Cost Effective Advertising in Rockford

Going it alone, it might prove to be a costly expenditure to try to mail marketing materials to tens of thousands of homes in Illinois’s second largest central city. But with Valpak of Rockford behind you, the numbers make much more sense. With Valpak’s Blue Envelope® of coupons your business can reach up to 50,000 relevant households in the Rockford area – at a fraction of the price of going it alone. Partner with Valpak to send your brand message down established channels of direct mail and digital marketing solutions.

Targeted Direct Mail Marketing

As cost effective as our shared direct mail concept is, it’s also precise. Using postal routes and similar unifying geodemographics, we’ve mapped sets of 10,000 households into what we call NTAs (Neighborhood Trade Areas). Your business can target as many, or as few, of these NTAs as you’d like.

You can also choose to mail to these NTAs monthly, seasonally or rarely. And you can select from a variety of mailer formats to get your message to prospective customers, ranging from single-panel coupons and circulars, to cardstock with unique imprinting for loyalty cards and envelope cover ads.

The Valpak of Rockford team works with a range of businesses in many sectors including home improvement, automotive, restaurants, entertainment, travel, professional services and many more.

Launch Digital Marketing in Rockford

Nearly five decades later, our print solutions continue to serve well. But Valpak strives to stay abreast of emerging technologies and ahead of the curve. With most consumers starting their shopping experience online – and finishing it there in many cases – Valpak offers a full suite of digital marketing services to keep your business on the minds of consumers who have yet to make up their minds or are open to changing them.

We can deliver responsive web design, customizing a website that scales from mobile to desktop on the fly. We can also build a Business Profile Page for your company on And as a Google AdWords Premier SMB Partner, Valpak offers search engine optimization strategies to elevate the presence of your website and BPP. We can also launch pay-per-click campaigns to find and target your business’ demographic with relevant ads and social media marketing to expand your online presence.

Performance Tracking for Ad Spend

Valpak of Rockford can track your small business ROI for both your print and digital campaigns. State-of-the-art call tracking and performance dashboard tools show you:

  • Number of Calls
  • Number of Clicks
  • Quality of Calls
  • Source of Calls
  • And Much More

Local Advertising for Small Business

Find your audience in Winnebago, Ogle and Boone counties, and let Valpak of Rockford show you how to reach them more effectively with print, digital and performance tracking solutions.


Valpak of Rockford is an independently owned Valpak franchise

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