It’s the same principle behind supporting your income with multiple streams of revenue, hedging your investments with a diverse portfolio or simply having a plan B or C. A targeted, multichannel marketing strategy gives your business more opportunities to find, attract and retain the types of customers who’ll love your business as much as you do – maybe even more!
With Valpak’s print and digital solutions, you can unleash a marketing campaign that’s precise and pragmatic. The low cost of digital marketing paired with our shared-mailing concept makes it affordable for businesses large and small to reap the benefits of print and digital synergies. When combined, direct mail and digital marketing solutions have a 28% higher conversion rate, on average, compared to single-channel strategies.
There are many factors that go into increasing conversion rates with combinations of print and digital marketing: reach, message reinforcement and more. For Valpak of Chicagoland, multichannel marketing campaigns also benefit from our precision targeting and detailed tracking. Along with our rich neighborhood data, our targeting resources ensure your brand’s ads find the consumers most likely to act on your offers.
Some of the many features of our targeting and tracking solutions include:
While targeting your audience, you might just find that your core customer looks a lot like the typical Valpak consumer with higher home values and a higher likelihood of redeeming your coupon offers.
Classified newspaper ads and other outdated advertising channels lack the precision needed to be sure you’re paying for marketing content that only goes to your target demographic. Local classified papers and ad space in newspapers cast a wide net. But are your ad dollars really being put to the best use if you’re advertising home improvement services to a neighborhood that mostly rents? What about automotive services to an area with high ‘L’ ridership and low private transit? Home health care in a neighborhood with very few seniors?
Like advertising on Super Bowl Sunday, placing an ad in the Chicago Tribune was once the surefire way to put your business on the map and get people talking about it. But as news and information continues its transformation and decentralization, classified ads alone just aren’t enough to build up awareness about your business.
What you say matters. Just as important: how your brand says it matters. Valpak of Chicagoland helps each advertiser’s offer make the most of its time in the hands of consumers. Our lean ad design takes cues from roadside billboards with a clean layout and concise ad copy that leaves no room for confusion, maximizing the time each recipient will spend considering your offer.
And we’ve put just as much thought into the deployment and presentation of our digital marketing solutions:
Even in the Chicago suburbs, the glow of some of the Windy City’s largest and most lucrative businesses can make it hard for small and midsize businesses to shine. But Valpak of Chicagoland, a full-service marketing agency, can amplify your brand’s message to increase sales and raise awareness beyond your neighborhood.
Complement your direct mail advertising with our digital marketing solutions, which will continue selling for you across the Chicago suburbs – even when your storefront is closed for the day. And stay in the know about where your ad dollars go by leveraging our performance tracking tools.
Ready to climb to new heights? Talk to Valpak of Chicagoland today to learn just how cost-effective our print and digital solutions can be for advertising in the Chicago suburbs and driving new sales for your business.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak offers me a complete media solution. I’m able to advertise to who I want to, when I want to, and where I want to. There are many different types of advertising out there. It’s difficult to decide where we should put our advertising dollars into. So a company that can offer us everything is key. Valpak makes it easy because everything is right in front of me. All the results I want to see are there.”
Mark Smith, Owner, Five Star Auto Care
Join Valpak’s Blue Envelope of coupons to reach tens of thousands of select households in your slice of the Chicago suburbs and Chicagoland. Advertising areas include Arlington Heights, Aurora, Barrington, Buffalo Grove, Des Plaines, Evanston, Mount Prospect, Northbrook, Palatine and more. For specific dates and coverage, contact your Valpak of Chicagoland representative.
|Copy Deadline||Households Reached|
|Jan. Schedule||2019 Mail Dates||Jan. 30 2019||Estimated In-Home Date||Feb. 2 2019||Copy Deadline||Jan. 11 2019||Households Reached||1,210,000|
|Feb. Schedule||2019 Mail Dates||Feb. 27 2019||Estimated In-Home Date||Mar. 2 2019||Copy Deadline||Feb. 11 2019||Households Reached||1,210,000|
|Apr. Schedule||2019 Mail Dates||Apr. 3 2019||Estimated In-Home Date||Apr. 6 2019||Copy Deadline||Mar. 18 2019||Households Reached||1,210,000|
|May. Schedule||2019 Mail Dates||May. 1 2019||Estimated In-Home Date||May. 4 2019||Copy Deadline||Apr. 15 2019||Households Reached||1,210,000|
|May. Schedule||2019 Mail Dates||May. 29 2019||Estimated In-Home Date||Jun. 1 2019||Copy Deadline||May. 10 2019||Households Reached||1,210,000|
|Jul. Schedule||2019 Mail Dates||Jul. 3 2019||Estimated In-Home Date||Jul. 6 2019||Copy Deadline||Jun. 17 2019||Households Reached||1,210,000|
|Jul. Schedule||2019 Mail Dates||Jul. 31 2019||Estimated In-Home Date||Aug. 3 2019||Copy Deadline||Jul. 15 2019||Households Reached||1,210,000|
|Aug. Schedule||2019 Mail Dates||Aug. 28 2019||Estimated In-Home Date||Aug. 31 2019||Copy Deadline||Aug. 12 2019||Households Reached||1,210,000|
|Oct. Schedule||2019 Mail Dates||Oct. 2 2019||Estimated In-Home Date||Oct. 5 2019||Copy Deadline||Sep. 16 2019||Households Reached||1,210,000|
|Oct. Schedule||2019 Mail Dates||Oct. 30 2019||Estimated In-Home Date||Nov. 2 2019||Copy Deadline||Oct. 14 2019||Households Reached||1,210,000|
|Nov. Schedule||2019 Mail Dates||Nov. 27 2019||Estimated In-Home Date||Dec. 2 2019||Copy Deadline||Nov. 11 2019||Households Reached||1,210,000|
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