There are a lot of choices when it comes to advertising in Atlanta. Most may seem like good ideas, but large (and expensive) marketing tools like TV and billboards don’t always produce the best ROI. A targeted direct mail campaign, on the other hand, can produce up to a much higher response rate.
Valpak of Atlanta takes your local advertising to the next level. Our Blue Envelope reaches Atlanta households with 43% more income than the local average and hold 38% more purchasing power. Whether you own a beauty salon in Buckhead or a family-owned diner in Buford, you’ll reach up to 710,000 consumers in Atlanta, Peachtree City, Fayetteville, Flowery Branch, Lawrenceville, Duluth, Roswell, North Atlanta, Marietta, Kennesaw, Woodstock, Milton, Sandy Springs, Smyrna, Sharpsburg, Newnan and surrounding areas every month. Statewide, the Valpak envelope reaches up to 800,000 households, including Savannah and coastal Georgia.
Traditional ad agencies act as middlemen between their clients and the media, driving up costs and leaving room for error. When you choose Valpak for your marketing needs, you’re choosing a full-service advertising agency that provides direct-to-you solutions, saving you time and money. With close to 140 office locations, Valpak is recognized as the national leader in direct mail marketing.
Valpak of Atlanta is the cost-effective, one-stop shop for your business advertising. From print and digital ads to real-time tracking and analytics, we’ll manage all of your marketing under one roof. We offer:
Valpak of Atlanta has helped thousands of businesses across all types of industries drive sales and increase awareness. From retail shops to auto shops to fitness centers to medical practices, we have the industry knowledge and know-how to help your business succeed.
An impressive 9 out of 10 open rate and wide range of advertising solutions set us apart from those other direct mailers. Your local team of Atlanta advertising experts can help you choose the best format for your business:
Coupons: Single-panel inserts in our famous Blue Envelope
Circulars: Perfect for printing menus and flyers
Specialty formats: Customizable options that drive consumer action
Valpak neighborhood-targeted postcards: Standalone postcards that mail to the same top households as the Valpak envelope
Customizable postcards: Specialty print formats to use between mailings
We’re not just experts in direct mail. Valpak of Atlanta offers expertise in digital advertising too. Our digital advertising solutions are a great addition to any direct mail campaign, increasing the reach of your offer and driving more awareness for your business. We offer a full suite of digital advertising solutions:
Contact your local advertising expert today to find out which products are right for your business.
Local businesses are happy they chose to partner with Valpak for direct mail in Atlanta, GA and surrounding areas. Check out our local coupons page to see the businesses in Atlanta proper that advertise with us.
If you’re operating on a smaller marketing budget, your money is best spent elsewhere. That’s where direct mail advertising comes in. Similar to digital advertising, direct mail empowers you to target your audience by demographics and purchase behaviors. This type of detailed targeting isn’t possible with other forms of advertising.
“One of the problems that we’ve had with other types of direct mail is that they don’t work. We spend a lot of money in producing these direct mail pieces, and postage, and so on, and we get very poor response. We certainly do far better with Valpak and this has always been a reliable way of getting new patients.” – Paul Milner, Owner, Hearing Care Center
For decades, Valpak has been the leader in local advertising solutions in Atlanta and surrounding areas. Our advertising experts work with you to design and distribute your advertisement, offering a cost-effective approach to local advertising in Atlanta, Georgia. Delivered to over 39 million homes across the U.S., Valpak is the nationally recognized name in local savings and value.
Valpak direct mail produces a high ROI, which your marketing professional will go over with you so you can get the most out of your campaigns. With Valpak’s performance dashboard, you’ll know how your campaigns are doing through performance and call tracking features.
Sources: Claritas data with current year projections, February 2020 (compared to the average Atlanta consumer). Valpak® Readership Study, April 2021.
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design, SEM and social media advertising.
“One of the problems that we’ve had with other types of direct mail is that they don’t work. We spend a lot of money in producing these direct mail pieces, and postage, and so on, and we get very poor response. We certainly do far better with Valpak and this has always been a reliable way of getting new patients.”
PAUL MILNER, OWNER, HEARING CARE CENTER
Reach up to 710,000 targeted households monthly, from Alpharetta to Peach Tree City, with Valpak of Atlanta. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Atlanta advertising specialist.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Dec. Schedule | 2023 Mail Dates | Dec. 6 2023 | Estimated In-Home Date | Dec. 8 2023 | Copy Deadline | Nov. 20 2023 | Households Reached | 740,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 12 2024 | Estimated In-Home Date | Jan. 16 2024 | Copy Deadline | Dec. 27 2023 | Households Reached | 740,000 |
| Feb. Schedule | 2023 Mail Dates | Feb. 9 2024 | Estimated In-Home Date | Feb. 12 2024 | Copy Deadline | Jan. 24 2024 | Households Reached | 740,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 8 2024 | Estimated In-Home Date | Mar. 11 2024 | Copy Deadline | Feb. 21 2024 | Households Reached | 760,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 29 2024 | Estimated In-Home Date | Apr. 1 2024 | Copy Deadline | Mar. 13 2024 | Households Reached | 760,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 20 2024 | Estimated In-Home Date | Apr. 22 2024 | Copy Deadline | Apr. 4 2024 | Households Reached | 760,000 |
| May. Schedule | 2023 Mail Dates | May. 11 2024 | Estimated In-Home Date | May. 13 2024 | Copy Deadline | Apr. 25 2024 | Households Reached | 760,000 |
| Jun. Schedule | 2023 Mail Dates | Jun. 7 2024 | Estimated In-Home Date | Jun. 10 2024 | Copy Deadline | May. 22 2024 | Households Reached | 760,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 12 2024 | Estimated In-Home Date | Jul. 15 2024 | Copy Deadline | Jun. 25 2024 | Households Reached | 760,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 9 2024 | Estimated In-Home Date | Aug. 12 2024 | Copy Deadline | Jul. 24 2024 | Households Reached | 760,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 6 2024 | Estimated In-Home Date | Sep. 9 2024 | Copy Deadline | Aug. 20 2024 | Households Reached | 760,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 11 2024 | Estimated In-Home Date | Oct. 15 2024 | Copy Deadline | Sep. 25 2024 | Households Reached | 760,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 8 2024 | Estimated In-Home Date | Nov. 12 2024 | Copy Deadline | Oct. 23 2024 | Households Reached | 760,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 4 2024 | Estimated In-Home Date | Dec. 6 2024 | Copy Deadline | Nov. 14 2024 | Households Reached | 760,000 |
Valpak costs as little as 3 to 5 cents per household in Atlanta . How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Atlanta area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 710,000 top households in Atlanta, Peachtree City, Fayetteville, Flowery Branch, Lawrenceville, Duluth, Roswell, North Atlanta, Marietta, Kennesaw, Woodstock, Milton, Sandy Springs, Smyrna, Newnan and surrounding areas every month (800,000 statewide, including the Savannah area). View the Atlanta area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Atlanta. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Atlanta area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Atlanta with 43% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Atlanta area, check out our customizable postcards.
You bet it does! Your Valpak rep in Atlanta will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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