Search for direct mail services in Austin and you’ll find numerous options at your fingertips. Many local agencies promise to reach millions of homes with their direct mail services, but the truth is: if you aren’t targeting your campaigns, you’re wasting your time and money. So how do you advertise locally, without spinning your wheels?
With more than 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more.
Each month, thousands of consumers in Austin look forward to receiving the famous Blue Envelope of local savings in their mailboxes. Our targeted direct mail reaches an audience with 34% more income than the local average. They also spend 22% more on dining and 46% more on entertainment.1 Plus, our shared mail format provides a cost-effective way for businesses to reach more customers in Austin.
Advertising your local business in Austin starts with determining your target audience. Once you know who your ideal customers are, then you can decide the best way to reach them. Strategic, targeted marketing campaigns consistently produce higher returns on investments and are significantly more successful than mass marketing efforts.
Valpak of Austin provides targeted marketing products for your local business. Our tried-and-true standard coupons serve as the foundation of all of our direct mail campaigns. Take your advertising to the next level with our Solo mail solutions. Solo direct mail provides a more versatile approach to your advertising with customizable formats and delivery dates. Choosing a solo direct mail product is one of the best ways to ensure consumers receive timely ads and offers.
From small startups to large franchises, Valpak of Austin serves businesses of all sizes with a full suite of targeted direct mail marketing products:
Our local Austin marketing experts have experience in working with businesses across a multitude of industries, including:
Direct mail works for businesses in Austin and we can prove it. Our robust performance tracking tools offer insight into how consumers are responding to your marketing campaigns. Track calls, prints, online traffic and more to ensure the best ROI for your Austin direct mail campaign.
One of the most cost-effective choices for digital advertising in Austin is social media marketing. By building your online presence through social media channels, your business can reach new customers, build brand awareness and ultimately drive more foot traffic to your store.
Your customers spend a lot of time researching and shopping online. That’s why, in today’s digital age, online advertising is crucial to the success of your local business. Valpak of Austin offers digital solutions to complement your direct mail campaigns. Use our digital products to extend the reach of your offer and build business awareness:
Contact our team of Austin advertising experts today to get started on your next marketing campaign.
1. Compared to the average Austin consumer. Claritas data with current year projections, January 2019.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Reach up to 290,000 qualified households monthly in Austin, Round Rock, Georgetown, Cedar Park, Pflugerville and San Marcos with Valpak of Austin. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Austin direct mail specialist.
|Copy Deadline||Households Reached|
|May. Schedule||2019 Mail Dates||May. 16 2019||Estimated In-Home Date||May. 20 2019||Copy Deadline||Apr. 30 2019||Households Reached||290,000|
|Jun. Schedule||2019 Mail Dates||Jun. 13 2019||Estimated In-Home Date||Jun. 17 2019||Copy Deadline||May. 28 2019||Households Reached||290,000|
|Jul. Schedule||2019 Mail Dates||Jul. 18 2019||Estimated In-Home Date||Jul. 22 2019||Copy Deadline||Jul. 2 2019||Households Reached||290,000|
|Aug. Schedule||2019 Mail Dates||Aug. 15 2019||Estimated In-Home Date||Aug. 19 2019||Copy Deadline||Jul. 30 2019||Households Reached||290,000|
|Sep. Schedule||2019 Mail Dates||Sep. 12 2019||Estimated In-Home Date||Sep. 16 2019||Copy Deadline||Aug. 27 2019||Households Reached||290,000|
|Oct. Schedule||2019 Mail Dates||Oct. 17 2019||Estimated In-Home Date||Oct. 21 2019||Copy Deadline||Oct. 1 2019||Households Reached||290,000|
|Nov. Schedule||2019 Mail Dates||Nov. 14 2019||Estimated In-Home Date||Nov. 18 2019||Copy Deadline||Oct. 29 2019||Households Reached||290,000|
|Dec. Schedule||2019 Mail Dates||Dec. 7 2019||Estimated In-Home Date||Dec. 10 2019||Copy Deadline||Nov. 19 2019||Households Reached||290,000|
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