Reach Up To 70,000 Qualified Households In The Roanoke Area Each Month

Map & Schedule

Small Business Marketing in Roanoke Valley

marketing and advertising for Roanoke valleyValpak of Roanoke Valley’s shared direct mail marketing makes it affordable for your business to reach up to 70,000 households in Roanoke Valley at a fraction of the cost. We’ll design a printed piece that works best for your business initiatives and target consumers. Choose from single-panel coupons, cardstock, unique imprinting, multipanel flyers to standalone products like postcards.

Beyond The Blue Envelope®, Valpak of Roanoke Valley offers digital marketing solutions that can take your brand’s message from the mailbox to web browsers, mobile devices and social media platforms. We’re a full-service, local marketing agency that is Google Ads certified.

Call Valpak today to learn how you can reach out reliably and cost-effectively to households with 18% more income and 15% higher purchasing power in Roanoke, Salem, Vinton, Rocky Mount, Lexington, Covington, Appomattox and other Virginia cities in the valley.1

Direct Mail in Roanoke

Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 franchise offices. Whether you own a retail shop on Market Square, run a beauty salon in Hollins or manage a physician’s office in Cave Spring, your local team of Roanoke Valley advertising experts can help you choose the best format for your business, including:
direct mail marketing in Roanoke valley

  • Coupons: Single-panel inserts in our famous Blue Envelope
  • Circulars: Perfect for printing menus and flyers
  • Cardstock: Customizable options that drive consumer action
  • Valpak PlusOne™: Affordable postcards with extremely limited inventory
  • Solo direct mail: Specialty print formats to use between mailings


1. Compared to the average Roanoke consumer. Claritas data with current year projections, Sept. 2019.

Digital Marketing in the Roanoke Valley

While synonymous with direct mail, Valpak’s expertise in digital marketing is equally impressive. If you’re looking to improve your online footprint, we offer a full suite of digital advertising solutions to get the job done, including:
digital marketing services Roanoke valley

Contact your Roanoke advertising expert today to find out which products are right for your business.

Small Businesses in the Roanoke Valley That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail and digital marketing in the valley. Check out our local coupons page to see the Roanoke businesses that advertise with us, including these companies you see below:

Valpak of Roanoke Valley’s marketing consultants have years of experience helping businesses like yours grow and achieve its sales goals. But don’t just take our word for it; see what our clients say about advertising with Valpak:

“We’ve only been in this location for 8 months and I’m doing almost the same sales the other location took for three years…We do maybe 60%, 70% of our sales at night and most people use coupons, and mostly from Valpak. I do recommend Valpak because it’s different than a lot of advertising companies. Valpak always goes on time. We know when we’re going to get the kick, the hit here on the weekend. When Valpak comes out, it’s a huge difference.” –  Beshoui Botros, Owner, Crazzy Greek II

“We have more foot traffic and we received a $4,000 sale credited to Valpak. Valpak out performs our other marketing sources including the local newspaper.” – Rob Currao, Owner, Cabinet Outlet

Advertise Your Roanoke Valley Business

From auto shops to mom and pops, Valpak works for all types of businesses. We make it easy to track the ROI of your advertising spend with our performance tracking tools. Monitor phone calls, clicks and more for visual proof of performance.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“We’ve only been in this location for eight months and I’m doing almost the same sales the other location took for three years… We do maybe 60%, 70% of our sales at night and most people use coupons, and mostly from Valpak. I do recommend Valpak because it’s different than a lot of advertising companies. Valpak always goes on time. We know when we’re going to get the kick, the hit here on the weekend. When Valpak comes out, it’s a huge difference.”


Mailing Areas

Contact your Valpak of Roanoke Valley advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 70,000 qualified households in Roanoke and surrounding communities for as little as pennies per household.

Roanoke Mailing Schedule

Sep. Schedule2020 Mail DatesSep. 12 2020Estimated In-Home DateSep. 15 2020Copy DeadlineAug. 27 2020Households Reached70,000
Oct. Schedule2020 Mail DatesOct. 17 2020Estimated In-Home DateOct. 20 2020Copy DeadlineOct. 2 2020Households Reached70,000
Nov. Schedule2020 Mail DatesNov. 14 2020Estimated In-Home DateNov. 17 2020Copy DeadlineOct. 30 2020Households Reached70,000
Jan. Schedule2020 Mail DatesJan. 16 2021Estimated In-Home DateJan. 19 2021Copy DeadlineJan. 1 2021Households Reached70,000
Feb. Schedule2020 Mail DatesFeb. 13 2021Estimated In-Home DateFeb. 16 2021Copy DeadlineJan. 29 2021Households Reached70,000
Mar. Schedule2020 Mail DatesMar. 13 2021Estimated In-Home DateMar. 16 2021Copy DeadlineFeb. 26 2021Households Reached70,000
May. Schedule2020 Mail DatesMay. 15 2021Estimated In-Home DateMay. 18 2021Copy DeadlineApr. 30 2021Households Reached70,000
Jun. Schedule2020 Mail DatesJun. 12 2021Estimated In-Home DateJun. 15 2021Copy DeadlineMay. 28 2021Households Reached70,000
Aug. Schedule2020 Mail DatesAug. 14 2021Estimated In-Home DateAug. 17 2021Copy DeadlineJul. 30 2021Households Reached70,000
Sep. Schedule2020 Mail DatesSep. 11 2021Estimated In-Home DateSep. 14 2021Copy DeadlineAug. 26 2021Households Reached70,000
Nov. Schedule2020 Mail DatesNov. 13 2021Estimated In-Home DateNov. 16 2021Copy DeadlineOct. 29 2021Households Reached70,000

Valpak of Roanoke Valley is an independently owned Valpak franchise.

Video Testimonial: Color World Housepainting

Tom Hodgson, owner of Color World Housepainting, has advertised with Valpak since 1997. Tom started with direct mail advertising but decided to have Valpak handle his digital program as well, “mainly because of their infrastructure being able to handle a company our size.” He “definitely” recommends Valpak to other businesses looking to implement digital marketing into their print advertising campaigns. Tim firmly believes working with Valpak has “been a great opportunity for us to be able to utilize a larger company with a local family feel, which is what we were striving for when we chose who we would want to use for our digital program.”

Valpak in Roanoke FAQ

How Much Does It Cost to Advertise with Valpak in Roanoke?

The cost to advertise with Valpak in Roanoke starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Roanoke area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Roanoke and How Often?

Up to 70,000 top households in Roanoke and surrounding communities receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Roanoke?

If you’re looking to advertise your business in Roanoke on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Roanoke, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Roanoke?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Roanoke with 18% more income and 15% higher purchasing power than the local average. To explore additional targeting options and direct mail formats for Roanoke area businesses, visit our customizable postcards page.

Does Valpak in Roanoke Work?

Yes! Roanoke businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.