Reach up to 290,000 Households Across ATX Each Month

Map & Schedule

Targeted Direct Mail Advertising in Austin

Direct-mail-austin

Search for direct mail services in Austin and you’ll find numerous options at your fingertips. Many local agencies promise to reach millions of homes with their direct mail services, but the truth is: if you aren’t targeting your campaigns, you’re wasting your time and money. So how do you advertise locally, without spinning your wheels?

With more than 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more.

Each month, thousands of consumers in Austin look forward to receiving the famous Blue Envelope of local savings in their mailboxes. Our targeted direct mail reaches an audience with 34% more income than the local average. They also spend 22% more on dining and 46% more on entertainment.1 Plus, our shared mail format provides a cost-effective way for businesses to reach up to 290,000 customers every month in Austin and surrounding communities like Round Rock, Georgetown, Cedar Park, Pflugerville, San Marcos and more! Statewide, we mail up to 2.45 million households in cities like Dallas, Fort Worth, Houston, San Antonio and surrounding communities.

How to Advertise Locally for Your Business

coupon advertising in austin
Advertising your local business in Austin starts with determining your target audience. Once you know who your ideal customers are, then you can decide the best way to reach them. Strategic, targeted marketing campaigns consistently produce higher returns on investments and are significantly more successful than mass marketing efforts.

Valpak of Austin provides targeted marketing products for your local business. Our tried-and-true standard coupons serve as the foundation of all of our direct mail campaigns. Take your advertising to the next level with our Solo mail solutions. Solo direct mail provides a more versatile approach to your advertising with customizable formats and delivery dates. Choosing a solo direct mail product is one of the best ways to ensure consumers receive timely ads and offers.

From small startups to large franchises, Valpak of Austin serves businesses of all sizes with a full suite of targeted direct mail marketing products:

  • Coupons: High-quality inserts mailed monthly in The Blue Envelope®
  • Flyers: Large print formats to promote your best products and services
  • Cardstock: Your choice of finish and format to help your ads standout
  • Valpak PlusOne: Turnkey postcards that include creative design, artwork, lists, addressing, processing, print and postage for one low rate
  • Customizable postcards: Solo postcards delivered on your schedule to the households you choose

Our local marketing experts have experience working with businesses across a multitude of industries. So whether you own an auto repair shop in Manchaca, a salon in Cedar Park or an HVAC company in Buda, you can rest assured our consultants will help ensure your ad is reaching the consumers most like to spend money with your business.

Digital Advertising in Austin

BPP digital marketing

One of the most cost-effective choices for digital advertising in Austin is Valpak. Your customers spend a lot of time researching and shopping online. That’s why, in today’s digital age, online advertising is crucial to the success of your local business. Valpak provides digital solutions to complement your direct mail campaigns. Use our digital products to extend the reach of your offer and build business awareness:

  • Web design: Valpak can create a beautiful, mobile-responsive website or if you already have one (but it needs some updating) Valpak’s web development team will optimize your content and design. We’ll work with you to make changes as needed.
  • Business listing: An online profile on valpak.com will get you in front of more consumers, which will bring in more calls and sales. Your business will also be listed on our network of partner websites, search engines and directories.
  • Social media advertising: Valpak can help you create a company profile, post engaging content and build your fan base on Facebook and Twitter. You can then use the consumer insights from your social channels to understand your customers’ needs and cater to them.
  • Search engine marketing (SEM): Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of search engine results. Valpak ensures each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Display advertising: You want to stay on consumers’ minds. With display ads in Austin, you do just that. Target mobile devices based on their location and location behavior.

Small Businesses in Austin We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Austin, TX. Check out our local coupons page to see the Austin businesses that advertise with us, including these companies you see below:

Chicken Express in Lakeway, Texas logoMoonie's Burger House - Anderson Mill logo Austin, TXWing Daddy's in San Antonio, Texas logoKaravel Shoes in Austin/Round Rock, TX logo

Valpak marketing consultants have the experience, knowledge and know-how to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.

Ed VanderVeen, event organizer for the Texas Pinball Festival, advertises with Valpak to reach an audience of pinball vendors, collectors and hobbyists within the Frisco, TX area. He has a great relationship with his Valpak marketing consultant, crediting him with explaining the different mailing zones, how many people he could reach and when to mail for the best results. Ed is easily able to track the success of his Valpak mailing by the number of coupons redeemed at the end of the show. The Texas Pinball Festival saw a 300% return on its investment in Valpak marketing and Ed would highly recommend Valpak to any comic cons, festivals or entertainment venues. Fill out the form below to get started on your Fort Worth advertising with Valpak.

 

“Valpak gets customers in the door! They have grown in the Austin Market, and with it, so has my business. So, yes, Valpak has earned my trust and business.” – Erick Rumfield, Co-owner, Chicken Express

“You can break it down into very finite trading zones and you don’t have to spend a lot of money advertising to the whole world to reach the people who are closest to your office. When you run radio advertising or television advertising, you are talking to the whole market. With Valpak, you can talk to your neighborhood.” – Martha O’Gorman, Chief Marketing Officer, Liberty Tax Service

Valpak’s Performance Tracking

If it’s proof of performance you’re looking for, Valpak of Austin will exceed your expectations. We use high-tech tracking tools, such as performance tracking and call tracking, to analyze consumer response. Track calls, prints, online traffic and more to ensure the best ROI for your Austin direct mail campaign. Contact our team of Austin advertising experts today to get started on your next marketing campaign.

 

1. Compared to the average Austin consumer. Claritas data with current year projections, January 2019.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak gets customers in the door! They have grown in the Austin market and with it, so has my business. So, yes, Valpak has earned my trust and business. I recommend Valpak because they make it easy to advertise.”

Erick Rumfield, Co-owner, Chicken Express

Mailing Areas

Reach up to 290,000 qualified households monthly in Austin, Round Rock, Georgetown, Cedar Park, Pflugerville and San Marcos with Valpak of Austin. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Austin direct mail specialist.

Mailing Schedule

Mar. Schedule2021 Mail DatesMar. 11 2021Estimated In-Home DateMar. 15 2021Copy DeadlineFeb. 23 2021Households Reached290,000
Apr. Schedule2021 Mail DatesApr. 15 2021Estimated In-Home DateApr. 19 2021Copy DeadlineMar. 30 2021Households Reached290,000
May. Schedule2021 Mail DatesMay. 13 2021Estimated In-Home DateMay. 17 2021Copy DeadlineApr. 27 2021Households Reached290,000
Jun. Schedule2021 Mail DatesJun. 10 2021Estimated In-Home DateJun. 14 2021Copy DeadlineMay. 25 2021Households Reached290,000
Jul. Schedule2021 Mail DatesJul. 15 2021Estimated In-Home DateJul. 19 2021Copy DeadlineJun. 29 2021Households Reached290,000
Aug. Schedule2021 Mail DatesAug. 12 2021Estimated In-Home DateAug. 16 2021Copy DeadlineJul. 27 2021Households Reached290,000
Sep. Schedule2021 Mail DatesSep. 9 2021Estimated In-Home DateSep. 13 2021Copy DeadlineAug. 23 2021Households Reached290,000
Oct. Schedule2021 Mail DatesOct. 14 2021Estimated In-Home DateOct. 18 2021Copy DeadlineSep. 28 2021Households Reached290,000
Nov. Schedule2021 Mail DatesNov. 11 2021Estimated In-Home DateNov. 15 2021Copy DeadlineOct. 26 2021Households Reached290,000
Dec. Schedule2021 Mail DatesDec. 6 2021Estimated In-Home DateDec. 9 2021Copy DeadlineNov. 16 2021Households Reached290,000
Jan. Schedule2021 Mail DatesJan. 13 2022Estimated In-Home DateJan. 18 2022Copy DeadlineDec. 28 2021Households Reached290,000
Feb. Schedule2021 Mail DatesFeb. 10 2022Estimated In-Home DateFeb. 14 2022Copy DeadlineJan. 25 2022Households Reached290,000
Mar. Schedule2021 Mail DatesMar. 10 2022Estimated In-Home DateMar. 14 2022Copy DeadlineFeb. 22 2022Households Reached290,000
Apr. Schedule2021 Mail DatesApr. 14 2022Estimated In-Home DateApr. 18 2022Copy DeadlineMar. 29 2022Households Reached290,000
May. Schedule2021 Mail DatesMay. 12 2022Estimated In-Home DateMay. 16 2022Copy DeadlineApr. 26 2022Households Reached290,000
Jun. Schedule2021 Mail DatesJun. 9 2022Estimated In-Home DateJun. 13 2022Copy DeadlineMay. 24 2022Households Reached290,000
Jul. Schedule2021 Mail DatesJul. 14 2022Estimated In-Home DateJul. 18 2022Copy DeadlineJun. 28 2022Households Reached290,000
Aug. Schedule2021 Mail DatesAug. 11 2022Estimated In-Home DateAug. 15 2022Copy DeadlineJul. 26 2022Households Reached290,000
Sep. Schedule2021 Mail DatesSep. 8 2022Estimated In-Home DateSep. 12 2022Copy DeadlineAug. 22 2022Households Reached290,000
Oct. Schedule2021 Mail DatesOct. 13 2022Estimated In-Home DateOct. 17 2022Copy DeadlineSep. 27 2022Households Reached290,000
Nov. Schedule2021 Mail DatesNov. 10 2022Estimated In-Home DateNov. 14 2022Copy DeadlineOct. 25 2022Households Reached290,000
Dec. Schedule2021 Mail DatesDec. 5 2022Estimated In-Home DateDec. 8 2022Copy DeadlineNov. 15 2022Households Reached290,000

Valpak of Austin is an independently owned Valpak franchise.

Valpak Advertising Success in the Lone Star State

 
Ed VanderVeen, event organizer for the Texas Pinball Festival, advertises with Valpak to reach an audience of pinball vendors, collectors and hobbyists within the Frisco, TX area. He has a great relationship with his Valpak marketing consultant, crediting him with explaining the different mailing zones, how many people he could reach and when to mail for the best results. Ed is easily able to track the success of his Valpak mailing by the number of coupons redeemed at the end of the show. The Texas Pinball Festival saw a 300% return on its investment in Valpak marketing and Ed would highly recommend Valpak to any comic cons, festivals or entertainment venues. Fill out the form below to get started on your Fort Worth advertising with Valpak.

Valpak in Austin FAQ

How Much Does It Cost to Advertise with Valpak in Austin?

The cost to advertise with Valpak in Austin starts at 3 to 5 cents per household (2-3 cents for food-related businesses). This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Austin area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Austin and How Often?

Up to 290,000 top households in Austin and surrounding communities receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Austin?

If you’re looking to advertise your business in Austin on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Austin, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Austin?

With an open rate of 92% among households that receive it, Valpak’s return on investment is one of the most attractive for small and medium size businesses. Our Blue Envelope and PlusOne™ postcards target consumers in Austin with 34% more income than the local average. To explore additional targeting options and direct mail formats for Austin area businesses, visit our customizable postcards page.

Does Valpak in Austin Work?

Yes! Austin businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.