Skim the classified ads in the Chicago Tribune and you’ll see a wide variety of goods and services being promoted. But just how effective is this type of local advertising in Chicago? While classified ads are inexpensive to run – anywhere from $20 to $200 – they leave a lot to be desired:
If you’re thinking of adding print to your small business advertising plan, your money is better spent on direct mail. With a 30% higher response rate than digital marketing, direct mail remains one of the most-effective local advertising channels in Chicago.
Valpak of Chicago South and Northwest Indiana is the leader in local advertising, reaching hundreds of thousands of homes throughout the Windy City. Through enhanced targeting capabilities, you can choose homes that are right for your business, ensuring the best return on your investment. Our ads are designed with a clean, modern approach, catching the consumer’s attention and driving them to take action.
Not all direct mail advertising in Chicago is created equal. Some agencies simply saturate the market, with no attempt at targeting a particular audience, let alone the right audience. Others drive up the cost to compete with large-print formats, which require the added expense of oversized ads to stand out.
Valpak is different. Our Blue Envelope filled with savings is delivered to nearly 37 million homes across the U.S. monthly. Valpak of Chicago South and Northwest Indiana only mails to affluent consumers in the city with 32% more income than the national average.1 We offer enhanced targeting capabilities that enable you to test different offers based on past purchases. Our full suite of print products empowers you to customize your campaign based on your budget and business goals:
Valpak also offers industry-leading marketing analytics and performance tracking for all our campaigns, so you can gain greater insight into what’s resonating with your audience and what’s not.
Valpak of Chicago South and Northwest Indiana doesn’t just specialize in direct mail. We offer a complete line of digital solutions to complement your Chicago advertising campaign. Reach consumers online and drive more awareness for your business with:
From small startups to large franchises, we’ve helped thousands of businesses with their Chicago advertising needs. We have experience in working with a variety of industries, including:
Contact your Chicago, Illinois and Northwest, Indiana advertising expert today to find out which solutions are right for your business.
1. Compared to the average U.S. consumer. Claritas data with current year projections, January 2019.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Reach up to 560,000 targeted households monthly in the city’s dynamic south side, south and west suburbs, plus N.W. Indiana with Valpak of Chicago South/North West Indiana. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Chicago advertising specialist.
|Copy Deadline||Households Reached|
|May. Schedule||2019 Mail Dates||May. 1 2019||Estimated In-Home Date||May. 4 2019||Copy Deadline||Apr. 15 2019||Households Reached||560,000|
|May. Schedule||2019 Mail Dates||May. 29 2019||Estimated In-Home Date||Jun. 1 2019||Copy Deadline||May. 10 2019||Households Reached||560,000|
|Jul. Schedule||2019 Mail Dates||Jul. 3 2019||Estimated In-Home Date||Jul. 6 2019||Copy Deadline||Jun. 17 2019||Households Reached||560,000|
|Jul. Schedule||2019 Mail Dates||Jul. 31 2019||Estimated In-Home Date||Aug. 3 2019||Copy Deadline||Jul. 15 2019||Households Reached||560,000|
|Aug. Schedule||2019 Mail Dates||Aug. 28 2019||Estimated In-Home Date||Aug. 31 2019||Copy Deadline||Aug. 12 2019||Households Reached||560,000|
|Oct. Schedule||2019 Mail Dates||Oct. 2 2019||Estimated In-Home Date||Oct. 5 2019||Copy Deadline||Sep. 16 2019||Households Reached||560,000|
|Oct. Schedule||2019 Mail Dates||Oct. 30 2019||Estimated In-Home Date||Nov. 2 2019||Copy Deadline||Oct. 14 2019||Households Reached||560,000|
|Nov. Schedule||2019 Mail Dates||Nov. 27 2019||Estimated In-Home Date||Dec. 2 2019||Copy Deadline||Nov. 11 2019||Households Reached||560,000|
Valpak of Chicago South/NWI is an independently owned Valpak franchise.
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