American Express Shop Small Program for Small Businesses is a Big Deal

Updated August 2018

You may be familiar with Small Business Saturday®, the day that celebrates and supports small businesses, held every year on the Saturday after Thanksgiving. If you’re not, take yourself to Main Street in Anytown, USA on November 24, 2018 to experience the day. American Express created Small Business Saturday in response to small business owners’ most-pressing need: more customers. Over the years, the day has grown into a movement that shines a light on the value independent businesses bring to their communities all year long.

Valpak® and American Express Team Up

Valpak first teamed up with American Express in 2016 to support the Shop Small® effort. After all, Valpak has been helping small businesses with effective marketing for more than 50 years. Valpak provides Shop Small-themed marketing products that promote small businesses alongside Shop Small imagery and information to increase awareness and encourage local patronage. Valpak is a proud supporter of Shop Small and Small Business Saturday, which you’ll see carried across many Valpak platforms including the website and direct mail coupons.

Today, consumers look for the Shop Small logo to know they’re supporting small businesses when they shop, dine or seek entertainment. They also trust Valpak to deliver savings on the products and services they love.

Shop Small: What’s In It For Your Business?

Regardless of whether your business accepts American Express, AmEx supports small businesses with free downloadable Shop Small marketing materials such as signage, flyers, cover photos and more for Small Business Saturday.1 But if you are a qualifying American Express Card-accepting merchant, your year-round access to free Small Business Saturday marketing support expands to include free decals and additional promotional materials.

As one of the thousands of small businesses that keep America strong, participating in Small Business Saturday could help to strengthen your presence in your local community.

Shop Small-Themed Advertising & Direct Mail From Valpak

Promote your business on Shop Small-branded coupons in the Valpak Blue Envelope mailed to thousands of homes in your community. Valpak shared direct mail has an impressive 92% open rate.2

You can also help extend the reach of your offer online with digital marketing like a microsite or search-optimized business listing page on

Marketing Your Business For Small Business Saturday 2018

With Small Business Saturday 2018 right around the corner, now is a great time to get in on Valpak’s Shop Small advertising campaigns. Just reach out to your local Valpak marketing expert to get started. And don’t forget to get ready for the big day with free downloadable marketing materials from American Express.1. 

1. While supplies last. Eligibility restrictions apply; see Terms of Participation for full details.
2.Among households that receive Valpak. 2018 Valpak® Readership Study, Research Now®, December 2018.