Reach up to 650,000 in Boston and the Boston Suburbs

Map & Schedule

Advertising Agencies in Boston

full-service boston advertising agencyAs one of the oldest cities in the U.S., Boston lends itself to the perfect mix of historic charm and big city vibes. Known for its iconic universities, diverse neighborhoods and rich history, Beantown has become a hub of innovation and huge corporations over the years. Large Boston advertising agencies seem to have endless options when it comes to working with big-name clients that have even bigger marketing budgets. As a small to mid-size business owner, how do you compete for attention when you’re up against million-dollar advertising budgets?

Enter Valpak of Boston and its 40+ years of experience working with businesses at a local level.  With Valpak’s Blue Envelope, you can reach up to 650,000 targeted households monthly throughout Boston and the surrounding suburbs. Compared to the average Boston consumer, Valpak targets an audience with 31% more income that spends 20% more on dining and 41% more on entertainment. Our personalized Boston advertising campaigns will help you reach your local target audience, at a price that makes sense for your business.

Full-Service Marketing for Small Businesses

Don’t waste your time researching “top Boston advertising agencies” on Google. Valpak of Boston offers full-service marketing at a fraction of the price compared to other ad agencies. Our Boston advertising experts can give you the attention and results your business deserves. Choose from these print formats as the foundation of your campaign:

  • Coupons: Standard inserts designed by our in-house creative team
  • Flyers: More ad space to promote full lists of products and services
  • Cardstock: Premium ads to incite action and drive retention
  • Solo mail: Mailed on your schedule to promote timely events and offers

You’ll be hard-pressed to find another ad agency in the Boston area with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift focus if needed. Your local Boston advertising consultant will work with you every step of the way to ensure you get the best return on investment.

Multichannel Advertising in Boston

radio advertising no longer worksResearch has shown, time and time again, that a multichannel advertising approach delivers the best results. When planning your Boston advertising strategy; however, it’s important to remember that not every channel is created equal.

In the past, traditional radio and TV advertising produced the best results for businesses in the Boston area. Changes in the way consumers digest these mediums is drastically diminishing the effectiveness of these ads. Radio streaming services like Spotify and Pandora are growing increasingly popular and each platform enables consumers to pay more for commercial-free listening. Many households are also cutting cable and turning to streaming services like Netflix and Hulu. Among households that still have cable, 53% use a DVR for fast-forwarding during commercial breaks.

tv commercial advertising no longer worksFor the most-effective multichannel advertising, your time and money are better spent elsewhere. That’s why Valpak of Boston offers an entire suite of digital marketing products. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all of your digital marketing needs:

Contact your local Boston, Massachusetts advertising expert today to get started on your multichannel marketing campaign.

“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.” – Jackie Bouley, PR Manager, All Seasons Table




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.”


Mailing Areas

Reach 650,000 targeted households monthly in Boston, Newton, Brookline and Chestnut Hill with Valpak of Boston. Shaded areas on the map below denote a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Boston advertising consultant.


Jun. Schedule2020 Mail DatesJun. 12 2020Estimated In-Home DateJun. 15 2020Copy DeadlineMay. 27 2020Households Reached650,000
Jul. Schedule2020 Mail DatesJul. 8 2020Estimated In-Home DateJul. 11 2020Copy DeadlineJun. 19 2020Households Reached650,000
Aug. Schedule2020 Mail DatesAug. 5 2020Estimated In-Home DateAug. 8 2020Copy DeadlineJul. 20 2020Households Reached650,000
Sep. Schedule2020 Mail DatesSep. 2 2020Estimated In-Home DateSep. 5 2020Copy DeadlineAug. 17 2020Households Reached650,000
Oct. Schedule2020 Mail DatesOct. 7 2020Estimated In-Home DateOct. 10 2020Copy DeadlineSep. 21 2020Households Reached650,000
Nov. Schedule2020 Mail DatesNov. 4 2020Estimated In-Home DateNov. 7 2020Copy DeadlineOct. 19 2020Households Reached650,000
Dec. Schedule2020 Mail DatesDec. 1 2020Estimated In-Home DateDec. 4 2020Copy DeadlineNov. 11 2020Households Reached650,000
Jan. Schedule2020 Mail DatesJan. 6 2021Estimated In-Home DateJan. 9 2021Copy DeadlineDec. 16 2020Households Reached650,000
Feb. Schedule2020 Mail DatesFeb. 3 2021Estimated In-Home DateFeb. 6 2021Copy DeadlineJan. 18 2021Households Reached650,000
Mar. Schedule2020 Mail DatesMar. 3 2021Estimated In-Home DateMar. 6 2021Copy DeadlineFeb. 15 2021Households Reached650,000
Apr. Schedule2020 Mail DatesApr. 7 2021Estimated In-Home DateApr. 10 2021Copy DeadlineMar. 22 2021Households Reached650,000
May. Schedule2020 Mail DatesMay. 5 2021Estimated In-Home DateMay. 8 2021Copy DeadlineApr. 19 2021Households Reached650,000
Jun. Schedule2020 Mail DatesJun. 2 2021Estimated In-Home DateJun. 5 2021Copy DeadlineMay. 14 2021Households Reached650,000
Jul. Schedule2020 Mail DatesJul. 7 2021Estimated In-Home DateJul. 10 2021Copy DeadlineJun. 18 2021Households Reached650,000
Aug. Schedule2020 Mail DatesAug. 4 2021Estimated In-Home DateAug. 7 2021Copy DeadlineJul. 19 2021Households Reached650,000
Sep. Schedule2020 Mail DatesSep. 1 2021Estimated In-Home DateSep. 4 2021Copy DeadlineAug. 16 2021Households Reached650,000
Oct. Schedule2020 Mail DatesOct. 6 2021Estimated In-Home DateOct. 9 2021Copy DeadlineSep. 20 2021Households Reached650,000
Nov. Schedule2020 Mail DatesNov. 3 2021Estimated In-Home DateNov. 6 2021Copy DeadlineOct. 18 2021Households Reached650,000
Nov. Schedule2020 Mail DatesNov. 30 2021Estimated In-Home DateDec. 3 2021Copy DeadlineNov. 10 2021Households Reached650,000

Valpak of Boston is an independently owned Valpak franchise.

Video Testimonial: Meineke Car Care Center

Meineke Car Care Center has been advertising with Valpak for over eight years. Rebecca Hutchings, the service manager, says Valpak resonates with households in their community that want to support local businesses and trust Valpak's brand name. By targeting local homes with higher incomes, Meineke has been able to increase its average repair order income greatly. Meineke also uses Valpak to target past customers with timely service promotions related to their automotive needs. Rebecca would highly recommend Valpak to any local business looking to grow.

Valpak in Boston FAQ

How Much Does It Cost to Advertise with Valpak in Boston?

The cost to advertise with Valpak in Boston starts at 2 to 4 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Boston area will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in Boston and How Often?

Up to 650,000 of highest income single-family homes in Greater Boston and Metro West receive Valpak each month. View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in Boston?

If you’re looking to advertise your business in Boston on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Boston, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in Boston?

With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Boston with 31% more income than the local average. To explore additional targeting options and direct mail formats for Boston area businesses, visit our customizable postcards page.

Does Valpak in Boston Work?

Yes! Boston businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.

Does Valpak in Boston Offer Other Products?

Valpak in Boston has a website and mobile app and gives our clients a free business profile page. In addition, we have two different solo mail programs that help increase customer count, average transaction/job and overall sales volume.