Reach up to 100,000 Households in Birmingham & Central Alabama Each Month

Map & Schedule

Direct Mail Services for Small Businesses

marketing and advertising in BirminghamWhether you own a hair salon in Brook Highland or run a medical practice in Mountain Brook, your business must stand out from the pack. Small business advertising solutions from Valpak of Central Alabama can help make that happen. Get in The Blue Envelope® of coupons or online with and be seen by more than half a million metro area households that enjoy our coupons. We offer a variety of direct mail solutions including standard inserts, cardstock and circulars.

Our dynamic coupon website can be linked directly to your custom business profile page. Valpak is a Google Premier Partner and our local team can help get you found on Google for the keywords that people associate with your business.

Small Business Marketing in Birmingham

Greater Birmingham is full of opportunities for small business owners. Dubbed “the new it city” for our recent tech boom, ingenuity has been rewarded with an influx of growth and prosperity to all industries – from Italian restaurants in Alabaster to home remodeling contractors in Irondale. As the region grows, it can often feel cluttered. How do you break through that noise to reach audiences looking to spend money on your product or service? Valpak of Central Alabama is the answer. We’re a full-service advertising agency right here in Birmingham that knows the area and how to help small businesses like yours thrive.

With Valpak direct mail, you can reach up to 100,000 households with 76% more income and 56% higher purchasing power1 in Birmingham, Chelsea, Vestavia Hills, Homewood, Hoover, Pelham and surrounding central Alabama communities.
central alabama direct mail marketing

Direct Mail in Birmingham

Since 1968, Valpak has been recognized as the national leader in direct mail and boasts nearly 140 office locations. Valpak is the Birmingham advertising agency with a variety of direct mail solutions to meet every business need and budget, including:

  • Ad inserts in the iconic Blue Envelope give consumers a reason to try and frequent your business.
  • Flyers and circulars for when you need more promotional messaging space.
  • Specialty formats (like cardstock) to create loyalty campaigns that encourage repeat purchases.
  • Valpak neighborhood-targeted postcards creates a mailbox moment, where your ad takes center stage at an affordable cost.
  • Customizable postcards to stay top of mind between your standard Valpak mailings.


1. Compared to the average Birmingham consumer. Claritas data with current year projections, Sept. 2019.

Digital Advertising in Birmingham

digital marketing in central alabamaComplement your direct mail campaign with digital marketing to generate even greater results, including one or more of these digital marketing solutions:

Marketing Analytics with Local Targeting

Track your ROI with precision using Valpak of Central Alabama’s consumer behavior tracking features. Choose basic call tracking or the digitally integrated performance tracking to get full, frequent and accurate reports on how your advertising spend is doing.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“I’ve been a Valpak customer since the early 2000s. Here at Chicken Kitchen, Valpak has helped continue 30 years of business. I decided to advertise with Valpak to keep some old customers coming in with great values on coupons and to attract new customers.”


Mailing Areas

Contact your Valpak of Central Alabama advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 100,000 qualified households in Birmingham and surrounding communities for as little as pennies per household.

Mailing Schedule

Oct. Schedule2021 Mail DatesOct. 15 2021Estimated In-Home DateOct. 18 2021Copy DeadlineSep. 29 2021Households Reached100,000
Nov. Schedule2021 Mail DatesNov. 12 2021Estimated In-Home DateNov. 15 2021Copy DeadlineOct. 27 2021Households Reached100,000
Dec. Schedule2021 Mail DatesDec. 6 2021Estimated In-Home DateDec. 8 2021Copy DeadlineNov. 16 2021Households Reached100,000
Jan. Schedule2021 Mail DatesJan. 14 2022Estimated In-Home DateJan. 18 2022Copy DeadlineDec. 29 2021Households Reached100,000
Feb. Schedule2021 Mail DatesFeb. 11 2022Estimated In-Home DateFeb. 14 2022Copy DeadlineJan. 26 2022Households Reached100,000
Mar. Schedule2021 Mail DatesMar. 11 2022Estimated In-Home DateMar. 14 2022Copy DeadlineFeb. 23 2022Households Reached100,000
Apr. Schedule2021 Mail DatesApr. 1 2022Estimated In-Home DateApr. 4 2022Copy DeadlineMar. 16 2022Households Reached100,000
Apr. Schedule2021 Mail DatesApr. 22 2022Estimated In-Home DateApr. 25 2022Copy DeadlineApr. 6 2022Households Reached100,000
May. Schedule2021 Mail DatesMay. 13 2022Estimated In-Home DateMay. 16 2022Copy DeadlineApr. 27 2022Households Reached100,000
Jun. Schedule2021 Mail DatesJun. 10 2022Estimated In-Home DateJun. 13 2022Copy DeadlineMay. 25 2022Households Reached100,000
Jul. Schedule2021 Mail DatesJul. 15 2022Estimated In-Home DateJul. 18 2022Copy DeadlineJun. 29 2022Households Reached100,000
Aug. Schedule2021 Mail DatesAug. 12 2022Estimated In-Home DateAug. 15 2022Copy DeadlineJul. 27 2022Households Reached100,000
Sep. Schedule2021 Mail DatesSep. 9 2022Estimated In-Home DateSep. 12 2022Copy DeadlineAug. 23 2022Households Reached100,000
Oct. Schedule2021 Mail DatesOct. 14 2022Estimated In-Home DateOct. 17 2022Copy DeadlineSep. 28 2022Households Reached100,000
Nov. Schedule2021 Mail DatesNov. 11 2022Estimated In-Home DateNov. 14 2022Copy DeadlineOct. 26 2022Households Reached100,000
Dec. Schedule2021 Mail DatesDec. 5 2022Estimated In-Home DateDec. 7 2022Copy DeadlineNov. 15 2022Households Reached100,000

Valpak of Central Alabama is an independently owned Valpak franchise.

Small Businesses in Birmingham That We Work With

Valpak of central alabama Valpak of Central Alabama marketing consultants have the experience and knowledge to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Check out our local coupons page to see the Birmingham businesses that advertise with us.

18+ Years of Advertising Success with Valpak


Jitterbug Pest Control has been a Valpak client for over 18 years. Owner Clay Bostick says The Blue Envelope® is “very identifiable” and enables him to get his name out to households who look forward to opening the Valpak envelope every month. Clay believes, “repetitive advertising is always beneficial” and recommends Valpak to other businesses because “it literally pays for itself plus some, and that’s what you’re looking for in advertising.” Clay isn’t the only long-time advertiser who continues to partner with Valpak because it works. Small business owners across the country have seen similar success – and you can too!

“Valpak gets customers in the door! I started advertising with Valpak over 10 years ago because a ‘gung-ho’ sales rep talked me into trying Valpak. I had concerns from previous, less successful trials in the direct mail advertising market. I recommend Valpak because they make it easy to advertise.” – Erick Rumfield, Co-Owner, Chicken Express

“I’ve been a Valpak customer since the early 2000s. Here at Chicken Kitchen, Valpak has helped continue 30 years of business. I decided to advertise with Valpak to keep some old customers coming in with great values on coupons and to attract new customers.” – Matthew Kascsak, Owner, Chicken Kitchen

Valpak in Birmingham FAQ

How Much Does It Cost to Advertise with Valpak in Birmingham?

Valpak costs as little as 3 to 5 cents per household in Birmingham. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Birmingham area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.

Where Does Valpak Mail in Birmingham and How Often?

Valpak mails to 100,000 top households in Birmingham, Chelsea, Vestavia Hills, Homewood, Hoover, Pelham and surrounding central Alabama communities every month. View the CITY area map and schedule.

What Are Some of the Best Advertising Options Available in Birmingham?

Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Birmingham. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Birmingham area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.

Why is Valpak the Best Way to Advertise with Direct Mail in Birmingham?

Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Birmingham with 76% more income and 56% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Birmingham area, check out our customizable postcards.

Does Valpak in Birmingham Work?

You bet it does! Your Valpak rep in Birmingham will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.