Reach up to 700,000 Households in Northeast Ohio

Map & Schedule

Direct Mail Advertising in Cleveland

city of cleveland advertisingCleveland is offering greater opportunities for small- and medium-sized companies to begin and expand. Make it happen for your local business and drive brand awareness to new levels with Valpak of Northeast Ohio. We provide the high-level marketing expertise your business needs to generate new customers and growth.

Our shared mail concept makes it cost-effective to mail to a few neighborhoods or to spread your brand’s message to cities across the Greater Cleveland area. Each advertiser aboard our Blue Envelope of coupons shares the cost of mailing, proportional to volume, making it affordable for any business to advertise with us.

Our Northeast Ohio team will also help you extend your digital reach. We can establish a responsive website or create a business profile page on valpak.com, where consumers go to look for coupon savings in your area. As a Google Premier Partner, we have Google advertising product knowledge and are qualified to offer you search engine marketing (pay-per-click advertising) that can help get your business found in online search results. We can also boost your exposure through SEO and social media marketing.

Small Business Marketing in Northeast Ohio

We’ve drawn from decades of research and neighborhood data to map out the Cleveland area into what we call NTAs (Neighborhood Trade Areas), groups of 10,000 households united by shared postal routes, income and other demographics.

Whether you own an oil & lube center in Brunswick, a retail shop in Medina or fitness center in Akron, you can choose as many or as few NTAs as you’d like to increase your brand’s visibility in Northeast Ohio. And mail your ads regularly or occasionally – the choices of where and how often are both up to you.

Join other successful Cleveland small businesses that advertise in our iconic Blue Envelope of coupons and reach up to 700,000 desirable addresses in Painesville, Euclid, Willoughby, Mentor, Westlake, Parma, Medina, Brunswick, Wadsworth, Akron and surrounding cities in Northeast Ohio.

Direct Mail Advertising in Cleveland

direct mail in cleveland
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Last year alone, over 430 million Blue Envelopes were mailed to more than 36 million households throughout the country.

Valpak of Northeast Ohio, a full-service marketing agency, packages all of the benefits of print offers into one affordable Blue Envelope. And while our direct mail coupons are the format of choice for many advertisers, we offer a full selection of layouts for your direct mail ads. Arrive in Cleveland area mailboxes in the format of your choice:

  • Direct mail coupons – Direct mail coupon advertising is the powerful, cost-effective way to grow your customer base, increase sales and drive brand awareness.
  • Flyers/circulars – A larger-print format of our signature coupon, it’s perfect for attracting consumers’ attention and increasing responses.
  • Premium cardstock – Choose from different finishes and formats to help your ad stand out from the competition.
  • Valpak PlusOneTM – Affordable, turnkey postcard solution that mails to same households as our Valpak envelope.
  • Customizable postcards – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.

Digital Advertising: Better with Print

dallas advertising digital web designWhen it comes to affordable advertising and proven marketing strategies, the story isn’t written in digital ink. Despite the maturation of digital advertising platforms and online advertising, there’s a twist in this tale that some analysts may have overlooked. Print advertising isn’t just alive. It’s thriving.

Research has shown that 97% of consumers look for a deal before making a purchase, The latest Valpak® Readership Study found 69% of respondents feel direct mail coupons are a more convenient method of receiving coupons and from those that do receive Valpak, 71% set aside 1-4 coupons each month.

Now, don’t twist our words. We aren’t blinded by our belief in print or fixated on the steady stream of hard facts that continue to back it up. We also see the many benefits of digital advertising and the facts that support the synergies of a marketing strategy that blends both print and digital. Research shows shoppers spend 25% more when direct mail is used alongside email marketing and a marketing strategy that combines both enjoys around a 118% response rate lift.

Our digital marketing solutions include:

Small Businesses in Northeast Ohio That We Work With

Local businesses are happy they chose to partner with Valpak for direct mail in Northeast Ohio. Check out our local coupons page to see the Cleveland businesses that advertise with us, including these companies you see below:

“Valpak is a value. We can reach a lot more people for the price. And also, what kept me with Valpak is the quality of the product and the quality of the salesperson I have. You can go out to 20,000, 30,000, 40,000, 50,000, 100,000 people, and the price isn’t a pocket breaker.” – Eli Chamoun, Founder/Owner, Burgers 2 Beer

“We have seen first hand how well Valpak has worked!…Valpak ROI has exceeded our expectations, and has outperformed everything else we have done. Valpak is a get way to reach our customer base wherever they are looking for us.” – Kalais Patel, Owner, Mr. Hero

“I’ve been with Valpak for many years, probably at least 10 or 15. I do 10 mailings a year, about 300,000 – 320,000 a month. We’ve been very pleased. When I first started advertising with Valpak I tracked my calls the first year. I don’t anymore because I know it works. It works very well for me. It’s one of my best advertising media I use.” – Ted Arslanian, Owner, Arslanian Bros. Carpet, Rug & Upholstery Cleaning

Marketing Campaign Strategies with ROI Tracking

Easily track your ROI for your marketing with our performance dashboard and call tracking tools exclusively developed by Valpak for small business marketing.

Get unique phone numbers for your print and digital campaigns to keep track of how many calls your advertising is attracting. Monitor it to find out the quality of those calls, the number of leads they generate each day, their average duration, the best time of day for those calls and more.

Follow your campaign in our performance dashboard to get a bird’s-eye view of your mailing quantity, calls, sessions, views, digital interactions and more. Pull in close for a ground-level look at your campaign with views that span days or months. With our performance dashboard and call tracking tools, you get proof of your ROI and the insights needed to make it even better.

REACH YOUR TARGET AUDIENCE

DIRECT MAIL

DIRECT MAIL

From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.

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DIGITAL MARKETING

DIGITAL MARKETING

Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.

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ROI Marketing

ROI Marketing

Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.

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valpak testimonial

“Valpak is a value. We can reach a lot more people for the price. And also, what kept me with Valpak is the quality of the product and the quality of the salesperson I have. You can go out to 20,000, 30,000, 40,000, 50,000, 100,000 people, and the price isn’t a pocket breaker.”

Eli Chamoun, Founder/Owner, Burgers 2 Beer

Mailing Areas

Contact your Valpak of Northeast Ohio advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 700,000 qualified households in Cleveland and surrounding communities for as little as pennies per household.

For specific dates and coverage, contact your Valpak of Northeast Ohio representative.

Mailing Schedule

Dry Cleaner Marketing Success Story

 
Even before Dave Sabo bought Jay Dee Cleaners decades ago, the business had already been relying on Valpak's direct mail solutions to drive new sales and more customer awareness. The dry cleaners in Euclid, Ohio had tried other small business advertising channels and firms before - newspaper, radio, etc. - but found it difficult to beat the bang-for-the-buck delivery of Valpak's direct mail envelope. Dave shares that his relationship with Valpak is successful. And if it wasn't, Jay Dee Cleaners would have stopped advertising with Valpak a long time ago.