Reach up to 560,000 Households in the City & Surrounding Counties

Map & Schedule

Do Classified Ads Work in Chicago?

Skim the classified ads in the Chicago Tribune and you’ll see a wide variety of goods and services being promoted. But just how effective is this type of local advertising in Chicago? While classified ads are inexpensive to run – anywhere from $20 to $200 – they leave a lot to be desired:
local advertising chicago il

  1. Targeting: Classified ads lack the enhanced targeting capabilities of direct mail and digital ads.
  2. Tracking: Unlike direct mail and digital advertising in Chicago, it’s impossible to precisely track and measure the success of classified ads.
  3. Declining Circulation: Newspaper circulation continues to decrease, down 11% for weekdays and 10% for Sundays.
  4. Low Impact: With few or no images and limited copy, classified ads don’t have the same creative impact other forms of advertising do, making them forgettable to consumers.
  5. Declining Readership: Print newspaper readership has declined significantly in recent years as readers turn to digital alternatives.

If you’re thinking of adding print to your small business advertising plan, your money is better spent on direct mail. With a 30% higher response rate than digital marketing, direct mail remains one of the most-effective local advertising channels in Chicago.

Valpak of Chicago South and Northwest Indiana is the leader in local advertising, reaching hundreds of thousands of homes throughout the Windy City. Through enhanced targeting capabilities, you can choose homes that are right for your business, ensuring the best return on your investment. Our ads are designed with a clean, modern approach, catching the consumer’s attention and driving them to take action.

Local Advertising in Chicago, IL

Not all direct mail advertising in Chicago is created equal. Some agencies simply saturate the market, with no attempt at targeting a particular audience, let alone the right audience. Others drive up the cost to compete with large-print formats, which require the added expense of oversized ads to stand out.
targeted chicago direct mail

Valpak is different. Our Blue Envelope filled with savings is delivered to nearly 37 million homes across the U.S. monthly. Valpak of Chicago South and Northwest Indiana only mails to affluent consumers in the city with 32% more income than the national average.1 We offer enhanced targeting capabilities that enable you to test different offers based on past purchases. Our full suite of print products empowers you to customize your campaign based on your budget and business goals:

  • Coupons: No competition here – our coupons put your business and offer center stage
  • Circulars: Customizable options for when you need more ad space
  • Cardstock: The easy way to reward existing customers and attract new ones
  • Solo Direct Mail: Timely promotions targeted to specific customers

Valpak also offers industry-leading marketing analytics and performance tracking for all our campaigns, so you can gain greater insight into what’s resonating with your audience and what’s not.

Digital Advertising Solutions in Chicago

Valpak of Chicago South and Northwest Indiana doesn’t just specialize in direct mail. We offer a complete line of digital solutions to complement your Chicago advertising campaign. Reach consumers online and drive more awareness for your business with:
digital display online advertising Chicago

From small startups to large franchises, we’ve helped thousands of businesses with their Chicago advertising needs. We have experience in working with a variety of industries, including:

Contact your Chicago, Illinois and Northwest, Indiana advertising expert today to find out which solutions are right for your business.

1. Compared to the average U.S. consumer. Claritas data with current year projections, January 2019.




From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.



Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

valpak testimonial

“Valpak currently leads our marketing. Who it targets, the coupon market, are the customers that we are looking for and Valpak, by far, has the best returns.” – Jim Fredrickson, owner, Gym-Kinetics Gymnastic School


Mailing Areas

Reach up to 560,000 targeted households monthly in the city’s dynamic south side, south and west suburbs, plus N.W. Indiana with Valpak of Chicago South/North West Indiana. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Chicago advertising specialist.

Mailing Schedule

May. Schedule2019 Mail DatesMay. 1 2019Estimated In-Home DateMay. 4 2019Copy DeadlineApr. 15 2019Households Reached560,000
May. Schedule2019 Mail DatesMay. 29 2019Estimated In-Home DateJun. 1 2019Copy DeadlineMay. 10 2019Households Reached560,000
Jul. Schedule2019 Mail DatesJul. 3 2019Estimated In-Home DateJul. 6 2019Copy DeadlineJun. 17 2019Households Reached560,000
Jul. Schedule2019 Mail DatesJul. 31 2019Estimated In-Home DateAug. 3 2019Copy DeadlineJul. 15 2019Households Reached560,000
Aug. Schedule2019 Mail DatesAug. 28 2019Estimated In-Home DateAug. 31 2019Copy DeadlineAug. 12 2019Households Reached560,000
Oct. Schedule2019 Mail DatesOct. 2 2019Estimated In-Home DateOct. 5 2019Copy DeadlineSep. 16 2019Households Reached560,000
Oct. Schedule2019 Mail DatesOct. 30 2019Estimated In-Home DateNov. 2 2019Copy DeadlineOct. 14 2019Households Reached560,000
Nov. Schedule2019 Mail DatesNov. 27 2019Estimated In-Home DateDec. 2 2019Copy DeadlineNov. 11 2019Households Reached560,000

Valpak of Chicago South/NWI is an independently owned Valpak franchise.

Video Testimonial: Castrol Lube Express

When Paul Eidbo, president of Castrol Premium Lube Express, bought his business 10 years ago, he knew it needed to start growing quickly. After he began advertising with Valpak, Paul saw an immediate impact on growth and new customers. Over the years, he’s tried other, less-expensive direct mailers, but none have delivered the same results as Valpak. Paul says the one thing that sets Valpak apart from other local advertising agencies is the digital and performance tracking solutions offered. He would highly recommend Valpak to any business who is looking to grow and attract new customers. Contact your Valpak marketing expert today to learn more information about advertising in Chicago.