNov. 1 2023Estimated In-Home DateNov. 4 2023Copy DeadlineOct. 16 2023Households Reached150,000
Nov. Schedule2022 Mail DatesNov. 29 2023Estimated In-Home DateDec. 2 2023Copy DeadlineNov. 9 2023Households Reached150,000

Advertising With Valpak Gets Results

Keith Morgan, Krispy Kreme franchisee, opened his first store in 2010. He tried all types of restaurant advertising - TV, radio, internet, bus shelters - before landing on Valpak. Keith wanted an advertising vehicle that brought in enough customers to justify its costs. When he began mailing with Valpak, he saw an immediate increase in customers and continues to see a consistent return on his ad spend. Keith enjoys how easy it is to work with his local media consultant to modify his offers or rotate his mailing areas to reach new customers. He recommends you seriously consider Valpak as an advertising partner.

“Valpak provides an incentive for consumers to come and try our restaurant then keeps them coming back. I really like that Valpak is turnkey advertising...it’s easy! Valpak is great!” – Chris Richards, Owner, Greenmount Station

“Working with Valpak has helped increase business. Valpak performed better than our other marketing efforts. I continue to use Valpak not only due to results it delivers, but also the targeted distribution of the Valpak product.” - Stan Kay, Owner, Central Bark Doggy Day Care

Valpak in the Lehigh Valley FAQ

How Much Does It Cost to Advertise with Valpak in the Lehigh Valley?

The cost to advertise with Valpak in Lehigh Valley starts as low as 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Lehigh Valley area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in the Lehigh Valley and How Often?

Up to 150,000 top households in the Lehigh Valley receive Valpak each month. View the map and schedule for the area. Statewide, you can advertise to millions of consumers across PA in the Erie, Harrisburg, Philadelphia, Pittsburgh and Punxsutawney areas.

What Are Some of the Best Advertising Options Available in the Lehigh Valley?

If you’re looking to advertise your business in the Lehigh Valley on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in the Lehigh Valley, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in the Lehigh Valley?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers with 33% higher incomes and home values. To explore additional targeting options and direct mail formats for Lehigh Valley area businesses, visit our postcards page.

Does Valpak in the Lehigh Valley Work?

Yes! Lehigh Valley businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.