As one of the oldest cities in the U.S., Boston lends itself to the perfect mix of historic charm and big city vibes. Known for its iconic universities, diverse neighborhoods and rich history, Beantown has become a hub of innovation and huge corporations over the years. Large Boston advertising agencies seem to have endless options when it comes to working with big-name clients that have even bigger marketing budgets. As a small to mid-size business owner, how do you compete for attention when you’re up against million-dollar advertising budgets?
Enter Valpak of Boston and its 40+ years of experience working with businesses at a local level. With Valpak’s Blue Envelope, you can reach up to 650,000 targeted households monthly throughout Boston and the surrounding suburbs. Compared to the average Boston consumer, Valpak targets an audience with 31% more income that spends 20% more on dining and 41% more on entertainment. Our personalized Boston advertising campaigns will help you reach your local target audience, at a price that makes sense for your business.
Don’t waste your time researching “top Boston advertising agencies” on Google. Valpak of Boston offers full-service marketing at a fraction of the price compared to other ad agencies. Our Boston advertising experts can give you the attention and results your business deserves. Choose from these print formats as the foundation of your campaign:
You’ll be hard-pressed to find another ad agency in the Boston area with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift focus if needed. Your local Boston advertising consultant will work with you every step of the way to ensure you get the best return on investment.
Research has shown, time and time again, that a multichannel advertising approach delivers the best results. When planning your Boston advertising strategy; however, it’s important to remember that not every channel is created equal.
In the past, traditional radio and TV advertising produced the best results for businesses in the Boston area. Changes in the way consumers digest these mediums is drastically diminishing the effectiveness of these ads. Radio streaming services like Spotify and Pandora are growing increasingly popular and each platform enables consumers to pay more for commercial-free listening. Many households are also cutting cable and turning to streaming services like Netflix and Hulu. Among households that still have cable, 53% use a DVR for fast-forwarding during commercial breaks.
For the most-effective multichannel advertising, your time and money are better spent elsewhere. That’s why Valpak of Boston offers an entire suite of digital marketing products. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all of your digital marketing needs:
Contact your local Boston, Massachusetts advertising expert today to get started on your multichannel marketing campaign.
“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.” – Jackie Bouley, PR Manager, All Seasons Table
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“As a consumer, I always thought that if you were in Valpak, your business was hurting and you needed to advertise it for some reason. After working here for the time that I have in the capacity that I have, I see the positive impact it has on the business and on the community because there are so many great offers in there. I would recommend Valpak to any business; especially even a new business because I see the positive impact it has on this business.”
JACKIE BOULEY, PR MANAGER, ALL SEASONS TABLE
Reach 650,000 targeted households monthly in Boston, Newton, Brookline and Chestnut Hill with Valpak of Boston. Shaded areas on the map below denote a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Boston advertising consultant.
|Copy Deadline||Households Reached|
|Jun. Schedule||2020 Mail Dates||Jun. 12 2020||Estimated In-Home Date||Jun. 15 2020||Copy Deadline||May. 27 2020||Households Reached||650,000|
|Jul. Schedule||2020 Mail Dates||Jul. 8 2020||Estimated In-Home Date||Jul. 11 2020||Copy Deadline||Jun. 19 2020||Households Reached||650,000|
|Aug. Schedule||2020 Mail Dates||Aug. 5 2020||Estimated In-Home Date||Aug. 8 2020||Copy Deadline||Jul. 20 2020||Households Reached||650,000|
|Sep. Schedule||2020 Mail Dates||Sep. 2 2020||Estimated In-Home Date||Sep. 5 2020||Copy Deadline||Aug. 17 2020||Households Reached||650,000|
|Oct. Schedule||2020 Mail Dates||Oct. 7 2020||Estimated In-Home Date||Oct. 10 2020||Copy Deadline||Sep. 21 2020||Households Reached||650,000|
|Nov. Schedule||2020 Mail Dates||Nov. 4 2020||Estimated In-Home Date||Nov. 7 2020||Copy Deadline||Oct. 19 2020||Households Reached||650,000|
|Dec. Schedule||2020 Mail Dates||Dec. 1 2020||Estimated In-Home Date||Dec. 4 2020||Copy Deadline||Nov. 11 2020||Households Reached||650,000|
|Jan. Schedule||2020 Mail Dates||Jan. 6 2021||Estimated In-Home Date||Jan. 9 2021||Copy Deadline||Dec. 16 2020||Households Reached||650,000|
|Feb. Schedule||2020 Mail Dates||Feb. 3 2021||Estimated In-Home Date||Feb. 6 2021||Copy Deadline||Jan. 18 2021||Households Reached||650,000|
|Mar. Schedule||2020 Mail Dates||Mar. 3 2021||Estimated In-Home Date||Mar. 6 2021||Copy Deadline||Feb. 15 2021||Households Reached||650,000|
|Apr. Schedule||2020 Mail Dates||Apr. 7 2021||Estimated In-Home Date||Apr. 10 2021||Copy Deadline||Mar. 22 2021||Households Reached||650,000|
|May. Schedule||2020 Mail Dates||May. 5 2021||Estimated In-Home Date||May. 8 2021||Copy Deadline||Apr. 19 2021||Households Reached||650,000|
|Jun. Schedule||2020 Mail Dates||Jun. 2 2021||Estimated In-Home Date||Jun. 5 2021||Copy Deadline||May. 14 2021||Households Reached||650,000|
|Jul. Schedule||2020 Mail Dates||Jul. 7 2021||Estimated In-Home Date||Jul. 10 2021||Copy Deadline||Jun. 18 2021||Households Reached||650,000|
|Aug. Schedule||2020 Mail Dates||Aug. 4 2021||Estimated In-Home Date||Aug. 7 2021||Copy Deadline||Jul. 19 2021||Households Reached||650,000|
|Sep. Schedule||2020 Mail Dates||Sep. 1 2021||Estimated In-Home Date||Sep. 4 2021||Copy Deadline||Aug. 16 2021||Households Reached||650,000|
|Oct. Schedule||2020 Mail Dates||Oct. 6 2021||Estimated In-Home Date||Oct. 9 2021||Copy Deadline||Sep. 20 2021||Households Reached||650,000|
|Nov. Schedule||2020 Mail Dates||Nov. 3 2021||Estimated In-Home Date||Nov. 6 2021||Copy Deadline||Oct. 18 2021||Households Reached||650,000|
|Nov. Schedule||2020 Mail Dates||Nov. 30 2021||Estimated In-Home Date||Dec. 3 2021||Copy Deadline||Nov. 10 2021||Households Reached||650,000|
Valpak of Boston is an independently owned Valpak franchise.
The cost to advertise with Valpak in Boston starts at 2 to 4 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Boston area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Up to 650,000 of highest income single-family homes in Greater Boston and Metro West receive Valpak each month. View the map and schedule for the area.
If you’re looking to advertise your business in Boston on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Boston, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
With an open rate of 92% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and PlusOne™ postcards target consumers in Boston with 31% more income than the local average. To explore additional targeting options and direct mail formats for Boston area businesses, visit our customizable postcards page.
Yes! Boston businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.
Valpak in Boston has a website and mobile app and gives our clients a free business profile page. In addition, we have two different solo mail programs that help increase customer count, average transaction/job and overall sales volume.
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