Search for direct mail Austin advertising agencies and you’ll find numerous award-winning options at your fingertips. Many local marketing companies promise to reach thousands of homes with their direct mail services, but the truth is: if you aren’t targeting your campaigns, you’re wasting your time and money. So how do you create personalized marketing strategies that advertise your brand locally, without spinning your wheels?
With more than 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail marketing campaign. We understand the mailing needs of local businesses across industries. Whether you own a beauty salon in Cedar Park or a restaurant in Georgetown, Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location (top real estate), income and purchasing behaviors. You can count on our marketing experts to deliver excellent ROI with proven full-service direct mail campaigns and digital marketing solutions (PPC, social media advertising, web design and more).
Each month, thousands of consumers in Austin look forward to receiving the famous Blue Envelope of local savings in their mailboxes. Our targeted direct mail reaches an audience with 34% more income than the local average. They also spend 22% more on dining and 46% more on entertainment. Plus, our shared mail format provides a cost-effective way for businesses to reach up to almost half a million customers every month in Austin and surrounding communities like Round Rock, Georgetown, Cedar Park, Pflugerville, San Marcos and more! Statewide, we mail up to 2.45 million households in cities like Dallas, Fort Worth, Houston, San Antonio and other cities.
Advertising your local business in Austin starts with understanding your brand strategy and using it to identify and influence your target audience. Once you know who your ideal customers are, then you can decide the best way to reach them (marketing strategy). Strategic, targeted marketing campaigns consistently produce higher returns on investments and are significantly more successful than mass marketing efforts.
Almost all our products/marketing materials are printed, packaged and distributed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) uses the latest automated system advancements to produce over 16 billion direct mail ad inserts a year. This impressive output makes it possible for Valpak to pass cost savings on pricing to clients, unlike other Austin ad agencies that outsource their printed products and charge as high as 30 cents per shared mailing. With Valpak as your direct mail service provider, you pay as little as pennies per household.
Valpak’s direct mail marketing solutions for Austin businesses include:
Our local marketing agency experts have experience working with businesses across a multitude of industries. So whether you own an auto repair shop in Manchaca, a healthcare business in San Marcos or an HVAC company in Buda, you can rest assured our consultants will help ensure your ad is reaching the consumers most like to spend money with your business.
You bet we do digital marketing too! One of the most cost-effective choices for digital advertising in Austin is Valpak. Your customers spend a lot of time researching on social media and shopping online. That’s why, in today’s digital advertising age, having an online presence is crucial to the success of your local business. Valpak provides digital marketing solutions to complement your direct mail campaigns. Envision creative campaigns and use our digital products to build more business awareness and extend the reach of your offer.
Our products include:
Valpak creative services use content creation / asset best practices to bring enhanced Digital Media to guide local audiences to your business website. Eye-catching digital ads will target mobile devices based on intent, interest and location.
Local businesses are happy they chose to partner with Valpak for direct mail marketing in Round Rock, Georgetown, Cedar Park, Pflugerville, San Marcos and other Austin, TX neighborhoods. Statewide, we mail up to 2.45 million households in cities like Dallas, Fort Worth, Houston, San Antonio and surrounding areas. Check out our local coupons page to see the Austin businesses that advertise with us.
Valpak is a full-service advertising agency and our consultants are direct mail and digital marketing strategists with the experience, knowledge and know-how to help businesses like yours grow their brand footprints and customer bases with robust marketing strategies. Our reps are dedicated to helping your business achieve its sales and marketing goals.
Ed VanderVeen, event organizer for the Texas Pinball Festival, advertises with Valpak to reach an audience of pinball vendors, collectors and hobbyists within the Frisco, TX area. He has a great relationship with his Valpak marketing consultant, crediting him with explaining the different mailing zones, how many people he could reach and when to mail for the best results. Ed is easily able to track the success of his Valpak mailing by the number of coupons redeemed at the end of the show. The Texas Pinball Festival saw a 300% return on its investment in Valpak marketing and Ed would highly recommend Valpak to any comic cons, festivals or entertainment venues.
“Valpak gets customers in the door! They have grown in the Austin market, and with it, so has my business. So, yes, Valpak has earned my trust and business.” – Erick Rumfield, Co-owner, Chicken Express
“You can break it down into very finite trading zones and you don’t have to spend a lot of money advertising to the whole world to reach the people who are closest to your office. When you run radio advertising or television advertising, you are talking to the whole market. With Valpak, you can talk to your neighborhood.” – Martha O’Gorman, Chief Marketing Officer, Liberty Tax Service
If it’s proof of performance you’re looking for, Valpak’s marketing company in Austin will exceed your expectations. We use high-tech tracking tools, such as performance tracking and call tracking, to analyze consumer response. These robust (marketing services) tools enable you to measure consumer response rates for every direct mail piece/coupon offer dynamically and provide you with an easily accessed dashboard feature for monthly proof of performance to ensure the best ROI for your Austin direct mail campaign. Contact our team of Austin advertising experts today to get started on your next marketing campaign.
It’s a strong public relations move to tie your small business advertising spend to a highly recognized brand like Valpak. We’ll help you with lead generation with ads that reach the households in Austin and more nearby cities that want to do business with you!
Source: Compared to the average Austin consumer. Claritas data with current year projections, January 2019.
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak gets customers in the door! They have grown in the Austin market and with it, so has my business. So, yes, Valpak has earned my trust and business. I recommend Valpak because they make it easy to advertise.”
Erick Rumfield, Co-owner, Chicken Express
Reach up to almost half a million qualified households monthly in Austin, Round Rock, Georgetown, Cedar Park, Pflugerville and San Marcos with Valpak of Austin. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Austin direct mail specialist.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Dec. Schedule | 2023 Mail Dates | Dec. 4 2023 | Estimated In-Home Date | Dec. 7 2023 | Copy Deadline | Nov. 14 2023 | Households Reached | 310,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 11 2024 | Estimated In-Home Date | Jan. 16 2024 | Copy Deadline | Dec. 26 2023 | Households Reached | 310,000 |
| Feb. Schedule | 2023 Mail Dates | Feb. 8 2024 | Estimated In-Home Date | Feb. 12 2024 | Copy Deadline | Jan. 23 2024 | Households Reached | 310,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 7 2024 | Estimated In-Home Date | Mar. 11 2024 | Copy Deadline | Feb. 20 2024 | Households Reached | 310,000 |
| Mar. Schedule | 2023 Mail Dates | Mar. 28 2024 | Estimated In-Home Date | Apr. 1 2024 | Copy Deadline | Mar. 12 2024 | Households Reached | 310,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 18 2024 | Estimated In-Home Date | Apr. 22 2024 | Copy Deadline | Apr. 2 2024 | Households Reached | 310,000 |
| May. Schedule | 2023 Mail Dates | May. 9 2024 | Estimated In-Home Date | May. 13 2024 | Copy Deadline | Apr. 23 2024 | Households Reached | 310,000 |
| Jun. Schedule | 2023 Mail Dates | Jun. 6 2024 | Estimated In-Home Date | Jun. 10 2024 | Copy Deadline | May. 21 2024 | Households Reached | 310,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 11 2024 | Estimated In-Home Date | Jul. 15 2024 | Copy Deadline | Jun. 24 2024 | Households Reached | 310,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 8 2024 | Estimated In-Home Date | Aug. 12 2024 | Copy Deadline | Jul. 23 2024 | Households Reached | 310,000 |
| Sep. Schedule | 2023 Mail Dates | Sep. 5 2024 | Estimated In-Home Date | Sep. 9 2024 | Copy Deadline | Aug. 19 2024 | Households Reached | 310,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 10 2024 | Estimated In-Home Date | Oct. 15 2024 | Copy Deadline | Sep. 24 2024 | Households Reached | 310,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 7 2024 | Estimated In-Home Date | Nov. 12 2024 | Copy Deadline | Oct. 22 2024 | Households Reached | 310,000 |
| Dec. Schedule | 2023 Mail Dates | Dec. 2 2024 | Estimated In-Home Date | Dec. 5 2024 | Copy Deadline | Nov. 12 2024 | Households Reached | 310,000 |
The cost to advertise with Valpak in Austin starts at 3 to 5 cents per household (2-3 cents for food-related businesses). This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak marketing services consultant in the Austin area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to almost half a million top households in Austin and surrounding areas receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Austin on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Austin, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising agency can say that? Valpak’s return on investment is one of the most attractive for small and medium-size businesses. Our Blue Envelope and PlusOne postcards reach consumers in Austin with 34% more income than the local average. To explore additional targeting options and direct mail formats for Austin area businesses, visit our postcards page.
Do lizards sunbathe in the Texas desert? Yes! Austin businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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