With the day-to-day challenges of running a successful business in the Bay Area, marketing is often a knee-jerk reaction to poor performance rather than the year-round strategic focus it should be. To most effectively utilize your advertising budget, you need the right partner. But how do you choose? A quick internet search for “advertising agencies San Francisco Bay Area” or “top marketing agencies San Francisco” will render results for agencies and marketing firms that specialize in large brands with big pockets. What you really need is a local Bay Area marketing advocate that understands the competitive landscape of your industry and the needs of your core customers: Valpak of the Bay Area.
Valpak’s local media consultants provide best-in-class marketing solutions that span the path to purchase – from consideration to evaluation – and respond to shopper demand to help Bay Area business owners realize higher returns on ad spend. We evangelize an omnichannel approach to advertising, combining affordable direct mail with the latest in digital and social advertising to reach consumers throughout the shopper journey.
Every day, the average Bay Area, California consumer is exposed to thousands of ads. As a business owner, how do you break through the noise and ad blindness? The best way to advertise in the Bay Area is direct mail and digital marketing.
With this one-two punch method, results are tangible and trackable. Valpak of the Bay Area can help you target your best customers from the 1.3 million high-income households in Oakland, San Mateo, the Silicon Valley and surrounding communities that receive the local Blue Envelope of coupon ads each month (and the thousands more looking for your products and services online). It really is that simple. Take a look at our product offerings and contact your Bay Area advertising consultant for a free marketing analysis today.
Whether it’s a beauty shop in Oakland, a contractor in San Mateo or a fitness center in Silicon Valley, our clients are happy they chose to partner with Valpak of the Bay Area. Visit our local coupons page to see the Bay Area businesses that partner with us.
El Gato Painting has advertised with Valpak since the 1970s. Decades later, current owner Ken Slosarik continues to advertise with Valpak because it’s consistently successful in bringing new customers to the business. Using both Valpak direct mail and digital marketing, Ken has been able to grow the business substantially. One of his favorite features of the package is call tracking, which makes it easy for him to monitor the number of phone leads coming in from his advertising.
“Pottery World was using other direct mail campaigns and not having much success. We decided to try Valpak and have been really pleased with the results. In the last year, Valpak has brought in over $100,000 in revenue for the store, which has completely blown away our expectations.” — Amy Hume, Marketing Directory, Pottery World
“Valpak helps customers to come into our store, try our food, after tasting their food, they stick with us. As a business owner, I don’t have that much time to spend on finding digital in one place and then print in a different place, so Valpak made that easier for us to bring everything under the same umbrella and it will save my time.” – Sam Gouhary, Owner, Ny Pizza and Pasta
With 140 office locations, Valpak is widely recognized as the national leader in direct mail. Across California, Valpak mails to more than 4.4 million households every month in the Bay Area, Sacramento, Fresno, Los Angeles, San Diego and more metro markets.
Your Valpak of the Bay Area marketing professional will help you decide which products are the best fit for your business. With audience targeting by location, demographics, consumer potential indices and purchase power, it’s easy to meet your marketing goals without waste. And you’ll know how your advertising spend is performing at any given time with our ROI measurement capabilities:
Source: Valpak Readership Study, April 2021.
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
Valpak’s Bay Area ad agency makes it easy to advertise when and where you choose with a variety of full-service marketing solutions for every advertising budget. Reach your desired audience (up to 1.3 million households) in Oakland, San Mateo, the Silicon Valley and surrounding communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Oct. Schedule||2022 Mail Dates||Oct. 18 2022||Estimated In-Home Date||Oct. 24 2022||Copy Deadline||Oct. 3 2022||Households Reached||1,300,000|
|Nov. Schedule||2022 Mail Dates||Nov. 15 2022||Estimated In-Home Date||Nov. 21 2022||Copy Deadline||Oct. 31 2022||Households Reached||1,300,000|
|Dec. Schedule||2022 Mail Dates||Dec. 19 2022||Estimated In-Home Date||Dec. 24 2022||Copy Deadline||Dec. 2 2022||Households Reached||1,300,000|
|Jan. Schedule||2022 Mail Dates||Jan. 17 2023||Estimated In-Home Date||Jan. 23 2023||Copy Deadline||Dec. 30 2022||Households Reached||1,300,000|
|Feb. Schedule||2022 Mail Dates||Feb. 14 2023||Estimated In-Home Date||Feb. 21 2023||Copy Deadline||Jan. 30 2023||Households Reached||1,300,000|
|Mar. Schedule||2022 Mail Dates||Mar. 21 2023||Estimated In-Home Date||Mar. 27 2023||Copy Deadline||Mar. 6 2023||Households Reached||1,300,000|
|Apr. Schedule||2022 Mail Dates||Apr. 18 2023||Estimated In-Home Date||Apr. 24 2023||Copy Deadline||Apr. 3 2023||Households Reached||1,300,000|
|May. Schedule||2022 Mail Dates||May. 16 2023||Estimated In-Home Date||May. 22 2023||Copy Deadline||May. 1 2023||Households Reached||1,300,000|
|Jun. Schedule||2022 Mail Dates||Jun. 20 2023||Estimated In-Home Date||Jun. 26 2023||Copy Deadline||Jun. 5 2023||Households Reached||1,300,000|
|Jul. Schedule||2022 Mail Dates||Jul. 18 2023||Estimated In-Home Date||Jul. 24 2023||Copy Deadline||Jul. 3 2023||Households Reached||1,300,000|
|Aug. Schedule||2022 Mail Dates||Aug. 15 2023||Estimated In-Home Date||Aug. 21 2023||Copy Deadline||Jul. 31 2023||Households Reached||1,300,000|
|Sep. Schedule||2022 Mail Dates||Sep. 5 2023||Estimated In-Home Date||Sep. 11 2023||Copy Deadline||Aug. 18 2023||Households Reached||1,300,000|
|Sep. Schedule||2022 Mail Dates||Sep. 26 2023||Estimated In-Home Date||Oct. 2 2023||Copy Deadline||Sep. 11 2023||Households Reached||1,300,000|
|Oct. Schedule||2022 Mail Dates||Oct. 17 2023||Estimated In-Home Date||Oct. 23 2023||Copy Deadline||Oct. 2 2023||Households Reached||1,300,000|
|Nov. Schedule||2022 Mail Dates||Nov. 14 2023||Estimated In-Home Date||Nov. 20 2023||Copy Deadline||Oct. 30 2023||Households Reached||1,300,000|
|Dec. Schedule||2022 Mail Dates||Dec. 18 2023||Estimated In-Home Date||Dec. 23 2023||Copy Deadline||Dec. 1 2023||Households Reached||1,300,000|
The cost to advertise with Valpak in the Bay Area starts at pennies per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Bay Area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 1.3 million top households in Oakland, San Mateo and the Silicon Valley receive Valpak each month. Statewide, we mail to more than 4.4 million households, including in cities like Sacramento, Fresno, Los Angeles and San Diego. View the map and schedule for the Bay Area.
If you’re looking to advertise your business in the Bay Area on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in the Bay Area, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in the Bay Area with high incomes and home values. To explore additional targeting options and direct mail formats for Bay Area businesses, visit our customizable postcards page.
Yes! Bay Area businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
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