Cleveland is offering greater opportunities for small- and medium-sized companies to begin and expand. Make it happen for your local business and drive brand awareness to new levels with Valpak of Northeast Ohio. We provide the high-level marketing expertise your business needs to generate new customers and growth.
Our shared mail concept makes it cost-effective to mail to a few neighborhoods or to spread your brand’s message to cities across the Greater Cleveland area. Each advertiser aboard our Blue Envelope of coupons shares the cost of mailing, proportional to volume, making it affordable for any business to advertise with us.
Our Northeast Ohio team will also help you extend your digital reach. We can establish a responsive website or create a business profile page on valpak.com, where consumers go to look for coupon savings in your area. As a Google Premier Partner, we have Google advertising product knowledge and are qualified to offer you search engine marketing (pay-per-click advertising) that can help get your business found in online search results. We can also boost your exposure through SEO and social media marketing.
We’ve drawn from decades of research and neighborhood data to map out the Cleveland area into what we call NTAs (Neighborhood Trade Areas), groups of 10,000 households united by shared postal routes, income and other demographics.
Whether you own an oil & lube center in Brunswick, a retail shop in Medina or fitness center in Akron, you can choose as many or as few NTAs as you’d like to increase your brand’s visibility in Northeast Ohio. And mail your ads regularly or occasionally – the choices of where and how often are both up to you.
Join other successful Cleveland small businesses that advertise in our iconic Blue Envelope of coupons and reach up to 740,000 desirable addresses in Painesville, Euclid, Willoughby, Mentor, Westlake, Parma, Medina, Brunswick, Wadsworth, Akron and surrounding cities in Northeast Ohio. We also mail a second envelope to 460,000 households in Cleveland in select months (even more exposure!) and to 2.45 million households statewide (Cincinnati/Dayton, Columbus, Toledo, Troy).
Since 1968, Valpak has operated as the national leader in direct mail with more than 140 office locations. Today, we mail to more than 38 million households throughout the country.
Valpak of Northeast Ohio, a full-service marketing agency, packages all of the benefits of print offers into one affordable Blue Envelope. And while our direct mail coupons are the format of choice for many advertisers, we offer a full selection of layouts for your direct mail ads. Arrive in Cleveland area mailboxes in the format of your choice:
When it comes to affordable advertising and proven marketing strategies, the story isn’t written in digital ink. Despite the maturation of digital advertising platforms and online advertising, there’s a twist in this tale that some analysts may have overlooked. Print advertising isn’t just alive. It’s thriving.
Research has shown that 97% of consumers look for a deal before making a purchase, The latest Valpak Readership Study found 69% of respondents feel direct mail coupons are a more convenient method of receiving coupons and from those that do receive Valpak, 71% set aside 1-4 coupons each month.
Now, don’t twist our words. We aren’t blinded by our belief in print or fixated on the steady stream of hard facts that continue to back it up. We also see the many benefits of digital advertising and the facts that support the synergies of a marketing strategy that blends both print and digital. Research shows shoppers spend 25% more when direct mail is used alongside email marketing and a marketing strategy that combines both enjoys around a 118% response rate lift.
Our digital marketing solutions include:
Local businesses are happy they chose to partner with Valpak for direct mail in Northeast Ohio. Check out our local coupons page to see the Cleveland businesses that advertise with us.
Even before Dave Sabo bought Jay Dee Cleaners decades ago, the business had already been relying on Valpak’s direct mail solutions to drive new sales and more customer awareness. The dry cleaners in Euclid, Ohio had tried other small business advertising channels and firms before – newspaper, radio, etc. – but found it difficult to beat the bang-for-the-buck delivery of Valpak’s direct mail envelope. Dave shares that his relationship with Valpak is successful. And if it wasn’t, Jay Dee Cleaners would have stopped advertising with Valpak a long time ago. Your business can see advertising success with Valpak. Call us today!
“Valpak is a value. We can reach a lot more people for the price. And also, what kept me with Valpak is the quality of the product and the quality of the salesperson I have. You can go out to 20,000, 30,000, 40,000, 50,000, 100,000 people, and the price isn’t a pocket breaker.” – Eli Chamoun, Founder/Owner, Burgers 2 Beer
“We have seen first hand how well Valpak has worked!…Valpak ROI has exceeded our expectations, and has outperformed everything else we have done. Valpak is a get way to reach our customer base wherever they are looking for us.” – Kalais Patel, Owner, Mr. Hero
“I’ve been with Valpak for many years, probably at least 10 or 15. I do 10 mailings a year, about 300,000 – 320,000 a month. We’ve been very pleased. When I first started advertising with Valpak I tracked my calls the first year. I don’t anymore because I know it works. It works very well for me. It’s one of my best advertising media I use.” – Ted Arslanian, Owner, Arslanian Bros. Carpet, Rug & Upholstery Cleaning
Get unique phone numbers for your print and digital campaigns to keep track of how many calls your advertising is attracting. Monitor it to find out the quality of those calls, the number of leads they generate each day, their average duration, the best time of day for those calls and more.
Follow your campaign in our performance dashboard to get a bird’s-eye view of your mailing quantity, calls, sessions, views, digital interactions and more. Pull in close for a ground-level look at your campaign with views that span days or months. With our performance dashboard and call tracking tools, you get proof of your ROI and the insights needed to make it even better.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Northeast Ohio advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 700,000 qualified households in Cleveland and surrounding communities for as little as pennies per household.
For specific dates and coverage, contact your Valpak of Northeast Ohio representative.
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The cost to advertise with Valpak in Cleveland starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Cleveland area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Valpak mails to 740,000 top households in Cleveland, Akron and Northeast Ohio each month. In select months, Valpak mails an additional envelope in Cleveland to drive even greater response for our advertisers. You can also mail statewide (2.45 million homes) to advertise in Cincinnati/Dayton, Columbus, Toledo and more metro areas. View the Cleveland area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Cleveland. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Cleveland area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Cleveland with 17% more income and 20% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Cleveland area, check out our customizable postcards.
You bet it does! Your Valpak rep in Cleveland will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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