Reach up to 700,000 Qualified Households in Central Jersey Each Month

Map & Schedule

Advertising in New Brunswick, NJ

You started a business in New Brunswick, NJ because you’re passionate about all the great things Central Jersey has to offer. From Rutgers University and the ethnically diverse neighborhoods of New Brunswick to the world-renowned health care institutions and breathtaking parks and conservation areas, there’s truly something for everyone in Middlesex County. That’s why, when it comes to advertising, many local businesses begin by reaching out to advertising agencies. It’s better to work with an advertiser that knows and understands the ins and outs of New Brunswick like you do. Valpak of Central Jersey is the better New Brunswick advertising agency choice for improving your business.

Each month, our famous Blue Envelope is mailed to 700,000 high-income households in Central Jersey. No matter what size business or budget, Valpak of Central Jersey has the advertising solutions to help you reach your goals. New Brunswick, NJ businesses choose Valpak to help them:

  • Build community awareness
  • Target the best potential customers in New Brunswick
  • Get new customers and increase sales
  • Entice loyal customers to keep them coming back
  • Achieve the best return on your marketing investment

With 50 years of advertising experience, we help businesses in Monmouth, Middlesex, Mercer, Somerset, Hunterdon and Warren counties reach their best customers. Our team of New Brunswick, NJ advertising experts live and work in Central Jersey, giving them first-hand experience into which advertising solutions work for local businesses.

Is Newspaper Advertising in New Brunswick, NJ Right for You?

There are 22 million customers with $800 billion in spending power in Central Jersey. The fact is though, not every one of those customers is a good fit for your business. So how can you be sure you’re reaching the ones that are?

Placing a classified ad in the Courier News is relatively inexpensive, but this type of mass marketing usually fails to produce a strong response. Valpak offers a targeted marketing approach, enabling you to reach the right customers at the right time. Our shared envelope space makes advertising in New Brunswick affordable and effective. If you’re still on the fence about newspaper vs. direct mail, here are some points to consider:

  1. Targeting: Valpak can target your audience based on geography, demographics, behavior and buying power. Newspapers don’t have this capability.
  2. Life Span: 63% of Valpak households keep their coupons for one month or longer.1 Newspapers are typically thrown out after a day.
  3. Quality: Valpak ads are printed in full color on glossy paper. Newspaper ads are typically printed on coarse paper and in black and white.
  4. Readership: 9 in 10 households open and look through the Blue Envelope each month.1 Newspaper readership has declined in recent years.

Valpak of Central Jersey offers a wide variety of print and digital products, including:

Contact your New Brunswick, NJ advertising expert and see what Valpak can do for your business.

Advertising and Direct Mail Throughout New Jersey State

Depending on where you are in the state of New Jersey, there is a Valpak office available to help improve your business:

1. Among households that recall receiving Valpak. 2018 Valpak® Readership Study, Research Now®, May 2018.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak has made a positive impact because now my customers look for the Valpak coupon and come in with it, so it’s created a clientele every year. We’re a seasonal business and we require people to come in on a regular basis once we open and that helps. Valpak is very effective in providing us with proofs and also with good service on handling any questions we might have.”


Mailing Areas

For specific dates and coverage, contact your Valpak of Central Jersey representative.

Mailing Schedule

Dec. Schedule2018 Mail DatesDec. 5 2018Estimated In-Home DateDec. 8 2018Copy DeadlineNov. 19 2018Households Reached700,000
Jan. Schedule2018 Mail DatesJan. 11 2019Estimated In-Home DateJan. 14 2019Copy DeadlineDec. 26 2018Households Reached700,000
Feb. Schedule2018 Mail DatesFeb. 8 2019Estimated In-Home DateFeb. 11 2019Copy DeadlineJan. 23 2019Households Reached700,000
Mar. Schedule2018 Mail DatesMar. 8 2019Estimated In-Home DateMar. 11 2019Copy DeadlineFeb. 20 2019Households Reached700,000
Apr. Schedule2018 Mail DatesApr. 12 2019Estimated In-Home DateApr. 15 2019Copy DeadlineMar. 27 2019Households Reached700,000
May. Schedule2018 Mail DatesMay. 10 2019Estimated In-Home DateMay. 13 2019Copy DeadlineApr. 24 2019Households Reached700,000
Jun. Schedule2018 Mail DatesJun. 7 2019Estimated In-Home DateJun. 10 2019Copy DeadlineMay. 22 2019Households Reached700,000
Jul. Schedule2018 Mail DatesJul. 12 2019Estimated In-Home DateJul. 15 2019Copy DeadlineJun. 25 2019Households Reached700,000
Aug. Schedule2018 Mail DatesAug. 9 2019Estimated In-Home DateAug. 12 2019Copy DeadlineJul. 24 2019Households Reached700,000
Sep. Schedule2018 Mail DatesSep. 6 2019Estimated In-Home DateSep. 9 2019Copy DeadlineAug. 20 2019Households Reached700,000
Oct. Schedule2018 Mail DatesOct. 11 2019Estimated In-Home DateOct. 15 2019Copy DeadlineSep. 25 2019Households Reached700,000
Nov. Schedule2018 Mail DatesNov. 8 2019Estimated In-Home DateNov. 12 2019Copy DeadlineOct. 23 2019Households Reached700,000
Dec. Schedule2018 Mail DatesDec. 4 2019Estimated In-Home DateDec. 7 2019Copy DeadlineNov. 14 2019Households Reached700,000

Valpak of Central Jersey is an independently owned Valpak franchise.

Entertainment Advertising Results

iPlay America has been advertising with Valpak since 2015. Jessica Schwartz, vice president of sales and marketing, initially thought of Valpak as a traditional, print-only mailer but says she quickly discovered Valpak offers to be a complete, 360-degree approach to local advertising. Jessica has been most impressed with Valpak’s tracking capabilities, especially the call tracking, which she uses to not only track campaign response, but also as a training tool for employees. After seeing the results iPlay America has gotten through its Valpak campaign, Jessica says recommending Valpak to other businesses is really a “no brainer.”