It’s the same principle behind supporting your income with multiple streams of revenue, hedging your investments with a diverse portfolio or simply having a plan B or C. A targeted, multichannel marketing strategy gives your business more opportunities to find, attract and retain the types of customers who’ll love your business as much as you do – maybe even more!
With Valpak’s print and digital solutions, you can unleash a marketing campaign that’s precise and pragmatic. The low cost of digital marketing paired with our shared-mailing concept makes it affordable for businesses large and small to reap the benefits of print and digital synergies. When combined, direct mail and digital marketing solutions have a 28% higher conversion rate, on average, compared to single-channel strategies.
There are many factors that go into increasing conversion rates with combinations of print and digital marketing: reach, message reinforcement and more. For Valpak of Chicagoland, multichannel marketing campaigns also benefit from our precision targeting and detailed tracking. Along with our rich neighborhood data, our targeting resources ensure your brand’s ads find the consumers most likely to act on your offers.
Some of the many features of our targeting and tracking solutions include:
Valpak will help you reach an audience in the Chicago suburbs and Chicagoland of up to 1.31 million households, including Arlington Heights, Aurora, Barrington, Buffalo Grove, Des Plaines, Evanston, Mount Prospect, Northbrook, Palatine, Oak Park and surrounding areas with 32% higher income and 26% higher purchasing power (than the average U.S. consumer). In total, we mail to more than 1.95 million homes every month across the state, including metro areas like Chicago and The Quad Cities.
With 140 franchise offices across the country, Valpak is recognized as the national leader in direct mail marketing. In Chicagoland, Valpak provides a variety of print advertising solutions to meet every business need and budget:
What you say matters. Just as important: how your brand says it matters. Valpak of Chicagoland helps each advertiser’s offer make the most of its time in the hands of consumers. Our lean ad design takes cues from roadside billboards with a clean layout and concise ad copy that leaves no room for confusion, maximizing the time each recipient will spend considering your offer.
And we’ve put just as much thought into the deployment and presentation of our digital marketing solutions:
Local businesses are happy they chose to partner with Valpak for direct mail in Cook and DuPage counties. Check out our local coupons page to see the Chicago businesses that advertise with us.
“Valpak offers me a complete media solution. I’m able to advertise to who I want to, when I want to, and where I want to. There are many different types of advertising out there. It’s difficult to decide where we should put our advertising dollars into. So a company that can offer us everything is key. Valpak makes it easy because everything is right in front of me. All the results I want to see are there.” – Mark Smith, Owner, Five Star Auto Care
“Advertising with Valpak works, I’ve been doing it for 38 years! I like Valpak because it draws new customers in and keeps my current ones onboard.” – Ken Davis, President, Kenny the Kleener
Even in the Chicago suburbs, the glow of some of the Windy City’s largest and most lucrative businesses can make it hard for small and midsize businesses to shine. But Valpak of Chicagoland, a full-service marketing agency, can amplify your brand’s message to increase sales and raise awareness beyond your neighborhood.
Complement your direct mail advertising with our digital marketing solutions, which will continue selling for you across the Chicago suburbs – even when your storefront is closed for the day. And stay in the know about where your ad dollars go by leveraging our performance tracking tools.
Ready to climb to new heights? Talk to Valpak of Chicagoland today to learn just how cost-effective our print and digital solutions can be for advertising in the Chicago suburbs and driving new sales for your business.
Source: Claritas data with current year projections, June 2021 (compared to the average Chicagoland consumer).
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“Valpak offers me a complete media solution. I’m able to advertise to who I want to, when I want to, and where I want to. There are many different types of advertising out there. It’s difficult to decide where we should put our advertising dollars into. So a company that can offer us everything is key. Valpak makes it easy because everything is right in front of me. All the results I want to see are there.”
Mark Smith, Owner, Five Star Auto Care
Join Valpak’s Blue Envelope of coupons to reach up to 1.31 million select households in your slice of the Chicago suburbs and Chicagoland. Advertising areas include Arlington Heights, Aurora, Barrington, Buffalo Grove, Des Plaines, Evanston, Mount Prospect, Northbrook, Palatine and more. For specific dates and coverage, contact your Valpak of Chicagoland representative.
|Copy Deadline||Households Reached|
|Sep. Schedule||2021 Mail Dates||Sep. 29 2021||Estimated In-Home Date||Oct. 2 2021||Copy Deadline||Sep. 13 2021||Households Reached||1,310,000|
|Oct. Schedule||2021 Mail Dates||Oct. 27 2021||Estimated In-Home Date||Oct. 30 2021||Copy Deadline||Oct. 11 2021||Households Reached||1,310,000|
|Nov. Schedule||2021 Mail Dates||Nov. 23 2021||Estimated In-Home Date||Nov. 27 2021||Copy Deadline||Nov. 5 2021||Households Reached||1,310,000|
|Dec. Schedule||2021 Mail Dates||Dec. 29 2021||Estimated In-Home Date||Jan. 3 2022||Copy Deadline||Dec. 9 2021||Households Reached||1,310,000|
|Jan. Schedule||2021 Mail Dates||Jan. 26 2022||Estimated In-Home Date||Jan. 29 2022||Copy Deadline||Jan. 7 2022||Households Reached||1,310,000|
|Feb. Schedule||2021 Mail Dates||Feb. 23 2022||Estimated In-Home Date||Feb. 26 2022||Copy Deadline||Feb. 7 2022||Households Reached||1,310,000|
|Mar. Schedule||2021 Mail Dates||Mar. 23 2022||Estimated In-Home Date||Mar. 26 2022||Copy Deadline||Mar. 7 2022||Households Reached||1,310,000|
|Apr. Schedule||2021 Mail Dates||Apr. 12 2022||Estimated In-Home Date||Apr. 15 2022||Copy Deadline||Mar. 25 2022||Households Reached||1,310,000|
|May. Schedule||2021 Mail Dates||May. 3 2022||Estimated In-Home Date||May. 6 2022||Copy Deadline||Apr. 15 2022||Households Reached||1,310,000|
|May. Schedule||2021 Mail Dates||May. 31 2022||Estimated In-Home Date||Jun. 3 2022||Copy Deadline||May. 12 2022||Households Reached||1,310,000|
|Jun. Schedule||2021 Mail Dates||Jun. 29 2022||Estimated In-Home Date||Jul. 2 2022||Copy Deadline||Jun. 13 2022||Households Reached||1,310,000|
|Jul. Schedule||2021 Mail Dates||Jul. 27 2022||Estimated In-Home Date||Jul. 30 2022||Copy Deadline||Jul. 11 2022||Households Reached||1,310,000|
|Aug. Schedule||2021 Mail Dates||Aug. 23 2022||Estimated In-Home Date||Aug. 26 2022||Copy Deadline||Aug. 5 2022||Households Reached||1,310,000|
|Sep. Schedule||2021 Mail Dates||Sep. 27 2022||Estimated In-Home Date||Sep. 30 2022||Copy Deadline||Sep. 9 2022||Households Reached||1,310,000|
|Oct. Schedule||2021 Mail Dates||Oct. 25 2022||Estimated In-Home Date||Oct. 28 2022||Copy Deadline||Oct. 7 2022||Households Reached||1,310,000|
|Nov. Schedule||2021 Mail Dates||Nov. 22 2022||Estimated In-Home Date||Nov. 26 2022||Copy Deadline||Nov. 4 2022||Households Reached||1,310,000|
|Dec. Schedule||2021 Mail Dates||Dec. 28 2022||Estimated In-Home Date||Dec. 31 2022||Copy Deadline||Dec. 8 2022||Households Reached||1,310,000|
Valpak costs as little as 3 to 5 cents per household in the Chicago suburbs. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Chicagoland advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to over 1.31 million top households each month in the Chicago suburbs and Chicagoland, including Arlington Heights, Aurora, Barrington, Buffalo Grove, Des Plaines, Evanston, Mount Prospect, Northbrook, Palatine and more. You can also advertise to more than 1.95 households statewide (and NWI) in areas like Chicago and The Quad Cities. View the Chicagoland area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in the Chicago suburbs. With a proven track record and a household name, Valpak often outperforms other advertising agencies in Chicagoland. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Chicago suburbs, check out our customizable postcards.
You bet it does! Your Valpak rep in the Chicago suburbs will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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