Reach Up To 60,000 Qualified Households In The Greater Chattanooga Area

Mailing Areas & Schedule

How Do You Advertise in East Tennessee?

chattanooga advertisingIf you’re an independently owned business in East Tennessee, where do you turn for your direct mail advertising and digital marketing? Whether you’re looking for postcards, shared direct mail or social media advertising, Valpak’s reputation in the industry gives you the peace of mind your marketing efforts are in good hands. Valpak of East Tennessee gives you the most bang for your advertising buck, ensuring your print and digital campaigns are effective and affordable.

Chattanooga Advertising That Works

Sitting on the Tennessee River in the foothills of the Appalachian Mountains, Chattanooga is one of the fastest growing cities in the Southeast – both in population and as a tourist destination. The city boasts a diverse business climate that encompasses businesses of all sizes and industries. However, local business owners must partner with a true full-service advertising or marketing agency in Chattanooga for continued growth and success. An online search for “advertising in chattanooga” yields several results, but not all of them live up to the claim of being “full service.”

The most popular marketing agencies in Chattanooga specialize in TV and billboard advertising for established companies but don’t offer solutions for small businesses that need to build websites or have limited budgets. Other agencies focus on niche industries or only provide digital advertising, which aren’t always as cost-effective as direct mail and often lack targeting capabilities. Valpak, a long-standing innovator in the direct marketing space, handles both print and digital advertising.

Direct Marketing in East Tennessee

Since its founding in 1968, Valpak has used extensive research and precise data analysis to delivering the highest ROI to its clients. Our ability to hyper-target households ensures the right eyes are looking at your ads.

East Tennesee Consumers

When you advertise with Valpak, you reach an audience who anticipates receiving your ad every month. Last year, more than 438 million Blue Envelopes were mailed to over 39 million targeted households. Of those households that receive Valpak, 93% open the envelope and 82% look at every ad.

Households in East Tennessee that receive Valpak have 39% higher incomes, 30% higher home values and 33% higher purchasing power than the local average.

Direct Mail Advertising

Valpak achieved prominence as a national authority in direct mail marketing for more than its extensive targeting capabilities. Creating ads that effectively grab consumers’ attention while clearly communicating offer value has always been one of Valpak’s top priorities.

The 470,000-square-foot Valpak manufacturing center (VMC) assembles 144,000 Blue Envelopes per hour, demonstrating the latest automated system advancements for printing, packaging and distribution. This high level of efficiency means Valpak passes cost-savings on to clients; our high-quality direct mail products cost as little as pennies per household.

Direct Mail Products

chattanooga direct mail coupon

  • Coupons – Our most popular and cost-effective direct marketing product. These eye-catching ads are mailed to 60,000 households across the Chattanooga area (390,000 statewide, including Nashville and Memphis).
  • Flyers – An excellent solution for businesses that need more advertising space for promoting menus and special sales events. Valpak’s flyers and circulars are a larger-print format of our signature coupon.
  • Specialty formats – 71% of consumers are less likely to join a loyalty/rewards program that collects personal information, according to a recent study. Valpak’s direct mail cardstock is the ideal alternative and can include redemption tracking to ensure one-time use.
  • Valpak neighborhood-targeted postcards – A stand-alone postcard that mails with, but not inside the Valpak envelope, enabling you to utilize a turnkey postcard solution for an affordable price.
  • Solo direct mail – A 100% customizable product that dials up 1-to-1 marketing. Solo direct mail empowers businesses to choose when offers arrive in targeted homes based on several demographics, such as household income, home ownership, family size and age.

Chattanooga Digital Marketing

digital marketing services on the space coastWhile Valpak has been recognized as a national leader in direct mail marketing for more than 50 years (and 140 office locations), our expert grasp of digital marketing is equally impressive and produces the results your business needs. When you partner with Valpak of Tulsa, you’re working with a Google Premier Partner. Valpak earned this designation by developing and maintaining successful online advertising campaigns for businesses and holds itself to a higher standard, exceeding Google’s stringent criteria. Valpak’s digital suite provides solutions for all Tulsa businesses, whether it’s a large retailer or local health care provider.

Website Development and Graphic Design

Once consumers find your company’s site, it should load quickly and be user-friendly across all devices. Valpak’s web development team will optimize your site’s design so it is functional, professional and responsive across all screen sizes.

Social Media Advertising

Social media advertising provides an inexpensive and easy route for promoting your business while engaging consumers online. Increase your business visibility online with two different ad programs: Reach & Offers and Reach & Leads.

Search Engine Marketing

Search engine marketing (SEM), or pay-per-click advertising (PPC), can quickly reposition your site closer to the top of search engine results pages (SERPs) with highly targeted digital ads. Valpak’s SEM team will manage your Google Ads campaign, from setup to optimization and reporting.

Mobile Display Advertising

Valpak can create mobile display advertising, consistent with your brand’s image, to target local audiences. Display ads are digital banner ads and billboards that capture consumers at the bottom of the sales funnel and drive brand awareness.

Small Businesses in Chattanooga That We Work With

Local businesses that choose to partner with Valpak for their advertising in East Tennessee receive effective, affordable advertising with quality products and excellent customer service. Check out our local coupons page to see the Chattanooga businesses that advertise with us.

Valpak’s expert marketing consultants have experience with helping businesses like yours grow through direct mail and digital marketing. Our reps are dedicated to providing advertising solutions so your business achieves its sales goals.

Proof of Performance for Ad Spend

Keep track of your ad spend every step of the way and watch as it comes back to you through new customers. Our performance tracking dashboard helps you stay on top of your digital and print campaigns. Receive daily, weekly and monthly reports and measure calls, clicks and prints.

Call Valpak of East Tennessee today and learn more about taking your business to the next level.

 

Sources: Readership Study, April 2021. Claritas data with current year projections, May 2021 (compared to the average East Tennessee consumer).

Reach Your Target Audience

Blue Envelope

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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Postcard Advertising

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.

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Digital Marketing

DIGITAL MARKETING

Robust digital marketing solutions, including web design and SEM, from a Google Premier Partner.

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valpak testimonial

“It’s provided me with tremendous leads in the right neighborhoods. Valpak delivers when they say they’re going to deliver, where they say they’re going to deliver, how they say they’re going to deliver. Valpak has changed River City Deck and Patio in the fact that it gets us about seven or eight sales every single month. Most of the other companies I’ve dealt with, they get your money, they get your check and they’re done with you. Valpak constantly is in communication with me.”

LEE LAIRMORE, OWNER, RIVER CITY DECK AND PATIO

Mailing Areas

Contact your Valpak of East Tennessee advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 60,000 qualified households in Chattanooga, Middle Valley, Soddy-Daisy, Ootlewah, Harrison, TN and Ringgold and Fort Oglethorpe, GA each month (390,000 statewide, including Memphis and Nashville).

Mailing Schedule

Jul. Schedule2022 Mail DatesJul. 16 2022Estimated In-Home DateJul. 19 2022Copy DeadlineJun. 30 2022Households Reached60,000
Aug. Schedule2022 Mail DatesAug. 13 2022Estimated In-Home DateAug. 16 2022Copy DeadlineJul. 28 2022Households Reached60,000
Sep. Schedule2022 Mail DatesSep. 10 2022Estimated In-Home DateSep. 13 2022Copy DeadlineAug. 24 2022Households Reached60,000
Oct. Schedule2022 Mail DatesOct. 15 2022Estimated In-Home DateOct. 18 2022Copy DeadlineSep. 29 2022Households Reached60,000
Nov. Schedule2022 Mail DatesNov. 12 2022Estimated In-Home DateNov. 15 2022Copy DeadlineOct. 27 2022Households Reached60,000
Dec. Schedule2022 Mail DatesDec. 16 2022Estimated In-Home DateDec. 19 2022Copy DeadlineNov. 30 2022Households Reached60,000
Jan. Schedule2022 Mail DatesJan. 14 2023Estimated In-Home DateJan. 17 2023Copy DeadlineDec. 29 2022Households Reached60,000
Feb. Schedule2022 Mail DatesFeb. 11 2023Estimated In-Home DateFeb. 14 2023Copy DeadlineJan. 26 2023Households Reached60,000
Mar. Schedule2022 Mail DatesMar. 11 2023Estimated In-Home DateMar. 14 2023Copy DeadlineFeb. 23 2023Households Reached60,000
Apr. Schedule2022 Mail DatesApr. 14 2023Estimated In-Home DateApr. 17 2023Copy DeadlineMar. 29 2023Households Reached60,000
May. Schedule2022 Mail DatesMay. 13 2023Estimated In-Home DateMay. 16 2023Copy DeadlineApr. 27 2023Households Reached60,000
Jun. Schedule2022 Mail DatesJun. 10 2023Estimated In-Home DateJun. 13 2023Copy DeadlineMay. 25 2023Households Reached60,000
Jul. Schedule2022 Mail DatesJul. 15 2023Estimated In-Home DateJul. 18 2023Copy DeadlineJun. 29 2023Households Reached60,000
Aug. Schedule2022 Mail DatesAug. 12 2023Estimated In-Home DateAug. 15 2023Copy DeadlineJul. 27 2023Households Reached60,000
Sep. Schedule2022 Mail DatesSep. 9 2023Estimated In-Home DateSep. 12 2023Copy DeadlineAug. 23 2023Households Reached60,000
Oct. Schedule2022 Mail DatesOct. 14 2023Estimated In-Home DateOct. 17 2023Copy DeadlineSep. 28 2023Households Reached60,000
Nov. Schedule2022 Mail DatesNov. 11 2023Estimated In-Home DateNov. 14 2023Copy DeadlineOct. 26 2023Households Reached60,000
Dec. Schedule2022 Mail DatesDec. 15 2023Estimated In-Home DateDec. 18 2023Copy DeadlineNov. 29 2023Households Reached60,000

Advertising and Marketing Success with Valpak

 

Hardware Sales has advertised with Valpak since 1992. Owner Ty McClellan says he was looking for advertising that was more attention-grabbing than the traditional mediums. “Valpak seemed like a good fit for us.” He notes that while Valpak is “very affordable,” he still gets top-notch service from his marketing rep. Ty claims his rep comes up with “the best ideas for us and really help us grow and they care.” Valpak helped Ty grow Hardware Sales by increasing sales and bringing in new customers through The Blue Envelope and digital marketing. Ty “certainly would recommend Valpak to another business. Their technology, being able to track the success, is worth its weight in gold.” Your business can see similar results from your Chattanooga advertising - call Valpak of East Tennessee to find out how!


“It’s provided me with tremendous leads in the right neighborhoods. Valpak delivers when they say they’re going to deliver, where they say they’re going to deliver, how they say they’re going to deliver. Valpak has changed River City Deck and Patio in the fact that it gets us about seven or eight sales every single month. Most of the other companies I’ve dealt with, they get your money, they get your check and they’re done with you. Valpak constantly is in communication with me.” - Lee Lairmore, Owner, River City Deck And Patio

“Valpak reaches a variety of customers that are out there and we also try to keep it local…As of right now, from day one, we started with Valpak…We tried other advertisers, but Valpak was the best.” – Moose Oakley, Manager, Arlington Auto & Tire

"We use Valpak because they reach our target customer; the person that manages their home who is the primary gift-giver.” - Pam Cooper, Owner, The UPS Store

Valpak in East Tennessee FAQ

How Much Does It Cost to Advertise with Valpak in East Tennessee?

The cost to advertise with Valpak in Chattanooga ranges from 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in East Tennessee will help you identify your target audience and create a custom marketing campaign based on your business needs.

Where Does Valpak Mail in East Tennessee and How Often?

Up to 60,000 top households in Chattanooga, Middle Valley, Soddy-Daisy, Ootlewah, Harrison, TN and Ringgold and Fort Oglethorpe, GA and surrounding communities receive Valpak each month (390,000 statewide, including Memphis and Nashville). View the map and schedule for the area.

What Are Some of the Best Advertising Options Available in East Tennessee?

If you’re looking to advertise your business in Chattanooga and surrounding communities on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Chattanooga, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.

Why is Valpak the Best Way to Advertise with Direct Mail in East Tennessee?

With an open rate of 93% among households that receive it, Valpak’s return on investment is one of the most attractive for small and medium size businesses. Our Blue Envelope and neighborhood-targeted postcards reach consumers in Chattanooga with 38% more income than the local average. To explore additional targeting options and direct mail formats for East Tennessee businesses, visit our customizable postcards page.

Does Valpak in East Tennessee Work?

Yes! East Tennessee businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.