As one of the oldest cities in the U.S., Boston lends itself to the perfect mix of historic charm and big city vibes. Known for its iconic universities, diverse neighborhoods and rich history, Beantown has become a hub of innovation and huge corporations over the years.
Large Boston advertising agencies seem to have endless options when it comes to working with big-name clients that have even bigger marketing budgets. As a small to mid-size business owner, how do you compete for attention when you’re up against million-dollar advertising budgets?
Enter Valpak of Boston and its 40+ years of experience working with businesses at a local level. With Valpak’s Blue Envelope, you can reach up to 650,000 targeted households monthly throughout and the surrounding suburbs (more than 1 million homes statewide including the areas of Springfield, Plymouth and Cape Cod). Compared to the average Boston consumer, Valpak targets an audience with 32% more income and 25% higher purchasing power.*
Whether you own an HVAC company in Norton, an auto repair shop in Norwood or a salon in Needham, our Boston advertising campaigns will help you reach your local target audience, at a price that makes sense for your business.
Don’t waste your time researching “top Boston advertising agencies” on Google. Since 1968, Valpak has operated as the national leader in direct mail with close to 140 office locations. Valpak of Boston offers full-service marketing at a fraction of the price compared to other ad agencies. Our Boston advertising experts can give you the attention and results your business deserves. Choose from these print formats as the foundation of your campaign:
Research has shown, time and time again, that a multichannel advertising approach delivers the best results. When planning your Boston advertising strategy; however, it’s important to remember that not every channel is created equal.
For the most-effective multichannel advertising, your time and money are better spent elsewhere. That’s why Valpak of Boston offers an entire suite of digital marketing products. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all your digital marketing needs:
Contact your local Boston, Massachusetts advertising expert today to get started on your multichannel marketing campaign.
Local businesses are happy they chose to partner with Valpak for direct mail in the Greater Boston area. Check out our local coupons page to see the Boston businesses that advertise with us.
Valpak of Boston’s marketing consultants have decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Follow us on Facebook and Twitter to learn more!
“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.” – Jackie Bouley, PR Manager, All Seasons Table
“When customers get the coupons, they come in and it gives them a reason to come back if they don’t purchase that day…We would recommend Valpak.” – Natalie Phan, President, United Furniture
You’ll be hard-pressed to find another ad agency in the Boston area with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift focus if needed. Your local Boston advertising consultant will work with you every step of the way to ensure you get the best return on investment.
Source: Claritas data with current year projections, June. 2020 (compared to the average Boston consumer).
BLUE ENVELOPE
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
POSTCARD ADVERTISING
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
DIGITAL MARKETING
Robust digital marketing solutions, including web design, SEM and social media advertising.
“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.”
JACKIE BOULEY, PR MANAGER, ALL SEASONS TABLE
Contact your Valpak of Boston advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 650,000 top households in Boston and surrounding communities for as little as pennies per household.
Mail Dates | Estimated In-Home Date | Copy Deadline | Households Reached | |||||
|---|---|---|---|---|---|---|---|---|
| Oct. Schedule | 2023 Mail Dates | Oct. 4 2023 | Estimated In-Home Date | Oct. 7 2023 | Copy Deadline | Sep. 18 2023 | Households Reached | 650,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 1 2023 | Estimated In-Home Date | Nov. 4 2023 | Copy Deadline | Oct. 16 2023 | Households Reached | 650,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 28 2023 | Estimated In-Home Date | Dec. 1 2023 | Copy Deadline | Nov. 8 2023 | Households Reached | 650,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 3 2024 | Estimated In-Home Date | Jan. 6 2024 | Copy Deadline | Dec. 13 2023 | Households Reached | 650,000 |
| Jan. Schedule | 2023 Mail Dates | Jan. 31 2024 | Estimated In-Home Date | Feb. 3 2024 | Copy Deadline | Jan. 15 2024 | Households Reached | 650,000 |
| Feb. Schedule | 2023 Mail Dates | Feb. 28 2024 | Estimated In-Home Date | Mar. 2 2024 | Copy Deadline | Feb. 12 2024 | Households Reached | 650,000 |
| Apr. Schedule | 2023 Mail Dates | Apr. 3 2024 | Estimated In-Home Date | Apr. 6 2024 | Copy Deadline | Mar. 18 2024 | Households Reached | 650,000 |
| May. Schedule | 2023 Mail Dates | May. 1 2024 | Estimated In-Home Date | May. 4 2024 | Copy Deadline | Apr. 15 2024 | Households Reached | 650,000 |
| May. Schedule | 2023 Mail Dates | May. 29 2024 | Estimated In-Home Date | Jun. 1 2024 | Copy Deadline | May. 10 2024 | Households Reached | 650,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 2 2024 | Estimated In-Home Date | Jul. 5 2024 | Copy Deadline | Jun. 14 2024 | Households Reached | 650,000 |
| Jul. Schedule | 2023 Mail Dates | Jul. 31 2024 | Estimated In-Home Date | Aug. 3 2024 | Copy Deadline | Jul. 15 2024 | Households Reached | 650,000 |
| Aug. Schedule | 2023 Mail Dates | Aug. 28 2024 | Estimated In-Home Date | Aug. 31 2024 | Copy Deadline | Aug. 12 2024 | Households Reached | 650,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 2 2024 | Estimated In-Home Date | Oct. 5 2024 | Copy Deadline | Sep. 16 2024 | Households Reached | 650,000 |
| Oct. Schedule | 2023 Mail Dates | Oct. 30 2024 | Estimated In-Home Date | Nov. 2 2024 | Copy Deadline | Oct. 14 2024 | Households Reached | 650,000 |
| Nov. Schedule | 2023 Mail Dates | Nov. 26 2024 | Estimated In-Home Date | Nov. 30 2024 | Copy Deadline | Nov. 8 2024 | Households Reached | 650,000 |
Valpak of Boston is an independently owned Valpak franchise.
Mercedes Benz of Buckhead has been advertising in The Blue Envelope for more than 7 years. Geoffrey Meeker, the parts and service director, says initially, they felt the digital market was too cluttered and wanted a more traditional form of advertising. Since advertising in Valpak, Mercedes Benz of Buckhead has built a stronger brand awareness by getting their name out to targeted households and reminding local consumers they’re a part of the community. Geoffrey says he’s "very, very happy with what Valpak has delivered" and recommends Valpak to businesses regularly. Your Boston-area business can see similar results. Call your local Valpak marketing rep today.
The cost to advertise with Valpak in Boston starts at 2 to 4 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Boston area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 650,000 of highest income single-family homes in Greater Boston and Metro West receive Valpak each month (1.01 million households across Mass, including in Cape Cod, Plymouth and Springfield). View the map and schedule for the Boston area.
If you’re looking to advertise your business in Boston on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Boston, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Boston with 31% more income than the local average. To explore additional targeting options and direct mail formats for Boston area businesses, visit our customizable postcards page.
Yes! Boston businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
Valpak in Boston has a website and mobile app and gives our clients a free business profile page. In addition, we have two different solo mail programs that help increase customer count, average transaction/job and overall sales volume.
© 2023 All Rights Reserved