Search for direct mail services in Austin and you’ll find numerous options at your fingertips. Many local agencies promise to reach millions of homes with their direct mail services, but the truth is: if you aren’t targeting your campaigns, you’re wasting your time and money. So how do you advertise locally, without spinning your wheels?
With more than 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more.
Each month, thousands of consumers in Austin look forward to receiving the famous Blue Envelope of local savings in their mailboxes. Our targeted direct mail reaches an audience with 34% more income than the local average. They also spend 22% more on dining and 46% more on entertainment. Plus, our shared mail format provides a cost-effective way for businesses to reach up to 290,000 customers every month in Austin and surrounding communities like Round Rock, Georgetown, Cedar Park, Pflugerville, San Marcos and more! Statewide, we mail up to 2.45 million households in cities like Dallas, Fort Worth, Houston, San Antonio and surrounding communities.
Advertising your local business in Austin starts with determining your target audience. Once you know who your ideal customers are, then you can decide the best way to reach them. Strategic, targeted marketing campaigns consistently produce higher returns on investments and are significantly more successful than mass marketing efforts.
Valpak of Austin provides targeted marketing products for your local business. Our tried-and-true standard coupons serve as the foundation of all of our direct mail campaigns. Take your advertising to the next level with our Solo mail solutions. Solo direct mail provides a more versatile approach to your advertising with customizable formats and delivery dates. Choosing a solo direct mail product is one of the best ways to ensure consumers receive timely ads and offers.
From small startups to large franchises, Valpak of Austin serves businesses of all sizes with a full suite of targeted direct mail marketing products:
Our local marketing experts have experience working with businesses across a multitude of industries. So whether you own an auto repair shop in Manchaca, a salon in Cedar Park or an HVAC company in Buda, you can rest assured our consultants will help ensure your ad is reaching the consumers most like to spend money with your business.
One of the most cost-effective choices for digital advertising in Austin is Valpak. Your customers spend a lot of time researching and shopping online. That’s why, in today’s digital age, online advertising is crucial to the success of your local business. Valpak provides digital solutions to complement your direct mail campaigns. Use our digital products to extend the reach of your offer and build business awareness:
Local businesses are happy they chose to partner with Valpak for direct mail in Austin, TX. Check out our local coupons page to see the Austin businesses that advertise with us.
Valpak marketing consultants have the experience, knowledge and know-how to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.
“Valpak gets customers in the door! They have grown in the Austin Market, and with it, so has my business. So, yes, Valpak has earned my trust and business.” – Erick Rumfield, Co-owner, Chicken Express
“You can break it down into very finite trading zones and you don’t have to spend a lot of money advertising to the whole world to reach the people who are closest to your office. When you run radio advertising or television advertising, you are talking to the whole market. With Valpak, you can talk to your neighborhood.” – Martha O’Gorman, Chief Marketing Officer, Liberty Tax Service
If it’s proof of performance you’re looking for, Valpak of Austin will exceed your expectations. We use high-tech tracking tools, such as performance tracking and call tracking, to analyze consumer response. Track calls, prints, online traffic and more to ensure the best ROI for your Austin direct mail campaign. Contact our team of Austin advertising experts today to get started on your next marketing campaign.
Source: Compared to the average Austin consumer. Claritas data with current year projections, January 2019.
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.
“Valpak gets customers in the door! They have grown in the Austin market and with it, so has my business. So, yes, Valpak has earned my trust and business. I recommend Valpak because they make it easy to advertise.”
Erick Rumfield, Co-owner, Chicken Express
Reach up to 290,000 qualified households monthly in Austin, Round Rock, Georgetown, Cedar Park, Pflugerville and San Marcos with Valpak of Austin. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Austin direct mail specialist.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Jun. Schedule | 2022 Mail Dates | Jun. 9 2022 | Estimated In-Home Date | Jun. 13 2022 | Copy Deadline | May. 24 2022 | Households Reached | 290,000 |
| Jul. Schedule | 2022 Mail Dates | Jul. 14 2022 | Estimated In-Home Date | Jul. 18 2022 | Copy Deadline | Jun. 28 2022 | Households Reached | 290,000 |
| Aug. Schedule | 2022 Mail Dates | Aug. 11 2022 | Estimated In-Home Date | Aug. 15 2022 | Copy Deadline | Jul. 26 2022 | Households Reached | 290,000 |
| Sep. Schedule | 2022 Mail Dates | Sep. 8 2022 | Estimated In-Home Date | Sep. 12 2022 | Copy Deadline | Aug. 22 2022 | Households Reached | 290,000 |
| Oct. Schedule | 2022 Mail Dates | Oct. 13 2022 | Estimated In-Home Date | Oct. 17 2022 | Copy Deadline | Sep. 27 2022 | Households Reached | 290,000 |
| Nov. Schedule | 2022 Mail Dates | Nov. 10 2022 | Estimated In-Home Date | Nov. 14 2022 | Copy Deadline | Oct. 25 2022 | Households Reached | 290,000 |
| Dec. Schedule | 2022 Mail Dates | Dec. 5 2022 | Estimated In-Home Date | Dec. 8 2022 | Copy Deadline | Nov. 15 2022 | Households Reached | 290,000 |
| Jan. Schedule | 2022 Mail Dates | Jan. 12 2023 | Estimated In-Home Date | Jan. 17 2023 | Copy Deadline | Dec. 27 2022 | Households Reached | 290,000 |
| Feb. Schedule | 2022 Mail Dates | Feb. 9 2023 | Estimated In-Home Date | Feb. 13 2023 | Copy Deadline | Jan. 24 2023 | Households Reached | 290,000 |
| Mar. Schedule | 2022 Mail Dates | Mar. 9 2023 | Estimated In-Home Date | Mar. 13 2023 | Copy Deadline | Feb. 21 2023 | Households Reached | 290,000 |
| Mar. Schedule | 2022 Mail Dates | Mar. 30 2023 | Estimated In-Home Date | Apr. 3 2023 | Copy Deadline | Mar. 14 2023 | Households Reached | 290,000 |
| Apr. Schedule | 2022 Mail Dates | Apr. 20 2023 | Estimated In-Home Date | Apr. 24 2023 | Copy Deadline | Apr. 4 2023 | Households Reached | 290,000 |
| May. Schedule | 2022 Mail Dates | May. 11 2023 | Estimated In-Home Date | May. 15 2023 | Copy Deadline | Apr. 25 2023 | Households Reached | 290,000 |
| Jun. Schedule | 2022 Mail Dates | Jun. 8 2023 | Estimated In-Home Date | Jun. 12 2023 | Copy Deadline | May. 23 2023 | Households Reached | 290,000 |
| Jul. Schedule | 2022 Mail Dates | Jul. 13 2023 | Estimated In-Home Date | Jul. 17 2023 | Copy Deadline | Jun. 26 2023 | Households Reached | 290,000 |
| Aug. Schedule | 2022 Mail Dates | Aug. 10 2023 | Estimated In-Home Date | Aug. 14 2023 | Copy Deadline | Jul. 25 2023 | Households Reached | 290,000 |
| Sep. Schedule | 2022 Mail Dates | Sep. 7 2023 | Estimated In-Home Date | Sep. 11 2023 | Copy Deadline | Aug. 21 2023 | Households Reached | 290,000 |
| Oct. Schedule | 2022 Mail Dates | Oct. 12 2023 | Estimated In-Home Date | Oct. 16 2023 | Copy Deadline | Sep. 26 2023 | Households Reached | 290,000 |
| Nov. Schedule | 2022 Mail Dates | Nov. 9 2023 | Estimated In-Home Date | Nov. 13 2023 | Copy Deadline | Oct. 24 2023 | Households Reached | 290,000 |
| Dec. Schedule | 2022 Mail Dates | Dec. 4 2023 | Estimated In-Home Date | Dec. 7 2023 | Copy Deadline | Nov. 14 2023 | Households Reached | 290,000 |
Valpak of Austin is an independently owned Valpak franchise.
The cost to advertise with Valpak in Austin starts at 3 to 5 cents per household (2-3 cents for food-related businesses). This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Austin area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 290,000 top households in Austin and surrounding communities receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Austin on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Austin, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 93% among households that receive it, Valpak’s return on investment is one of the most attractive for small and medium size businesses. Our Blue Envelope and neighborhood-targeted postcards reach consumers in Austin with 34% more income than the local average. To explore additional targeting options and direct mail formats for Austin area businesses, visit our customizable postcards page.
Yes! Austin businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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