Reach up to 110,000 Households Across Baton Rouge Each Month

Map & Schedule

A Leader in Direct Mail Marketing for the Baton Rouge Area

marketing and advertising in Baton RougeImprove your small business outreach with Valpak of Baton Rouge. Find print and digital advertising packages that give you more value for your dollar. Our direct mail coupons work for all types of businesses in Red Stick – from mom & pop diners in Prairieville to roofing companies in Central.

With Valpak direct mail, you can reach up to 110,000 households with 32% more income and 25% higher purchasing power in Baton Rouge, Denham Springs, Gonzales, Prairieville and Zachary and surrounding communities. Statewide, we mail up to 220,000 homes, including the Lafayette and New Orleans areas.

Our Baton Rouge Valpak franchise is a full-service advertising agency, so we’re also proficient in digital marketing. Our team can design a business website that meets the needs of your products and services. We can create the right mix of SEM and display advertising opportunities, to help you reach your most desirable audience.

Direct Mail Advertising in Baton Rouge

Since 1968, Valpak has operated as the national leader in direct mail with 140 office locations. Your local team of Baton Rouge advertising experts can help you choose the best format for your business:
direct mail marketing in Baton Rouge LA

  • Direct mail coupons: Our most popular and most affordable solution. Valpak direct mail coupons are mini billboards that give consumers the incentive to give your business a try. Each ad uses lean design with one offer, one image and one headline, which makes them easy for consumers to scan.
  • Circulars/flyers: A larger-print format with 2, 3 or 6 panels or 8, 12 or 16 pages for businesses that need more space for their ads. These are ideal for promoting multiple locations, a menu, product line, seasonal event or even a holiday sale. You can order extras to hand out to customers in your store.
  • Specialty formats/finishes: Advertising with cardstock is the cost-effective way to reward loyalty and encourage repeat visits. Using your choice of finish and format, loyalty cards can be created with redemption tracking to ensure one-time use (when necessary).
  • Valpak neighborhood-targeted postcards: Mailed to the same high-income households as the Valpak envelope, these turnkey postcards include creative design, artwork, lists, addressing, processing, print and postage for one low rate.
  • Solo direct mail: From the mailing list to the direct mail format to the mail date, everything is customizable when you choose solo mail. Dial up your 1-to-1 marketing easily and benefit from volume-pricing savings due to Valpak’s size and scale.


Digital Marketing in Baton Rouge

While synonymous with direct mail, Valpak’s expertise in digital marketing is equally impressive. If you’re looking to improve your online footprint, we offer a full suite of digital advertising solutions:
digital marketing services in baton rouge

  • Web design: If you need a website, Valpak can create a beautiful, mobile-responsive one for you! If you already have a website, but it needs some updating, Valpak’s web development team will optimize your content and design. We’ll work with you to make changes as needed.
  • Business listing: An online profile on will get you in front of more consumers, which will bring in more calls and sales. Your business will also be listed on our network of partner websites, search engines and directories.
  • Social media advertising: Valpak can help you create a company profile, post engaging content and build your fan base on Facebook and Twitter. You can then use the consumer insights from your social channels to understand your customers’ needs and cater to them.
  • Search engine marketing (SEM): Incorporating an SEM campaign into your digital marketing strategy will help move your business to the top of search engine results. Valpak ensures each campaign includes setup, keyword bidding, optimization and ongoing management.
  • Display advertising: You want to stay on consumers’ minds. With display ads in Baton Rouge, you do just that. Target mobile devices based on their location and location behavior.

Contact your local advertising expert today to find out which products are right for your business.

Valpak’s Performance Tracking

If it’s proof of performance you’re looking for, Valpak of Baton Rouge will exceed your expectations. We use high-tech tracking tools, such as performance tracking and call tracking, to analyze consumer response. With tools like these you will always know how your advertising spend is performing.


Source: Claritas data with current year projections, Sept. 2021 (compared to the average Baton Rouge consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design, SEM and social media advertising.

valpak testimonial

“If you are a small business like our franchisees are in the particular markets that there are in, it’s a way for you to speak directly to the people in your territory. So you can break it down into very finite trading zones and you don’t have to spend a lot of money advertising to the whole world to reach the people who are closest to your office. When you run radio advertising or television advertising, you are talking to the whole market. With Valpak you can talk to your neighborhood.”


Mailing Areas

Contact your Valpak of Baton Rouge advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 110,000 qualified households in Baton Rouge and surrounding communities for as little as pennies per household.

Mailing Schedule

Mar. Schedule2024 Mail DatesMar. 9 2024Estimated In-Home DateMar. 12 2024Copy DeadlineFeb. 22 2024Households Reached110,000
Apr. Schedule2024 Mail DatesApr. 12 2024Estimated In-Home DateApr. 15 2024Copy DeadlineMar. 27 2024Households Reached110,000
May. Schedule2024 Mail DatesMay. 11 2024Estimated In-Home DateMay. 14 2024Copy DeadlineApr. 25 2024Households Reached110,000
Jun. Schedule2024 Mail DatesJun. 8 2024Estimated In-Home DateJun. 11 2024Copy DeadlineMay. 23 2024Households Reached110,000
Jul. Schedule2024 Mail DatesJul. 13 2024Estimated In-Home DateJul. 16 2024Copy DeadlineJun. 26 2024Households Reached110,000
Aug. Schedule2024 Mail DatesAug. 10 2024Estimated In-Home DateAug. 13 2024Copy DeadlineJul. 25 2024Households Reached110,000
Sep. Schedule2024 Mail DatesSep. 7 2024Estimated In-Home DateSep. 10 2024Copy DeadlineAug. 21 2024Households Reached110,000
Oct. Schedule2024 Mail DatesOct. 12 2024Estimated In-Home DateOct. 15 2024Copy DeadlineSep. 26 2024Households Reached110,000
Nov. Schedule2024 Mail DatesNov. 9 2024Estimated In-Home DateNov. 12 2024Copy DeadlineOct. 24 2024Households Reached110,000
Dec. Schedule2024 Mail DatesDec. 3 2024Estimated In-Home DateDec. 6 2024Copy DeadlineNov. 13 2024Households Reached110,000
Jan. Schedule2024 Mail DatesJan. 11 2025Estimated In-Home DateJan. 14 2025Copy DeadlineDec. 26 2024Households Reached110,000
Feb. Schedule2024 Mail DatesFeb. 8 2025Estimated In-Home DateFeb. 11 2025Copy DeadlineJan. 23 2025Households Reached110,000
Mar. Schedule2024 Mail DatesMar. 8 2025Estimated In-Home DateMar. 11 2025Copy DeadlineFeb. 20 2025Households Reached110,000
Apr. Schedule2024 Mail DatesApr. 11 2025Estimated In-Home DateApr. 14 2025Copy DeadlineMar. 26 2025Households Reached110,000
May. Schedule2024 Mail DatesMay. 10 2025Estimated In-Home DateMay. 13 2025Copy DeadlineApr. 24 2025Households Reached110,000
Jun. Schedule2024 Mail DatesJun. 7 2025Estimated In-Home DateJun. 10 2025Copy DeadlineMay. 22 2025Households Reached110,000
Jul. Schedule2024 Mail DatesJul. 12 2025Estimated In-Home DateJul. 15 2025Copy DeadlineJun. 25 2025Households Reached110,000
Aug. Schedule2024 Mail DatesAug. 9 2025Estimated In-Home DateAug. 12 2025Copy DeadlineJul. 24 2025Households Reached110,000
Sep. Schedule2024 Mail DatesSep. 6 2025Estimated In-Home DateSep. 9 2025Copy DeadlineAug. 20 2025Households Reached110,000
Oct. Schedule2024 Mail DatesOct. 11 2025Estimated In-Home DateOct. 14 2025Copy DeadlineSep. 25 2025Households Reached110,000
Nov. Schedule2024 Mail DatesNov. 8 2025Estimated In-Home DateNov. 12 2025Copy DeadlineOct. 23 2025Households Reached110,000
Dec. Schedule2024 Mail DatesDec. 2 2025Estimated In-Home DateDec. 5 2025Copy DeadlineNov. 12 2025Households Reached110,000

Small Businesses in Baton Rouge That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Baton Rouge, LA. Check out our local coupons page to see the Baton Rouge businesses that advertise with us, including these companies you see below:

Valpak of Baton Rouge marketing consultants have the experience, knowledge and know-how to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.

SuperShine Car Wash and Champion Express Lube has advertised with Valpak for over 25 years. Owner Nick Hanson says he partnered with Valpak because “they’re a leader in the industry.” Valpak enables Nick to promote new services and include discounts, which drives new customers to his business. He says, “Our Valpak coupon gives us the ability to track our performance and see the response that we’re getting, and at the same time, lets us know that the money that we’re spending is worthwhile.” As a business owner, Nick strives to make the “best financial choices” and has seen that Valpak greatly benefits SuperShine Car Wash and Champion Express Lube. Nick “definitely” recommends Valpak and other small business owners do as well:

“Since advertising with Valpak, we see a lot of new and returning customers...We would recommend Valpak to other businesses. We only use Valpak because it works best!” – Ivy Weng, Owner, Zen Cha Café & Tea

“You can break it down into very finite trading zones and you don’t have to spend a lot of money advertising to the whole world to reach the people who are closest to your office. When you run radio advertising or television advertising, you are talking to the whole market. With Valpak, you can talk to your neighborhood.” – Martha O’Gorman, Chief Marketing Officer, Liberty Tax Service

Valpak in Baton Rouge FAQ

How Much Does It Cost to Advertise with Valpak in Baton Rouge?

Valpak typically costs 3 to 5 cents per household in Baton Rouge. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Baton Rouge area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Baton Rouge and How Often?

Valpak mails up to 110,000 top households in Baton Rouge, Central, Denham Springs, Watson, Prairieville, Gonzales and surrounding communities every month (220,000 statewide, including Acadiana and New Orleans). View the Baton Rouge area map and schedule.

What Are Some of the Best Advertising Options Available in Baton Rouge?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Baton Rouge. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Baton Rouge area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Baton Rouge?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Baton Rouge with 32% higher income and 25% higher purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Baton Rouge area, check out our customizable postcards.

Does Valpak Work in Baton Rouge?

You bet it does! Your Valpak rep in Baton Rouge will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.