Reach up to 310,000 Households Across ATX Each Month

Map & Schedule

Targeted Direct Mail Advertising in Austin

Search for direct mail services in Austin and you’ll find numerous options at your fingertips. Many local agencies promise to reach millions of homes with their direct mail services, but the truth is: if you aren’t targeting your campaigns, you’re wasting your time and money. So how do you advertise locally, without spinning your wheels?

With 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more.

Each month, thousands of consumers in Austin look forward to receiving the famous Blue Envelope of local savings in their mailboxes. Our targeted direct mail reaches an audience with 35% more income than the local average. They also spend 34% more on home improvement and 21% more on entertainment.1 Plus, our shared mail format provides a cost-effective way for businesses to reach more customers in Austin.

How to Advertise Locally for Your Business

targeted direct mail services Austin
Advertising your local business in Austin starts with determining your target audience. Once you know who your ideal customers are, then you can decide the best way to reach them. Strategic, targeted marketing campaigns consistently produce higher returns on investments and are significantly more successful than mass marketing efforts.

Valpak of Austin provides targeted marketing products for your local business. Our tried-and-true standard coupons serve as the foundation of all of our direct mail campaigns. Take your advertising to the next level with our Solo mail solutions. Solo direct mail provides a more versatile approach to your advertising with customizable formats and delivery dates. Choosing a solo direct mail product is one of the best ways to ensure consumers receive timely ads and offers.

From small startups to large franchises, Valpak of Austin serves businesses of all sizes with a full suite of targeted direct mail marketing products:

  • Coupons: High-quality inserts mailed monthly in The Blue Envelope®
  • Flyers: Large print formats to promote your best products and services
  • Cardstock: Your choice of finish and format to help your ads standout
  • Solo mail: Custom direct mail campaigns delivered on your schedule

Our local Austin marketing experts have experience in working with businesses across a multitude of industries, including:

Direct mail works for businesses in Austin and we can prove it. Our robust performance tracking tools offer insight into how consumers are responding to your marketing campaigns. Track calls, prints, online traffic and more to ensure the best ROI for your Austin direct mail campaign.

Digital Advertising in Austin

Direct-mail-austin

One of the most cost-effective choices for digital advertising in Austin is social media marketing. By building your online presence through social media channels, your business can reach new customers, build brand awareness and ultimately drive more foot traffic to your store.

Your customers spend a lot of time researching and shopping online. That’s why, in today’s digital age, online advertising is crucial to the success of your local business. Valpak of Austin offers digital solutions to complement your direct mail campaigns. Use our digital products to extend the reach of your offer and build business awareness:

Contact our team of Austin advertising experts today to get started on your next marketing campaign.

1. Compared to the average U.S. consumer. Claritas data with current year projections, May 2018.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak gets customers in the door! They have grown in the Austin market and with it, so has my business. So, yes, Valpak has earned my trust and business. I recommend Valpak because they make it easy to advertise.”

Erick Rumfield, Co-owner, Chicken Express

Mailing Areas

Reach up to 290,000 qualified households monthly in Austin, Round Rock, Georgetown, Cedar Park, Pflugerville and San Marcos with Valpak of Austin. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Austin direct mail specialist.

Mailing Schedule

Dec. Schedule2018 Mail DatesDec. 8 2018Estimated In-Home DateDec. 11 2018Copy DeadlineNov. 22 2018Households Reached310,000
Jan. Schedule2018 Mail DatesJan. 17 2019Estimated In-Home DateJan. 22 2019Copy DeadlineJan. 1 2019Households Reached290,000
Feb. Schedule2018 Mail DatesFeb. 14 2019Estimated In-Home DateFeb. 19 2019Copy DeadlineJan. 29 2019Households Reached290,000
Mar. Schedule2018 Mail DatesMar. 14 2019Estimated In-Home DateMar. 18 2019Copy DeadlineFeb. 26 2019Households Reached290,000
Apr. Schedule2018 Mail DatesApr. 18 2019Estimated In-Home DateApr. 22 2019Copy DeadlineApr. 2 2019Households Reached290,000
May. Schedule2018 Mail DatesMay. 16 2019Estimated In-Home DateMay. 20 2019Copy DeadlineApr. 30 2019Households Reached290,000
Jun. Schedule2018 Mail DatesJun. 13 2019Estimated In-Home DateJun. 17 2019Copy DeadlineMay. 28 2019Households Reached290,000
Jul. Schedule2018 Mail DatesJul. 18 2019Estimated In-Home DateJul. 22 2019Copy DeadlineJul. 2 2019Households Reached290,000
Aug. Schedule2018 Mail DatesAug. 15 2019Estimated In-Home DateAug. 19 2019Copy DeadlineJul. 30 2019Households Reached290,000
Sep. Schedule2018 Mail DatesSep. 12 2019Estimated In-Home DateSep. 16 2019Copy DeadlineAug. 27 2019Households Reached290,000
Oct. Schedule2018 Mail DatesOct. 17 2019Estimated In-Home DateOct. 21 2019Copy DeadlineOct. 1 2019Households Reached290,000
Nov. Schedule2018 Mail DatesNov. 14 2019Estimated In-Home DateNov. 18 2019Copy DeadlineOct. 29 2019Households Reached290,000
Dec. Schedule2018 Mail DatesDec. 7 2019Estimated In-Home DateDec. 10 2019Copy DeadlineNov. 19 2019Households Reached290,000

Valpak of Austin is an independently owned Valpak franchise.

State Fair of Texas Direct Mail Testimonial

Jennifer Schuder, senior vice president of marketing for the State Fair of Texas, began using Valpak to drive customer retention with the fair’s season passholders. After two years of advertising, Jennifer has been especially impressed with Valpak’s enhanced targeting capabilities that enable her to target very specific ZIP codes. Valpak has been one of the fair’s top-performing media partners, and she would highly recommend Valpak to any festival or entertainment venue that is looking to drive awareness and increase attendance. Contact Valpak to see what we can do for your next Austin direct mail campaign.