Targeted Direct Mail Advertising in Austin
Search for direct mail services in Austin and you’ll find numerous options at your fingertips. Many local agencies promise to reach millions of homes with their direct mail services, but the truth is: if you aren’t targeting your campaigns, you’re wasting your time and money. So how do you advertise locally, without spinning your wheels?
With 50 years of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more.
Each month, thousands of consumers in Austin look forward to receiving the famous Blue Envelope of local savings in their mailboxes. Our targeted direct mail reaches an audience with 35% more income than the local average. They also spend 34% more on home improvement and 21% more on entertainment.1 Plus, our shared mail format provides a cost-effective way for businesses to reach more customers in Austin.
How to Advertise Locally for Your Business
Advertising your local business in Austin starts with determining your target audience. Once you know who your ideal customers are, then you can decide the best way to reach them. Strategic, targeted marketing campaigns consistently produce higher returns on investments and are significantly more successful than mass marketing efforts.
Valpak of Austin provides targeted marketing products for your local business. Our tried-and-true standard coupons serve as the foundation of all of our direct mail campaigns. Take your advertising to the next level with our Solo mail solutions. Solo direct mail provides a more versatile approach to your advertising with customizable formats and delivery dates. Choosing a solo direct mail product is one of the best ways to ensure consumers receive timely ads and offers.
From small startups to large franchises, Valpak of Austin serves businesses of all sizes with a full suite of targeted direct mail marketing products:
- Coupons: High-quality inserts mailed monthly in The Blue Envelope®
- Flyers: Large print formats to promote your best products and services
- Cardstock: Your choice of finish and format to help your ads standout
- Solo mail: Custom direct mail campaigns delivered on your schedule
Our local Austin marketing experts have experience in working with businesses across a multitude of industries, including:
- Automotive
- Entertainment
- Fitness
- Restaurants
- Retail
- And more!
Direct mail works for businesses in Austin and we can prove it. Our robust performance tracking tools offer insight into how consumers are responding to your marketing campaigns. Track calls, prints, online traffic and more to ensure the best ROI for your Austin direct mail campaign.
