Reach up to 650,000 in Boston and the Boston Suburbs

Map & Schedule

Advertising in Boston

full-service boston advertising agency

As one of the oldest cities in the U.S., Boston lends itself to the perfect mix of historic charm and big city vibes. Known for its iconic universities, diverse neighborhoods and rich history, Beantown has become a hub of innovation and huge corporations over the years.

Large Boston advertising agencies seem to have endless options when it comes to working with big-name clients that have even bigger marketing budgets. As a small to mid-size business owner, how do you compete for attention when you’re up against million-dollar advertising budgets?

Small Business Marketing in Boston

Enter Valpak of Boston and its 40+ years of experience working with businesses at a local level.  With Valpak’s Blue Envelope, you can reach up to 650,000 targeted households monthly throughout and the surrounding suburbs (more than 1 million homes statewide including the areas of Springfield, Plymouth and Cape Cod). Compared to the average Boston consumer, Valpak targets an audience with 31% more income and 28% higher purchasing power.*

Whether you own an HVAC company in Norton, an auto repair shop in Norwood or a salon in Needham, our Boston advertising campaigns will help you reach your local target audience, at a price that makes sense for your business.

Direct Mail Advertising in Boston

direct mail marketing in boston
Don’t waste your time researching “top Boston advertising agencies” on Google. Since 1968, Valpak has operated as the national leader in direct mail with close to 140 office locations. Valpak of Boston offers full-service marketing at a fraction of the price compared to other ad agencies. Our Boston advertising experts can give you the attention and results your business deserves. Choose from these print formats as the foundation of your campaign:

Research has shown, time and time again, that a multichannel advertising approach delivers the best results. When planning your Boston advertising strategy; however, it’s important to remember that not every channel is created equal.



Extend Your Reach with Digital Marketing

tv commercial advertising no longer works

For the most-effective multichannel advertising, your time and money are better spent elsewhere. That’s why Valpak of Boston offers an entire suite of digital marketing products. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all your digital marketing needs:

Contact your local Boston, Massachusetts advertising expert today to get started on your multichannel marketing campaign.

Boston Small Businesses That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in the Greater Boston area. Check out our local coupons page to see the Boston businesses that advertise with us.

Valpak of Boston’s marketing consultants have decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Follow us on Facebook and Twitter to learn more!

“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.” – Jackie Bouley, PR Manager, All Seasons Table

“When customers get the coupons, they come in and it gives them a reason to come back if they don’t purchase that day…We would recommend Valpak.” – Natalie Phan, President, United Furniture

Track Your Campaign Performance

You’ll be hard-pressed to find another ad agency in the Boston area with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift focus if needed. Your local Boston advertising consultant will work with you every step of the way to ensure you get the best return on investment.


Source: Claritas data with current year projections, June. 2020 (compared to the average Boston consumer).

Reach Your Target Audience

Blue Envelope


Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

Postcard Advertising


From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

Digital Marketing


Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.

valpak testimonial

“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.”


Mailing Areas

Contact your Valpak of Boston advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 650,000 top households in Boston and surrounding communities for as little as pennies per household.


Aug. Schedule2022 Mail DatesAug. 3 2022Estimated In-Home DateAug. 6 2022Copy DeadlineJul. 18 2022Households Reached650,000
Aug. Schedule2022 Mail DatesAug. 31 2022Estimated In-Home DateSep. 3 2022Copy DeadlineAug. 15 2022Households Reached650,000
Oct. Schedule2022 Mail DatesOct. 5 2022Estimated In-Home DateOct. 8 2022Copy DeadlineSep. 19 2022Households Reached650,000
Nov. Schedule2022 Mail DatesNov. 2 2022Estimated In-Home DateNov. 5 2022Copy DeadlineOct. 17 2022Households Reached650,000
Nov. Schedule2022 Mail DatesNov. 29 2022Estimated In-Home DateDec. 2 2022Copy DeadlineNov. 9 2022Households Reached650,000
Jan. Schedule2022 Mail DatesJan. 4 2023Estimated In-Home DateJan. 7 2023Copy DeadlineDec. 14 2022Households Reached650,000
Feb. Schedule2022 Mail DatesFeb. 1 2023Estimated In-Home DateFeb. 4 2023Copy DeadlineJan. 16 2023Households Reached650,000
Mar. Schedule2022 Mail DatesMar. 1 2023Estimated In-Home DateMar. 4 2023Copy DeadlineFeb. 13 2023Households Reached650,000
Apr. Schedule2022 Mail DatesApr. 5 2023Estimated In-Home DateApr. 8 2023Copy DeadlineMar. 20 2023Households Reached650,000
May. Schedule2022 Mail DatesMay. 3 2023Estimated In-Home DateMay. 6 2023Copy DeadlineApr. 17 2023Households Reached650,000
May. Schedule2022 Mail DatesMay. 31 2023Estimated In-Home DateJun. 3 2023Copy DeadlineMay. 12 2023Households Reached650,000
Jul. Schedule2022 Mail DatesJul. 5 2023Estimated In-Home DateJul. 8 2023Copy DeadlineJun. 16 2023Households Reached650,000
Aug. Schedule2022 Mail DatesAug. 2 2023Estimated In-Home DateAug. 5 2023Copy DeadlineJul. 17 2023Households Reached650,000
Aug. Schedule2022 Mail DatesAug. 30 2023Estimated In-Home DateSep. 2 2023Copy DeadlineAug. 14 2023Households Reached650,000
Oct. Schedule2022 Mail DatesOct. 4 2023Estimated In-Home DateOct. 7 2023Copy DeadlineSep. 18 2023Households Reached650,000
Nov. Schedule2022 Mail DatesNov. 1 2023Estimated In-Home DateNov. 4 2023Copy DeadlineOct. 16 2023Households Reached650,000
Nov. Schedule2022 Mail DatesNov. 28 2023Estimated In-Home DateDec. 1 2023Copy DeadlineNov. 8 2023Households Reached650,000

Valpak of Boston is an independently owned Valpak franchise.

Successful Advertising with Valpak

Mercedes Benz of Buckhead has been advertising in The Blue Envelope for more than 7 years. Geoffrey Meeker, the parts and service director, says initially, they felt the digital market was too cluttered and wanted a more traditional form of advertising. Since advertising in Valpak, Mercedes Benz of Buckhead has built a stronger brand awareness by getting their name out to targeted households and reminding local consumers they’re a part of the community. Geoffrey says he’s "very, very happy with what Valpak has delivered" and recommends Valpak to businesses regularly. Your Boston-area business can see similar results. Call your local Valpak marketing rep today.

Valpak in Boston FAQ

How Much Does It Cost to Advertise with Valpak in Boston?

The cost to advertise with Valpak in Boston starts at 2 to 4 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Boston area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Boston and How Often?

Up to 650,000 of highest income single-family homes in Greater Boston and Metro West receive Valpak each month (1.01 million households across Mass, including in Cape Cod, Plymouth and Springfield). View the map and schedule for the Boston area.

What Are Some of the Best Advertising Options Available in Boston?

If you’re looking to advertise your business in Boston on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Boston, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Boston?

With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Boston with 31% more income than the local average. To explore additional targeting options and direct mail formats for Boston area businesses, visit our customizable postcards page.

Does Valpak in Boston Work?

Yes! Boston businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.

Does Valpak in Boston Offer Other Products?

Valpak in Boston has a website and mobile app and gives our clients a free business profile page. In addition, we have two different solo mail programs that help increase customer count, average transaction/job and overall sales volume.